Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Nutrition & Santé International Digital Director
TOTAL LUBMARINE Customer Experience Officer
BOURSORAMA Marketing Anticipation Director
Editis eBusiness & Innovation Project Manager
CONFORAMA User Experience Director
Telefonica Data Innovation Senior Manager
HSBC Head of Digital Products & Experience
FRANCE TELEVISIONS Technical and Digital Director
AXA Partners Head of Marketing and Distribution
GROUPE BARRIERE Chief CRM and E Commerce Officer
MetLife Head of Direct and Digital - EMEA
MSC Cruises Global Digital Marketing Manager
FBD International Digital & E-Commerce Director
Lactalis LNUF Marques Digital Director
Crédit Agricole SA CRM Program Manager
CENTER PARCS SEA Manager
Siblu Villages Digital Marketing Director
Arkema Global Digital Marketing Manager
McFIT Head of Content and Social Media
L'Occitane En Provence Head of Digital Project Management Team
Zava CCO Zava
Renault Data CRM Social Director
Mondadori France Product & Innovation Director
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Louvre Hotels Group Chief Information Officer
Easyvoyage - Webedia Acquisition & Monetisation Manager
Visilab CRM Manager
Edenred User Monetization Director
Gamm vert E commerce Manager
Lulli Marketing Director
Orange Social Data Director
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
EASYPARAPHARMACIE General Manager
Essilor International Consumer Marketing and CRM Manager
Renault Customer Experience & Analytics Manager
Back Market Head of Customer Care
Groupe Quartus Digital Director
SPB Group Marketing Director
L'Oréal Global Analytics Manager - CDO Team
Orpi Digital & CRM Manager
BATIWEB GROUP Marketing Director
Parfums Christian Dior Digital Innovation
SOCIETE GENERALE Insurance International Partnerships & Business Development
Saur Group Senior open innovation manager
AXA France Digital Factory Manager
LVMH E-Commerce Optimization & Acquisition manager
MACIF Product Owner Macif.fr
Editis Traffic & Digital Manager
Planet Cards GmbH Managing Director
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
L'Occitane Trade Marketing Coordinator
KLEPIERRE Digital Marketing & Innovation
PIERRE FABRE Digital Media Manager
Disney Manager Digital guest Experience
Crédit Agricole SA Group Head of Digital Marketing
Printemps Chief Marketing and Communication Officer
CEWE Head of e-Commerce & IT
ENGIE Director in charge of the Digital Transformation of Global Business Support
Boulanger Head of Social Media
Schneider Electric Global Ecommerce Marketing Leader
Label Emmaüs CEO
ALINEA Head of CRM
La Compagnie du Lit CMO
FnacDarty Head of Professional Division
IT-CE Data Architect manager
Groupe Monte-Carlo SBM Conversion Rate Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Back Market Process Manager
Carlsberg Group Kronenbourg Digital Manager
Lagardere Active Digital CTO
Richemont Holding France Project Manager / Sales Manager
L'Occitane International e-Commerce Manager
COLAS Head of Digital Project Manager
BABBEL Country Manager - Western Europe
LEGRAND Digital manager
E.LECLERC Acquistion & Data Manager
CARMA Digital Manager
ANTALIS Digital Content & Social Marketing Manager
LafargeHolcim Digital Projects Director
Air France KLM Customer Insights & Analytics
BPCE Head of Acquisition Online
Marketing Magazine Journalist
BNP Paribas Digital Manager - Agile Coach
SUEZ Head of Digital Marketing and Customer Experience
HAGER Digital Factory Group Director
Auchan Retail International Chief Data Officer
Compagnie des Alpes CRM & Digital Manager
PSG Head of CRM & Data
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Xylem water solutions Demand Generation Manager Europe
AUCHAN Digital & E-commerce Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Apax Partners Chief Digital Officer
TARKETT Digital Platform Lead
