Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
AUCHAN Customer Transformation &Innovation Director
SNCF Mission Director Digital Design
Hanes E shop Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
Telefonica Data Innovation Senior Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
20 MINUTES FRANCE Digital Manager
hw&h Avocats & Rechtsanwälte Partner
GROUPE INSEEC U. Acquisition Manager
CANAL PLUS Acquisition & Digital Trafic Manager
La Poste Transformation & Anticipation Director
20 MINUTES FRANCE Chief Information Officer
GROUPON Business Development & Communication Director
Sodexo benefits and rewards Digital Marketing Lead
La Française Group Head of Marketing Digital & Clusters Development
ORANGE B2B Chief Digital Officer
Editis eBusiness & Innovation Project Manager
Orange Online Director
AUCHAN Digital & E-commerce Director
N26 Brand Marketing Lead
PIERRE FABRE Digital Media Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
AG2R LA MONDIALE MATMUT Customer Marketing Director
LesFurets.com Head of Data
Marketing Magazine Journalist
Natixis Digital Project Director
Orange Social Data Director
BABBEL Principal Marketing Platforms Manager
Axel Springer SE Senior Product Manager Data
PSA Data & Performance Manager
Ekwateur Digital Marketing Manager
Richemont Holding France Project Manager / Sales Manager
Danone Digital & Media Manager
Banque BCP - Groupe BPCE Marketing Manager
Compagnie des Alpes CRM & Digital Manager
Yves Rocher DMP Manager
CLS Remy Cointreau Chief Technology Officer /CTO
TF1 AdTech Director
Visilab CRM Manager
Orange Head of Data & Omnichannel Analytics
CDISCOUNT Data Director
Pierre & Vacances Center Parcs Group Chief Product Officer
FnacDarty Head of Professional Division
Groupe SeLoger Logic-Immo Head of Marketing vertical business
French bee Web Manager
20 MINUTES FRANCE Managing Director
Air France KLM Customer Insights & Analytics
Aviva France Customer Analytics Director
Aviva Vie Marketing Analytics Manager
Sony Digital & CRM Manager
OUI.sncf Head of Data Governance - Chief Data officer
Dott.pt CEO
Cegedim Insurance Solutions Digital Marketing Manager
pfizer MCC & Insight Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Zava CCO Zava
MAIF Program Data Director
LVMH Digital Transformation Senior Manager
Essilor International Consumer Marketing and CRM Manager
BATIWEB GROUP Marketing Director
Schneider Electric Growth Hacker
MACIF Product Owner Macif.fr
Pumpkin App Retention & Activation Manager
BNP PARIBAS CARDIF Editorial Manager
ALLIANZ IARD Digital Product Manager
AXA France Brand and Content Factory Manager
Amorelie Senior Product Manager
Mgen Strategy Director
RAJA Ecommerce IT Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
GROUPE BARRIERE Chief CRM and E Commerce Officer
Weber Digital Marketing Manager EMEA
Editions Amaury Senior Adviser to the CEO
SAINT-GOBAIN Global Social Media Director
Cheerz Chief Revenue Officer
Panorabanques Managing Director
Louvre Hotels Group Transversal & Digital Programs Manager
FlixBus Senior Web Analyst
ACCOR Digital Advertising manager
LONGCHAMP Omnichannel & Media Marketing Director
SFR Head of digital & e-commerce
L'Exception DGA
Car&Boat Media Emailing and loyalty manager
Christian Dior Couture E-Commerce Performance Marketing Manager
SPB Group Marketing Director
HARMONIE MUTUELLE Customer Interactions Manager
Xylem water solutions Demand Generation Manager Europe
Nexity Chief Data Officer
Richemont International CRM Manager
QOBUZ Chief Executive Officer CEO
La Poste Telecom & Digital Strategy Director
Siblu Villages Digital Marketing Director
Pontem Chief Marketing Officer CMO
FlixBus Web Analyst
MSC Cruises Global Media Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Groupe LA POSTE Customer Knowledge Program Change Director
APRIL Project Manager / Sales Manager / Scrum Master
