Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
FRANCE TELEVISIONS Data Projects Manager
Danone Head of Consumer Relations
LVMH E-Commerce Optimization & Acquisition manager
Showroomprive VP New Business - Travel
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
20 MINUTES FRANCE Digital Manager
home24 Marketing Director
ARTE CRM Manager
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Universal Music France Director of Media & Market Research
La Poste Head of Customer Relationship Operations
BONPOINT Worldwide CRM Manager
GROUPON Business Development & Communication Director
Rémy Cointreau App & Digital Project Manager
Groupe SeLoger Performance Analytics Manager
Zava CCO Zava
GROUPE BARRIERE Chief CRM and E Commerce Officer
ONEY BANK Digital Marketing Manager
BMW France Digital Strategy Manager
ACCOR Digital Advertising manager
TF1 AdTech Director
French bee Chief Commercial Marketing & Digital Officer
HARMONIE MUTUELLE Customer Interactions Manager
LesFurets.com Head of Acquisition
Schneider Electric Growth Hacker
Fashion Data Customer Leader
Gamm vert E commerce Manager
Heineken Martech Manager
Digit RE Group President de DigitRE Group
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
BABBEL Principal Marketing Platforms Manager
SFR Head of Customer Care
HAGER Digital Factory Group Director
Louvre Hotels Group Transversal & Digital Programs Manager
Mgen Strategy Director
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
EUROP ASSISTANCE Chief Digital Officer CDO
Arkema Data Manager
SNCF Analytics & Customer Knowledge Manager
Aviva France Digital Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
CAUDALIE Head of Ecommerce & Digital North Europe
SFR Medias Digital Marketing Director
SAMSONITE E-Commerce Director
SOCIETE GENERALE Data Driven Marketing Manager
Renault Customer Experience & Analytics Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Weber Digital Marketing Manager EMEA
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
CAUDALIE Chief Digital Officer CDO
Pierre & Vacances Center Parcs Group Chief Product Officer
Suez Group Digital Project Leader
Back Market Social Network Coordinator
SOCIETE GENERALE Web Analytics Manager
Sisley Digital Media Manager Europe
N26 Brand Marketing Lead
seloger.com Head of Advertising
GROUPE ROCHER Data, BI, CRM Director
INTERMARCHE Performance & Data Manager
Carmila Chief Marketing & Digital Officer CMDO
Banque Casino Innovation Director
Essilor International Consumer Marketing and CRM Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
BATIWEB GROUP Marketing Director
Editis eBusiness & Innovation Project Manager
Auchan Retail International Corporate Digital Director
KLEPIERRE Social & Retailers synergies Marketing Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
CENTER PARCS SEA Manager
Cheerz Chief Revenue Officer
PSG Head of CRM & Data
Orange Corporate Vice President Customer Information & Personalization
FRANCE GALOP Digital Team Manager
Ekwateur Digital Marketing Manager
Fashion Data DMP Leader
TOUPRET Customer Communication, Digital & Marketing Manager
Editis Customer Knowledge Director
Telefonica Data Innovation Senior Manager
GROUPE RETIF Chief MarketPlace Officer
Thalys International Web Traffic Coordinator
Cellnovo Group Director of Digital Marketing & Communications
Renault Data CRM Social Director
French bee Web Manager
Lulli Marketing Director
REED EXPOSITIONS FRANCE Head of Digital
Mondadori France Product & Innovation Director
SERGIC Chief Marketing and Innovation Officer
PixMyCar Chief Marketing Officer
Wonga Marketing and Comms Director
Nexity Chief Data Officer
La Banque Postale Digital Acquisition et eCRM Manager
Pontem Chief Marketing Officer CMO
MAISONS DU MONDE CISO & Head Digital Workplace
Carlsberg Group Kronenbourg Digital Manager
MEDIAPOST Deputy General Manager Marketing and Customer Experience
