Get ready for Amsterdam 2020! Apply now

Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

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Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 

berlin congress center:

Alexanderstraße 11, 10178 Berlin, Germany



The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Disney Manager Digital guest Experience
L'Oréal Global Analytics Manager - CDO Team
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
SFR Medias Digital Marketing Director
GROUPE BARRIERE Chief CRM and E Commerce Officer
Renault Data CRM Social Director
Nexity Chief Data Officer
BOURSORAMA Customer Marketing Director
Yves Rocher DMP Manager
Dott.pt CEO
Kering Ecommerce Manager
La Poste Business Development Director
LVMH Global Partnerships Director
MAIF Program Data Director
Renault Digital Product Owner - Offline Conversion
LesFurets.com Head of Acquisition
Lactalis LNUF Marques Digital Director
DHL Express Digital Marketing Manager
Car&Boat Media Emailing and loyalty manager
ANTALIS Digital Content & Social Marketing Manager
Aigle Azur E-Commerce Manager
20 MINUTES FRANCE Managing Director
Editis eBusiness & Innovation Project Manager
French bee Chief Commercial Marketing & Digital Officer
Kering Digital Media Senior Manager
PixMyCar Chief Marketing Officer
PIERRE FABRE Digital Media Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Arkema Data Manager
Editis Traffic & Digital Manager
Aviva Vie Marketing Analytics Manager
SARENZA Chief Customer Officer
ANTALIS Group Director Digital Transformation & Marketing Services
Sambre Avesnois Immobilier Digital Strategy Manager
Zava CCO Zava
HSBC Head of Digital Products & Experience
SOCIETE GENERALE Insurance International Partnerships & Business Development
BOUYGUES TELECOM Innovation Digital Manager
Axel Springer SE Senior Product Manager Data
ENGIE Director in charge of the Digital Transformation of Global Business Support
SERGIC Digital Marketing Manager
Marketing Magazine Journalist
GROUPE INSEEC U. Group Digital Marketing Manager
Michelin Media and B2C Data Global Director
CDISCOUNT Data Director
Apax Partners Chief Digital Officer
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Mondadori France Product & Innovation Director
Weber Digital Marketing Manager EMEA
BOSCH Digital Marketing Manager
Jardiland Change Manager - Innovation
FRANCE GALOP Digital Team Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
SPORT1 GmbH COO Digital
CNFPT Communications Deputy Director
Melvin & Hamilton Digital SAS Growth Strategy Manager
GIE AXA Digital & Media Ecosystem Manager
Compagnie des Alpes CRM & Digital Manager
OUI.sncf Digital Analytics manager
SAINT-GOBAIN Head of Digital Marketing & Communication
Mondadori Digital Director
Wonga Marketing and Comms Director
Amorelie Senior Product Manager
effiCity CTO
PSA Data & Performance Manager
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Carlsberg Group Kronenbourg Digital Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
LesFurets.com Head of Data
Parfums Christian Dior Digital Innovation
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Hanes E shop Manager
Remy cointreau Global IT Digital Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
TARKETT Digital Platform Lead
VOYAGES SNCF Digital Customer Journey Manager
Nutrition & Santé International Digital Director
La Poste Head of Customer Relationship Operations
Orange Head of Data for Products & Services
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
HSBC CRM & e-CRM Director
Engie BtoB France Social Business Manager
Stanley Black & Decker Marketing Analyst France
CDISCOUNT Responsible for data projects and loyalty channels
FRANCE TELEVISIONS Data Projects Manager
PSA GROUP Director of the Program Smart Services
PSA Groupe Digital Coach for Comex
SAINT-GOBAIN Head of Digital & e-Reputation
Transdev Groupe Sales & Marketing Director
