Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Carrefour Digital Transformation Director
seloger.com Head of Advertising
Zava CCO Zava
METRON Head of Marketing
PEUGEOT Head of CX
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
Nutrition et Santé E-Commerce Business Developer
L'Occitane Ecommerce Data Manager
PIERRE FABRE Digital Media Manager
Mutual Benefits Managing Partner
HSBC Head of Digital Products & Experience
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
VOYAGES SNCF Digital Customer Journey Manager
edeXa AG CMO
BMW France CRM Data Manager
Banque Casino Innovation Director
Carlsberg Group Kronenbourg Digital Product Manager
Back Market Social Network Coordinator
MACSF MOA and Multichannel Campaign Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Orange Head of Data & Omnichannel Analytics
Label Emmaüs CEO
Digit RE Group President de DigitRE Group
Compagnie des Alpes IT - Head of Digital
ANTALIS Group Director Digital Transformation & Marketing Services
Roche Head of Digital & Customer Engagement
DIOR International CRM Project Director
Banque PSA Finance VP Digital Banking
MAISONS DU MONDE Data Group Director
Allopneus Head of UX
Easyvoyage - Webedia Acquisition & Monetisation Manager
20 MINUTES FRANCE Digital Manager
Juwelo Country Manager France
SAMSONITE E-Commerce Director
AG2R LA MONDIALE MATMUT Customer Marketing Director
APRIL Project Manager / Sales Manager / Scrum Master
ONEY BANK Data & Analytics Manager
Groupe Mutuel Head of Digital Marketing
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
SOCIETE GENERALE CIB Chief Digital Officer
Total Wash Digital & Strategy Director
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
LCL CRM Manager
UPSA Head of Digital Marketing
CAUDALIE Head of Ecommerce & Digital North Europe
Groupe ARGUS Deputy General Manager
Rémy Cointreau App & Digital Project Manager
FnacDarty Head of Professional Division
McFIT Head of Content and Social Media
Ekwateur Digital Marketing Manager
Apax Partners Chief Digital Officer
Car&Boat Media Emailing and loyalty manager
Sodexo benefits and rewards Digital Marketing Lead
Aéroports de Paris eCommerce Manager
RAJA Ecommerce IT Manager
Sazka a.s. Senior Web Analyst
SFR Digital Director
BONPOINT Worldwide CRM Manager
La Poste Transformation & Anticipation Director
Dixons Carphone Marketing Technology Manager
SPB Group Marketing Director
Française Des Jeux Chief Data Officer
Bosch Key Account Manager
L'Occitane En Provence Head of Digital Project Management Team
AIR FRANCE Head of Media Buying Programmatic & Social Media
MAISONS DU MONDE CISO & Head Digital Workplace
Orpi Digital & CRM Manager
RENAULT Head of Prospective & Digital Innovation
Wonga Marketing and Comms Director
Vodafone UK Head of Performance Marketing
Sephora Head of IT Customer Experience
Suez Group Digital Project Leader
Disney Manager Digital guest Experience
MISTERTEMP Chief Marketing Officer CMO
Nexity Head of new digital projects
Essilor International Consumer Marketing and CRM Manager
TF1 AdTech Director
Ontex Global Little Big Change Head or Marketing e-commerce
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Orange Digital Marketing Director
VeryChic Accorhotels Group Head of Data & CRM
Fashion Data DMP Leader
eDreams Odigeo Head of Programmatic and Data Sales
Fashion3 - Jules Chief Executive Officer
LafargeHolcim Digital Projects Director
Weber Stephen Products EMEA GmbH Head of Digital
TARKETT Director Web Customer Platform
Nexity Chief Data Officer
EASYPARAPHARMACIE Webmarketing / Traffic Manager
COLAS Head of Digital Project Manager
LEGRAND Digital Marketing Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
KLEPIERRE New Business Director
Nestlé Waters HQ Global eBusiness Lead
Marignan Digital Manager
Aéroports de Paris Head of Data & Analytics
Axel Springer SE Senior Product Manager Data
LVMH Global Partnerships Manager
Saur Group Senior open innovation manager
Jardiland Change Manager - Innovation
Stanley Black & Decker Marketing Analyst France
Cartier EU Digital Marketing & Conversion Specialist
