Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Christian Dior Couture Digital Services Manager
Cartier EU Ecommerce Business Development Manager
LEGRAND Digital manager
Orange Head of Analytics
Nestlé Waters HQ Global eBusiness Lead
Marignan Digital Manager
French bee Web Manager
FRANCE GALOP Digital Team Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
MSC Cruises Global Digital Marketing Manager
Back Market Head of Customer Care
Allianz Worldwide Partners Head of Direct Business & Digital - France
Parfums Christian Dior Digital Innovation
HSBC Head of Digital Products & Experience
Apax Partners Chief Digital Officer
LEGRAND Digital Marketing Manager
Decathlon Digital Communication Leader
La Française Deputy Managing Director Moniwan
La Compagnie du Lit Ecommerce Director
Sambre Avesnois Immobilier Digital Strategy Manager
SERGIC Chief Marketing and Innovation Officer
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
20 MINUTES FRANCE Digital Manager
AUCHAN Customer Transformation &Innovation Director
SAMSUNG ELECTRONICS FRANCE Digital Director
Cartier EU Digital Marketing & Conversion Specialist
Edenred User Monetization Director
Pontem Chief Marketing Officer CMO
CEWE Head of e-Commerce & IT
HP Digital Marketing Program Manager
La Poste Head of Customer Relationship Operations
CENTER PARCS SEA Manager
Jardiland Change Manager - Innovation
LVMH Global Partnerships Director
Auchan Retail International Chief Data Officer
L'Oréal Precision Advertising - CDO Team
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
BMW France Digital Strategy Manager
La Poste Marketing Director
Pumpkin App Retention & Activation Manager
TARKETT Director Web Customer Platform
CANAL PLUS Acquisition & Digital Trafic Manager
pfizer MCC & Insight Director
Flixbus Data Scientist
CNFPT Communications Deputy Director
SNCF Mission Director Digital Design
UGC Marketing Digital and Customer experience director
Sodexo benefits and rewards Digital Marketing Lead
Visilab CRM Manager
Orange Head of Data & Omnichannel Analytics
Editis Traffic & Digital Manager
Adecco Group France Digital Factory & Lab Manager
Milleis Banque Head of Digital Channel development
GROUPE RETIF Chief MarketPlace Officer
Easyvoyage - Webedia Deputy Marketing Manager
LONGCHAMP Omnichannel & Media Marketing Director
Sazka a.s. Senior Web Analyst
MACSF IT Manager - Customer Tools and Data Domain
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Orange Head of Data for Products & Services
McFIT Head of Content and Social Media
Dixons Carphone Marketing Technology Manager
Decathlon Product Manager Communication & Digital Marketing
TOTAL LUBMARINE Customer Experience Officer
Saur Group Senior open innovation manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Transdev Groupe Sales & Marketing Director
Thalys International Web Traffic Coordinator
Ekwateur Digital Marketing Manager
BABBEL Principal Marketing Platforms Manager
Michelin Media and B2C Data Global Director
TF1 AdTech Director
TOUPRET Customer Communication, Digital & Marketing Manager
RCI Head of Digital
Mondadori France Product & Innovation Director
MACIF Digital Product Manager
Nexity Head of new digital projects
BOSCH Digital Marketing Manager
Aviva Vie Marketing Analytics Manager
La Redoute Web Analyst Traffic
DEVRED CRM / Multichannel Campaign Manager
HP Digital Manager Europe
Orange Corporate Vice President Customer Information & Personalization
HAGER Digital Factory Group Director
La Française Group Director of Communication and Digital
Socomec Digital Manager
Natixis Digital Project Director
Total Wash Digital & Strategy Director
GROUPE BARRIERE Chief CRM and E Commerce Officer
IGN Transformation Business Manager
APAVE Group Marketing Director
Showroomprive VP New Business - Travel
SARENZA Chief Customer Officer
Gamm vert E commerce Manager
Stanley Black & Decker Marketing Analyst France
