Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
AXA France Digital Factory Manager
Pierre & Vacances Center Parcs Group Chief Product Officer
Distingo (PSA Banque) Digital CRM and Communication Manager
Schneider Electric Global Ecommerce Marketing Leader
FlixBus Senior Web Analyst
Bonduelle Europe Long Life Digital Manager
L'Oréal Global Analytics Manager - CDO Team
Allopneus Head of UX
APAVE Group Marketing Director
Back Market Head of Processes & New Services
RCI Head of Digital
Flixbus Data Scientist
Weber Digital Marketing Manager EMEA
20 MINUTES FRANCE Managing Director
French bee Product Owner
LesFurets.com Head of Data
Amorelie Senior Product Manager
Groupe Pichet Director of Customer Experience
ONEY BANK Data & Analytics Manager
Back Market Process Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Lagardere Active Digital CTO
20 MINUTES FRANCE Digital Manager
Nexity Head of new digital projects
GROUPE INSEEC U. Acquisition Manager
BPCE Information Systems Architect
La Banque Postale Digital Acquisition et eCRM Manager
Mondadori France Product & Innovation Director
ENGIE Director in charge of the Digital Transformation of Global Business Support
FnacDarty Head of Professional Division
ALINEA E Marketing Manager
CDISCOUNT Traffic Acquisition Manager
BMW France Digital Strategy Manager
Yves Rocher DMP Manager
Heineken Martech Manager
SNCF Analytics & Customer Knowledge Manager
Saur Group Senior open innovation manager
Planet Cards GmbH Managing Director
SOCIETE GENERALE Insurance International Partnerships & Business Development
HSBC CRM & e-CRM Director
CONFORAMA User Experience Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Gamm vert E commerce Manager
Cartier EU Ecommerce Business Development Manager
Aviva Product Manager
Editis Traffic & Digital Manager
Groupe Mutuel Head of Digital Marketing
Richemont International CRM Manager
Auchan Retail International Corporate Digital Director
AIR FRANCE Esales Analysts Team Leader
Socomec Digital Manager
Mgen Strategy Director
Cellnovo Group Director of Digital Marketing & Communications
PETIT BATEAU Omnicanal Manager
MISTERTEMP Chief Marketing Officer CMO
Rémy Cointreau App & Digital Project Manager
Decathlon Product Manager Communication & Digital Marketing
MONOPRIX ONLINE Operation Director
Renault Data CRM Social Director
Vodafone UK Head of Performance Marketing
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
LCL CRM Manager
Natixis Digital Project Director
TOUPRET Customer Communication, Digital & Marketing Manager
DIOR International CRM Project Director
Apax Partners Chief Digital Officer
HARMONIE MUTUELLE Customer Interactions Manager
HAGER Digital Factory Group Director
Pumpkin App Retention & Activation Manager
Juwelo Country Manager France
HP Digital Marketing Program Manager
Crédit Agricole SA Group Head of Digital Marketing
Edenred User Monetization Director
Microsoft Senior Digital & Social Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
Engie BtoB France Social Business Manager
REXEL Marketing and Sales Solution Owner
Planetmedia Marketing Audience Director
Groupe Monte-Carlo SBM Conversion Rate Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
Reed Midem Head of Digital Marketing
BNP Paribas Digital Manager - Agile Coach
Ekwateur Digital Marketing Manager
Digit RE Group President de DigitRE Group
Melvin & Hamilton Digital SAS Growth Strategy Manager
Largus Digital Marketing Director
GROUPON Business Development & Communication Director
Nestlé Waters HQ Global eBusiness Lead
pfizer MCC & Insight Director
SNCF Mission Director Digital Design
20 MINUTES FRANCE Chief Information Officer
Française des Jeux Data Management & Ethics
Française Des Jeux Chief Data Officer
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Éditions Lefebvre Sarrut Head of European Digital Solutions
INTERMARCHE Performance & Data Manager
