Workshop
10:05 AM - 10:50 AM - Workshops
-
Come find out how Locasun increases its sales volume in the customer segment by +30% - EULERIAN
Read the slides
Through this use case, Eulerian Technologies introduces the importance of the customer journey and its positive impact on the sales volume. Locasun use Eulerian Technologies' Customer Data Platform (CDP) to customize its campaigns and activate them in real time. We're letting you know.- Speaker: Pierre Saisset,General Manager South Europe, Eulerian Technologies
-
Ambassadors Employees Programs - Why and how to get your employees on social media? Feedback from Docapost - HOOTSUITE
Read the slides
As brands suffer from lower visibility and credibility on social networks, the influence and value of content shared by employees continues to grow. Come and discover the feedback from Hootsuite and Docapost about Employee Advocacy. Why and how to set up an Employee Ambassadors program in your company? How to accompany your employees in this process? What are the brakes and pitfalls to avoid? How to integrate it into your communication strategy or a Social Selling program for your sales representatives? How to monitor the performance of such a program (KPIs)?- Speaker: Yann Dirheimer, Senior Manager, Marketing Southern Europe, Hootsuite
- Guest Speaker: Annick Costa, Director Corporate Brand Digital Communication, Docapost
-
Influencer Marketing: From Experimentation to Transformation - TRAACKR
Global brands are looking to optimise the efficiency and impact of their existing influencer programmes from a marketing point of view, but also work across the organisational, financial and management processes directly impacted.
We will share key insights from Influence 2.0: The Future of Influencer Marketing, in collaboration with Brian Solis, and will discuss the 10 main priorities we see driving the agenda in such organisations.- Speaker: Nicolas Chabot, EMEA SVP, Traackr
- Guest Speaker: Bixente Barnetche, International Consumer Engagement & eBusiness Director, L'Oréal Luxe for Atelier Cologne
-
Protect, monetize your Data and boost your reach through an integrated and agile Full Stack solution - MEDIARITHMICS
Read the slides
Complexity of tech ecosystem, difficulty to integrate and connect various technologies can make Data Marketing projects inefficient.
It is still key to be able to personalize easily marketing actions, to monetize your Data, to protect it and to comply with GDPR. Some advertisers - from various sectors (Retail, Travel, CPG, Media ...) - succeeded in developing efficient use cases with Full Stack Data Marketing Platforms. How did they do? What are the winning use cases?
Some questions that we will answer with mediarithmics - a modular, integrated and agile Data Marketing Platform (DMP, DSP, DCO) and Showroomprive, a leading ecommerce player in France.- Speaker: Grégoire Frémiot, Chief Revenue Officer, mediarithmics
- Guest Speaker: Julia Etaix, Managing Director New Business, Showroom Privé
-
How does Customer Experience Optimization boost ROI? - AB Tasty
Customer experience is key to boost your ROI! Ab Tasty will give the best pieces of advice to help you comprehend this major business challenge.- Speaker: Alexis Dugard, Sales Director France, AB Tasty
-
How to hire Brand Advocates and increase the performance of a loyalty program? - Q3 ADVOCACY
Read the slides
With the rise of Ad Blockers and the intensification of collaborative marketing, it's becoming important to understand the benefits and KPIs of setting up a Brand Advocate program.
We will present 6 case studies to give you the keys to succeed in such a program:- Generate 360 ° Web Reviews in the Retail
- Recommendations in tourism sector
- Viral testing in cosmetics in B2B
- Loyalty in the industry and tourism sector
- Co-innovation in the industry sector
- Viral promotions in mass consumption
- Speaker: Patrice Martin, CEO, Q3 Advocacy
-
Delivering truly personalised experiences - ACQUIA
You will discover how to analyze and test customer experience. Challenge your preconceived ideas to achieve a maximum personnalization and always be one step ahead thanks to predictive tools helping you anticipate and enrich customer experience.- Speaker: Simon Chapman, Senior Solutions Architect, Acquia
- Guest Speaker: Claire Zagnoli, Product Manager AF App, Air France
-
The latest 2018 Search Marketing trends: voice search, mobile first, etc - PIXALIONE
With the arrival of, among other things, mobile indexing and voice search, Search Marketing is undergoing profound changes, impacting now or in the near future your business whether you are on an e-commerce site or a lead generator. We will dissect together these new challenges and give answers to each of them.
We will present the latest trends in Search Marketing:- Voice search: how to apprehend and optimize your site in this way?
- Mobile first: how to be sure not to be negatively impacted by this approach?
