Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Nexity Chief Data Officer
Axel Springer Group Transformation Officer
DHL Express Digital Marketing Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Weber Digital Marketing Manager EMEA
Sazka a.s. Senior Web Analyst
LONGCHAMP Omnichannel & Media Marketing Director
ACCOR Digital Advertising manager
Carmila Chief Marketing & Digital Officer CMDO
Groupe Monte-Carlo SBM Conversion Rate Manager
Euromaster Director of Digital Europe
Digit RE Group President de DigitRE Group
METRON Head of Marketing
Schneider Electric Global Ecommerce Marketing Leader
Boulanger Head of Social Media
Sodexo benefits and rewards Digital Marketing Lead
Socomec Digital Manager
Crédit Agricole SA CRM Program Manager
La Française Group Senior Social and Content Manager
Orange Online Director
La Poste Director of the Client Knowledge Program
MAISONS DU MONDE Data Manager
La Redoute Web Analyst Traffic
VeryChic Accorhotels Group Head of Data & CRM
L'Occitane International e-Commerce Manager
Total Wash Digital & Strategy Director
SNCF Mission Director Digital Design
GAMELOFT Marketing Manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Orange Head of Data for Products & Services
LVMH Global Partnerships Manager
BNP Paribas Digital Manager - Agile Coach
MAISONS DU MONDE Data engineer
Lagardere Active Digital CTO
Louvre Hotels Group Transversal & Digital Programs Manager
home24 Marketing Director
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Vodafone UK Head of Performance Marketing
HSBC Head of Digital Products & Experience
Microsoft Marketing & Communication Manager
Fashion Data DMP Leader
LEGRAND Digital Marketing Manager
Arkema Data Manager
La Poste Business Development Director
Siblu Villages Digital Marketing Director
Schneider Electric Growth Hacker
Carlsberg Group Kronenbourg Digital Product Manager
Aviva Digital Program Manager
Zava CCO Zava
La Compagnie du Lit CMO
L'Oréal Global Analytics Manager - CDO Team
REED EXPOSITIONS FRANCE Head of Digital
Melvin & Hamilton Digital SAS Growth Strategy Manager
ARTE CRM Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
OUI.sncf Digital Analytics manager
CANAL PLUS E-Shop Manager
Aéroports de Paris eCommerce Manager
Car&Boat Media Emailing and loyalty manager
Danone Digital & Media Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
MACSF IT Manager - Customer Tools and Data Domain
Orange Digital Media & Business Acquisition Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
SAINT-GOBAIN Head of Digital & e-Reputation
Decathlon Digital Communication Leader
HP Digital Manager Europe
Amorelie Senior Product Manager
L'Occitane Trade Marketing Coordinator
CAUDALIE Head of Ecommerce & Digital North Europe
BMW France Digital Strategy Manager
INTERMARCHE Customer Relations Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
SFR Digital Director
Aéroports de Paris Head of Data & Analytics
TOUPRET Customer Communication, Digital & Marketing Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
SERGIC Chief Marketing and Innovation Officer
Back Market Process Manager
CDISCOUNT Responsible for data projects and loyalty channels
ENGIE Happ-e by ENGIE Digital Marketing Manager
La Mutuelle Générale Digital Project Leader
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
AUCHAN Customer Transformation &Innovation Director
OUI.sncf Head of Data Governance - Chief Data officer
MAISONS DU MONDE Data Group Director
ORANGE B2B Chief Digital Officer
Orange Head of Analytics
LVMH E-Commerce Optimization & Acquisition manager
Auchan Retail International Corporate Digital Director
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Planetmedia Marketing Audience Director
Fashion Data Customer Leader
TOUPRET Marketing & Digital Director
Louvre Hotels Group Head of BI & CRM
L'Oréal Precision Advertising - CDO Team