BABBEL Country Manager - Western Europe
Carlsberg Group Kronenbourg Digital Product Manager
Sony Digital & CRM Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Mondadori Digital Director
Cegedim Insurance Solutions Digital Marketing Manager
OUI.sncf Digital Analytics manager
OVH Digital Analyst Manager
EASYPARAPHARMACIE General Manager
Back Market Social Network Coordinator
Boulanger Head of Social Media
L'Occitane En Provence Head of Digital Project Management Team
FRANCE TELEVISIONS Technical and Digital Director
PROWEBCE BtoBtoC & Sales Manager
Nutrition et Santé E-Commerce Business Developer
BPCE Digital Data Manager
Easyvoyage - Webedia Deputy Marketing Manager
SERGIC Chief Marketing and Innovation Officer
EASYPARAPHARMACIE Webmarketing / Traffic Manager
SFR Head of digital & e-commerce
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
La Poste Telecom & Digital Strategy Director
ACCOR Head of CRM Insights & Data Management
L'Occitane Trade Marketing Coordinator
SPORT1 GmbH COO Digital
ONEY BANK Acquisition Manager
LesFurets.com Head of Acquisition
CENTER PARCS SEA Manager
Ontex Global Little Big Change Head or Marketing e-commerce
MACIF Product Owner Macif.fr
MAISONS DU MONDE Data engineer
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Microsoft Marketing & Communication Manager
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Adecco Group France Digital Factory & Lab Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Banque BCP - Groupe BPCE Marketing Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
SNCF Senior Web analyst & Data Advisor
ONEY BANK Digital Marketing Manager
OGF Aquisition & CRM manager
LVMH E-Commerce Optimization & Acquisition manager
SUEZ Head of Digital Marketing and Customer Experience
Solvay Head of Digital studios Europe Asia & Americas
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Meliá Hotels International Head of Global Social Media
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
SFR Head of Customer Care
Groupe LA POSTE Customer Knowledge Program Change Director
French bee Web Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
Aéroports de Paris eCommerce Manager
Back Market Head of Customer Care
BOSCH Digital Marketing Manager
Hanes E shop Manager
edeXa AG CMO
KLEPIERRE New Business Director
Allianz Worldwide Partners Head of Direct Business & Digital - France
Fashion Data DMP Leader
CDISCOUNT Responsible for data projects and loyalty channels
TARKETT Digital Platform Lead
La Compagnie du Lit CMO
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
UGC Marketing Digital and Customer experience director
Louvre Hotels Group Chief Information Officer
Happ-e by ENGIE Customer Client manager
MACIF Digital Product Manager
LEGRAND Digital Marketing Manager
MACSF MOA and Multichannel Campaign Manager
hw&h Avocats & Rechtsanwälte Partner
LONGCHAMP Omnichannel & Media Marketing Director
Decathlon Digital Communication Leader
SERGIC Digital Marketing Manager
CHANEL Digital data manager
BOUYGUES TELECOM Innovation Digital Manager
LEGRAND Digital manager
GROUPE INSEEC U. Group Digital Marketing Manager
Stanley Black & Decker Marketing Analyst France
Natixis Head of Communication @ DOSI
SARENZA Chief Customer Officer
Transdev Head of CRM and Digital Marketing
PSA Groupe Digital Coach for Comex
Aviva France Customer Analytics Director
Bosch Key Account Manager
BONPOINT Worldwide CRM Manager
Bic Ecommerce Director
Orpi Digital & CRM Manager
LVMH Digital Transformation Senior Manager
SAINT-GOBAIN Head of Digital & e-Reputation
Éditions Lefebvre Sarrut Chief Data Officer
Orange Corporate Vice President Customer Information & Personalization
Orange Social Data Director
PETIT BATEAU Digital Manager
REED EXPOSITIONS FRANCE Head of Digital
Lactalis LNUF Marques Digital Director
METRON Head of Marketing
