Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Orange France Chief Communication & Data Officer
CLS Remy Cointreau Chief Technology Officer /CTO
eDreams Odigeo Head of Programmatic and Data Sales
Fashion Data Customer Leader
Orange Head of Analytics
DIOR International CRM Project Director
RENAULT Head of Prospective & Digital Innovation
La Poste Director of the Client Knowledge Program
CONFORAMA UX Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Éditions Lefebvre Sarrut Chief Data Officer
Saur Group Senior open innovation manager
Aviva France Digital Manager
CAUDALIE Chief Digital Officer CDO
Sony Digital & CRM Manager
Groupe Pichet Director of Customer Experience
20 MINUTES FRANCE Managing Director
PSG Head of CRM & Data
ALINEA E Marketing Manager
MSC Cruises Global Digital Marketing Manager
Groupe Mutuel Head of Digital Marketing
OGF Digital & Omnicanal Director
Ontex Global Little Big Change Head or Marketing e-commerce
Banque PSA Finance VP Digital Banking
La Poste Business Development Director
GROUPE INSEEC U. Group Digital Marketing Manager
Editis Traffic & Digital Manager
DHL Express Global Digital Marketing Manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Compagnie des Alpes CRM & Digital Manager
BONPOINT Worldwide CRM Manager
Cartier Ecommerce Traffic & CRM Coordinator
Renault Digital Business Program Manager
Natixis Head of Communication @ DOSI
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
GROUPE ROCHER Data, BI, CRM Director
Digit RE Group President de DigitRE Group
LafargeHolcim Digital Projects Director
MSC Cruises Global Media Manager
Essilor International Head of Marketing North Africa
Groupe LA POSTE Customer Knowledge Program Change Director
UPSA Head of Digital Marketing
N26 Brand Marketing Lead
Cartier EU Ecommerce Business Development Manager
Label Emmaüs CEO
Socomec Digital Marketing Director
Banque Casino Innovation Director
TOTAL LUBMARINE Customer Experience Officer
L'Occitane En Provence Head of Digital Project Management Team
LVMH Digital Transformation Senior Manager
FlixBus Senior Web Analyst
L'Occitane International e-Commerce Manager
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Kering Digital Media Senior Manager
La Redoute Web Analyst Traffic
L'Oréal Precision Advertising - CDO Team
Les Cinémas Pathé Gaumont Chief Digital Officer
Christian Dior Couture Digital Services Manager
FlixBus Web Analyst
NUXE UK Digital Marketing Manager
SAMSONITE E-Commerce Director
Dixons Carphone Marketing Technology Manager
LVMH Global Partnerships Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
APAVE Group Marketing Director
Renault Digital Product Owner - Offline Conversion
PixMyCar Chief Marketing Officer
Transdev Group Group Customer Director
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
SFR Medias Digital Marketing Director
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
RAJA Ecommerce IT Manager
Michelin Media and B2C Data Global Director
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Axel Springer SE Senior Product Manager Data
Crédit Agricole SA Group Head of Digital Marketing
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Orpi Manager Data & Analytics
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Danone Head of Consumer Relations
PSA Groupe Digital Coach for Comex
L'Occitane Trade Marketing Coordinator
BPCE Information Systems Architect
Remy cointreau Global IT Digital Manager
French bee Web Manager
GAMELOFT Marketing Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
BABBEL Country Manager - Western Europe
Car&Boat Media Emailing and loyalty manager
Française des Jeux Data Management & Ethics
Carlsberg Group Kronenbourg Digital Manager
Digit RE Group Digital Director
GROUPON Business Development & Communication Director
Allopneus Head of UX
edeXa AG CMO
DEVRED CRM / Multichannel Campaign Manager
BATIWEB GROUP Marketing Director
Bonduelle Europe Long Life Digital Manager
TOUPRET Customer Communication, Digital & Marketing Manager
Showroomprive VP New Business - Travel
Compagnie des Alpes Digital Performance Manager
Euromaster Director of Digital Europe
American Express Digital Director
HP Digital Manager Europe
Arkema Global Digital Marketing Manager
CDISCOUNT Traffic Acquisition Manager
Pierre & Vacances Center Parcs Group Chief Product Officer
FRANCE TELEVISIONS Technical and Digital Director
Nestlé Waters HQ Global eBusiness Lead
FRANCE TELEVISIONS Data Projects Manager
HP Digital Marketing Program Manager
LCL CRM Manager
Juwelo Country Manager France
La Compagnie du Lit CMO
Aviva Vie Marketing Analytics Manager
La Française Group Senior Social and Content Manager
Parfums Christian Dior Digital Innovation
GROUPE INSEEC U. Acquisition Manager
BMW France Chief Data & Digital Officer CDO