Sephora Head of IT Customer Experience
Janssen Johnson & Johnson Director Digital Acceleration EMEA
SPB Group Marketing Director
SOCIETE GENERALE Data Driven Marketing Manager
Allopneus Head of UX
TARKETT Web platform specialist - Masterdata EMEA
PETIT BATEAU Digital Manager
BYmyCAR Head of E-business
Lulli Marketing Director
La Poste Digital Branch MOA Strategic Director
Largus Digital Marketing Director
MetLife Head of Direct and Digital - EMEA
Babilou Group CTO
SMALLABLE Head of Global Marketing
20 MINUTES FRANCE Managing Director
Groupe Quartus Digital Director
Journal du Net Journalist
BOUYGUES TELECOM Innovation Digital Manager
DIOR International CRM Project Director
SFR Head of digital & e-commerce
audibene GmbH Product Manager Marketing Technologies
effiCity CTO
KLEPIERRE New Business Director
Socomec Digital Marketing Director
SAINT-GOBAIN Head of Digital & e-Reputation
HOLDING LVMH SIEGE Partnerships Manager
Heineken Martech Manager
Car&Boat Media Emailing and loyalty manager
BABILOU GROUPE CRM Web & Marketing Director
hw&h Avocats & Rechtsanwälte Partner
LVMH E-Commerce Optimization & Acquisition manager
Orange Online Director
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Cegedim Insurance Solutions Digital Marketing Manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
AXA France Digital Factory Manager
Back Market Process Manager
Aviva France Digital Manager
FRANCE GALOP Marketing & Sales Director
Digit RE Group Digital Director
Beko France Digital Marketing Manager
Aéroports de Paris Head of Data & Analytics
Alinéa Customer Animation Manager
Telefonica Data Innovation Senior Manager
LCL CRM Manager
Boulanger Head of Social Media
Mondadori Digital Director
DHL Express Global Digital Marketing Manager
L'Occitane Trade Marketing Coordinator
Orange France Chief Communication & Data Officer
PSA GROUP Director of the Program Smart Services
GAMELOFT Marketing Manager
SNCF Senior Web analyst & Data Advisor
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Orange Social Data Director
Éditions Lefebvre Sarrut Head of European Digital Solutions
ALINEA Head of CRM
edeXa AG CMO
SFR Medias Digital Marketing Director
ACCOR Head of CRM Insights & Data Management
FORBO FLOORING SYSTEMS Marketing Director South Countries
Weber Digital Marketing Manager EMEA
Lapeyre Head of Digital IT
Renault Digital Product Owner - Offline Conversion
ACCOR Digital Advertising manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
BMW France Chief Data & Digital Officer CDO
AG2R LA MONDIALE MATMUT Customer Marketing Director
Euromaster Director of Digital Europe
SOCIETE GENERALE CIB Chief Digital Officer
E-Commerce Nation Marketing Manager / Head of event partnerships
PETIT BATEAU Omnicanal Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
Suez Group Digital Project Leader
ORANGE B2B Chief Digital Officer
Mgen Strategy Director
Editions Amaury Senior Adviser to the CEO
Dott.pt CEO
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Renault Digital Business Program Manager
BONPOINT Worldwide CRM Manager
Richemont Holding France Project Manager / Sales Manager
audibene GmbH Head of Product Optimization
Renault Customer Experience & Analytics Manager
Carlsberg Group Kronenbourg Digital Manager
CAUDALIE Head of Ecommerce & Digital North Europe
20 MINUTES FRANCE Chief Information Officer
Française Des Jeux Chief Data Officer
Groupe LA POSTE Customer Knowledge Program Change Director
PIERRE FABRE Digital Media Manager
Axel Springer SE Senior Product Manager Data
LafargeHolcim Digital Projects Director
Éditions Lefebvre Sarrut Chief Data Officer
IT-CE Data Architect manager
Nutrition et Santé E-Commerce Business Developer
Universal Music France Director of Media & Market Research
La Banque Postale Digital Acquisition et eCRM Manager
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Kering Ecommerce Manager