Christian Dior Couture Digital Services Manager
French bee Chief Commercial Marketing & Digital Officer
LABORATOIRE NUXE Digital Activity Director
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Label Emmaüs CEO
Sacem Deputy Director of Marketing Digital Transformation & CRM
IT-CE Data Architect manager
Renault Customer Experience & Analytics Manager
PIERRE FABRE International Digital Marketing Manager
Carlsberg Group Kronenbourg Digital Manager
FRANCE GALOP Digital Team Manager
PixMyCar Chief Marketing Officer
Galeries Lafayette Customer Knowledge Director
Thalys International Digital Delegate Director
Groupe SeLoger Performance Analytics Manager
DHL Express Global Digital Marketing Manager
La Poste Business Development Director
NUXE UK Digital Marketing Manager
RAJA Ecommerce IT Manager
Neopost Head of Marketing Web team
HOLDING LVMH SIEGE Partnerships Manager
TARKETT Web platform specialist - Masterdata EMEA
La Poste Digital Branch MOA Strategic Director
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
ALINEA Head of CRM
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
La Poste Director of the Client Knowledge Program
Louvre Hotels Group Transversal & Digital Programs Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Sisley Digital Media Manager Europe
La Poste Head of Customer Relationship Operations
Orpi Manager Data & Analytics
Transdev Group Group Customer Director
seloger.com Head of Advertising
Compagnie des Alpes Digital Performance Manager
Auchan Retail International Group Chief Digital Officer
Zava CCO Zava
ALLIANZ IARD Digital Product Manager
Banque PSA Finance VP Digital Banking
Essilor International Head of Marketing North Africa
SMALLABLE Head of Global Marketing
Aéroports de Paris Head of Data & Analytics
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
MEDIAPOST Deputy General Manager Marketing and Customer Experience
AUCHAN Digital & E-commerce Director
Orange Digital Media & Business Acquisition Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Lapeyre Head of Digital IT
Maliterie.com Head of Marketing
BATIWEB GROUP Marketing Director
FORBO FLOORING SYSTEMS Marketing Director South Countries
Car&Boat Media Emailing and loyalty manager
Remy cointreau Global IT Digital Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
Cartier EU Digital Marketing & Conversion Specialist
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Arkema Global Digital Marketing Manager
Disney Manager Digital guest Experience
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
L'Exception DGA
La Poste Marketing Director
Fashion Data Customer Leader
La Française Group Head of Marketing Digital & Clusters Development
TOTAL LUBMARINE Customer Experience Officer
EUROPAGES-WLW COO
hw&h Avocats & Rechtsanwälte Counsel
Louvre Hotels Group Head of BI & CRM
Lulli Marketing Director
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
AXA France Brand and Content Factory Manager
CAUDALIE Head of Ecommerce & Digital North Europe
Kering Digital Media Senior Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
BOURSORAMA Customer Marketing Director
ANTALIS Digital Content & Social Marketing Manager
Editis eBusiness & Innovation Project Manager
Cheerz Chief Revenue Officer
PSG Head of CRM & Data
Nexity Chief Data Officer
AIR FRANCE Head of Media Buying Programmatic & Social Media
DHL Express Digital Marketing Manager
LVMH Global Partnerships Director
Fashion3 - Jules Chief Executive Officer
AG2R LA MONDIALE MATMUT Customer Marketing Director
RATP group CRM / Loyalty Manager
PSA Data & Performance Manager
Babilou Group CTO
American Express Digital Director
SAMSONITE E-Commerce Director
Total Wash Digital & Strategy Director
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
CLS Remy Cointreau Chief Technology Officer /CTO
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