L'Occitane International e-Commerce Manager
MSC Cruises Global Digital Marketing Manager
Boulanger Head of Social Media
SOCIETE GENERALE CIB Chief Digital Officer
PSA GROUP Director of the Program Smart Services
MACIF Digital Product Manager
SUEZ Head of Digital Marketing and Customer Experience
SARENZA Chief Customer Officer
DIOR International CRM Project Director
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Janssen Johnson & Johnson Director Digital Acceleration EMEA
EUROPAGES-WLW COO
Dott.pt CEO
QOBUZ Chief Executive Officer CEO
Ontex Global Little Big Change Head or Marketing e-commerce
Happ-e by ENGIE Customer Client manager
BPCE Digital Data Manager
Car&Boat Media Emailing and loyalty manager
SAINT-GOBAIN Head of Digital Marketing & Communication
effiCity CTO
American Express Digital Director
Danone Digital & Media Manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Cartier Ecommerce Traffic & CRM Coordinator
HP Digital Manager Europe
pfizer MCC & Insight Director
TF1 Head of Data Web-Analytics and Digital Marketing
Sacem Deputy Director of Marketing Digital Transformation & CRM
Meliá Hotels International Head of Global Social Media
French bee Product Owner
OUI.sncf Head of Data Governance - Chief Data officer
Journal du Net Journalist
Michelin Media and B2C Data Global Director
MISTERTEMP Chief Marketing Officer CMO
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Orange Digital Marketing Director
Yves Rocher DMP Manager
KLEPIERRE Digital Marketing & Innovation
DEVRED CRM / Multichannel Campaign Manager
Pumpkin App Retention & Activation Manager
Orange Digital Media & Business Acquisition Director
Flixbus Data Scientist
PIERRE FABRE Digital Media Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Groupe Pichet Director of Customer Experience
Saur Group Senior open innovation manager
Transdev Groupe Sales & Marketing Director
Richemont Holding France Project Manager / Sales Manager
MetLife Head of Direct and Digital - EMEA
Danone Group Global Media and Digital Manager
Digit RE Group Digital Director
Richemont International CRM Manager
CNFPT Communications Deputy Director
MAISONS DU MONDE Data engineer
BOSCH Digital Marketing Manager
METRON Head of Marketing
Orange Head of Analytics
Transdev Head of CRM and Digital Marketing
Adecco Group France Digital Factory & Lab Manager
DHL Express Global Digital Marketing Manager
BPCE Information Systems Architect
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
OGF Digital & Omnicanal Director
Schneider Electric Global Ecommerce Marketing Leader
Essilor International Head of Marketing North Africa
Louvre Hotels Group Head of BI & CRM
BABBEL Head of Partnerships
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
MACSF MOA and Multichannel Campaign Manager
FBD International Digital & E-Commerce Director
Auchan Retail International Group Chief Digital Officer
Christian Dior Couture E-Commerce Performance Marketing Manager
TOUPRET Marketing & Digital Director
Socomec Digital Manager
Aviva Product Manager
Roche Head of Digital & Customer Engagement
TARKETT Director Web Customer Platform
FORBO FLOORING SYSTEMS Marketing Director South Countries
Aéroports de Paris Head of Data & Analytics
Kering Digital Media Senior Manager
E.LECLERC Acquistion & Data Manager
Cartier EU Ecommerce Business Development Manager
CARMA Digital Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
Marketing Magazine Journalist
Orange Online Director
Euromaster Director of Digital Europe
L'Occitane En Provence Head of Digital Project Management Team
Printemps Chief Marketing and Communication Officer
Banque BCP - Groupe BPCE Marketing Manager
LEGRAND Digital manager
Compagnie des Alpes IT - Head of Digital
DHL Express Digital Marketing Manager
VOYAGES SNCF Digital Customer Journey Manager
APAVE Group Marketing Director