- YouTube optimization: how to use this lever to maximize its visibility?
- We will present concrete examples and the results obtained.
- Speaker: Fabrice Alizon, CEO & Co-Founder, Pixalione
- Speaker: Amaury Demongeot, Partner, Pixalione
-
Air France and MyStudioFactory: Team up in the long term on both vision and operations - WEBHELP
Read the slides Watch the video
Optimize user experience through contextualization and personalization to achieve business objectives.- Speaker: Benjamin Foucaud, Director of Création, mystudiofactory
-
How Undiz places the customer at the center of its strategy by focusing on Social Data? - REACHFIVE
Read the slides
With more than 160 sales outlets in France and abroad, the French Brand Undiz position itself as the "Cool Lingerie" on the market. As part of its e-commerce strategy focused on the use of Data, the brand wanted to rethink its approach to lingerie and take a new step in customer knowledge. Authentication, an essential step to reinforce this customer knowledge represents the first point of friction between customers and the brand. ReachFive's Customer Identity and Access Management platform allowed Undiz customers to log in and be identified in one click safely. With control of customer identities and data, Undiz was able to optimize the commitment of its customers before and throughout their buying journey and finally customize their collections according to the centers of interest of the clients.- Speaker: Jérémy Dallois, CEO, Reachfive
- Guest Speaker: Jean-Bernard DELLA CHIESA, Digital & Innovation Director, Undiz
12:00 PM - 12:45 PM - Workshops
-
Standardise, Integrate & Activate Your Data in Real-Time - TEALIUM
Read the slides
Standardise and integrate all your organisation's data sources, to ensure it is universally accessible and actionable in real time by your Adtech and Martech technologies.- Speaker: Pascal Morvan, Senior Solution Consultant, Tealium
- Guest Speaker: Cécile Barbaroux, Head of Marketplace Insights, Schibsted Media Group (LEBONCOIN)
-
Payment: the "user friendly" experience in store - ADYEN
Whether your customers are in a hurry, impatient, loyal, tech-savvy or extremely autonomous, your mission as a brand is to make payment in the store as quick and easy as possible. Mobile payment, "flying" payment on the shelves, omnichannel payment ... What are the new consumer expectations and how do you respond to them? What are the latest in-store payment solutions and their benefits? How to re-enchant your customers' shopping experience?- Speaker: Edouard Coiraton, VP Sales Southern Europe, Adyen
-
Do your marketing and product visuals match your digital strategy? - DALIM
- Automated Image Capture, selection, retouching
- Multisite Insourcing vs outsourcing
- Digital Asset Management
- Omnichannel Visuals
- Speaker: Carol Werlé, CEO, Dalim Software
-
Store Discovery Optimization (SDO), or how to attract new customers to your stores! - EFFINITY
Store Discovery Optimization (SDO) is a set of methods and tools allowing, on one hand, new customers to discover easily the existence and localization of your shops and products, and on the other hand, provide them incentives to go there.
Often, a new customer is someone, somewhere who is looking for something. Except that this person is not necessarily a new customer ... for you, but maybe for your competitors! It is there that intervenes the SDO!
In this workshop, you will discover:- How to capture proximity searches (Google, Facebook, Bing, etc.) about the products you sell?
- How to bring all the useful information to the customers to discover you (address, schedules, products, etc.)?
- How to be discovered from different criteria: name, location, products or product category, photos, etc. ?
- How to animate your local digital presence on Google My Business, Facebook, etc. to commit your customers?
- Speaker: François Deltour, CEO, Effinity
-
Bridge between Start-ups and Big Corporations
How to create more collaboration between start-ups and big groups fortrue ROI on innovation? Interconnections between the two ecosystemsthanks to knowledge, skills and human resources sharing.- Speaker: Pierre-Philippe Cormeraie, Chief Digital Evangelist, Groupe BPCE
- Speaker: Candice Lemaitre, CMO, AngelsCube
- Speaker: Jordi Torrent, International Affairs Officer, Barcelona Tech City
-
7 digital mechanisms explained with simplicity through 7 client Business cases (to shine in society) - COMMANDERS ACT
All you need to go beyond jargon and understand everything about what allows a digital marketing to rise to the best standards. Among the mechanisms: ROPO, CRM Onboarding owned / paid, multi-touch attribution, tag management, segmented testing, cookie synchronization, 2nd party data exchange. These mechanisms will be presented systematically through the strategic issues of 7 of our clients: Promod, Monabanq, CMNE, McDonalds, Disneyland Paris, Ouigo, Camaïeu.- Speaker: Michael Froment, CEO & Founder, Commanders Act
- Speaker: Luc Mornat, VP Customer Experience, Commanders Act
-
Experiences mapping: identify additional sales potentials - EROIQ
This Workshop will allow you to better understand the mapping of experiences.- Speaker: Stéphane Picavet, Co-Founder, ?Eroiq
-
How to design and monitor a successful mobile #App - OPEN
To be downloaded and used ... these are the two main factors of a successful mobile app. If the teaser seems simple and obvious, fulfilling these goals is a challenge when you know that on 35 Apps installed on average on a smartphone only 18 are used each month and 3 are replaced by new apps every month In this workshop, according to the 2017 Mobile Use Barometer. We will illustrate two real use cases designed to meet the expectations of users and to take up the challenge of a successful App: how were they thought, how were they implemented quickly, how were business and IT issues addressed, and what strategy is adopted for these Apps to exist in the long term?