MAISONS DU MONDE Data Group Director
Mutual Benefits Managing Partner
Roche Head of Digital & Customer Engagement
Pierre & Vacances Center Parcs Group Group SEA Manager
BPCE Head of Acquisition Online
MSC Cruises Global Digital Marketing Manager
Editions Amaury Senior Adviser to the CEO
TF1 Head of Data Web-Analytics and Digital Marketing
SOCIETE GENERALE CIB Chief Digital Officer
Compagnie des Alpes CRM & Digital Manager
OUI.sncf Head of Data Governance - Chief Data officer
Axel Springer SE Senior Product Manager Data
ratp Chief Marketing Officer CMO
MAISONS DU MONDE Data Manager
Showroomprive VP New Business - Travel
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
AG2R LA MONDIALE Digital Customer & Digital Services Director
IGN Transformation Business Manager
PIERRE FABRE Digital Media Manager
L'Oréal Precision Advertising - CDO Team
SPB Group Marketing Director
Euromaster Director of Digital Europe
GAMELOFT Marketing Manager
Cartier Ecommerce Traffic & CRM Coordinator
La Redoute Web Analyst Traffic
GROUPE ROCHER Data, BI, CRM Director
MAISONS DU MONDE CISO & Head Digital Workplace
Groupe ARGUS Deputy General Manager
SOCIETE GENERALE Data Driven Marketing Manager
Dixons Carphone Marketing Technology Manager
L'Occitane International e-Commerce Manager
Renault Digital Business Program Manager
IT-CE Architect and Innovation Technology
SFR Medias Digital Marketing Director
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Schneider Electric Growth Hacker
La Française Group Senior Social and Content Manager
PIXMANIA COO
Xylem water solutions Demand Generation Manager Europe
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Richemont Holding France Project Manager / Sales Manager
Solvay Digital Transformation Director
Sodexo benefits and rewards Digital Marketing Lead
FBD International Digital & E-Commerce Director
Orange Customer Strategy and Data Director
CANAL PLUS Acquisition & Digital Trafic Manager
ACCOR Digital Advertising manager
COLAS Head of Digital Project Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
Carrefour Digital Transformation Director
Orange Head of Analytics
Editis Customer Knowledge Director
Orange France Chief Communication & Data Officer
MSC Cruises Global Media Manager
Arkema Data Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
La poste Chief Marketing Officer CMO
AUCHAN Customer Transformation &Innovation Director
Universal Music France Director of Media & Market Research
Sephora Head of IT Customer Experience
HP Digital Manager Europe
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Digit RE Group Digital Director
VOYAGES SNCF Digital Customer Journey Manager
AXA Partners Head of Marketing and Distribution
Danone Digital & Media Manager
TF1 AdTech Director
FRANCE TELEVISIONS Data Projects Manager
Orange Digital Marketing Director
FRANCE GALOP Marketing & Sales Director
La Française Group Director of Communication and Digital
effiCity CTO
Marignan Digital Manager
HSBC Head of Digital Products & Experience
Telefonica Data Innovation Senior Manager
APRIL Project Manager / Sales Manager / Scrum Master
Air France KLM Customer Insights & Analytics
La Française Deputy Managing Director Moniwan
Banque Casino Innovation Director
DEVRED CRM / Multichannel Campaign Manager
CNFPT Communications Deputy Director
SOCIETE GENERALE Web Analytics Manager
SAINT-GOBAIN Global Social Media Director
Groupe Avril Digital Innovation Lead IT
Janssen Johnson & Johnson Director Digital Acceleration EMEA
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Dott.pt CEO
Panorabanques Managing Director
EUROP ASSISTANCE Chief Digital Officer CDO
CONFORAMA UX Manager
INTERMARCHE Customer Relations Manager
Alinéa Customer Animation Manager
Aigle Azur E-Commerce Manager
Warner Music France Head of CRM & Digital Marketing
Carmila Chief Marketing & Digital Officer CMDO
