Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Cheerz Chief Revenue Officer
LafargeHolcim Digital Projects Director
OUI.sncf Head of Data Governance - Chief Data officer
Visilab CRM Manager
MONOPRIX ONLINE Operation Director
Allianz Worldwide Partners Head of Direct Business & Digital - France
Orange Digital Marketing Director
AXA France Digital Factory Manager
SERGIC Chief Marketing and Innovation Officer
Telefonica Data Innovation Senior Manager
Thalys International Web Traffic Coordinator
Danone Digital & Media Manager
Cellnovo Group Director of Digital Marketing & Communications
FlixBus Web Analyst
SFR Head of Customer Care
Kering Ecommerce Manager
Groupe Avril Digital Innovation Lead IT
audibene GmbH Product Manager Marketing Technologies
Cartier EU Digital Marketing & Conversion Specialist
CAUDALIE Chief Digital Officer CDO
Microsoft Marketing & Communication Manager
Groupe Pichet Director of Customer Experience
Orange Head of Analytics
CLS Remy Cointreau Chief Technology Officer /CTO
Compagnie des Alpes Digital Performance Manager
CDISCOUNT Traffic Acquisition Manager
ALINEA E Marketing Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
SERGIC Digital Marketing Manager
BOURSORAMA Customer Marketing Director
Back Market Head of Processes & New Services
Sephora Head of IT Customer Experience
Groupe Mutuel Head of Digital Marketing
Easyvoyage - Webedia Deputy Marketing Manager
BMW France Digital Strategy Manager
Journal du Net Journalist
NUXE UK Digital Marketing Manager
Siblu Villages Digital Marketing Director
Sazka a.s. Senior Web Analyst
GROUPON Business Development & Communication Director
PixMyCar Chief Marketing Officer
Boulanger Head of Social Media
BONPOINT Worldwide CRM Manager
Louvre Hotels Group Transversal & Digital Programs Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
hw&h Avocats & Rechtsanwälte Counsel
Panorabanques Managing Director
Renault Digital Product Owner - Offline Conversion
KLEPIERRE New Business Director
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Banque PSA Finance VP Digital Banking
Alinéa Customer Animation Manager
BMW France Chief Data & Digital Officer CDO
Label Emmaüs CEO
GENERALI FRANCE Product Manager Mobile Experience
TOTAL LUBMARINE Customer Experience Officer
HOLDING LVMH SIEGE Partnerships Manager
CNFPT Communications Deputy Director
Socomec Digital Marketing Director
GIE AXA Digital & Media Ecosystem Manager
Arkema Data Manager
Groupe LA POSTE Customer Knowledge Program Change Director
Natixis Digital Project Director
SOCIETE GENERALE CIB Chief Digital Officer
MetLife Head of Direct and Digital - EMEA
Flixbus Data Scientist
Apax Partners Chief Digital Officer
Digit RE Group President de DigitRE Group
Car&Boat Media Emailing and loyalty manager
MAIF Program Data Director
Sodexo benefits and rewards Digital Marketing Lead
Sambre Avesnois Immobilier Digital Strategy Manager
Back Market Process Manager
Pierre & Vacances Center Parcs Group Chief Product Officer
Thalys International Digital Delegate Director
BPCE Head of Acquisition Online
Jardiland Change Manager - Innovation
Sony Digital & CRM Manager
Xylem water solutions Demand Generation Manager Europe
Orange France Chief Communication & Data Officer
Kering Digital Media Senior Manager
Schneider Electric Growth Hacker
Éditions Lefebvre Sarrut Chief Data Officer
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Editis eBusiness & Innovation Project Manager
20 MINUTES FRANCE Managing Director
TARKETT Director Web Customer Platform
Française des Jeux Data Management & Ethics
Printemps Chief Marketing and Communication Officer
La Compagnie du Lit Ecommerce Director
Solvay Head of Digital studios Europe Asia & Americas
PIXMANIA COO
ANTALIS Digital Content & Social Marketing Manager
CHANEL Digital data manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