We will also see how to listen to mobile users and their opinions in order to know how to rotate in your mobile strategy compared to the comments left on the Stores.- Speaker: Olivier Raveneau, Product Manager, Open
- Speaker: Arnaud Le Roux, Chief Digital Officer, Open
-
How to use mobile data to empower your video digital strategy - OGURY
80% of internet connections made today come from mobile devices. Although mobile users spend an average of over four hours per day on their devices, only a few seconds or minutes are spent on advertisers' websites or apps.
Paramount, the internationally renowned film studio, is an adept of mobile data solutions. Driven by a digital strategy designed to reach the right audience for each movie, the company had a particular need for detailed customer knowledge.
Ogury, the world's leading mobile data company, utilised its unique targeting to unveil to Paramount a complete breakdown of the most engaged mobile audiences in both the film and entertainment verticals, and beyond.
This unparalleled knowledge of mobile user journeys has allowed both partners to learn key marketing lessons and to define the best activation strategy in order to engage with the most relevant movie audiences possible.- Speaker: Christophe Bize, VP Data & Analytics, Ogury
- Speaker: Olivier Marty, Head of Direct Sales, Ogury
- Guest Speaker: Mathieu Rampant, Digital Strategy Manager, Paramount
10:05 AM - 10:50 AM - Workshops
-
omnichannel Personalisation & UX: how to build an integrated Data Marketing ecosystem? - COLOMBUS CONSULTING SHIFT
Read the slides
How to consolidate and leverage the set of data collected throughout the customer journey? How to break the data silos to better understand the comprehensive needs of your targeted audiences, better target them and satisfy their expectations?- Speaker: Jean Meneveau, Partner, Colombus Consulting Shift
-
Improve your customer experience with engagement marketing - MARKETO
Read the slides
Presentation of a study conducted by Marketo and Illumina at the end of 2017 on the engagement economy with 2000 consumers and marketers in France, Germany, the United States and the United Kingdom. Commitment - a new era where everything and everyone is connected - continues to grow, how can marketers act to make customers feel wanted, understood and truly branded?- Why consumers need to feel understood, desired and connected to their brand,
- Why marketers need to quickly adopt and implement new strategies and approaches to effectively interact with their consumers,
- And finally how marketers and their organization can engage effectively with their customers, partners and employees.
- Speaker: Vincent Tribondeau, Account Executive, Marketo
- Speaker: Bruno Gonzales, Vice-President Continental Europe, Marketo
-
Social Media, the new trends that will change customer experience - SPRINKLR
Read the slides
The emergence of social networks and the fragmentation of contact points have given birth to a more informed, more demanding and influential consumer ... a real upheaval for brands. Through this workshop, we will unveil the topics that will be at the heart of brand strategies on social media in 2018 and we will illustrate our concrete examples by making you live the ideal consumer experience throughout the customer journey.- Speaker: Nicolas Spie, Digital Business Solutions Director, Sprinklr
-
The prerequisites for a relevant drive-to-store operation - ADOTMOB
Targeting, Reach, Accuracy, Measures/Analytics are the 4 key prerequisites for a relevant drive-to-store campaign in digital media. Through a client use-case, this workshop will go through the necessary criteria in order to measure the impact of a media operation on in-store traffic effectively.- Speaker: Yannis Yahiaoui, CEO & Co-founder, Adotmob
-
How to build a winning roadmap to go international?