Sony Digital & CRM Manager
TOUPRET Marketing & Digital Director
L'Exception DGA
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
French bee Product Owner
La Poste Director of the Client Knowledge Program
HARMONIE MUTUELLE Customer Interactions Manager
La Poste Telecom & Digital Strategy Director
Hanes E shop Manager
AUCHAN Customer Transformation &Innovation Director
La Poste Head of Customer Relationship Operations
Editis eBusiness & Innovation Project Manager
Orange Head of Data for Products & Services
FBD International Digital & E-Commerce Director
Danone Digital & Media Manager
IT-CE Architect and Innovation Technology
Panorabanques Managing Director
MAIF Program Data Director
Planet Cards GmbH Managing Director
Solvay Head of Digital studios Europe Asia & Americas
Louvre Hotels Group Transversal & Digital Programs Manager
UGC Marketing Digital and Customer experience director
SNCF Senior Web analyst & Data Advisor
LVMH Global Partnerships Director
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Schweizerische Bundesbahnen SBB Head of Digital Analytics
ORANGE B2B Chief Digital Officer
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Allianz Worldwide Partners Head of Direct Business & Digital - France
La poste Chief Marketing Officer CMO
Pontem Chief Marketing Officer CMO
La Poste Digital Branch MOA Strategic Director
Banque BCP - Groupe BPCE Marketing Manager
Printemps Chief Marketing and Communication Officer
Air France KLM Customer Insights & Analytics
Back Market Head of Processes & New Services
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
TARKETT Web platform specialist - Masterdata EMEA
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Lulli Marketing Director
PSA Groupe Digital Coach for Comex
pfizer MCC & Insight Director
PIERRE FABRE International Digital Marketing Manager
BOURSORAMA Customer Marketing Director
Compagnie des Alpes CRM & Digital Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Aviva Digital Program Manager
Galeries Lafayette Customer Knowledge Director
Michelin Media and B2C Data Global Director
Editis Customer Knowledge Director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Transdev Groupe Sales & Marketing Director
Carmila Chief Marketing & Digital Officer CMDO
BNP PARIBAS CARDIF Editorial Manager
LesFurets.com Head of Data
KLEPIERRE Digital Marketing & Innovation
QOBUZ Chief Executive Officer CEO
Axel Springer Group Transformation Officer
MetLife Head of Direct and Digital - EMEA
Groupe Quartus Digital Director
Louvre Hotels Group Chief Information Officer
Dott.pt CEO
Edenred User Monetization Director
BABBEL Principal Marketing Platforms Manager
Aviva Product Manager
Orange Customer Strategy and Data Director
SNCF Mission Director Digital Design
ACCOR Head of CRM Insights & Data Management
Socomec Digital Manager
PixMyCar Chief Marketing Officer
Easyvoyage - Webedia Deputy Marketing Manager
Remy cointreau Global IT Digital Manager
AXA Partners Head of Marketing and Distribution
Meteo-France Deputy Director Marketing
MSC Cruises Global Media Manager
SOCIETE GENERALE Web Analytics Manager
Melvin & Hamilton Digital SAS Growth Strategy Manager
Mondadori Digital Director
Orange Online Director
HSBC CRM & e-CRM Director
GROUPE BARRIERE Chief CRM and E Commerce Officer
Decathlon Product Manager Communication & Digital Marketing
hw&h Avocats & Rechtsanwälte Counsel
Neopost Head of Marketing Web team
Microsoft Marketing & Communication Manager
AUCHAN Digital & E-commerce Director
Thalys International Digital Delegate Director
PSA GROUP Director of the Program Smart Services
DHL Express Digital Marketing Manager
LEGRAND Digital manager
Boardriders Inc. VP Global IT Omni-channel & Digital
Aviva Vie Marketing Analytics Manager
Mondadori France Product & Innovation Director
French bee Web Manager
LEGRAND Head of Digital
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Lagardere Active Digital CTO
TOTAL LUBMARINE Customer Experience Officer
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
La Française Group Head of Marketing Digital & Clusters Development