OGF Digital & Omnicanal Director
GIE AXA Digital & Media Ecosystem Manager
TARKETT Director Web Customer Platform
BABBEL Head of Partnerships
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
CAUDALIE Chief Digital Officer CDO
Marketing Magazine Journalist
Journal du Net Journalist
MetLife Head of Direct and Digital - EMEA
Milleis Banque Head of Digital Channel development
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Visilab CRM Manager
Boardriders Inc. VP Global IT Omni-channel & Digital
ORANGE B2B Chief Digital Officer
Kering Ecommerce Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
BMW France Chief Data & Digital Officer CDO
Danone Head of Consumer Relations
LafargeHolcim Digital Projects Director
GENERALI FRANCE Product Manager Mobile Experience
Compagnie des Alpes IT - Head of Digital
BMW France CRM Data Manager
Socomec Digital Marketing Director
L'Occitane Ecommerce Data Manager
La Poste Transformation & Anticipation Director
Blizzard Entertainment Director of Social Media & Publications
Siblu Villages Digital Marketing Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
PSA GROUP Director of the Program Smart Services
OGF Digital Marketing Manager
CANAL PLUS E-Shop Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
BOURSORAMA Marketing Anticipation Director
BNP PARIBAS CARDIF Editorial Manager
Meteo-France Deputy Director Marketing
Beko France Digital Marketing Manager
Wonga Marketing and Comms Director
Transdev Groupe Sales & Marketing Director
CEWE Head of e-Commerce & IT
Parfums Christian Dior Digital Innovation
BYmyCAR Head of E-business
Nutrition & Santé International Digital Director
Orange Head of Data for Products & Services
Renault Digital Product Owner - Offline Conversion
Thalys International Web Traffic Coordinator
La Mutuelle Générale Digital Project Leader
Aviva Digital Program Manager
UPSA Head of Digital Marketing
Essilor International Consumer Marketing and CRM Manager
Crédit Agricole SA CRM Program Manager
McFIT Head of Content and Social Media
Orange Head of Data & Omnichannel Analytics
KLEPIERRE Social & Retailers synergies Marketing Manager
audibene GmbH Product Manager Marketing Technologies
PEUGEOT Head of CX
FlixBus Web Analyst
Renault Digital Director
GROUPE RETIF Chief MarketPlace Officer
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
LVMH Global Partnerships Manager
MAIF Program Data Director
KLEPIERRE Digital Marketing & Innovation
RENAULT Head of Prospective & Digital Innovation
Aviva Vie Marketing Analytics Manager
home24 Marketing Director
GMF Digital Media Manager
N26 Brand Marketing Lead
E-Commerce Nation Marketing Manager / Head of event partnerships
SFR Digital Director
CARMA Digital Manager
Groupe Quartus Digital Director
LEGRAND Head of Digital
Pontem Chief Marketing Officer CMO
Sambre Avesnois Immobilier Digital Strategy Manager
Jardiland Change Manager - Innovation
QOBUZ Chief Executive Officer CEO
ARTE CRM Manager
eDreams Odigeo Head of Programmatic and Data Sales
Printemps Chief Marketing and Communication Officer
BABBEL Principal Marketing Platforms Manager
Axel Springer Group Transformation Officer
VeryChic Accorhotels Group Head of Data & CRM
CDISCOUNT Data Director
Sazka a.s. Senior Web Analyst
Weber Stephen Products EMEA GmbH Head of Digital
Aviva France Digital Manager
E.LECLERC Acquistion & Data Manager
Michelin Media and B2C Data Global Director
Danone Group Global Media and Digital Manager
BABILOU GROUPE CRM Web & Marketing Director
ANTALIS Group Director Digital Transformation & Marketing Services
GROUPE BARRIERE Chief CRM and E Commerce Officer
MACSF IT Manager - Customer Tools and Data Domain
Auchan Retail International Chief Data Officer
La Compagnie du Lit Ecommerce Director
Suez Group Digital Project Leader
audibene GmbH Head of Product Optimization
Orange Online Director
TOUPRET Marketing & Digital Director