- Speaker: Roger Costa, Promotion & Services Deputy Director, Catalonia Trade & Investement (ACCIÃ)
- Speaker: Livia Dubos, Sales and Marketing Strategies Consultant, Beyond International Consulting
-
Pilot Marketing Automation through data with the testimony of Harmonie Mutuelle - NP6
Offering a fluid, coordinated and personalized experience to your customers is now a major issue that impacts the conversion rate of your cross-channel campaigns, but each advertiser combines a singular way: an activity, an economic model, business priorities. , environments (IS, business ecosystem), data flows ...
In this context, how to acquire THE adapted customer knowledge that will serve your objectives?
How to successfully implement a privileged and automated relationship with your customers? And which routes to start?
How to anticipate the behavior of your customers and positively impact their life cycle?
From the simplest to the most personalized marketing program, discover through concrete cases how to maintain this personalized relationship with your customers, with a pragmatic approach.- Speaker: Jean-Sébastien Suze, Managing Director, NP6
- Guest Speaker: Jean-François Ravache, PMO - Digital Transformation & Customer Relationship, Harmonie Mutuelle
-
Defining KPIs that matter - 7 lessons learned from Airbnb, Netflix, Spotify & Co - UPTILAB
By attending this workshop you will learn 7 things that made it possible for companies like Airbnb to take a data-driven approach early on and, more importantly, stick to it despite hitting organizational complexity and data overload.
If you work at a company where there's plenty of data but too little people using it to your taste, then this workshop is for you!- Speaker: Etienne Gautheron, Go-To-Market Manager, ?Reeport
-
How media personalization is cracking the display advertising nut for retailers - CONVERSANT MEDIA
1:1 marketing is dramatically redefining the role of display advertising within retailers digital marketing mix. Join this workshop to understand how personalization could turn display advertising into your digital marketing spearhead and what's at stake for you from a revenue and client relationship perspective.- Speaker: Redouane Bellani, VP Southern Europe, Conversant Media
-
How to optimize the acquisition of new customers in email thanks to the Data? The La Redoute case - DARWIN AGENCY
Read the slides
Acquiring 20 to 30% of new customers via email acquisition campaigns can become very complex when the repulsive base is important. Discover the solution brought by Data Onboarding.- Speaker: Alexandra Ivacheff, Marketing & Consulting Director, Darwin Agency
-
DMP to orchestrate offline and online data - MAPP
Companies got first party data, often managed in data silos (CRM, marketing campaign management, ...) and most likely not aggregated and leveraged as a unique set of insights. DMP, through its big data approach, bring a simple solution to set a unified view of your customer insights by creating and leveraging audiences in order to do a better targeting.- Speaker: Emmanuel Quéré, Sales Director, Mapp Digital France
- Guest Speaker: Nathalie Mancuso, Operational General Manager of Wanimo
Barcelona
The growing capital of both Spanish and international digital tech, sunny Barcelona is the perfect place for this year's edition of The Digital Benchmark. The event will be hosted at the CCIB (Centre de Convencions Internacional de Barcelona), right next to the sea. Attendees will stay at one of two hotels located just a few minutes walking distance from the CCIB and will enjoy rooftops, swimming pools and, of course, the beach!
Festivities
Wednesday 4th April : Dinner & Networking @purobeach Diagonal Mar
Thursday 5th April : Startups Dinner @MuseuNacional d'Art de Catalunya
For those who want to stay from Friday 6th to Saturday : Ramblas Party
The Webapp
With The Digital Benchmark webapp, attendees will have access to:
- One-2-One meeting requests
- Event programme and updates
- The Who's Who of all event participants
- Presentation material
- Interactive audience participation
Partners
Consulting Partners
Gold
Silver
One Day
About EBG
Over 660 Member companies and 160,000 digital professionals
Since 1998, the Electronic Business Group is the first business club of the French digital market. Most French and international brands acting in France are Members (e.g. L’Oréal, Louis Vuitton, Amazon, Coca-Cola, etc.). Click here for a full list.
Get ready for Amsterdam 2020! Apply now : The Digital Benchmark
Philippe Khattou
Analyst & Project Leader
(+33) 1 48 01 64 85
philippe.khattou@ebg.net
Caroline Mouchiroud
Event Manager
(+33) 1 73 03 01 98
caroline.mouchiroud@ebg.net
Julia Jouffroy
Event Manager & Partnerships
(+33) 6 52 46 80 98
julia.jouffroy@ebg.net
Romain Pineau
Partnerships Manager
(+33) 6 59 00 41 93
romain.pineau@ebg.net
Stéphanie Zatenko
Head of Partnerships
(+33) 6 62 07 47 59
stephanie.zatenko@ebg.net