La Poste Transformation & Anticipation Director
GROUPE RETIF Chief MarketPlace Officer
Mgen Strategy Director
MSC Cruises Global Media Manager
MACIF Product Owner Macif.fr
Showroomprive VP New Business - Travel
SNCF Senior Web analyst & Data Advisor
BOURSORAMA Marketing Anticipation Director
PEUGEOT Head of CX
Easyvoyage - Webedia Acquisition & Monetisation Manager
LesFurets.com Head of Data
edeXa AG CMO
GMF Digital Media Manager
AUCHAN Digital & E-commerce Director
Nexity Head of new digital projects
GROUPE BARRIERE Chief CRM and E Commerce Officer
Groupe Quartus Digital Director
20 MINUTES FRANCE Digital Manager
Microsoft Senior Digital & Social Manager
DEVRED CRM / Multichannel Campaign Manager
Pierre & Vacances Center Parcs Group Chief Product Officer
IGN Transformation Business Manager
GROUPON Business Development & Communication Director
Kering Ecommerce Manager
PSA Data & Performance Manager
Editis Customer Knowledge Director
SOCIETE GENERALE Insurance International Partnerships & Business Development
BONPOINT Worldwide CRM Manager
TOTAL LUBMARINE Customer Experience Officer
Crédit Agricole SA Group Head of Digital Marketing
Cegedim Insurance Solutions Digital Marketing Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Groupe Avril Digital Innovation Lead IT
ANTALIS Group Director Digital Transformation & Marketing Services
OGF Digital & Omnicanal Director
SMALLABLE Head of Global Marketing
Aviva France Customer Analytics Director
La Française Group Director of Communication and Digital
Danone Head of Consumer Relations
BNP PARIBAS CARDIF Editorial Manager
Renault Customer Experience & Analytics Manager
CEWE Head of e-Commerce & IT
Wonga Marketing and Comms Director
PSA GROUP Director of the Program Smart Services
IT-CE Data Architect manager
Banque Casino Innovation Director
Orpi Digital & CRM Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
MAIF Program Data Director
BATIWEB GROUP Marketing Director
LABORATOIRE NUXE Digital Activity Director
GROUPE INSEEC U. Group Digital Marketing Manager
ANTALIS Digital Content & Social Marketing Manager
Marignan Digital Manager
SPB Group Marketing Director
Danone Group Global Media and Digital Manager
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Ekwateur Digital Marketing Manager
BABBEL Head of Partnerships
Alinéa Customer Animation Manager
Natixis Digital Project Director
CDISCOUNT Traffic Acquisition Manager
Française Des Jeux Chief Data Officer
BOUYGUES TELECOM Innovation Digital Manager
Planet Cards GmbH Managing Director
Editis eBusiness & Innovation Project Manager
Carrefour Digital Transformation Director
Louvre Hotels Group Chief Information Officer
ONEY BANK Digital Marketing Manager
Banque PSA Finance VP Digital Banking
SERGIC Digital Marketing Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
EASYPARAPHARMACIE General Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Reed Midem Head of Digital Marketing
Telefonica Data Innovation Senior Manager
BABBEL Principal Marketing Platforms Manager
AIR FRANCE Esales Analysts Team Leader
Lapeyre Head of Digital IT
Schweizerische Bundesbahnen SBB Head of Digital Analytics
MACSF MOA and Multichannel Campaign Manager
Orange France Chief Communication & Data Officer
Ontex Global Little Big Change Head or Marketing e-commerce
GROUPE INSEEC U. Acquisition Manager
MISTERTEMP Chief Marketing Officer CMO
TARKETT Web platform specialist - Masterdata EMEA
BOUYGUES TELECOM Chief Digital Officer Business & Customers
ALINEA Head of CRM
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
French bee Chief Commercial Marketing & Digital Officer
Label Emmaüs CEO
La Poste Telecom & Digital Strategy Director
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Transdev Groupe Sales & Marketing Director
Bic Ecommerce Director
Easyvoyage - Webedia Deputy Marketing Manager
audibene GmbH Head of Product Optimization