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Orange Customer Strategy and Data Director
BNP PARIBAS CARDIF Editorial Manager
LVMH Global Partnerships Director
Aviva France Customer Analytics Director
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
LE CREDIT LYONNAIS Digital Marketing & Communication Director
MAISONS DU MONDE Data Manager
Groupe Mutuel Head of Digital Marketing
Axel Springer SE Senior Product Manager Data
REXEL Marketing and Sales Solution Owner
Nexity Head of new digital projects
Orpi Digital & CRM Manager
BABILOU GROUPE CRM Web & Marketing Director
RATP group CRM / Loyalty Manager
Lagardere Active Digital CTO
Carlsberg Group Kronenbourg Digital Product Manager
Arkema Global Digital Marketing Manager
AXA France Brand and Content Factory Manager
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
Nestlé Waters HQ Global eBusiness Lead
PETIT BATEAU Omnicanal Manager
Back Market Head of Customer Care
Vodafone UK Head of Performance Marketing
hw&h Avocats & Rechtsanwälte Partner
LONGCHAMP Omnichannel & Media Marketing Director
GROUPE INSEEC U. Group Digital Marketing Manager
Dixons Carphone Marketing Technology Manager
Galeries Lafayette Customer Knowledge Director
Cegedim Insurance Solutions Digital Marketing Manager
audibene GmbH Product Manager Marketing Technologies
Microsoft Senior Digital & Social Manager
Mutual Benefits Managing Partner
IT-CE Data Architect manager
Remy cointreau Global IT Digital Manager
PETIT BATEAU Digital Manager
Kering Ecommerce Manager
Beko France Digital Marketing Manager
Française des Jeux Data Management & Ethics
Xylem water solutions Demand Generation Manager Europe
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
L'Occitane Trade Marketing Coordinator
Louvre Hotels Group Chief Information Officer
La Poste Digital Branch MOA Strategic Director
Les Cinémas Pathé Gaumont Chief Digital Officer
Axel Springer Group Transformation Officer
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Orange Head of Data for Products & Services
SAMSUNG ELECTRONICS FRANCE Digital Director
Crédit Agricole SA Group Head of Digital Marketing
eDreams Odigeo Head of Programmatic and Data Sales
Allopneus Head of UX
AXA Partners Head of Marketing and Distribution
Blizzard Entertainment Director of Social Media & Publications
PSA Data & Performance Manager
Nutrition et Santé E-Commerce Business Developer
AIR FRANCE Head of Media Buying Programmatic & Social Media
Orange France Chief Communication & Data Officer
AUCHAN Digital & E-commerce Director
Back Market Process Manager
TARKETT Digital Platform Lead
COLAS Head of Digital Project Manager
L'Oréal Precision Advertising - CDO Team
Fashion3 - Jules Chief Executive Officer
SNCF Mission Director Digital Design
CANAL PLUS E-Shop Manager
KLEPIERRE New Business Director
Planet Cards GmbH Managing Director
Panorabanques Managing Director
SFR Digital Director
CDISCOUNT Data Director
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
ALINEA Head of CRM
Natixis Head of Communication @ DOSI
BMW France CRM Data Manager
Decathlon Digital Communication Leader
ALLIANZ IARD Digital Product Manager
Sambre Avesnois Immobilier Digital Strategy Manager
La Mutuelle Générale Digital Project Leader
Hanes E shop Manager
Disney Manager Digital guest Experience
OVH Digital Analyst Manager
LABORATOIRE NUXE Digital Activity Director
La Redoute Web Analyst Traffic
ANTALIS Digital Content & Social Marketing Manager
Total Wash Digital & Strategy Director
TARKETT Web platform specialist - Masterdata EMEA
Carrefour Digital Transformation Director
CDISCOUNT Responsible for data projects and loyalty channels
La Poste Telecom & Digital Strategy Director
Maliterie.com Head of Marketing
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
BMW France Chief Data & Digital Officer CDO
LVMH Global Partnerships Manager
