Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
La Poste Business Development Director
Rémy Cointreau App & Digital Project Manager
GROUPON Business Development & Communication Director
seloger.com Head of Advertising
Lapeyre Head of Digital IT
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
La Poste Digital Branch MOA Strategic Director
VeryChic Accorhotels Group Head of Data & CRM
CARMA Digital Manager
DEVRED CRM / Multichannel Campaign Manager
BPCE Digital Data Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
Richemont Holding France Project Manager / Sales Manager
OGF Digital Marketing Manager
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Nestlé Waters HQ Global eBusiness Lead
AXA France Brand and Content Factory Manager
La Française Deputy Managing Director Moniwan
French bee Chief Commercial Marketing & Digital Officer
Allianz Worldwide Partners Head of Direct Business & Digital - France
home24 Marketing Director
SAINT-GOBAIN Global Social Media Director
HP Digital Manager Europe
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Kering Digital Media Senior Manager
MetLife Head of Direct and Digital - EMEA
Renault Customer Experience & Analytics Manager
AXA France Digital Factory Manager
Vodafone UK Head of Performance Marketing
BOUYGUES TELECOM Innovation Digital Manager
CDISCOUNT Data Director
TOTAL LUBMARINE Customer Experience Officer
PSA Data & Performance Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
hw&h Avocats & Rechtsanwälte Counsel
OUI.sncf Head of Data Governance - Chief Data officer
Boardriders Inc. VP Global IT Omni-channel & Digital
RAJA Ecommerce IT Manager
ANTALIS Group Director Digital Transformation & Marketing Services
20 MINUTES FRANCE Managing Director
Cartier EU Digital Marketing & Conversion Specialist
Weber Stephen Products EMEA GmbH Head of Digital
Visilab CRM Manager
Warner Music France Head of CRM & Digital Marketing
Renault Data CRM Social Director
Essilor International Head of Marketing North Africa
SPB Group Marketing Director
EASYPARAPHARMACIE General Manager
CENTER PARCS SEA Manager
LesFurets.com Head of Acquisition
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
HAGER Digital Factory Group Director
Adecco Group France Digital Factory & Lab Manager
Zava CCO Zava
KLEPIERRE New Business Director
BPCE Information Systems Architect
MACSF MOA and Multichannel Campaign Manager
Louvre Hotels Group Transversal & Digital Programs Manager
Orange Digital Marketing Director
Lactalis LNUF Marques Digital Director
Groupe Mutuel Head of Digital Marketing
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
FlixBus Web Analyst
TF1 AdTech Director
Dott.pt CEO
Bosch Key Account Manager
N26 Brand Marketing Lead
ACCOR Digital Advertising manager
Hanes E shop Manager
La Poste Head of Customer Relationship Operations
SOCIETE GENERALE Data Driven Marketing Manager
GAMELOFT Marketing Manager
DHL Express Digital Marketing Manager
FRANCE TELEVISIONS Technical and Digital Director
Crédit Agricole SA Group Head of Digital Marketing
LCL CRM Manager
Kering Ecommerce Manager
Cartier Ecommerce Traffic & CRM Coordinator
Transdev Group Group Customer Director
Sacem Deputy Director of Marketing Digital Transformation & CRM
Editions Amaury Senior Adviser to the CEO
Planetmedia Marketing Audience Director
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
SUEZ Head of Digital Marketing and Customer Experience
SAINT-GOBAIN Head of Digital Marketing & Communication
Edenred User Monetization Director
Auchan Retail International Chief Data Officer
SFR Medias Digital Marketing Director
AIR FRANCE Head of Media Buying Programmatic & Social Media
Sisley Digital Media Manager Europe
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Christian Dior Couture E-Commerce Performance Marketing Manager
MAISONS DU MONDE CISO & Head Digital Workplace