GROUPE ROCHER Data, BI, CRM Director
TF1 Head of Data Web-Analytics and Digital Marketing
L'Occitane Ecommerce Data Manager
Renault Digital Business Program Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
MACIF Digital Product Manager
OVH Digital Analyst Manager
MetLife Head of Direct and Digital - EMEA
Michelin Media and B2C Data Global Director
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
BMW France CRM Data Manager
Journal du Net Journalist
Distingo (PSA Banque) Digital CRM and Communication Manager
AXA Partners Head of Marketing and Distribution
pfizer MCC & Insight Director
PIERRE FABRE Digital Media Manager
La Banque Postale Digital Acquisition et eCRM Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
BPCE Information Systems Architect
Beko France Digital Marketing Manager
Sisley Digital Media Manager Europe
UPSA Head of Digital Marketing
La poste Chief Marketing Officer CMO
ENGIE Director in charge of the Digital Transformation of Global Business Support
MONOPRIX ONLINE Operation Director
Boardriders Inc. VP Global IT Omni-channel & Digital
ONEY BANK Acquisition Manager
CAUDALIE Chief Digital Officer CDO
Digit RE Group Digital Director
TARKETT Director Web Customer Platform
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Pumpkin App Retention & Activation Manager
Auchan Retail International Group Chief Digital Officer
Renault Digital Product Owner - Offline Conversion
LEGRAND Digital manager
Babilou Group CTO
Sacem Deputy Director of Marketing Digital Transformation & CRM
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
hw&h Avocats & Rechtsanwälte Partner
SPORT1 GmbH COO Digital
Pontem Chief Marketing Officer CMO
Panorabanques Managing Director
LEGRAND Head of Digital
Axel Springer SE Senior Product Manager Data
FRANCE TELEVISIONS Chief Marketing & Data Officer
BPCE Digital Data Manager
hw&h Avocats & Rechtsanwälte Counsel
La Poste Marketing Director
Thalys International Web Traffic Coordinator
SOCIETE GENERALE Data Driven Marketing Manager
Yves Rocher DMP Manager
PETIT BATEAU Omnicanal Manager
Compagnie des Alpes Digital Performance Manager
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
OGF Aquisition & CRM manager
SAINT-GOBAIN Head of Digital Marketing & Communication
Lactalis LNUF Marques Digital Director
PIXMANIA COO
Orange Digital Marketing Director
Roche Head of Digital & Customer Engagement
Milleis Banque Head of Digital Channel development
Groupe SeLoger Performance Analytics Manager
Xylem water solutions Demand Generation Manager Europe
Solvay Digital Transformation Director
PROWEBCE BtoBtoC & Sales Manager
Christian Dior Couture Digital Services Manager
EUROPAGES-WLW COO
Socomec Digital Marketing Director
Happ-e by ENGIE Customer Client manager
Stanley Black & Decker Marketing Analyst France
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Éditions Lefebvre Sarrut Chief Data Officer
Aviva Vie Marketing Analytics Manager
Orpi Manager Data & Analytics
DHL Express Global Digital Marketing Manager
Engie BtoB France Social Business Manager
seloger.com Head of Advertising
FlixBus Web Analyst
Essilor International Consumer Marketing and CRM Manager
PETIT BATEAU Digital Manager
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
L'Exception DGA
Hanes E shop Manager
FnacDarty Head of Professional Division
Meliá Hotels International Head of Global Social Media
N26 Brand Marketing Lead
Cellnovo Group Director of Digital Marketing & Communications
AIR FRANCE Head of Media Buying Programmatic & Social Media
DIOR International CRM Project Director
GENERALI FRANCE Product Manager Mobile Experience
MSC Cruises Global Digital Marketing Manager
L'Occitane En Provence Head of Digital Project Management Team
E-Commerce Nation Marketing Manager / Head of event partnerships
Janssen Johnson & Johnson Director Digital Acceleration EMEA
PSG Head of CRM & Data