CEWE Head of e-Commerce & IT
Allianz Worldwide Partners Head of Direct Business & Digital - France
FnacDarty Head of Professional Division
BOURSORAMA Customer Marketing Director
BOURSORAMA Marketing Anticipation Director
Parfums Christian Dior Digital Innovation
LVMH Digital Transformation Senior Manager
IT-CE Architect and Innovation Technology
OGF Digital Marketing Manager
FRANCE GALOP Marketing & Sales Director
BNP Paribas Digital Manager - Agile Coach
Groupe Avril Digital Innovation Lead IT
MACIF Product Owner Macif.fr
La poste Chief Marketing Officer CMO
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
McFIT Head of Content and Social Media
Thalys International Digital Delegate Director
Visilab CRM Manager
Bic Ecommerce Director
20 MINUTES FRANCE Chief Information Officer
SMALLABLE Head of Global Marketing
LEGRAND Digital Marketing Manager
Engie BtoB France Social Business Manager
Amorelie Senior Product Manager
Largus Digital Marketing Director
Lapeyre Head of Digital IT
Aviva Digital Program Manager
Aigle Azur E-Commerce Manager
INTERMARCHE Customer Relations Manager
Christian Dior Couture Digital Services Manager
NUXE UK Digital Marketing Manager
Reed Midem Head of Digital Marketing
La Compagnie du Lit Ecommerce Director
PSA Groupe Digital Coach for Comex
La Poste Director of the Client Knowledge Program
Meteo-France Deputy Director Marketing
Editions Amaury Senior Adviser to the CEO
BYmyCAR Head of E-business
CONFORAMA User Experience Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
CONFORAMA UX Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
MAIF Program Data Director
edeXa AG CMO
Éditions Lefebvre Sarrut Chief Data Officer
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
La Française Group Director of Communication and Digital
Sazka a.s. Senior Web Analyst
CHANEL Digital data manager
Cartier EU Digital Marketing & Conversion Specialist
PEUGEOT Head of CX
La Poste Marketing Director
Juwelo Country Manager France
audibene GmbH Head of Product Optimization
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
SOCIETE GENERALE Insurance International Partnerships & Business Development
Groupe LA POSTE Customer Knowledge Program Change Director
La Française Group Senior Social and Content Manager
BABBEL Country Manager - Western Europe
ENGIE Director in charge of the Digital Transformation of Global Business Support
FRANCE TELEVISIONS Technical and Digital Director
Planetmedia Marketing Audience Director
MSC Cruises Global Media Manager
VeryChic Accorhotels Group Head of Data & CRM
FlixBus Senior Web Analyst
IGN Transformation Business Manager
CANAL PLUS Acquisition & Digital Trafic Manager
LEGRAND Head of Digital
Compagnie des Alpes Digital Performance Manager
La Française Deputy Managing Director Moniwan
OUI.sncf Digital Analytics manager
Groupe Monte-Carlo SBM Conversion Rate Manager
Alinéa Customer Animation Manager
Nutrition & Santé International Digital Director
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Aviva Vie Marketing Analytics Manager
Orange Social Data Director
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
GAMELOFT Marketing Manager
SPB Group Marketing Director
Stanley Black & Decker Marketing Analyst France
Française Des Jeux Chief Data Officer
ANTALIS Group Director Digital Transformation & Marketing Services
MACSF IT Manager - Customer Tools and Data Domain
PIXMANIA COO
Groupe Quartus Digital Director
MAISONS DU MONDE Data Group Director
Aéroports de Paris eCommerce Manager
Renault Digital Business Program Manager
Compagnie des Alpes CRM & Digital Manager
APRIL Project Manager / Sales Manager / Scrum Master
SAINT-GOBAIN Global Social Media Director
La Poste Business Development Director
AXA France Digital Factory Manager
Auchan Retail International Chief Data Officer
Socomec Digital Marketing Director