Aviva Vie Marketing Analytics Manager
VOYAGES SNCF Digital Customer Journey Manager
AXA Partners Head of Marketing and Distribution
PETIT BATEAU Omnicanal Manager
La Banque Postale Digital Acquisition et eCRM Manager
HOLDING LVMH SIEGE Partnerships Manager
edeXa AG CMO
Orange France Chief Communication & Data Officer
CAUDALIE Head of Ecommerce & Digital North Europe
Saur Group Senior open innovation manager
Transdev Head of CRM and Digital Marketing
Aviva France Customer Analytics Director
Amorelie Senior Product Manager
Aviva Product Manager
French bee Web Manager
La Compagnie du Lit Ecommerce Director
Air Liquide Head of Digital marketing and customer communication - South Western Europe
EUROP ASSISTANCE Holding Head of Group ICT Procurement
BYmyCAR Head of E-business
Xylem water solutions Demand Generation Manager Europe
Orange Customer Strategy and Data Director
MSC Cruises Global Digital Marketing Manager
Socomec Digital Manager
PSA GROUP Director of the Program Smart Services
ENGIE Director in charge of the Digital Transformation of Global Business Support
La poste Chief Marketing Officer CMO
Apax Partners Chief Digital Officer
Euromaster Director of Digital Europe
American Express Digital Director
Lulli Marketing Director
Fashion Data DMP Leader
Les Cinémas Pathé Gaumont Chief Digital Officer
AG2R LA MONDIALE Digital Customer & Digital Services Director
FRANCE TELEVISIONS Chief Marketing & Data Officer
Mondadori Digital Director
Auchan Retail International Group Chief Digital Officer
Nutrition et Santé E-Commerce Business Developer
Allopneus Head of UX
Arkema Data Manager
SPORT1 GmbH COO Digital
Telefonica Data Innovation Senior Manager
Orange Head of Analytics
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Meteo-France Deputy Director Marketing
KLEPIERRE Social & Retailers synergies Marketing Manager
SMALLABLE Head of Global Marketing
RATP group CRM / Loyalty Manager
Fashion3 - Jules Chief Executive Officer
Orpi Manager Data & Analytics
Compagnie des Alpes CRM & Digital Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
Carmila Chief Marketing & Digital Officer CMDO
Back Market Head of Processes & New Services
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
LABORATOIRE NUXE Digital Activity Director
Banque PSA Finance VP Digital Banking
ALINEA E Marketing Manager
Easyvoyage - Webedia Deputy Marketing Manager
L'Exception DGA
McFIT Head of Content and Social Media
Orange Digital Media & Business Acquisition Director
Renault Digital Product Owner - Offline Conversion
COLAS Head of Digital Project Manager
CDISCOUNT Traffic Acquisition Manager
Editis Traffic & Digital Manager
LEGRAND Digital manager
FRANCE TELEVISIONS Data Projects Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
AUCHAN Customer Transformation &Innovation Director
HP Digital Marketing Program Manager
effiCity CTO
CANAL PLUS Acquisition & Digital Trafic Manager
HSBC CRM & e-CRM Director
Orange Online Director
CAUDALIE Chief Digital Officer CDO
BOUYGUES TELECOM Chief Digital Officer Business & Customers
audibene GmbH Head of Product Optimization
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
GROUPE ROCHER Data, BI, CRM Director
Panorabanques Managing Director
Carlsberg Group Kronenbourg Digital Product Manager
Neopost Head of Marketing Web team
NUXE UK Digital Marketing Manager
Crédit Agricole SA CRM Program Manager
Largus Digital Marketing Director
MAISONS DU MONDE Data engineer
QOBUZ Chief Executive Officer CEO
Mgen Strategy Director
ALLIANZ IARD Digital Product Manager
L'Occitane Trade Marketing Coordinator
Sambre Avesnois Immobilier Digital Strategy Manager
PETIT BATEAU Digital Manager
Carlsberg Group Kronenbourg Digital Manager
Jardiland Change Manager - Innovation
EUROPAGES-WLW COO
LVMH Global Partnerships Manager
INTERMARCHE Performance & Data Manager