Meteo-France Deputy Director Marketing
La Française Group Head of Marketing Digital & Clusters Development
HSBC CRM & e-CRM Director
Aviva France Digital Manager
CLS Remy Cointreau Chief Technology Officer /CTO
GIE AXA Digital & Media Ecosystem Manager
Richemont Holding France Project Manager / Sales Manager
HARMONIE MUTUELLE Customer Interactions Manager
Auchan Retail International Chief Data Officer
ALLIANZ IARD Digital Product Manager
SFR Head of Customer Care
eDreams Odigeo Head of Programmatic and Data Sales
La Poste Digital Branch MOA Strategic Director
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Transdev Head of CRM and Digital Marketing
HP Digital Marketing Program Manager
Aigle Azur E-Commerce Manager
Decathlon Product Manager Communication & Digital Marketing
Universal Music France Director of Media & Market Research
VOYAGES SNCF Digital Customer Journey Manager
La Française Deputy Managing Director Moniwan
KLEPIERRE Social & Retailers synergies Marketing Manager
Cartier EU Digital Marketing & Conversion Specialist
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Renault Data CRM Social Director
Aviva Product Manager
Jardiland Change Manager - Innovation
SFR Head of digital & e-commerce
Sambre Avesnois Immobilier Digital Strategy Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Groupe ARGUS Deputy General Manager
Renault Digital Director
AG2R LA MONDIALE MATMUT Customer Marketing Director
Compagnie des Alpes CRM & Digital Manager
Orange Head of Data & Omnichannel Analytics
Disney Manager Digital guest Experience
RENAULT Head of Prospective & Digital Innovation
Fashion3 - Jules Chief Executive Officer
LVMH Digital Transformation Senior Manager
KLEPIERRE Digital Marketing & Innovation
Orange Customer Strategy and Data Director
Dott.pt CEO
Editis Traffic & Digital Manager
Apax Partners Chief Digital Officer
Cartier EU Ecommerce Business Development Manager
Bosch Key Account Manager
UGC Marketing Digital and Customer experience director
RAJA Ecommerce IT Manager
Carlsberg Group Kronenbourg Digital Manager
CENTER PARCS SEA Manager
Groupe LA POSTE Customer Knowledge Program Change Director
CDISCOUNT Data Director
La Compagnie du Lit Ecommerce Director
BMW France Chief Data & Digital Officer CDO
Suez Group Digital Project Leader
TF1 AdTech Director
Warner Music France Head of CRM & Digital Marketing
Transdev Group Group Customer Director
BOURSORAMA Customer Marketing Director
KLEPIERRE New Business Director
AXA France Digital Factory Manager
CARMA Digital Manager
Lulli Marketing Director
20 MINUTES FRANCE Managing Director
MAISONS DU MONDE CISO & Head Digital Workplace
Dixons Carphone Marketing Technology Manager
Back Market Head of Customer Care
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Juwelo Country Manager France
RATP group CRM / Loyalty Manager
SOCIETE GENERALE CIB Chief Digital Officer
FRANCE TELEVISIONS Data Projects Manager
COLAS Head of Digital Project Manager
Galeries Lafayette Customer Knowledge Director
Orange Corporate Vice President Customer Information & Personalization
HOLDING LVMH SIEGE Partnerships Manager
PSA Groupe Digital Coach for Comex
Editions Amaury Senior Adviser to the CEO
SARENZA Chief Customer Officer
IT-CE Architect and Innovation Technology
FRANCE TELEVISIONS Technical and Digital Director
Cheerz Chief Revenue Officer
Banque BCP - Groupe BPCE Marketing Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
Nutrition et Santé E-Commerce Business Developer
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Sony Digital & CRM Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
ACCOR Head of CRM Insights & Data Management
LafargeHolcim Digital Projects Director
French bee Product Owner
Largus Digital Marketing Director
SOCIETE GENERALE Web Analytics Manager
SAMSONITE E-Commerce Director
APAVE Group Marketing Director