Christian Dior Couture E-Commerce Performance Marketing Manager
CENTER PARCS SEA Manager
GENERALI FRANCE Product Manager Mobile Experience
HAGER Digital Factory Group Director
La Redoute Web Analyst Traffic
BNP Paribas Digital Manager - Agile Coach
Marketing Magazine Journalist
BPCE Information Systems Architect
TF1 Head of Data Web-Analytics and Digital Marketing
BMW France Digital Strategy Manager
L'Occitane Trade Marketing Coordinator
CONFORAMA UX Manager
BPCE Digital Data Manager
ONEY BANK Digital Marketing Manager
Cellnovo Group Director of Digital Marketing & Communications
home24 Marketing Director
Pierre & Vacances Center Parcs Group Chief Product Officer
Richemont International CRM Manager
La Française Group Senior Social and Content Manager
20 MINUTES FRANCE Managing Director
PSA Data & Performance Manager
Boulanger Head of Social Media
BATIWEB GROUP Marketing Director
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Lapeyre Head of Digital IT
Groupe SeLoger Performance Analytics Manager
MONOPRIX ONLINE Operation Director
FRANCE GALOP Marketing & Sales Director
EUROP ASSISTANCE Chief Digital Officer CDO
Bic Ecommerce Director
La Poste Marketing Director
Groupe LA POSTE Customer Knowledge Program Change Director
Happ-e by ENGIE Customer Client manager
TARKETT Digital Platform Lead
BOURSORAMA Marketing Anticipation Director
Essilor International Head of Marketing North Africa
Maliterie.com Head of Marketing
CDISCOUNT Data Director
MACIF Digital Product Manager
Carlsberg Group Kronenbourg Digital Manager
Cartier Ecommerce Traffic & CRM Coordinator
Decathlon Digital Communication Leader
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
OGF Aquisition & CRM manager
Kering Ecommerce Manager
GIE AXA Digital & Media Ecosystem Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
OUI.sncf Head of Data Governance - Chief Data officer
Renault Data CRM Social Director
GROUPE ROCHER Data, BI, CRM Director
Sisley Digital Media Manager Europe
OUI.sncf Digital Analytics manager
CLS Remy Cointreau Chief Technology Officer /CTO
BMW France Chief Data & Digital Officer CDO
ratp Chief Marketing Officer CMO
LVMH E-Commerce Optimization & Acquisition manager
GROUPE INSEEC U. Group Digital Marketing Manager
CEWE Head of e-Commerce & IT
OGF Digital Marketing Manager
Cartier EU Ecommerce Business Development Manager
Xylem water solutions Demand Generation Manager Europe
Corsair International (Groupe TUI Travel) web marketing & digital Manager
EUROPAGES-WLW COO
APAVE Group Marketing Director
Orange Social Data Director
La Banque Postale Digital Acquisition et eCRM Manager
BABBEL Country Manager - Western Europe
Distingo (PSA Banque) Digital CRM and Communication Manager
Telefonica Data Innovation Senior Manager
La Française Group Director of Communication and Digital
Microsoft Senior Digital & Social Manager
CHANEL Digital data manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
SFR Head of digital & e-commerce
INTERMARCHE Performance & Data Manager
Fashion Data Customer Leader
Orange Corporate Vice President Customer Information & Personalization
Orange Head of Analytics
PETIT BATEAU Omnicanal Manager
CANAL PLUS E-Shop Manager
SUEZ Head of Digital Marketing and Customer Experience
GROUPON Business Development & Communication Director
MAISONS DU MONDE Data engineer
LesFurets.com Head of Acquisition
La Mutuelle Générale Digital Project Leader
PETIT BATEAU Digital Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Bonduelle Europe Long Life Digital Manager
hw&h Avocats & Rechtsanwälte Partner
LVMH Digital Transformation Senior Manager
CDISCOUNT Traffic Acquisition Manager
SAINT-GOBAIN Global Social Media Director
ACCOR Digital Advertising manager
RATP group CRM / Loyalty Manager
BABILOU GROUPE CRM Web & Marketing Director
Pierre & Vacances Center Parcs Group Webanalytics Manager
FlixBus Web Analyst
Auchan Retail International Chief Data Officer
Natixis Digital Project Director
Editions Amaury Senior Adviser to the CEO
OVH Digital Analyst Manager