FRANCE GALOP Digital Team Manager
ALINEA E Marketing Manager
PSA GROUP Director of the Program Smart Services
La Poste Marketing Director
Weber Stephen Products EMEA GmbH Head of Digital
SAMSUNG ELECTRONICS FRANCE Digital Director
seloger.com Head of Advertising
Janssen Johnson & Johnson Director Digital Acceleration EMEA
La Banque Postale Digital Acquisition et eCRM Manager
Essilor International Head of Marketing North Africa
La Française Group Director of Communication and Digital
BOUYGUES TELECOM Innovation Digital Manager
TOUPRET Marketing & Digital Director
Arkema Global Digital Marketing Manager
Transdev Groupe Sales & Marketing Director
Neopost Head of Marketing Web team
Beko France Digital Marketing Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Orange France Chief Communication & Data Officer
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Roche Head of Digital & Customer Engagement
Compagnie des Alpes Digital Performance Manager
TF1 Head of Data Web-Analytics and Digital Marketing
LEGRAND Digital Marketing Manager
MAISONS DU MONDE Data Manager
Planet Cards GmbH Managing Director
Aviva France Digital Manager
hw&h Avocats & Rechtsanwälte Counsel
Gamm vert E commerce Manager
La Française Group Senior Social and Content Manager
Saur Group Senior open innovation manager
LVMH E-Commerce Optimization & Acquisition manager
Happ-e by ENGIE Customer Client manager
CDISCOUNT Traffic Acquisition Manager
Auchan Retail International Corporate Digital Director
HOLDING LVMH SIEGE Partnerships Manager
ANTALIS Digital Content & Social Marketing Manager
Heineken Martech Manager
DIOR International CRM Project Director
CONFORAMA User Experience Director
ONEY BANK Digital Marketing Manager
Lactalis LNUF Marques Digital Director
BPCE Digital Data Manager
Renault Digital Business Program Manager
Orange Digital Media & Business Acquisition Director
Allianz Worldwide Partners Head of Direct Business & Digital - France
Juwelo Country Manager France
Printemps Chief Marketing and Communication Officer
Danone Head of Consumer Relations
Fashion3 - Jules Chief Executive Officer
APAVE Group Marketing Director
La Compagnie du Lit CMO
Euromaster Director of Digital Europe
Back Market Head of Customer Care
Back Market Process Manager
Lagardere Active Digital CTO
Kering Digital Media Senior Manager
Solvay Head of Digital studios Europe Asia & Americas
Vodafone UK Head of Performance Marketing
Arkema Data Manager
Éditions Lefebvre Sarrut Chief Data Officer
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Cartier EU Digital Marketing & Conversion Specialist
ratp Chief Marketing Officer CMO
PixMyCar Chief Marketing Officer
MEDIAPOST Deputy General Manager Marketing and Customer Experience
CNFPT Communications Deputy Director
Cellnovo Group Director of Digital Marketing & Communications
SAMSONITE E-Commerce Director
Boardriders Inc. VP Global IT Omni-channel & Digital
Mutual Benefits Managing Partner
Decathlon Product Manager Communication & Digital Marketing
SARENZA Chief Customer Officer
La Poste Digital Branch MOA Strategic Director
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
PSG Head of CRM & Data
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Digit RE Group President de DigitRE Group
BPCE Information Systems Architect
BMW France Chief Data & Digital Officer CDO
Carlsberg Group Kronenbourg Digital Manager
Axel Springer Group Transformation Officer
LesFurets.com Head of Acquisition
OGF Aquisition & CRM manager
MAISONS DU MONDE Data engineer
Louvre Hotels Group Head of BI & CRM
Fashion Data Customer Leader
GROUPE INSEEC U. Group Digital Marketing Manager
SPORT1 GmbH COO Digital
Milleis Banque Head of Digital Channel development
Aviva Product Manager
AXA France Digital Factory Manager
GIE AXA Digital & Media Ecosystem Manager