ONEY BANK Acquisition Manager
Danone Group Global Media and Digital Manager
Sazka a.s. Senior Web Analyst
La Poste Director of the Client Knowledge Program
La Française Group Director of Communication and Digital
TF1 Head of Data Web-Analytics and Digital Marketing
Milleis Banque Head of Digital Channel development
La Redoute Web Analyst Traffic
Transdev Groupe Sales & Marketing Director
BATIWEB GROUP Marketing Director
Pumpkin App Retention & Activation Manager
Weber Digital Marketing Manager EMEA
La Française Group Head of Marketing Digital & Clusters Development
ONEY BANK Data & Analytics Manager
GIE AXA Digital & Media Ecosystem Manager
Lagardere Active Digital CTO
Orange Head of Data for Products & Services
Arkema Global Digital Marketing Manager
MACIF Product Owner Macif.fr
SFR Head of digital & e-commerce
Mutual Benefits Managing Partner
Pierre & Vacances Center Parcs Group Chief Product Officer
MISTERTEMP Chief Marketing Officer CMO
SAINT-GOBAIN Head of Digital & e-Reputation
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Editis Customer Knowledge Director
Cegedim Insurance Solutions Digital Marketing Manager
FRANCE GALOP Marketing & Sales Director
MSC Cruises Global Media Manager
GMF Digital Media Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
LVMH Digital Transformation Senior Manager
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Mondadori France Product & Innovation Director
Essilor International Consumer Marketing and CRM Manager
hw&h Avocats & Rechtsanwälte Partner
Total Wash Digital & Strategy Director
CEWE Head of e-Commerce & IT
Aviva France Digital Manager
TOUPRET Marketing & Digital Director
CONFORAMA User Experience Director
Label Emmaüs CEO
Groupe ARGUS Deputy General Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
Meliá Hotels International Head of Global Social Media
Planet Cards GmbH Managing Director
Auchan Retail International Corporate Digital Director
OGF Digital & Omnicanal Director
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Yves Rocher DMP Manager
20 MINUTES FRANCE Chief Information Officer
FRANCE GALOP Digital Team Manager
OGF Aquisition & CRM manager
GENERALI FRANCE Product Manager Mobile Experience
RCI Head of Digital
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Marketing Magazine Journalist
Aviva Digital Program Manager
Car&Boat Media Emailing and loyalty manager
CLS Remy Cointreau Chief Technology Officer /CTO
BABBEL Head of Partnerships
Happ-e by ENGIE Customer Client manager
Thalys International Digital Delegate Director
Alinéa Customer Animation Manager
Cheerz Chief Revenue Officer
Nexity Head of new digital projects
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
eDreams Odigeo Head of Programmatic and Data Sales
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Ontex Global Little Big Change Head or Marketing e-commerce
LVMH Global Partnerships Director
PROWEBCE BtoBtoC & Sales Manager
L'Oréal Global Analytics Manager - CDO Team
L'Oréal Precision Advertising - CDO Team
Microsoft Marketing & Communication Manager
Cartier EU Ecommerce Business Development Manager
Française des Jeux Data Management & Ethics
LE CREDIT LYONNAIS Digital Marketing & Communication Director
ONEY BANK Digital Marketing Manager
CANAL PLUS E-Shop Manager
Maliterie.com Head of Marketing
FlixBus Senior Web Analyst
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Orange Corporate Vice President Customer Information & Personalization
Flixbus Data Scientist
Showroomprive VP New Business - Travel
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
CONFORAMA UX Manager
Ekwateur Digital Marketing Manager
audibene GmbH Product Manager Marketing Technologies
Remy cointreau Global IT Digital Manager
L'Occitane En Provence Head of Digital Project Management Team
GROUPE INSEEC U. Acquisition Manager