pfizer MCC & Insight Director
TF1 AdTech Director
ORANGE B2B Chief Digital Officer
Cartier EU Digital Marketing & Conversion Specialist
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
OGF Digital Marketing Manager
TARKETT Digital Platform Lead
French bee Product Owner
Axel Springer Group Transformation Officer
Milleis Banque Head of Digital Channel development
GROUPE RETIF Chief MarketPlace Officer
seloger.com Head of Advertising
BABILOU GROUPE CRM Web & Marketing Director
Groupe SeLoger Performance Analytics Manager
Nutrition et Santé E-Commerce Business Developer
Melvin & Hamilton Digital SAS Growth Strategy Manager
Weber Stephen Products EMEA GmbH Head of Digital
OVH Digital Analyst Manager
Meliá Hotels International Head of Global Social Media
SPORT1 GmbH COO Digital
INTERMARCHE Customer Relations Manager
Wonga Marketing and Comms Director
PROWEBCE BtoBtoC & Sales Manager
Panorabanques Managing Director
L'Occitane Ecommerce Data Manager
SOCIETE GENERALE CIB Chief Digital Officer
MAIF Program Data Director
EUROP ASSISTANCE Holding Head of Group ICT Procurement
HSBC CRM & e-CRM Director
Printemps Chief Marketing and Communication Officer
Fashion3 - Jules Chief Executive Officer
Essilor International Consumer Marketing and CRM Manager
ANTALIS Group Director Digital Transformation & Marketing Services
Banque BCP - Groupe BPCE Marketing Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Socomec Digital Manager
effiCity CTO
AIR FRANCE Head of Media Buying Programmatic & Social Media
LesFurets.com Head of Acquisition
Sodexo benefits and rewards Digital Marketing Lead
Decathlon Digital Communication Leader
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Jardiland Change Manager - Innovation
Auchan Retail International Chief Data Officer
ARTE CRM Manager
Orange Corporate Vice President Customer Information & Personalization
Visilab CRM Manager
CAUDALIE Head of Ecommerce & Digital North Europe
SMALLABLE Head of Global Marketing
Easyvoyage - Webedia Deputy Marketing Manager
Boulanger Head of Social Media
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
TARKETT Director Web Customer Platform
hw&h Avocats & Rechtsanwälte Counsel
Orange Social Data Director
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
VOYAGES SNCF Digital Customer Journey Manager
La Poste Digital Branch MOA Strategic Director
Fashion Data DMP Leader
Apax Partners Chief Digital Officer
SARENZA Chief Customer Officer
La Poste Marketing Director
La Poste Telecom & Digital Strategy Director
BMW France Digital Strategy Manager
MAISONS DU MONDE CISO & Head Digital Workplace
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
SAINT-GOBAIN Global Social Media Director
TF1 Head of Data Web-Analytics and Digital Marketing
MACIF Product Owner Macif.fr
Orange Head of Data for Products & Services
Air France KLM Customer Insights & Analytics
Mutual Benefits Managing Partner
Mgen Strategy Director
Editis Customer Knowledge Director
PSA Data & Performance Manager
Bic Ecommerce Director
Ekwateur Digital Marketing Manager
Groupe Monte-Carlo SBM Conversion Rate Manager
Galeries Lafayette Customer Knowledge Director
LEGRAND Digital manager
Largus Digital Marketing Director
Nexity Chief Data Officer
CANAL PLUS E-Shop Manager
ONEY BANK Data & Analytics Manager
Crédit Agricole SA CRM Program Manager
Lactalis LNUF Marques Digital Director
FRANCE GALOP Marketing & Sales Director
AXA France Brand and Content Factory Manager
SERGIC Chief Marketing and Innovation Officer
Mondadori Digital Director
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Pumpkin App Retention & Activation Manager
La Française Group Head of Marketing Digital & Clusters Development
MAISONS DU MONDE Data Manager
Marignan Digital Manager
Amorelie Senior Product Manager
Warner Music France Head of CRM & Digital Marketing
LVMH E-Commerce Optimization & Acquisition manager
HAGER Digital Factory Group Director
CARMA Digital Manager
20 MINUTES FRANCE Digital Manager
EUROP ASSISTANCE Chief Digital Officer CDO
KLEPIERRE Social & Retailers synergies Marketing Manager
ONEY BANK Acquisition Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Lagardere Active Digital CTO
ENGIE Happ-e by ENGIE Digital Marketing Manager
Planetmedia Marketing Audience Director
Stanley Black & Decker Marketing Analyst France
Groupe Avril Digital Innovation Lead IT
La Française Group Director of Communication and Digital
FORBO FLOORING SYSTEMS Marketing Director South Countries
Yves Rocher DMP Manager
Maliterie.com Head of Marketing
Happ-e by ENGIE Customer Client manager
GMF Digital Media Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Richemont Holding France Project Manager / Sales Manager
IT-CE Data Architect manager
CDISCOUNT Responsible for data projects and loyalty channels