audibene GmbH Head of Product Optimization
TF1 AdTech Director
Back Market Social Network Coordinator
GROUPE INSEEC U. Group Digital Marketing Manager
Compagnie des Alpes CRM & Digital Manager
La Poste Telecom & Digital Strategy Director
BNP PARIBAS CARDIF Editorial Manager
QOBUZ Chief Executive Officer CEO
Editis Traffic & Digital Manager
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
RCI Head of Digital
La Française Group Senior Social and Content Manager
LCL CRM Manager
CEWE Head of e-Commerce & IT
GMF Digital Media Manager
Auchan Retail International Corporate Digital Director
Renault Data CRM Social Director
Blizzard Entertainment Director of Social Media & Publications
GROUPE ROCHER Data, BI, CRM Director
PSA GROUP Director of the Program Smart Services
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Heineken Martech Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Mondadori France Product & Innovation Director
ENGIE Director in charge of the Digital Transformation of Global Business Support
AG2R LA MONDIALE MATMUT Customer Marketing Director
Schweizerische Bundesbahnen SBB Head of Digital Analytics
OGF Digital & Omnicanal Director
Fashion Data DMP Leader
Renault Customer Experience & Analytics Manager
FRANCE TELEVISIONS Data Projects Manager
Richemont International CRM Manager
Socomec Digital Manager
Orpi Digital & CRM Manager
Transdev Head of CRM and Digital Marketing
Zava CCO Zava
CANAL PLUS Acquisition & Digital Trafic Manager
Mutual Benefits Managing Partner
Renault Digital Director
La Banque Postale Digital Acquisition et eCRM Manager
MAISONS DU MONDE CISO & Head Digital Workplace
HP Digital Manager Europe
Parfums Christian Dior Digital Innovation
seloger.com Head of Advertising
Lulli Marketing Director
Decathlon Digital Communication Leader
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Bic Ecommerce Director
LesFurets.com Head of Acquisition
HSBC Head of Digital Products & Experience
Orange Head of Data for Products & Services
Boardriders Inc. VP Global IT Omni-channel & Digital
La Mutuelle Générale Digital Project Leader
HARMONIE MUTUELLE Customer Interactions Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
ONEY BANK Data & Analytics Manager
SNCF Senior Web analyst & Data Advisor
OGF Digital Marketing Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
BMW France CRM Data Manager
SARENZA Chief Customer Officer
BYmyCAR Head of E-business
MACSF MOA and Multichannel Campaign Manager
AIR FRANCE Head of Media Buying Programmatic & Social Media
Schneider Electric Global Ecommerce Marketing Leader
Cartier Ecommerce Traffic & CRM Coordinator
Lactalis LNUF Marques Digital Director
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
KLEPIERRE Social & Retailers synergies Marketing Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
L'Occitane Trade Marketing Coordinator
MEDIAPOST Deputy General Manager Marketing and Customer Experience
ARTE CRM Manager
Remy cointreau Global IT Digital Manager
20 MINUTES FRANCE Digital Manager
Pontem Chief Marketing Officer CMO
Planet Cards GmbH Managing Director
Orange Digital Media & Business Acquisition Director
French bee Product Owner
eDreams Odigeo Head of Programmatic and Data Sales
Orange Social Data Director
MACSF IT Manager - Customer Tools and Data Domain
Meteo-France Deputy Director Marketing
INTERMARCHE Performance & Data Manager
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
SNCF Mission Director Digital Design
Suez Group Digital Project Leader
FRANCE TELEVISIONS Chief Marketing & Data Officer
HP Digital Marketing Program Manager
Renault Digital Business Program Manager
Vodafone UK Head of Performance Marketing
ACCOR Digital Advertising manager
Carrefour Digital Transformation Director
Compagnie des Alpes IT - Head of Digital
Auchan Retail International Chief Data Officer