Back Market Process Manager
Aigle Azur E-Commerce Manager
BMW France Digital Strategy Manager
SERGIC Digital Marketing Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
Pierre & Vacances Center Parcs Group Webanalytics Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Disney Manager Digital guest Experience
MONOPRIX ONLINE Operation Director
HARMONIE MUTUELLE Customer Interactions Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
BOSCH Digital Marketing Manager
BONPOINT Worldwide CRM Manager
PIERRE FABRE International Digital Marketing Manager
AIR FRANCE Esales Analysts Team Leader
Back Market Head of Customer Care
HSBC Head of Digital Products & Experience
MAISONS DU MONDE Data Group Director
BPCE Head of Acquisition Online
Louvre Hotels Group Chief Information Officer
Parfums Christian Dior Digital Innovation
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Babilou Group CTO
Pierre & Vacances Center Parcs Group Group SEA Manager
EUROP ASSISTANCE Chief Digital Officer CDO
La Poste Transformation & Anticipation Director
Stanley Black & Decker Marketing Analyst France
METRON Head of Marketing
Microsoft Senior Digital & Social Manager
Schneider Electric Global Ecommerce Marketing Leader
SFR Digital Director
Groupe Monte-Carlo SBM Conversion Rate Manager
SNCF Senior Web analyst & Data Advisor
Orpi Digital & CRM Manager
Axel Springer SE Senior Product Manager Data
MAISONS DU MONDE Data Manager
BABBEL Country Manager - Western Europe
GROUPE RETIF Chief MarketPlace Officer
Beko France Digital Marketing Manager
Groupe SeLoger Performance Analytics Manager
BNP Paribas Digital Manager - Agile Coach
Boulanger Head of Social Media
SOCIETE GENERALE CIB Chief Digital Officer
Natixis Head of Communication @ DOSI
La Poste Marketing Director
Renault Digital Director
TOUPRET Customer Communication, Digital & Marketing Manager
Decathlon Digital Communication Leader
ANTALIS Digital Content & Social Marketing Manager
Journal du Net Journalist
BMW France CRM Data Manager
FBD International Digital & E-Commerce Director
Éditions Lefebvre Sarrut Chief Data Officer
Gamm vert E commerce Manager
CDISCOUNT Responsible for data projects and loyalty channels
Editis eBusiness & Innovation Project Manager
Solvay Head of Digital studios Europe Asia & Americas
Aéroports de Paris eCommerce Manager
CHANEL Digital data manager
Aéroports de Paris Head of Data & Analytics
TARKETT Director Web Customer Platform
BMW France Chief Data & Digital Officer CDO
Printemps Chief Marketing and Communication Officer
LesFurets.com Head of Data
Renault Digital Business Program Manager
ratp Chief Marketing Officer CMO
Natixis Digital Project Director
L'Occitane International e-Commerce Manager
FnacDarty Head of Professional Division
SAMSONITE E-Commerce Director
IT-CE Architect and Innovation Technology
BABILOU GROUPE CRM Web & Marketing Director
SNCF Analytics & Customer Knowledge Manager
Schneider Electric Growth Hacker
Wonga Marketing and Comms Director
ORANGE B2B Chief Digital Officer
L'Occitane Ecommerce Data Manager
PixMyCar Chief Marketing Officer
Juwelo Country Manager France
Engie BtoB France Social Business Manager
PSG Head of CRM & Data
PIERRE FABRE Digital Media Manager
Socomec Digital Marketing Director
INTERMARCHE Customer Relations Manager
Christian Dior Couture Digital Services Manager
Pontem Chief Marketing Officer CMO
UGC Marketing Digital and Customer experience director
GROUPE INSEEC U. Group Digital Marketing Manager
Air France KLM Customer Insights & Analytics
IGN Transformation Business Manager
Solvay Digital Transformation Director
ACCOR Head of CRM Insights & Data Management
PIXMANIA COO
DIOR International CRM Project Director
CNFPT Communications Deputy Director
MAIF Program Data Director
Axel Springer Group Transformation Officer
LONGCHAMP Omnichannel & Media Marketing Director