Groupe ARGUS Deputy General Manager
TOTAL LUBMARINE Customer Experience Officer
Compagnie des Alpes IT - Head of Digital
Digit RE Group Digital Director
La Poste Director of the Client Knowledge Program
ARTE CRM Manager
TARKETT Digital Platform Lead
PROWEBCE BtoBtoC & Sales Manager
Showroomprive VP New Business - Travel
Thalys International Web Traffic Coordinator
INTERMARCHE Performance & Data Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
French bee Chief Commercial Marketing & Digital Officer
Melvin & Hamilton Digital SAS Growth Strategy Manager
La Française Deputy Managing Director Moniwan
La poste Chief Marketing Officer CMO
GENERALI FRANCE Product Manager Mobile Experience
COLAS Head of Digital Project Manager
SAINT-GOBAIN Head of Digital & e-Reputation
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Danone Group Global Media and Digital Manager
home24 Marketing Director
FORBO FLOORING SYSTEMS Marketing Director South Countries
LVMH Global Partnerships Manager
METRON Head of Marketing
Renault Data CRM Social Director
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
GAMELOFT Marketing Manager
NUXE UK Digital Marketing Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Orpi Manager Data & Analytics
MACSF MOA and Multichannel Campaign Manager
Groupe Avril Digital Innovation Lead IT
Socomec Digital Manager
BOURSORAMA Customer Marketing Director
Warner Music France Head of CRM & Digital Marketing
FRANCE TELEVISIONS Data Projects Manager
Louvre Hotels Group Chief Information Officer
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Pierre & Vacances Center Parcs Group Webanalytics Manager
OGF Digital & Omnicanal Director
Orange Digital Marketing Director
L'Occitane Ecommerce Data Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
MONOPRIX ONLINE Operation Director
Decathlon Digital Communication Leader
audibene GmbH Product Manager Marketing Technologies
Rémy Cointreau App & Digital Project Manager
CEWE Head of e-Commerce & IT
MACIF Digital Product Manager
audibene GmbH Head of Product Optimization
BOURSORAMA Marketing Anticipation Director
Nutrition & Santé International Digital Director
Natixis Head of Communication @ DOSI
Flixbus Data Scientist
Aigle Azur E-Commerce Manager
Michelin Media and B2C Data Global Director
Sambre Avesnois Immobilier Digital Strategy Manager
CHANEL Digital data manager
Universal Music France Director of Media & Market Research
Sacem Deputy Director of Marketing Digital Transformation & CRM
OGF Digital Marketing Manager
LABORATOIRE NUXE Digital Activity Director
Blizzard Entertainment Director of Social Media & Publications
DHL Express Global Digital Marketing Manager
Nestlé Waters HQ Global eBusiness Lead
MSC Cruises Global Digital Marketing Manager
Engie BtoB France Social Business Manager
Sephora Head of IT Customer Experience
LVMH Global Partnerships Director
TOUPRET Customer Communication, Digital & Marketing Manager
Lapeyre Head of Digital IT
Galeries Lafayette Customer Knowledge Director
French bee Product Owner
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Dixons Carphone Marketing Technology Manager
Groupe Monte-Carlo SBM Conversion Rate Manager
Kering Ecommerce Manager
HAGER Digital Factory Group Director
SOCIETE GENERALE Web Analytics Manager
Microsoft Senior Digital & Social Manager
La Poste Business Development Director
BYmyCAR Head of E-business
Marignan Digital Manager
LEGRAND Head of Digital
Auchan Retail International Group Chief Digital Officer
LafargeHolcim Digital Projects Director
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
RENAULT Head of Prospective & Digital Innovation
Bonduelle Europe Long Life Digital Manager
Orange Corporate Vice President Customer Information & Personalization
BABILOU GROUPE CRM Web & Marketing Director
TARKETT Web platform specialist - Masterdata EMEA