CARMA Digital Manager
Journal du Net Journalist
Boulanger Head of Social Media
BNP Paribas Digital Manager - Agile Coach
Bonduelle Europe Long Life Digital Manager
DEVRED CRM / Multichannel Campaign Manager
Crédit Agricole SA Group Head of Digital Marketing
SFR Head of Customer Care
Boardriders Inc. VP Global IT Omni-channel & Digital
RCI Head of Digital
SNCF Senior Web analyst & Data Advisor
Mutual Benefits Managing Partner
MISTERTEMP Chief Marketing Officer CMO
ALLIANZ IARD Digital Product Manager
Louvre Hotels Group Chief Information Officer
MAISONS DU MONDE Data Group Director
Back Market Head of Processes & New Services
EUROP ASSISTANCE Holding Head of Group ICT Procurement
MAISONS DU MONDE Data engineer
La Banque Postale Digital Acquisition et eCRM Manager
Pierre & Vacances Center Parcs Group Chief Product Officer
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Microsoft Senior Digital & Social Manager
Natixis Digital Project Director
VeryChic Accorhotels Group Head of Data & CRM
Sisley Digital Media Manager Europe
CANAL PLUS E-Shop Manager
Galeries Lafayette Customer Knowledge Director
Fashion Data DMP Leader
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
INTERMARCHE Performance & Data Manager
Back Market Process Manager
TOUPRET Customer Communication, Digital & Marketing Manager
BMW France Digital Strategy Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Transdev Group Group Customer Director
Danone Digital & Media Manager
Schneider Electric Growth Hacker
audibene GmbH Product Manager Marketing Technologies
EASYPARAPHARMACIE Webmarketing / Traffic Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
COLAS Head of Digital Project Manager
HARMONIE MUTUELLE Customer Interactions Manager
ALINEA E Marketing Manager
Compagnie des Alpes Digital Performance Manager
Orpi Digital & CRM Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
MetLife Head of Direct and Digital - EMEA
FlixBus Senior Web Analyst
IT-CE Architect and Innovation Technology
La Française Group Director of Communication and Digital
Christian Dior Couture Digital Services Manager
BABBEL Country Manager - Western Europe
hw&h Avocats & Rechtsanwälte Counsel
Groupe Avril Digital Innovation Lead IT
Française Des Jeux Chief Data Officer
SNCF Analytics & Customer Knowledge Manager
Orange Head of Data & Omnichannel Analytics
seloger.com Head of Advertising
BONPOINT Worldwide CRM Manager
ratp Chief Marketing Officer CMO
Meliá Hotels International Head of Global Social Media
La Française Group Senior Social and Content Manager
Air France KLM Customer Insights & Analytics
Richemont Holding France Project Manager / Sales Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Edenred User Monetization Director
BNP PARIBAS CARDIF Editorial Manager
Weber Stephen Products EMEA GmbH Head of Digital
EUROPAGES-WLW COO
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
PETIT BATEAU Omnicanal Manager
Telefonica Data Innovation Senior Manager
BPCE Digital Data Manager
Renault Digital Director
HP Digital Marketing Program Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Banque Casino Innovation Director
LVMH Global Partnerships Manager
BABBEL Head of Partnerships
Digit RE Group Digital Director
PROWEBCE BtoBtoC & Sales Manager
20 MINUTES FRANCE Chief Information Officer
REXEL Marketing and Sales Solution Owner
Solvay Head of Digital studios Europe Asia & Americas
Groupe Mutuel Head of Digital Marketing
SFR Digital Director
Bosch Key Account Manager
Groupe Quartus Digital Director
La Poste Director of the Client Knowledge Program
L'Exception DGA
Groupe LA POSTE Customer Knowledge Program Change Director
METRON Head of Marketing
PIERRE FABRE International Digital Marketing Manager
UPSA Head of Digital Marketing
Panorabanques Managing Director
Louvre Hotels Group Head of BI & CRM
Bic Ecommerce Director
Orange Digital Marketing Director
Sazka a.s. Senior Web Analyst