American Express Digital Director
Arkema Global Digital Marketing Manager
Maliterie.com Head of Marketing
TARKETT Digital Platform Lead
Gamm vert E commerce Manager
PIERRE FABRE International Digital Marketing Manager
MEDIAPOST Deputy General Manager Marketing and Customer Experience
APRIL Project Manager / Sales Manager / Scrum Master
EUROP ASSISTANCE Chief Digital Officer CDO
Marketing Magazine Journalist
LVMH Global Partnerships Director
Essilor International Head of Marketing North Africa
Orange Social Data Director
Sephora Head of IT Customer Experience
Groupe Pichet Director of Customer Experience
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Allopneus Head of UX
HAGER Digital Factory Group Director
QOBUZ Chief Executive Officer CEO
Allianz Worldwide Partners Head of Direct Business & Digital - France
audibene GmbH Product Manager Marketing Technologies
SAINT-GOBAIN Global Social Media Director
Adecco Group France Digital Factory & Lab Manager
FRANCE GALOP Digital Team Manager
AXA France Brand and Content Factory Manager
Française des Jeux Data Management & Ethics
Back Market Head of Processes & New Services
Thalys International Digital Delegate Director
Mondadori Digital Director
Kering Digital Media Senior Manager
CHANEL Digital data manager
Air France KLM Customer Insights & Analytics
Nutrition & Santé International Digital Director
Solvay Head of Digital studios Europe Asia & Americas
La Poste Head of Customer Relationship Operations
Remy cointreau Global IT Digital Manager
Printemps Chief Marketing and Communication Officer
RCI Head of Digital
Flixbus Data Scientist
NUXE UK Digital Marketing Manager
Mutual Benefits Managing Partner
Edenred User Monetization Director
Mondadori France Product & Innovation Director
Blizzard Entertainment Director of Social Media & Publications
Heineken Martech Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Neopost Head of Marketing Web team
Parfums Christian Dior Digital Innovation
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Natixis Head of Communication @ DOSI
Groupe Mutuel Head of Digital Marketing
SNCF Analytics & Customer Knowledge Manager
effiCity CTO
Corsair International (Groupe TUI Travel) web marketing & digital Manager
INTERMARCHE Performance & Data Manager
BPCE Head of Acquisition Online
Cartier Ecommerce Traffic & CRM Coordinator
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
McFIT Head of Content and Social Media
Richemont International CRM Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
BABILOU GROUPE CRM Web & Marketing Director
BYmyCAR Head of E-business
CONFORAMA User Experience Director
Compagnie des Alpes IT - Head of Digital
20 MINUTES FRANCE Chief Information Officer
Air Liquide Head of Digital marketing and customer communication - South Western Europe
E.LECLERC Acquistion & Data Manager
Visilab CRM Manager
FBD International Digital & E-Commerce Director
Bonduelle Europe Long Life Digital Manager
LesFurets.com Head of Acquisition
SFR Medias Digital Marketing Director
FORBO FLOORING SYSTEMS Marketing Director South Countries
ratp Chief Marketing Officer CMO
OGF Digital Marketing Manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
ONEY BANK Data & Analytics Manager
PixMyCar Chief Marketing Officer
Back Market Social Network Coordinator
CANAL PLUS Acquisition & Digital Trafic Manager
FlixBus Senior Web Analyst
SUEZ Head of Digital Marketing and Customer Experience
French bee Web Manager
Rémy Cointreau App & Digital Project Manager
FRANCE GALOP Marketing & Sales Director
CONFORAMA UX Manager
BOSCH Digital Marketing Manager
LCL CRM Manager
ALINEA E Marketing Manager
Weber Stephen Products EMEA GmbH Head of Digital
CNFPT Communications Deputy Director
BABBEL Country Manager - Western Europe
Nestlé Waters HQ Global eBusiness Lead
REXEL Marketing and Sales Solution Owner
Saur Group Senior open innovation manager