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
L'Occitane Ecommerce Data Manager
Richemont International CRM Manager
CDISCOUNT Responsible for data projects and loyalty channels
Christian Dior Couture Digital Services Manager
OUI.sncf Head of Data Governance - Chief Data officer
Cartier EU Ecommerce Business Development Manager
TOUPRET Marketing & Digital Director
Maliterie.com Head of Marketing
audibene GmbH Head of Product Optimization
Sony Digital & CRM Manager
hw&h Avocats & Rechtsanwälte Counsel
Happ-e by ENGIE Customer Client manager
Carlsberg Group Kronenbourg Digital Product Manager
Louvre Hotels Group Head of BI & CRM
EASYPARAPHARMACIE Webmarketing / Traffic Manager
PROWEBCE BtoBtoC & Sales Manager
Nestlé Waters HQ Global eBusiness Lead
ORANGE B2B Chief Digital Officer
SOCIETE GENERALE Data Driven Marketing Manager
La Banque Postale Digital Acquisition et eCRM Manager
Essilor International Head of Marketing North Africa
Digit RE Group Digital Director
20 MINUTES FRANCE Digital Manager
GMF Digital Media Manager
Sodexo benefits and rewards Digital Marketing Lead
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
MONOPRIX ONLINE Operation Director
ALINEA E Marketing Manager
Easyvoyage - Webedia Deputy Marketing Manager
Groupe Avril Digital Innovation Lead IT
Bonduelle Europe Long Life Digital Manager
BPCE Digital Data Manager
BABBEL Head of Partnerships
Neopost Head of Marketing Web team
SARENZA Chief Customer Officer
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Reed Midem Head of Digital Marketing
Remy cointreau Global IT Digital Manager
LesFurets.com Head of Acquisition
Hanes E shop Manager
GIE AXA Digital & Media Ecosystem Manager
Stanley Black & Decker Marketing Analyst France
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
SFR Head of digital & e-commerce
HP Digital Marketing Program Manager
Universal Music France Director of Media & Market Research
GAMELOFT Marketing Manager
Danone Head of Consumer Relations
PIXMANIA COO
METRON Head of Marketing
SNCF Analytics & Customer Knowledge Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
SERGIC Chief Marketing and Innovation Officer
TF1 Head of Data Web-Analytics and Digital Marketing
MACSF IT Manager - Customer Tools and Data Domain
FRANCE GALOP Marketing & Sales Director
Amorelie Senior Product Manager
Bic Ecommerce Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Cellnovo Group Director of Digital Marketing & Communications
Distingo (PSA Banque) Digital CRM and Communication Manager
NUXE UK Digital Marketing Manager
Fashion Data DMP Leader
BOUYGUES TELECOM Innovation Digital Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
French bee Product Owner
MSC Cruises Global Media Manager
SNCF Mission Director Digital Design
EUROP ASSISTANCE Holding Head of Group ICT Procurement
SOCIETE GENERALE Web Analytics Manager
PSA GROUP Director of the Program Smart Services
ANTALIS Group Director Digital Transformation & Marketing Services
Pumpkin App Retention & Activation Manager
Aviva France Customer Analytics Director
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
LEGRAND Digital Marketing Manager
GROUPE RETIF Chief MarketPlace Officer
IT-CE Architect and Innovation Technology
Meteo-France Deputy Director Marketing
La Compagnie du Lit Ecommerce Director
Digit RE Group President de DigitRE Group
DEVRED CRM / Multichannel Campaign Manager
Meliá Hotels International Head of Global Social Media
pfizer MCC & Insight Director
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Banque PSA Finance VP Digital Banking
Microsoft Senior Digital & Social Manager
RCI Head of Digital
Française des Jeux Data Management & Ethics
REED EXPOSITIONS FRANCE Head of Digital
Panorabanques Managing Director
SMALLABLE Head of Global Marketing
Weber Digital Marketing Manager EMEA
MACIF Digital Product Manager