Siblu Villages Digital Marketing Director
Disney Manager Digital guest Experience
Compagnie des Alpes Digital Performance Manager
Transdev Group Group Customer Director
Cellnovo Group Director of Digital Marketing & Communications
Groupe SeLoger Performance Analytics Manager
LABORATOIRE NUXE Digital Activity Director
Crédit Agricole SA Group Head of Digital Marketing
BATIWEB GROUP Marketing Director
MISTERTEMP Chief Marketing Officer CMO
CDISCOUNT Data Director
La Mutuelle Générale Digital Project Leader
GENERALI FRANCE Product Manager Mobile Experience
Natixis Head of Communication @ DOSI
Cheerz Chief Revenue Officer
La Poste Transformation & Anticipation Director
AUCHAN Digital & E-commerce Director
L'Exception DGA
PSG Head of CRM & Data
eDreams Odigeo Head of Programmatic and Data Sales
Groupe Avril Digital Innovation Lead IT
OUI.sncf Digital Analytics manager
Orange Digital Media & Business Acquisition Director
Aviva Product Manager
MONOPRIX ONLINE Operation Director
LVMH Global Partnerships Manager
Meliá Hotels International Head of Global Social Media
Essilor International Head of Marketing North Africa
GMF Digital Media Manager
SFR Digital Director
Editis eBusiness & Innovation Project Manager
Aigle Azur E-Commerce Manager
MAISONS DU MONDE Data Group Director
Aéroports de Paris eCommerce Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Fashion Data DMP Leader
SERGIC Digital Marketing Manager
Kering Digital Media Senior Manager
Vodafone UK Head of Performance Marketing
Back Market Head of Processes & New Services
Xylem water solutions Demand Generation Manager Europe
SAINT-GOBAIN Head of Digital Marketing & Communication
La Poste Telecom & Digital Strategy Director
Orpi Manager Data & Analytics
RAJA Ecommerce IT Manager
Warner Music France Head of CRM & Digital Marketing
NUXE UK Digital Marketing Manager
SAMSONITE E-Commerce Director
Microsoft Marketing & Communication Manager
Microsoft Senior Digital & Social Manager
Maliterie.com Head of Marketing
OGF Digital Marketing Manager
MACSF MOA and Multichannel Campaign Manager
CANAL PLUS E-Shop Manager
Schneider Electric Growth Hacker
Schneider Electric Global Ecommerce Marketing Leader
KLEPIERRE Digital Marketing & Innovation
AXA Partners Head of Marketing and Distribution
Ontex Global Little Big Change Head or Marketing e-commerce
ANTALIS Group Director Digital Transformation & Marketing Services
ONEY BANK Data & Analytics Manager
CLS Remy Cointreau Chief Technology Officer /CTO
BPCE Head of Acquisition Online
ONEY BANK Digital Marketing Manager
COLAS Head of Digital Project Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
GROUPON Business Development & Communication Director
Air France KLM Customer Insights & Analytics
Banque PSA Finance VP Digital Banking
BNP PARIBAS CARDIF Editorial Manager
Neopost Head of Marketing Web team
PSA Data & Performance Manager
Française des Jeux Data Management & Ethics
Weber Stephen Products EMEA GmbH Head of Digital
MAIF Program Data Director
QOBUZ Chief Executive Officer CEO
Groupe Pichet Director of Customer Experience
Transdev Head of CRM and Digital Marketing
SFR Head of Customer Care
Editis Customer Knowledge Director
FRANCE TELEVISIONS Data Projects Manager
SNCF Analytics & Customer Knowledge Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
METRON Head of Marketing
BABBEL Head of Partnerships
Bosch Key Account Manager
ratp Chief Marketing Officer CMO
SAINT-GOBAIN Global Social Media Director
Thalys International Digital Delegate Director
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
CARMA Digital Manager
Roche Head of Digital & Customer Engagement
Louvre Hotels Group Chief Information Officer
Groupe Monte-Carlo SBM Conversion Rate Manager
LesFurets.com Head of Data
Juwelo Country Manager France
Orange Customer Strategy and Data Director
La Française Group Head of Marketing Digital & Clusters Development