Gamm vert E commerce Manager
Suez Group Digital Project Leader
AUCHAN Customer Transformation &Innovation Director
AUCHAN Digital & E-commerce Director
Cheerz Chief Revenue Officer
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
PETIT BATEAU Digital Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Milleis Banque Head of Digital Channel development
AIR FRANCE Head of Media Buying Programmatic & Social Media
Cartier EU Digital Marketing & Conversion Specialist
Lulli Marketing Director
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
LVMH E-Commerce Optimization & Acquisition manager
SMALLABLE Head of Global Marketing
Carlsberg Group Kronenbourg Digital Product Manager
MACSF IT Manager - Customer Tools and Data Domain
Easyvoyage - Webedia Acquisition & Monetisation Manager
Printemps Chief Marketing and Communication Officer
Cellnovo Group Director of Digital Marketing & Communications
Babilou Group CTO
LEGRAND Digital manager
KLEPIERRE Digital Marketing & Innovation
hw&h Avocats & Rechtsanwälte Partner
OVH Digital Analyst Manager
Aviva Digital Program Manager
Banque PSA Finance VP Digital Banking
Lapeyre Head of Digital IT
La Mutuelle Générale Digital Project Leader
Pumpkin App Retention & Activation Manager
Flixbus Data Scientist
APRIL Project Manager / Sales Manager / Scrum Master
GROUPON Business Development & Communication Director
Aviva France Customer Analytics Director
Happ-e by ENGIE Customer Client manager
Heineken Martech Manager
QOBUZ Chief Executive Officer CEO
L'Occitane International e-Commerce Manager
CENTER PARCS SEA Manager
EASYPARAPHARMACIE General Manager
MAISONS DU MONDE Data Manager
HP Digital Manager Europe
SERGIC Chief Marketing and Innovation Officer
Compagnie des Alpes IT - Head of Digital
Aviva France Digital Manager
GMF Digital Media Manager
TARKETT Web platform specialist - Masterdata EMEA
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
IGN Transformation Business Manager
SOCIETE GENERALE Web Analytics Manager
NUXE UK Digital Marketing Manager
Xylem water solutions Demand Generation Manager Europe
Louvre Hotels Group Transversal & Digital Programs Manager
La Poste Transformation & Anticipation Director
FnacDarty Head of Professional Division
OGF Digital & Omnicanal Director
audibene GmbH Head of Product Optimization
E-Commerce Nation Marketing Manager / Head of event partnerships
DIOR International CRM Project Director
La Poste Marketing Director
L'Occitane En Provence Head of Digital Project Management Team
MACSF MOA and Multichannel Campaign Manager
Auchan Retail International Chief Data Officer
Largus Digital Marketing Director
Decathlon Product Manager Communication & Digital Marketing
FRANCE GALOP Marketing & Sales Director
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Corsair International (Groupe TUI Travel) web marketing & digital Manager
PIXMANIA COO
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Dixons Carphone Marketing Technology Manager
Easyvoyage - Webedia Deputy Marketing Manager
E.LECLERC Acquistion & Data Manager
SAMSONITE E-Commerce Director
La Française Group Head of Marketing Digital & Clusters Development
KLEPIERRE New Business Director
RENAULT Head of Prospective & Digital Innovation
pfizer MCC & Insight Director
AXA France Digital Factory Manager
Nexity Head of new digital projects
SUEZ Head of Digital Marketing and Customer Experience
LONGCHAMP Omnichannel & Media Marketing Director
KLEPIERRE Social & Retailers synergies Marketing Manager
Microsoft Marketing & Communication Manager
20 MINUTES FRANCE Digital Manager
HOLDING LVMH SIEGE Partnerships Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Axel Springer Group Transformation Officer
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Arkema Global Digital Marketing Manager
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Planetmedia Marketing Audience Director
Nestlé Waters HQ Global eBusiness Lead