Solvay Digital Transformation Director
LesFurets.com Head of Data
LEGRAND Head of Digital
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
home24 Marketing Director
Aviva France Digital Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
SFR Head of Customer Care
Sisley Digital Media Manager Europe
Euromaster Director of Digital Europe
Groupe SeLoger Performance Analytics Manager
PIERRE FABRE International Digital Marketing Manager
Axel Springer Group Transformation Officer
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
MAISONS DU MONDE Data engineer
Editions Amaury Senior Adviser to the CEO
SAINT-GOBAIN Head of Digital & e-Reputation
Mutual Benefits Managing Partner
Éditions Lefebvre Sarrut Chief Data Officer
Orange Digital Marketing Director
CAUDALIE Chief Digital Officer CDO
Galeries Lafayette Customer Knowledge Director
Alinéa Customer Animation Manager
Socomec Digital Marketing Director
BYmyCAR Head of E-business
Pierre & Vacances Center Parcs Group Group SEA Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
FlixBus Senior Web Analyst
RENAULT Head of Prospective & Digital Innovation
Orange Head of Data & Omnichannel Analytics
GROUPE INSEEC U. Acquisition Manager
La Française Group Senior Social and Content Manager
Michelin Media and B2C Data Global Director
KLEPIERRE New Business Director
INTERMARCHE Customer Relations Manager
APAVE Group Marketing Director
French bee Web Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
APRIL Project Manager / Sales Manager / Scrum Master
Nexity Head of new digital projects
QOBUZ Chief Executive Officer CEO
LVMH Global Partnerships Director
Nutrition et Santé E-Commerce Business Developer
Louvre Hotels Group Transversal & Digital Programs Manager
DHL Express Global Digital Marketing Manager
Groupe Mutuel Head of Digital Marketing
TARKETT Director Web Customer Platform
ONEY BANK Data & Analytics Manager
Bosch Key Account Manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
HOLDING LVMH SIEGE Partnerships Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
Juwelo Country Manager France
Jardiland Change Manager - Innovation
Transdev Group Group Customer Director
BABILOU GROUPE CRM Web & Marketing Director
LCL CRM Manager
BPCE Information Systems Architect
MISTERTEMP Chief Marketing Officer CMO
Vodafone UK Head of Performance Marketing
La Française Group Director of Communication and Digital
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
effiCity CTO
Boardriders Inc. VP Global IT Omni-channel & Digital
FRANCE GALOP Digital Team Manager
CAUDALIE Head of Ecommerce & Digital North Europe
Dixons Carphone Marketing Technology Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
Ekwateur Digital Marketing Manager
Thalys International Digital Delegate Director
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
BNP PARIBAS CARDIF Editorial Manager
AUCHAN Customer Transformation &Innovation Director
Cheerz Chief Revenue Officer
VOYAGES SNCF Digital Customer Journey Manager
DHL Express Digital Marketing Manager
N26 Brand Marketing Lead
Cartier EU Digital Marketing & Conversion Specialist
Auchan Retail International Group Chief Digital Officer
Danone Group Global Media and Digital Manager
seloger.com Head of Advertising
UGC Marketing Digital and Customer experience director
DIOR International CRM Project Director
audibene GmbH Product Manager Marketing Technologies
Journal du Net Journalist
Back Market Social Network Coordinator
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
ratp Chief Marketing Officer CMO
Editis Customer Knowledge Director
LABORATOIRE NUXE Digital Activity Director
Roche Head of Digital & Customer Engagement
Flixbus Data Scientist
Cegedim Insurance Solutions Digital Marketing Manager
Solvay Head of Digital studios Europe Asia & Americas
Fashion3 - Jules Chief Executive Officer