Microsoft Marketing & Communication Manager
CNFPT Communications Deputy Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
audibene GmbH Head of Product Optimization
Orange Digital Marketing Director
Neopost Head of Marketing Web team
SFR Digital Director
PETIT BATEAU Omnicanal Manager
Telefonica Data Innovation Senior Manager
BNP PARIBAS CARDIF Editorial Manager
Natixis Digital Project Director
Pontem Chief Marketing Officer CMO
Christian Dior Couture E-Commerce Performance Marketing Manager
EASYPARAPHARMACIE General Manager
Heineken Martech Manager
SERGIC Digital Marketing Manager
HOLDING LVMH SIEGE Partnerships Manager
Louvre Hotels Group Transversal & Digital Programs Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
La Compagnie du Lit Ecommerce Director
L'Exception DGA
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Back Market Process Manager
Marketing Magazine Journalist
CENTER PARCS SEA Manager
Reed Midem Head of Digital Marketing
Danone Group Global Media and Digital Manager
Aéroports de Paris eCommerce Manager
SFR Head of Customer Care
Lulli Marketing Director
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
AG2R LA MONDIALE Digital Customer & Digital Services Director
EUROPAGES-WLW COO
La Poste Head of Customer Relationship Operations
SOCIETE GENERALE Insurance International Partnerships & Business Development
ALLIANZ IARD Digital Product Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
VeryChic Accorhotels Group Head of Data & CRM
FRANCE GALOP Digital Team Manager
DHL Express Digital Marketing Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
QOBUZ Chief Executive Officer CEO
CANAL PLUS Acquisition & Digital Trafic Manager
Back Market Social Network Coordinator
SAINT-GOBAIN Head of Digital & e-Reputation
Sephora Head of IT Customer Experience
REED EXPOSITIONS FRANCE Head of Digital
RCI Head of Digital
AIR FRANCE Esales Analysts Team Leader
Mondadori France Product & Innovation Director
IT-CE Architect and Innovation Technology
Hanes E shop Manager
BOSCH Digital Marketing Manager
Orange Customer Strategy and Data Director
Bosch Key Account Manager
Disney Manager Digital guest Experience
Carlsberg Group Kronenbourg Digital Product Manager
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
TARKETT Web platform specialist - Masterdata EMEA
SAINT-GOBAIN Head of Digital Marketing & Communication
Schneider Electric Global Ecommerce Marketing Leader
French bee Chief Commercial Marketing & Digital Officer
La Française Deputy Managing Director Moniwan
SOCIETE GENERALE Data Driven Marketing Manager
BOUYGUES TELECOM Innovation Digital Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
IGN Transformation Business Manager
PEUGEOT Head of CX
TOUPRET Marketing & Digital Director
AG2R LA MONDIALE MATMUT Customer Marketing Director
HARMONIE MUTUELLE Customer Interactions Manager
Thalys International Digital Delegate Director
ONEY BANK Digital Marketing Manager
Zava CCO Zava
Auchan Retail International Group Chief Digital Officer
RATP group CRM / Loyalty Manager
La Mutuelle Générale Digital Project Leader
Groupe Quartus Digital Director
LONGCHAMP Omnichannel & Media Marketing Director
OUI.sncf Digital Analytics manager
LesFurets.com Head of Data
PIERRE FABRE International Digital Marketing Manager
Xylem water solutions Demand Generation Manager Europe
MetLife Head of Direct and Digital - EMEA
Solvay Head of Digital studios Europe Asia & Americas
Nutrition & Santé International Digital Director
LVMH Global Partnerships Manager
Microsoft Senior Digital & Social Manager
Sambre Avesnois Immobilier Digital Strategy Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Cellnovo Group Director of Digital Marketing & Communications
Boardriders Inc. VP Global IT Omni-channel & Digital
BYmyCAR Head of E-business
Orpi Digital & CRM Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
BABBEL Principal Marketing Platforms Manager
Sisley Digital Media Manager Europe
BNP Paribas Digital Manager - Agile Coach
SNCF Mission Director Digital Design
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
PSA GROUP Director of the Program Smart Services
Aviva France Customer Analytics Director
Back Market Head of Customer Care
McFIT Head of Content and Social Media
audibene GmbH Product Manager Marketing Technologies
Thalys International Web Traffic Coordinator
Richemont International CRM Manager
UGC Marketing Digital and Customer experience director
Beko France Digital Marketing Manager
ratp Chief Marketing Officer CMO
L'Oréal Global Analytics Manager - CDO Team
Back Market Head of Processes & New Services
SUEZ Head of Digital Marketing and Customer Experience
Solvay Digital Transformation Director
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