Essilor International Head of Marketing North Africa
La Française Deputy Managing Director Moniwan
Sacem Deputy Director of Marketing Digital Transformation & CRM
Thalys International Digital Delegate Director
REED EXPOSITIONS FRANCE Head of Digital
Blizzard Entertainment Director of Social Media & Publications
AXA Partners Head of Marketing and Distribution
MAISONS DU MONDE CISO & Head Digital Workplace
L'Occitane Trade Marketing Coordinator
Meteo-France Deputy Director Marketing
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
TF1 Head of Data Web-Analytics and Digital Marketing
Total Wash Digital & Strategy Director
SPB Group Marketing Director
Back Market Head of Customer Care
Decathlon Digital Communication Leader
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
BPCE Head of Acquisition Online
Euromaster Director of Digital Europe
FRANCE TELEVISIONS Chief Marketing & Data Officer
GAMELOFT Marketing Manager
ARTE CRM Manager
Pontem Chief Marketing Officer CMO
Editions Amaury Senior Adviser to the CEO
Crédit Agricole SA CRM Program Manager
Planet Cards GmbH Managing Director
La Compagnie du Lit CMO
N26 Brand Marketing Lead
FORBO FLOORING SYSTEMS Marketing Director South Countries
Renault Digital Business Program Manager
Danone Group Global Media and Digital Manager
French bee Web Manager
CEWE Head of e-Commerce & IT
CHANEL Digital data manager
ALINEA Head of CRM
Orange Online Director
MACIF Product Owner Macif.fr
Allopneus Head of UX
Banque BCP - Groupe BPCE Marketing Manager
ACCOR Digital Advertising manager
American Express Digital Director
LCL CRM Manager
Groupe Monte-Carlo SBM Conversion Rate Manager
ORANGE B2B Chief Digital Officer
FlixBus Web Analyst
LVMH Digital Transformation Senior Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
MSC Cruises Global Digital Marketing Manager
Beko France Digital Marketing Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
La Poste Digital Branch MOA Strategic Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
La Compagnie du Lit Ecommerce Director
CDISCOUNT Traffic Acquisition Manager
SOCIETE GENERALE CIB Chief Digital Officer
Transdev Head of CRM and Digital Marketing
La Redoute Web Analyst Traffic
Orange Social Data Director
French bee Product Owner
Essilor International Consumer Marketing and CRM Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
AIR FRANCE Esales Analysts Team Leader
BPCE Information Systems Architect
home24 Marketing Director
RATP group CRM / Loyalty Manager
Aviva Product Manager
Saur Group Senior open innovation manager
SAMSUNG ELECTRONICS FRANCE Digital Director
Warner Music France Head of CRM & Digital Marketing
Sony Digital & CRM Manager
TOUPRET Marketing & Digital Director
Carrefour Digital Transformation Director
Pierre & Vacances Center Parcs Group Webanalytics Manager
Thalys International Web Traffic Coordinator
APAVE Group Marketing Director
Sephora Head of IT Customer Experience
BABILOU GROUPE CRM Web & Marketing Director
Distingo (PSA Banque) Digital CRM and Communication Manager
OGF Digital Marketing Manager
Juwelo Country Manager France
BATIWEB GROUP Marketing Director
Marignan Digital Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
AG2R LA MONDIALE MATMUT Customer Marketing Director
Aéroports de Paris Head of Data & Analytics
FBD International Digital & E-Commerce Director
MONOPRIX ONLINE Operation Director
Orange Digital Media & Business Acquisition Director
BABBEL Principal Marketing Platforms Manager
INTERMARCHE Customer Relations Manager
MSC Cruises Global Media Manager
Natixis Head of Communication @ DOSI
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
CAUDALIE Chief Digital Officer CDO
Fashion3 - Jules Chief Executive Officer
SOCIETE GENERALE Data Driven Marketing Manager
Alinéa Customer Animation Manager
Maliterie.com Head of Marketing
Siblu Villages Digital Marketing Director
Ontex Global Little Big Change Head or Marketing e-commerce