Compagnie des Alpes IT - Head of Digital
Orpi Manager Data & Analytics
SFR Digital Director
Nexity Chief Data Officer
AIR FRANCE Head of Media Buying Programmatic & Social Media
Kering Ecommerce Manager
Sazka a.s. Senior Web Analyst
RAJA Ecommerce IT Manager
OVH Digital Analyst Manager
eDreams Odigeo Head of Programmatic and Data Sales
Groupe ARGUS Deputy General Manager
Car&Boat Media Emailing and loyalty manager
GROUPE ROCHER Data, BI, CRM Director
Orange Digital Media & Business Acquisition Director
Axel Springer SE Senior Product Manager Data
ARTE CRM Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
SAINT-GOBAIN Global Social Media Director
20 MINUTES FRANCE Managing Director
Groupe Pichet Director of Customer Experience
GENERALI FRANCE Product Manager Mobile Experience
Pierre & Vacances Center Parcs Group Chief Product Officer
VeryChic Accorhotels Group Head of Data & CRM
Warner Music France Head of CRM & Digital Marketing
Schweizerische Bundesbahnen SBB Head of Digital Analytics
SFR Medias Digital Marketing Director
MAIF Program Data Director
Orange Head of Data for Products & Services
BOURSORAMA Customer Marketing Director
SAMSONITE E-Commerce Director
Pontem Chief Marketing Officer CMO
Wonga Marketing and Comms Director
Showroomprive VP New Business - Travel
HARMONIE MUTUELLE Customer Interactions Manager
AXA France Brand and Content Factory Manager
PEUGEOT Head of CX
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
TF1 AdTech Director
Fashion Data Customer Leader
FRANCE TELEVISIONS Chief Marketing & Data Officer
Transdev Groupe Sales & Marketing Director
Banque BCP - Groupe BPCE Marketing Manager
MAISONS DU MONDE CISO & Head Digital Workplace
Back Market Head of Processes & New Services
LVMH Global Partnerships Manager
Renault Digital Director
La Redoute Web Analyst Traffic
CDISCOUNT Traffic Acquisition Manager
Sambre Avesnois Immobilier Digital Strategy Manager
Total Wash Digital & Strategy Director
Dott.pt CEO
UPSA Head of Digital Marketing
MACSF MOA and Multichannel Campaign Manager
Engie BtoB France Social Business Manager
PETIT BATEAU Omnicanal Manager
GROUPE INSEEC U. Group Digital Marketing Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
PixMyCar Chief Marketing Officer
Babilou Group CTO
CANAL PLUS Acquisition & Digital Trafic Manager
PSA Data & Performance Manager
Aéroports de Paris Head of Data & Analytics
INTERMARCHE Performance & Data Manager
Orange Online Director
Compagnie des Alpes Digital Performance Manager
Orange Head of Analytics
HSBC CRM & e-CRM Director
L'Oréal Precision Advertising - CDO Team
Beko France Digital Marketing Manager
La Poste Business Development Director
Heineken Martech Manager
AIR FRANCE Esales Analysts Team Leader
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
EUROPAGES-WLW COO
Yves Rocher DMP Manager
Mgen Strategy Director
Schneider Electric Growth Hacker
La Poste Director of the Client Knowledge Program
La Poste Head of Customer Relationship Operations
BOSCH Digital Marketing Manager
Aéroports de Paris eCommerce Manager
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Aviva Product Manager
LVMH Digital Transformation Senior Manager
BABBEL Principal Marketing Platforms Manager
PETIT BATEAU Digital Manager
Melvin & Hamilton Digital SAS Growth Strategy Manager
La Poste Marketing Director
Thalys International Web Traffic Coordinator
Les Cinémas Pathé Gaumont Chief Digital Officer
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Decathlon Product Manager Communication & Digital Marketing
Sephora Head of IT Customer Experience
ACCOR Digital Advertising manager
Danone Digital & Media Manager
Aigle Azur E-Commerce Manager
OGF Digital Marketing Manager
edeXa AG CMO
La Mutuelle Générale Digital Project Leader
Largus Digital Marketing Director
CONFORAMA UX Manager
BONPOINT Worldwide CRM Manager