RAJA Ecommerce IT Manager
Orpi Manager Data & Analytics
FRANCE TELEVISIONS Technical and Digital Director
RENAULT Head of Prospective & Digital Innovation
Warner Music France Head of CRM & Digital Marketing
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Nexity Head of new digital projects
PSA Groupe Digital Coach for Comex
Maliterie.com Head of Marketing
SUEZ Head of Digital Marketing and Customer Experience
Beko France Digital Marketing Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
MAISONS DU MONDE Data engineer
Total Wash Digital & Strategy Director
OGF Aquisition & CRM manager
Aviva Product Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
La Poste Head of Customer Relationship Operations
Largus Digital Marketing Director
SPORT1 GmbH COO Digital
La Française Group Director of Communication and Digital
ALLIANZ IARD Digital Product Manager
La Française Group Head of Marketing Digital & Clusters Development
LVMH Global Partnerships Director
REXEL Marketing and Sales Solution Owner
SOCIETE GENERALE Insurance International Partnerships & Business Development
OVH Digital Analyst Manager
L'Oréal Global Analytics Manager - CDO Team
Saur Group Senior open innovation manager
Allopneus Head of UX
La Poste Transformation & Anticipation Director
LE CREDIT LYONNAIS Digital Marketing & Communication Director
La Poste Business Development Director
Louvre Hotels Group Head of BI & CRM
Carlsberg Group Kronenbourg Digital Product Manager
BPCE Digital Data Manager
Orange Corporate Vice President Customer Information & Personalization
METRON Head of Marketing
LABORATOIRE NUXE Digital Activity Director
Crédit Agricole SA CRM Program Manager
Edenred User Monetization Director
LVMH Digital Transformation Senior Manager
LEGRAND Digital manager
Groupe ARGUS Deputy General Manager
Ontex Global Little Big Change Head or Marketing e-commerce
Editions Amaury Senior Adviser to the CEO
DHL Express Global Digital Marketing Manager
edeXa AG CMO
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
OUI.sncf Digital Analytics manager
L'Exception DGA
La Compagnie du Lit CMO
L'Oréal Precision Advertising - CDO Team
GROUPE RETIF Chief MarketPlace Officer
SMALLABLE Head of Global Marketing
TOUPRET Customer Communication, Digital & Marketing Manager
BABBEL Principal Marketing Platforms Manager
DHL Express Digital Marketing Manager
FlixBus Senior Web Analyst
Ekwateur Digital Marketing Manager
Gamm vert E commerce Manager
CANAL PLUS E-Shop Manager
Stanley Black & Decker Marketing Analyst France
La Poste Director of the Client Knowledge Program
Editis Customer Knowledge Director
MISTERTEMP Chief Marketing Officer CMO
Bonduelle Europe Long Life Digital Manager
CAUDALIE Head of Ecommerce & Digital North Europe
Sisley Digital Media Manager Europe
Danone Group Global Media and Digital Manager
Decathlon Product Manager Communication & Digital Marketing
Carmila Chief Marketing & Digital Officer CMDO
GROUPE INSEEC U. Acquisition Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Disney Manager Digital guest Experience
Christian Dior Couture E-Commerce Performance Marketing Manager
TARKETT Web platform specialist - Masterdata EMEA
BOUYGUES TELECOM Innovation Digital Manager
Planetmedia Marketing Audience Director
Melvin & Hamilton Digital SAS Growth Strategy Manager
SAMSONITE E-Commerce Director
BNP Paribas Digital Manager - Agile Coach
Éditions Lefebvre Sarrut Head of European Digital Solutions
Cartier EU Ecommerce Business Development Manager
AXA France Brand and Content Factory Manager
Axel Springer SE Senior Product Manager Data
MACIF Product Owner Macif.fr
McFIT Head of Content and Social Media
BATIWEB GROUP Marketing Director
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
FRANCE GALOP Marketing & Sales Director
ANTALIS Group Director Digital Transformation & Marketing Services