Edenred User Monetization Director
Meteo-France Deputy Director Marketing
Allianz Worldwide Partners Head of Direct Business & Digital - France
Weber Digital Marketing Manager EMEA
Orange Online Director
ACCOR Head of CRM Insights & Data Management
Compagnie des Alpes IT - Head of Digital
GENERALI FRANCE Product Manager Mobile Experience
BPCE Digital Data Manager
Sazka a.s. Senior Web Analyst
Engie BtoB France Social Business Manager
Gamm vert E commerce Manager
hw&h Avocats & Rechtsanwälte Partner
Dott.pt CEO
Renault Digital Director
Adecco Group France Digital Factory & Lab Manager
BMW France CRM Data Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
MONOPRIX ONLINE Operation Director
Pierre & Vacances Center Parcs Group Group SEA Manager
Française Des Jeux Chief Data Officer
SNCF Senior Web analyst & Data Advisor
CDISCOUNT Data Director
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
FnacDarty Head of Professional Division
Danone Digital & Media Manager
HSBC Head of Digital Products & Experience
Arkema Data Manager
BABBEL Head of Partnerships
LEGRAND Digital Marketing Manager
Aviva Product Manager
Decathlon Product Manager Communication & Digital Marketing
Groupe ARGUS Deputy General Manager
OGF Aquisition & CRM manager
Orange Head of Data & Omnichannel Analytics
Aéroports de Paris Head of Data & Analytics
PIERRE FABRE Digital Media Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Rémy Cointreau App & Digital Project Manager
Journal du Net Journalist
CEWE Head of e-Commerce & IT
SOCIETE GENERALE Web Analytics Manager
Carmila Chief Marketing & Digital Officer CMDO
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
E.LECLERC Acquistion & Data Manager
Universal Music France Director of Media & Market Research
Carrefour Digital Transformation Director
PETIT BATEAU Digital Manager
Cheerz Chief Revenue Officer
Vodafone UK Head of Performance Marketing
MACSF MOA and Multichannel Campaign Manager
Renault Data CRM Social Director
La Poste Transformation & Anticipation Director
home24 Marketing Director
Roche Head of Digital & Customer Engagement
KLEPIERRE Digital Marketing & Innovation
Siblu Villages Digital Marketing Director
Editions Amaury Senior Adviser to the CEO
SNCF Analytics & Customer Knowledge Manager
AXA Partners Head of Marketing and Distribution
REXEL Marketing and Sales Solution Owner
La poste Chief Marketing Officer CMO
MACIF Digital Product Manager
Blizzard Entertainment Director of Social Media & Publications
BOURSORAMA Marketing Anticipation Director
OUI.sncf Head of Data Governance - Chief Data officer
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
MACSF IT Manager - Customer Tools and Data Domain
BPCE Head of Acquisition Online
Suez Group Digital Project Leader
Lapeyre Head of Digital IT
Alinéa Customer Animation Manager
La Banque Postale Digital Acquisition et eCRM Manager
Transdev Groupe Sales & Marketing Director
PIXMANIA COO
SPB Group Marketing Director
Orange Digital Media & Business Acquisition Director
APRIL Project Manager / Sales Manager / Scrum Master
METRON Head of Marketing
Louvre Hotels Group Chief Information Officer
LABORATOIRE NUXE Digital Activity Director
ANTALIS Digital Content & Social Marketing Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
CONFORAMA User Experience Director
Louvre Hotels Group Head of BI & CRM
CHANEL Digital data manager
Schneider Electric Growth Hacker
GROUPE BARRIERE Chief CRM and E Commerce Officer
FBD International Digital & E-Commerce Director
AUCHAN Customer Transformation &Innovation Director
AUCHAN Digital & E-commerce Director
Cegedim Insurance Solutions Digital Marketing Manager
SFR Head of digital & e-commerce
Renault Customer Experience & Analytics Manager
LEGRAND Head of Digital
Kering Ecommerce Manager
Aigle Azur E-Commerce Manager
Babilou Group CTO
Sacem Deputy Director of Marketing Digital Transformation & CRM
MAISONS DU MONDE Data engineer
Planet Cards GmbH Managing Director
INTERMARCHE Performance & Data Manager
MISTERTEMP Chief Marketing Officer CMO
MAISONS DU MONDE Data Group Director
ACCOR Digital Advertising manager
BOURSORAMA Customer Marketing Director
KLEPIERRE New Business Director
ALINEA Head of CRM
GIE AXA Digital & Media Ecosystem Manager
Editis eBusiness & Innovation Project Manager
Auchan Retail International Corporate Digital Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
AXA France Digital Factory Manager
COLAS Head of Digital Project Manager
Nexity Head of new digital projects
Flixbus Data Scientist
20 MINUTES FRANCE Chief Information Officer
Total Wash Digital & Strategy Director
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Aviva Digital Program Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
Transdev Head of CRM and Digital Marketing