AIR FRANCE Esales Analysts Team Leader
Bosch Key Account Manager
MAISONS DU MONDE Data Group Director
VOYAGES SNCF Digital Customer Journey Manager
CENTER PARCS SEA Manager
SERGIC Chief Marketing and Innovation Officer
Thalys International Digital Delegate Director
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Distingo (PSA Banque) Digital CRM and Communication Manager
Française Des Jeux Chief Data Officer
Pierre & Vacances Center Parcs Group Group SEA Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
SMALLABLE Head of Global Marketing
Les Cinémas Pathé Gaumont Chief Digital Officer
ACCOR Head of CRM Insights & Data Management
Boulanger Head of Social Media
MISTERTEMP Chief Marketing Officer CMO
CONFORAMA UX Manager
L'Occitane International e-Commerce Manager
Label Emmaüs CEO
GROUPE ROCHER Data, BI, CRM Director
Sazka a.s. Senior Web Analyst
Back Market Social Network Coordinator
MAISONS DU MONDE CISO & Head Digital Workplace
Back Market Head of Processes & New Services
Journal du Net Journalist
Maliterie.com Head of Marketing
ONEY BANK Data & Analytics Manager
Planetmedia Marketing Audience Director
UGC Marketing Digital and Customer experience director
IT-CE Data Architect manager
PSA Groupe Digital Coach for Comex
TARKETT Director Web Customer Platform
Wonga Marketing and Comms Director
HSBC Head of Digital Products & Experience
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
ALINEA Head of CRM
Suez Group Digital Project Leader
BMW France CRM Data Manager
Banque PSA Finance VP Digital Banking
Easyvoyage - Webedia Acquisition & Monetisation Manager
IT-CE Architect and Innovation Technology
L'Oréal Global Analytics Manager - CDO Team
L'Occitane En Provence Head of Digital Project Management Team
Disney Manager Digital guest Experience
Easyvoyage - Webedia Deputy Marketing Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
Lulli Marketing Director
GROUPE RETIF Chief MarketPlace Officer
SNCF Senior Web analyst & Data Advisor
REED EXPOSITIONS FRANCE Head of Digital
LEGRAND Digital manager
La Redoute Web Analyst Traffic
La Poste Head of Customer Relationship Operations
ENGIE Director in charge of the Digital Transformation of Global Business Support
VeryChic Accorhotels Group Head of Data & CRM
KLEPIERRE New Business Director
Socomec Digital Marketing Director
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
BABBEL Head of Partnerships
Editis Customer Knowledge Director
edeXa AG CMO
Sisley Digital Media Manager Europe
SFR Medias Digital Marketing Director
BPCE Head of Acquisition Online
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Meteo-France Deputy Director Marketing
Orange Head of Data for Products & Services
Air Liquide Head of Digital marketing and customer communication - South Western Europe
EUROP ASSISTANCE Chief Digital Officer CDO
DHL Express Digital Marketing Manager
Christian Dior Couture Digital Services Manager
RATP group CRM / Loyalty Manager
E.LECLERC Acquistion & Data Manager
RCI Head of Digital
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Éditions Lefebvre Sarrut Head of European Digital Solutions
MACSF IT Manager - Customer Tools and Data Domain
Editis Traffic & Digital Manager
Bic Ecommerce Director
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Fashion Data DMP Leader
La Mutuelle Générale Digital Project Leader
OUI.sncf Digital Analytics manager
CAUDALIE Chief Digital Officer CDO
L'Oréal Precision Advertising - CDO Team
AXA Partners Head of Marketing and Distribution
Apax Partners Chief Digital Officer
Total Wash Digital & Strategy Director
LCL CRM Manager
Française des Jeux Data Management & Ethics
BONPOINT Worldwide CRM Manager
SOCIETE GENERALE Data Driven Marketing Manager
SOCIETE GENERALE CIB Chief Digital Officer
Mondadori France Product & Innovation Director
Aéroports de Paris eCommerce Manager