AXA Partners Head of Marketing and Distribution
Marignan Digital Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
Adecco Group France Digital Factory & Lab Manager
APAVE Group Marketing Director
Weber Stephen Products EMEA GmbH Head of Digital
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Danone Head of Consumer Relations
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
Française Des Jeux Chief Data Officer
Yves Rocher DMP Manager
COLAS Head of Digital Project Manager
UGC Marketing Digital and Customer experience director
LVMH E-Commerce Optimization & Acquisition manager
Fashion3 - Jules Chief Executive Officer
ACCOR Head of CRM Insights & Data Management
EASYPARAPHARMACIE Webmarketing / Traffic Manager
MSC Cruises Global Media Manager
Mgen Strategy Director
PIERRE FABRE International Digital Marketing Manager
Orange Customer Strategy and Data Director
PIERRE FABRE Digital Media Manager
Auchan Retail International Group Chief Digital Officer
Pierre & Vacances Center Parcs Group Webanalytics Manager
Arkema Global Digital Marketing Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
LVMH Global Partnerships Manager
MAISONS DU MONDE Data Group Director
RATP group CRM / Loyalty Manager
GAMELOFT Marketing Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
SOCIETE GENERALE Data Driven Marketing Manager
IT-CE Data Architect manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
PSA Data & Performance Manager
Groupe SeLoger Performance Analytics Manager
CONFORAMA User Experience Director
Universal Music France Director of Media & Market Research
Aviva France Customer Analytics Director
Wonga Marketing and Comms Director
APRIL Project Manager / Sales Manager / Scrum Master
SAINT-GOBAIN Global Social Media Director
La Redoute Web Analyst Traffic
Axel Springer Group Transformation Officer
BABBEL Head of Partnerships
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Engie BtoB France Social Business Manager
AUCHAN Customer Transformation &Innovation Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
effiCity CTO
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
REED EXPOSITIONS FRANCE Head of Digital
Banque Casino Innovation Director
LesFurets.com Head of Data
Weber Digital Marketing Manager EMEA
Solvay Digital Transformation Director
Air Liquide Head of Digital marketing and customer communication - South Western Europe
MSC Cruises Global Digital Marketing Manager
Bosch Key Account Manager
CENTER PARCS SEA Manager
French bee Chief Commercial Marketing & Digital Officer
MAISONS DU MONDE Data Manager
SPB Group Marketing Director
AIR FRANCE Esales Analysts Team Leader
Pumpkin App Retention & Activation Manager
Reed Midem Head of Digital Marketing
SFR Head of digital & e-commerce
BABBEL Country Manager - Western Europe
CDISCOUNT Responsible for data projects and loyalty channels
Back Market Head of Customer Care
Cegedim Insurance Solutions Digital Marketing Manager
E.LECLERC Acquistion & Data Manager
Louvre Hotels Group Chief Information Officer
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Transdev Group Group Customer Director
BOSCH Digital Marketing Manager
Mondadori Digital Director
Groupe Monte-Carlo SBM Conversion Rate Manager
Babilou Group CTO
Nutrition & Santé International Digital Director
home24 Marketing Director
Air France KLM Customer Insights & Analytics
French bee Web Manager
SFR Digital Director
Aéroports de Paris Head of Data & Analytics
PETIT BATEAU Digital Manager
Orange Head of Data & Omnichannel Analytics
Essilor International Head of Marketing North Africa
pfizer MCC & Insight Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
MACIF Digital Product Manager
IT-CE Architect and Innovation Technology
Crédit Agricole SA Group Head of Digital Marketing
Aviva Vie Marketing Analytics Manager
Dixons Carphone Marketing Technology Manager