Adecco Group France Digital Factory & Lab Manager
Kering Digital Media Senior Manager
SPORT1 GmbH COO Digital
Natixis Digital Project Director
Sacem Deputy Director of Marketing Digital Transformation & CRM
Planetmedia Marketing Audience Director
SNCF Senior Web analyst & Data Advisor
Auchan Retail International Corporate Digital Director
HP Digital Manager Europe
FORBO FLOORING SYSTEMS Marketing Director South Countries
Orange France Chief Communication & Data Officer
Blizzard Entertainment Director of Social Media & Publications
Éditions Lefebvre Sarrut Head of European Digital Solutions
EUROP ASSISTANCE Chief Digital Officer CDO
PSA Groupe Digital Coach for Comex
BMW France Digital Strategy Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
20 MINUTES FRANCE Chief Information Officer
SOCIETE GENERALE CIB Chief Digital Officer
CANAL PLUS E-Shop Manager
Cartier Ecommerce Traffic & CRM Coordinator
TOUPRET Customer Communication, Digital & Marketing Manager
Orange Customer Strategy and Data Director
La Poste Digital Branch MOA Strategic Director
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
L'Exception DGA
La Française Deputy Managing Director Moniwan
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
Socomec Digital Manager
Groupe LA POSTE Customer Knowledge Program Change Director
MAISONS DU MONDE Data Manager
OGF Aquisition & CRM manager
Ontex Global Little Big Change Head or Marketing e-commerce
BMW France Chief Data & Digital Officer CDO
FlixBus Web Analyst
La Française Group Head of Marketing Digital & Clusters Development
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
MAISONS DU MONDE Data Group Director
ALLIANZ IARD Digital Product Manager
OGF Digital & Omnicanal Director
Milleis Banque Head of Digital Channel development
Mondadori Digital Director
Renault Digital Product Owner - Offline Conversion
RATP group CRM / Loyalty Manager
REXEL Marketing and Sales Solution Owner
Renault Digital Business Program Manager
La Poste Transformation & Anticipation Director
GROUPON Business Development & Communication Director
Rémy Cointreau App & Digital Project Manager
CLS Remy Cointreau Chief Technology Officer /CTO
Natixis Head of Communication @ DOSI
La Poste Telecom & Digital Strategy Director
Aviva Digital Program Manager
Carrefour Digital Transformation Director
IGN Transformation Business Manager
Arkema Data Manager
American Express Digital Director
Lapeyre Head of Digital IT
hw&h Avocats & Rechtsanwälte Partner
Suez Group Digital Project Leader
TARKETT Web platform specialist - Masterdata EMEA
Marignan Digital Manager
CDISCOUNT Data Director
Allianz Worldwide Partners Head of Direct Business & Digital - France
OUI.sncf Digital Analytics manager
La poste Chief Marketing Officer CMO
Carmila Chief Marketing & Digital Officer CMDO
AG2R LA MONDIALE Digital Customer & Digital Services Director
ENGIE Happ-e by ENGIE Digital Marketing Manager
Française Des Jeux Chief Data Officer
Transdev Head of CRM and Digital Marketing
Aviva Vie Marketing Analytics Manager
Banque Casino Innovation Director
CHANEL Digital data manager
LONGCHAMP Omnichannel & Media Marketing Director
ACCOR Head of CRM Insights & Data Management
SERGIC Digital Marketing Manager
ONEY BANK Acquisition Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
Decathlon Digital Communication Leader
French bee Chief Commercial Marketing & Digital Officer
Allopneus Head of UX
FRANCE TELEVISIONS Data Projects Manager
Microsoft Marketing & Communication Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
CNFPT Communications Deputy Director
Air Liquide Head of Digital marketing and customer communication - South Western Europe
BMW France CRM Data Manager
Weber Stephen Products EMEA GmbH Head of Digital
Orange Corporate Vice President Customer Information & Personalization
ONEY BANK Digital Marketing Manager