ARTE CRM Manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Blizzard Entertainment Director of Social Media & Publications
Nutrition & Santé International Digital Director
E.LECLERC Acquistion & Data Manager
LEGRAND Digital Marketing Manager
SARENZA Chief Customer Officer
IT-CE Data Architect manager
Nexity Chief Data Officer
Groupe LA POSTE Customer Knowledge Program Change Director
Danone Digital & Media Manager
Universal Music France Director of Media & Market Research
Sony Digital & CRM Manager
RENAULT Head of Prospective & Digital Innovation
La Française Group Senior Social and Content Manager
UPSA Head of Digital Marketing
GROUPE BARRIERE Chief CRM and E Commerce Officer
Digit RE Group Digital Director
REED EXPOSITIONS FRANCE Head of Digital
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
SFR Head of Customer Care
REXEL Marketing and Sales Solution Owner
pfizer MCC & Insight Director
PEUGEOT Head of CX
OVH Digital Analyst Manager
Banque BCP - Groupe BPCE Marketing Manager
Digit RE Group President de DigitRE Group
AUCHAN Digital & E-commerce Director
Distingo (PSA Banque) Digital CRM and Communication Manager
LVMH E-Commerce Optimization & Acquisition manager
Bonduelle Europe Long Life Digital Manager
SNCF Mission Director Digital Design
Orange Head of Data & Omnichannel Analytics
Groupe Quartus Digital Director
BABBEL Principal Marketing Platforms Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Siblu Villages Digital Marketing Director
Groupe Avril Digital Innovation Lead IT
KLEPIERRE Digital Marketing & Innovation
Melvin & Hamilton Digital SAS Growth Strategy Manager
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Sodexo benefits and rewards Digital Marketing Lead
DHL Express Global Digital Marketing Manager
LafargeHolcim Digital Projects Director
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Heineken Martech Manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
TARKETT Web platform specialist - Masterdata EMEA
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
La Compagnie du Lit CMO
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Marignan Digital Manager
MACSF IT Manager - Customer Tools and Data Domain
Michelin Media and B2C Data Global Director
BNP PARIBAS CARDIF Editorial Manager
Compagnie des Alpes Digital Performance Manager
Bic Ecommerce Director
Reed Midem Head of Digital Marketing
Galeries Lafayette Customer Knowledge Director
SOCIETE GENERALE Web Analytics Manager
Suez Group Digital Project Leader
BOURSORAMA Marketing Anticipation Director
Cellnovo Group Director of Digital Marketing & Communications
Richemont International CRM Manager
APRIL Project Manager / Sales Manager / Scrum Master
Groupe Pichet Director of Customer Experience
LEGRAND Head of Digital
MACIF Digital Product Manager
Compagnie des Alpes IT - Head of Digital
French bee Product Owner
Easyvoyage - Webedia Acquisition & Monetisation Manager
Dixons Carphone Marketing Technology Manager
20 MINUTES FRANCE Digital Manager
Louvre Hotels Group Head of BI & CRM
Banque Casino Innovation Director
OUI.sncf Digital Analytics manager
Française Des Jeux Chief Data Officer
SERGIC Chief Marketing and Innovation Officer
La Poste Telecom & Digital Strategy Director
La Mutuelle Générale Digital Project Leader
Carrefour Digital Transformation Director
Back Market Social Network Coordinator
Decathlon Product Manager Communication & Digital Marketing
APAVE Group Marketing Director
Orange Social Data Director
ALINEA Head of CRM
Roche Head of Digital & Customer Engagement
Sephora Head of IT Customer Experience
TARKETT Digital Platform Lead
Danone Head of Consumer Relations
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
PSA Groupe Digital Coach for Comex
Fashion Data Customer Leader
BOURSORAMA Customer Marketing Director
Thalys International Web Traffic Coordinator