L'Occitane International e-Commerce Manager
OGF Aquisition & CRM manager
Arkema Global Digital Marketing Manager
FlixBus Web Analyst
Melvin & Hamilton Digital SAS Growth Strategy Manager
CDISCOUNT Responsible for data projects and loyalty channels
Sisley Digital Media Manager Europe
Les Cinémas Pathé Gaumont Chief Digital Officer
FBD International Digital & E-Commerce Director
Wonga Marketing and Comms Director
SUEZ Head of Digital Marketing and Customer Experience
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Zava CCO Zava
BABBEL Country Manager - Western Europe
TF1 Head of Data Web-Analytics and Digital Marketing
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
UPSA Head of Digital Marketing
Mutual Benefits Managing Partner
Panorabanques Managing Director
Richemont International CRM Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
BNP Paribas Digital Manager - Agile Coach
FRANCE TELEVISIONS Technical and Digital Director
MAISONS DU MONDE CISO & Head Digital Workplace
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Aviva France Customer Analytics Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
EUROP ASSISTANCE Holding Head of Group ICT Procurement
BOURSORAMA Customer Marketing Director
Bonduelle Europe Long Life Digital Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Engie BtoB France Social Business Manager
Reed Midem Head of Digital Marketing
TARKETT Digital Platform Lead
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
La poste Chief Marketing Officer CMO
Nutrition & Santé International Digital Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
INTERMARCHE Customer Relations Manager
DHL Express Digital Marketing Manager
PIERRE FABRE International Digital Marketing Manager
Orange Digital Marketing Director
FnacDarty Head of Professional Division
Auchan Retail International Group Chief Digital Officer
GIE AXA Digital & Media Ecosystem Manager
Renault Data CRM Social Director
EUROP ASSISTANCE Chief Digital Officer CDO
Groupe SeLoger Logic-Immo Head of Marketing vertical business
GROUPE INSEEC U. Acquisition Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
PIXMANIA COO
IT-CE Architect and Innovation Technology
home24 Marketing Director
Amorelie Senior Product Manager
ALLIANZ IARD Digital Product Manager
AIR FRANCE Head of Media Buying Programmatic & Social Media
seloger.com Head of Advertising
CHANEL Digital data manager
PROWEBCE BtoBtoC & Sales Manager
Marketing Magazine Journalist
Renault Digital Director
ANTALIS Digital Content & Social Marketing Manager
SOCIETE GENERALE Web Analytics Manager
INTERMARCHE Performance & Data Manager
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
L'Oréal Global Analytics Manager - CDO Team
Fashion Data Customer Leader
Orpi Digital & CRM Manager
Planet Cards GmbH Managing Director
Essilor International Consumer Marketing and CRM Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
RATP group CRM / Loyalty Manager
LEGRAND Head of Digital
Danone Head of Consumer Relations
Blizzard Entertainment Director of Social Media & Publications
CDISCOUNT Traffic Acquisition Manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Remy cointreau Global IT Digital Manager
BMW France CRM Data Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Carrefour Digital Transformation Director
HARMONIE MUTUELLE Customer Interactions Manager
Louvre Hotels Group Head of BI & CRM
REED EXPOSITIONS FRANCE Head of Digital
CAUDALIE Chief Digital Officer CDO
LVMH Digital Transformation Senior Manager
Cartier Ecommerce Traffic & CRM Coordinator
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Groupe ARGUS Deputy General Manager
CONFORAMA UX Manager
Lagardere Active Digital CTO
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
SOCIETE GENERALE Insurance International Partnerships & Business Development