Française des Jeux Data Management & Ethics
McFIT Head of Content and Social Media
Nutrition et Santé E-Commerce Business Developer
BYmyCAR Head of E-business
Sodexo benefits and rewards Digital Marketing Lead
Lagardere Active Digital CTO
Richemont International CRM Manager
OUI.sncf Head of Data Governance - Chief Data officer
Neopost Head of Marketing Web team
Mgen Strategy Director
FRANCE TELEVISIONS Technical and Digital Director
Groupe ARGUS Deputy General Manager
Showroomprive VP New Business - Travel
Orange Head of Analytics
Ekwateur Digital Marketing Manager
GROUPE RETIF Chief MarketPlace Officer
Orange France Chief Communication & Data Officer
ONEY BANK Acquisition Manager
Universal Music France Director of Media & Market Research
BOURSORAMA Marketing Anticipation Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
MACIF Digital Product Manager
BMW France CRM Data Manager
AXA France Brand and Content Factory Manager
TF1 AdTech Director
ONEY BANK Data & Analytics Manager
Groupe Pichet Director of Customer Experience
Schneider Electric Global Ecommerce Marketing Leader
Visilab CRM Manager
TARKETT Director Web Customer Platform
L'Oréal Precision Advertising - CDO Team
Cartier Ecommerce Traffic & CRM Coordinator
BMW France Chief Data & Digital Officer CDO
PEUGEOT Head of CX
DHL Express Global Digital Marketing Manager
Reed Midem Head of Digital Marketing
Socomec Digital Marketing Director
UGC Marketing Digital and Customer experience director
GROUPE INSEEC U. Acquisition Manager
Orange Corporate Vice President Customer Information & Personalization
CONFORAMA User Experience Director
LABORATOIRE NUXE Digital Activity Director
Groupe SeLoger Performance Analytics Manager
Fashion Data Customer Leader
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
SNCF Mission Director Digital Design
Pierre & Vacances Center Parcs Group Group SEA Manager
GENERALI FRANCE Product Manager Mobile Experience
ONEY BANK Digital Marketing Manager
Cartier EU Ecommerce Business Development Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Danone Head of Consumer Relations
CONFORAMA UX Manager
Orange Customer Strategy and Data Director
LafargeHolcim Digital Projects Director
SFR Head of digital & e-commerce
ACCOR Head of CRM Insights & Data Management
Orpi Manager Data & Analytics
Christian Dior Couture E-Commerce Performance Marketing Manager
La Poste Telecom & Digital Strategy Director
Auchan Retail International Group Chief Digital Officer
eDreams Odigeo Head of Programmatic and Data Sales
Label Emmaüs CEO
Solvay Digital Transformation Director
IT-CE Data Architect manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
LEGRAND Head of Digital
GROUPE ROCHER Data, BI, CRM Director
Socomec Digital Manager
OGF Aquisition & CRM manager
EUROP ASSISTANCE Chief Digital Officer CDO
LEGRAND Digital Marketing Manager
CLS Remy Cointreau Chief Technology Officer /CTO
Back Market Social Network Coordinator
Editis Customer Knowledge Director
TOTAL LUBMARINE Customer Experience Officer
Adecco Group France Digital Factory & Lab Manager
La poste Chief Marketing Officer CMO
Carmila Chief Marketing & Digital Officer CMDO
Aéroports de Paris eCommerce Manager
Rémy Cointreau App & Digital Project Manager
HAGER Digital Factory Group Director
Vodafone UK Head of Performance Marketing
edeXa AG CMO
PSG Head of CRM & Data
CAUDALIE Head of Ecommerce & Digital North Europe
L'Occitane Ecommerce Data Manager
Cegedim Insurance Solutions Digital Marketing Manager
Renault Customer Experience & Analytics Manager
Éditions Lefebvre Sarrut Chief Data Officer
Digit RE Group President de DigitRE Group
RAJA Ecommerce IT Manager
Auchan Retail International Corporate Digital Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
CANAL PLUS Acquisition & Digital Trafic Manager
Roche Head of Digital & Customer Engagement
SAINT-GOBAIN Global Social Media Director