TOTAL LUBMARINE Customer Experience Officer
AUCHAN Customer Transformation &Innovation Director
Natixis Digital Project Director
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
EASYPARAPHARMACIE General Manager
Marignan Digital Manager
hw&h Avocats & Rechtsanwälte Counsel
Melvin & Hamilton Digital SAS Growth Strategy Manager
ratp Chief Marketing Officer CMO
HP Digital Marketing Program Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
GENERALI FRANCE Product Manager Mobile Experience
La Française Group Head of Marketing Digital & Clusters Development
AG2R LA MONDIALE MATMUT Customer Marketing Director
RENAULT Head of Prospective & Digital Innovation
Babilou Group CTO
PIERRE FABRE International Digital Marketing Manager
CLS Remy Cointreau Chief Technology Officer /CTO
Sephora Head of IT Customer Experience
GROUPE INSEEC U. Acquisition Manager
Apax Partners Chief Digital Officer
SNCF Senior Web analyst & Data Advisor
L'Exception DGA
ALINEA E Marketing Manager
Banque PSA Finance VP Digital Banking
Siblu Villages Digital Marketing Director
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Air France KLM Customer Insights & Analytics
Mondadori Digital Director
UPSA Head of Digital Marketing
AIR FRANCE Esales Analysts Team Leader
Microsoft Marketing & Communication Manager
20 MINUTES FRANCE Managing Director
Renault Digital Director
ENGIE Happ-e by ENGIE Digital Marketing Manager
FlixBus Web Analyst
GIE AXA Digital & Media Ecosystem Manager
Milleis Banque Head of Digital Channel development
LafargeHolcim Digital Projects Director
RAJA Ecommerce IT Manager
Neopost Head of Marketing Web team
L'Oréal Global Analytics Manager - CDO Team
CDISCOUNT Traffic Acquisition Manager
BOUYGUES TELECOM Innovation Digital Manager
Sony Digital & CRM Manager
Crédit Agricole SA CRM Program Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Solvay Head of Digital studios Europe Asia & Americas
HSBC Head of Digital Products & Experience
Warner Music France Head of CRM & Digital Marketing
HOLDING LVMH SIEGE Partnerships Manager
SPORT1 GmbH COO Digital
Renault Digital Product Owner - Offline Conversion
UGC Marketing Digital and Customer experience director
MONOPRIX ONLINE Operation Director
ORANGE B2B Chief Digital Officer
Groupe ARGUS Deputy General Manager
ONEY BANK Data & Analytics Manager
HSBC CRM & e-CRM Director
Weber Stephen Products EMEA GmbH Head of Digital
Groupe SeLoger Logic-Immo Head of Marketing vertical business
LCL CRM Manager
SFR Head of digital & e-commerce
ONEY BANK Acquisition Manager
Easyvoyage - Webedia Deputy Marketing Manager
Lactalis LNUF Marques Digital Director
AG2R LA MONDIALE Digital Customer & Digital Services Director
BPCE Head of Acquisition Online
PROWEBCE BtoBtoC & Sales Manager
Transdev Group Group Customer Director
Editis Traffic & Digital Manager
RCI Head of Digital
LesFurets.com Head of Data
Boardriders Inc. VP Global IT Omni-channel & Digital
Bosch Key Account Manager
SERGIC Digital Marketing Manager
L'Occitane Ecommerce Data Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
Orpi Manager Data & Analytics
OGF Aquisition & CRM manager
La Compagnie du Lit CMO
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Label Emmaüs CEO
La Poste Transformation & Anticipation Director
Back Market Head of Processes & New Services
GMF Digital Media Manager
Decathlon Product Manager Communication & Digital Marketing
Bonduelle Europe Long Life Digital Manager
Sodexo benefits and rewards Digital Marketing Lead
Edenred User Monetization Director
Pierre & Vacances Center Parcs Group Webanalytics Manager
Solvay Digital Transformation Director
E-Commerce Nation Marketing Manager / Head of event partnerships
Jardiland Change Manager - Innovation
ACCOR Head of CRM Insights & Data Management
SAINT-GOBAIN Head of Digital & e-Reputation
Orange Head of Data & Omnichannel Analytics