Auchan Retail International Corporate Digital Director
Carlsberg Group Kronenbourg Digital Product Manager
ONEY BANK Acquisition Manager
Danone Group Global Media and Digital Manager
Axel Springer Group Transformation Officer
BPCE Digital Data Manager
PEUGEOT Head of CX
MAISONS DU MONDE Data engineer
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Label Emmaüs CEO
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
REXEL Marketing and Sales Solution Owner
AG2R LA MONDIALE Digital Customer & Digital Services Director
L'Occitane En Provence Head of Digital Project Management Team
ARTE CRM Manager
Galeries Lafayette Customer Knowledge Director
La Compagnie du Lit CMO
Arkema Data Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
TOUPRET Marketing & Digital Director
AIR FRANCE Esales Analysts Team Leader
Solvay Digital Transformation Director
Danone Digital & Media Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
L'Occitane Ecommerce Data Manager
MSC Cruises Global Media Manager
HSBC CRM & e-CRM Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
EUROPAGES-WLW COO
Aviva Digital Program Manager
Compagnie des Alpes CRM & Digital Manager
French bee Chief Commercial Marketing & Digital Officer
OGF Digital & Omnicanal Director
Pierre & Vacances Center Parcs Group Group SEA Manager
Hanes E shop Manager
La Poste Business Development Director
American Express Digital Director
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Meteo-France Deputy Director Marketing
Printemps Chief Marketing and Communication Officer
Back Market Social Network Coordinator
La Poste Director of the Client Knowledge Program
Pierre & Vacances Center Parcs Group Chief Product Officer
Lactalis LNUF Marques Digital Director
Carmila Chief Marketing & Digital Officer CMDO
PixMyCar Chief Marketing Officer
La Française Group Senior Social and Content Manager
MAISONS DU MONDE Data Manager
Banque BCP - Groupe BPCE Marketing Manager
VOYAGES SNCF Digital Customer Journey Manager
Crédit Agricole SA CRM Program Manager
Happ-e by ENGIE Customer Client manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
ENGIE Director in charge of the Digital Transformation of Global Business Support
OUI.sncf Head of Data Governance - Chief Data officer
Groupe Mutuel Head of Digital Marketing
E.LECLERC Acquistion & Data Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
ALINEA E Marketing Manager
Fashion3 - Jules Chief Executive Officer
N26 Brand Marketing Lead
BPCE Information Systems Architect
GROUPE ROCHER Data, BI, CRM Director
APRIL Project Manager / Sales Manager / Scrum Master
Banque Casino Innovation Director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
RENAULT Head of Prospective & Digital Innovation
Louvre Hotels Group Transversal & Digital Programs Manager
PSA Groupe Digital Coach for Comex
Nexity Chief Data Officer
Yves Rocher DMP Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
Planetmedia Marketing Audience Director
Air Liquide Head of Digital marketing and customer communication - South Western Europe
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
French bee Product Owner
FlixBus Senior Web Analyst
Rémy Cointreau App & Digital Project Manager
OVH Digital Analyst Manager
Digit RE Group President de DigitRE Group
EASYPARAPHARMACIE General Manager
Boardriders Inc. VP Global IT Omni-channel & Digital
Sony Digital & CRM Manager
GROUPE INSEEC U. Group Digital Marketing Manager
LesFurets.com Head of Acquisition
Solvay Head of Digital studios Europe Asia & Americas
MACIF Product Owner Macif.fr
SPORT1 GmbH COO Digital
CONFORAMA User Experience Director
Bic Ecommerce Director
AXA France Brand and Content Factory Manager
Compagnie des Alpes IT - Head of Digital
BOURSORAMA Marketing Anticipation Director
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
VeryChic Accorhotels Group Head of Data & CRM
hw&h Avocats & Rechtsanwälte Counsel