Transdev Head of CRM and Digital Marketing
Reed Midem Head of Digital Marketing
FBD International Digital & E-Commerce Director
PETIT BATEAU Digital Manager
L'Occitane Trade Marketing Coordinator
EUROPAGES-WLW COO
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
PIXMANIA COO
Renault Digital Product Owner - Offline Conversion
ANTALIS Group Director Digital Transformation & Marketing Services
American Express Digital Director
FRANCE TELEVISIONS Technical and Digital Director
Crédit Agricole SA Group Head of Digital Marketing
FRANCE GALOP Marketing & Sales Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
REXEL Marketing and Sales Solution Owner
KLEPIERRE Digital Marketing & Innovation
SFR Digital Director
Groupe Quartus Digital Director
Groupe Pichet Director of Customer Experience
Largus Digital Marketing Director
Carmila Chief Marketing & Digital Officer CMDO
Cartier EU Ecommerce Business Development Manager
McFIT Head of Content and Social Media
SFR Head of Customer Care
EASYPARAPHARMACIE General Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
Jardiland Change Manager - Innovation
BMW France Digital Strategy Manager
Orange Head of Analytics
PEUGEOT Head of CX
Solvay Digital Transformation Director
Mondadori Digital Director
GMF Digital Media Manager
Stanley Black & Decker Marketing Analyst France
CDISCOUNT Responsible for data projects and loyalty channels
Carrefour Digital Transformation Director
Nutrition et Santé E-Commerce Business Developer
SERGIC Digital Marketing Manager
CARMA Digital Manager
Aviva Digital Program Manager
Allopneus Head of UX
MetLife Head of Direct and Digital - EMEA
Edenred User Monetization Director
Transdev Group Group Customer Director
HSBC CRM & e-CRM Director
Alinéa Customer Animation Manager
SUEZ Head of Digital Marketing and Customer Experience
HP Digital Marketing Program Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
PETIT BATEAU Omnicanal Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Parfums Christian Dior Digital Innovation
Groupe SeLoger Performance Analytics Manager
CANAL PLUS E-Shop Manager
BABBEL Country Manager - Western Europe
Microsoft Marketing & Communication Manager
Crédit Agricole SA CRM Program Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
effiCity CTO
SNCF Analytics & Customer Knowledge Manager
BOSCH Digital Marketing Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
Cartier Ecommerce Traffic & CRM Coordinator
eDreams Odigeo Head of Programmatic and Data Sales
Aéroports de Paris Head of Data & Analytics
Nexity Head of new digital projects
PIERRE FABRE International Digital Marketing Manager
CAUDALIE Head of Ecommerce & Digital North Europe
Meliá Hotels International Head of Global Social Media
Renault Customer Experience & Analytics Manager
INTERMARCHE Customer Relations Manager
Orange Customer Strategy and Data Director
ONEY BANK Acquisition Manager
DEVRED CRM / Multichannel Campaign Manager
La Compagnie du Lit Ecommerce Director
Renault Digital Director
Carlsberg Group Kronenbourg Digital Product Manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Schneider Electric Global Ecommerce Marketing Leader
IGN Transformation Business Manager
Remy cointreau Global IT Digital Manager
Groupe Mutuel Head of Digital Marketing
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Ontex Global Little Big Change Head or Marketing e-commerce
OVH Digital Analyst Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Auchan Retail International Chief Data Officer
UPSA Head of Digital Marketing
AIR FRANCE Head of Media Buying Programmatic & Social Media
Orpi Digital & CRM Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Banque Casino Innovation Director
HP Digital Manager Europe
Adecco Group France Digital Factory & Lab Manager
BNP Paribas Digital Manager - Agile Coach
Babilou Group CTO