CONFORAMA UX Manager
VOYAGES SNCF Digital Customer Journey Manager
Lapeyre Head of Digital IT
UPSA Head of Digital Marketing
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Aéroports de Paris eCommerce Manager
FBD International Digital & E-Commerce Director
PETIT BATEAU Omnicanal Manager
Milleis Banque Head of Digital Channel development
PEUGEOT Head of CX
Michelin Media and B2C Data Global Director
DEVRED CRM / Multichannel Campaign Manager
L'Occitane En Provence Head of Digital Project Management Team
PROWEBCE BtoBtoC & Sales Manager
Christian Dior Couture Digital Services Manager
BABILOU GROUPE CRM Web & Marketing Director
EUROP ASSISTANCE Chief Digital Officer CDO
HAGER Digital Factory Group Director
SAINT-GOBAIN Head of Digital Marketing & Communication
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
hw&h Avocats & Rechtsanwälte Partner
LEGRAND Digital Marketing Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
VeryChic Accorhotels Group Head of Data & CRM
TOUPRET Marketing & Digital Director
TF1 Head of Data Web-Analytics and Digital Marketing
Aviva France Digital Manager
Neopost Head of Marketing Web team
GROUPE BARRIERE Chief CRM and E Commerce Officer
Happ-e by ENGIE Customer Client manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Carlsberg Group Kronenbourg Digital Manager
Nexity Chief Data Officer
Galeries Lafayette Customer Knowledge Director
SAINT-GOBAIN Head of Digital & e-Reputation
AUCHAN Digital & E-commerce Director
20 MINUTES FRANCE Chief Information Officer
La Poste Marketing Director
SFR Medias Digital Marketing Director
Euromaster Director of Digital Europe
Meliá Hotels International Head of Global Social Media
SOCIETE GENERALE Web Analytics Manager
EASYPARAPHARMACIE General Manager
Juwelo Country Manager France
Orange Online Director
Sacem Deputy Director of Marketing Digital Transformation & CRM
KLEPIERRE Digital Marketing & Innovation
EUROPAGES-WLW COO
CARMA Digital Manager
Banque BCP - Groupe BPCE Marketing Manager
FRANCE GALOP Digital Team Manager
CDISCOUNT Data Director
L'Occitane Ecommerce Data Manager
BOURSORAMA Marketing Anticipation Director
ALINEA Head of CRM
Richemont Holding France Project Manager / Sales Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
TARKETT Digital Platform Lead
Marketing Magazine Journalist
La poste Chief Marketing Officer CMO
Essilor International Consumer Marketing and CRM Manager
LEGRAND Head of Digital
N26 Brand Marketing Lead
PSG Head of CRM & Data
Natixis Head of Communication @ DOSI
DIOR International CRM Project Director
Amorelie Senior Product Manager
ONEY BANK Digital Marketing Manager
INTERMARCHE Customer Relations Manager
SNCF Analytics & Customer Knowledge Manager
Aviva Digital Program Manager
ONEY BANK Acquisition Manager
FnacDarty Head of Professional Division
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
ratp Chief Marketing Officer CMO
Digit RE Group Digital Director
HSBC CRM & e-CRM Director
Roche Head of Digital & Customer Engagement
Nutrition et Santé E-Commerce Business Developer
BPCE Information Systems Architect
Transdev Groupe Sales & Marketing Director
American Express Digital Director
Dott.pt CEO
ORANGE B2B Chief Digital Officer
Lagardere Active Digital CTO
Nestlé Waters HQ Global eBusiness Lead
Showroomprive VP New Business - Travel
LONGCHAMP Omnichannel & Media Marketing Director
Microsoft Senior Digital & Social Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
L'Occitane International e-Commerce Manager
La Française Deputy Managing Director Moniwan
Rémy Cointreau App & Digital Project Manager
Aigle Azur E-Commerce Manager
Groupe Quartus Digital Director
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Fashion Data Customer Leader
Hanes E shop Manager
La Poste Digital Branch MOA Strategic Director
IGN Transformation Business Manager