Thalys International Web Traffic Coordinator
FlixBus Senior Web Analyst
Meliá Hotels International Head of Global Social Media
Renault Digital Product Owner - Offline Conversion
Cegedim Insurance Solutions Digital Marketing Manager
Largus Digital Marketing Director
CARMA Digital Manager
FRANCE TELEVISIONS Data Projects Manager
Reed Midem Head of Digital Marketing
Alinéa Customer Animation Manager
GROUPE INSEEC U. Acquisition Manager
Kering Digital Media Senior Manager
FRANCE GALOP Digital Team Manager
Transdev Head of CRM and Digital Marketing
HP Digital Marketing Program Manager
Renault Customer Experience & Analytics Manager
Solvay Digital Transformation Director
Journal du Net Journalist
SOCIETE GENERALE Insurance International Partnerships & Business Development
E.LECLERC Acquistion & Data Manager
Transdev Group Group Customer Director
SARENZA Chief Customer Officer
INTERMARCHE Customer Relations Manager
Siblu Villages Digital Marketing Director
MSC Cruises Global Digital Marketing Manager
MACIF Product Owner Macif.fr
Renault Digital Director
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Babilou Group CTO
Danone Group Global Media and Digital Manager
SERGIC Chief Marketing and Innovation Officer
Aigle Azur E-Commerce Manager
TOUPRET Customer Communication, Digital & Marketing Manager
IT-CE Data Architect manager
20 MINUTES FRANCE Chief Information Officer
SAMSUNG ELECTRONICS FRANCE Digital Director
Planetmedia Marketing Audience Director
Les Cinémas Pathé Gaumont Chief Digital Officer
Back Market Process Manager
GMF Digital Media Manager
Showroomprive VP New Business - Travel
FRANCE TELEVISIONS Chief Marketing & Data Officer
Groupe Pichet Director of Customer Experience
Universal Music France Director of Media & Market Research
Orange France Chief Communication & Data Officer
ARTE CRM Manager
ALINEA E Marketing Manager
SNCF Analytics & Customer Knowledge Manager
Sambre Avesnois Immobilier Digital Strategy Manager
Natixis Head of Communication @ DOSI
La Compagnie du Lit Ecommerce Director
Mgen Strategy Director
BPCE Head of Acquisition Online
DHL Express Global Digital Marketing Manager
CDISCOUNT Responsible for data projects and loyalty channels
PIXMANIA COO
Orpi Manager Data & Analytics
BABBEL Head of Partnerships
Yves Rocher DMP Manager
Orange Digital Media & Business Acquisition Director
Danone Head of Consumer Relations
L'Oréal Global Analytics Manager - CDO Team
Blizzard Entertainment Director of Social Media & Publications
AXA France Brand and Content Factory Manager
Éditions Lefebvre Sarrut Chief Data Officer
L'Oréal Precision Advertising - CDO Team
Groupe Avril Digital Innovation Lead IT
Gamm vert E commerce Manager
La Compagnie du Lit CMO
FORBO FLOORING SYSTEMS Marketing Director South Countries
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Crédit Agricole SA CRM Program Manager
Arkema Global Digital Marketing Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
audibene GmbH Head of Product Optimization
FRANCE TELEVISIONS Technical and Digital Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Cheerz Chief Revenue Officer
REXEL Marketing and Sales Solution Owner
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
MAISONS DU MONDE Data Manager
HP Digital Manager Europe
Digit RE Group Digital Director
Aviva France Customer Analytics Director
AIR FRANCE Esales Analysts Team Leader
American Express Digital Director
SPORT1 GmbH COO Digital
Warner Music France Head of CRM & Digital Marketing
OGF Digital & Omnicanal Director
Renault Digital Business Program Manager
LONGCHAMP Omnichannel & Media Marketing Director
Socomec Digital Marketing Director
SAINT-GOBAIN Head of Digital & e-Reputation
Crédit Agricole SA Group Head of Digital Marketing
SFR Head of Customer Care
SOCIETE GENERALE Data Driven Marketing Manager
Flixbus Data Scientist
Groupe Monte-Carlo SBM Conversion Rate Manager
SFR Medias Digital Marketing Director
Engie BtoB France Social Business Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
MACSF IT Manager - Customer Tools and Data Domain
RCI Head of Digital
Euromaster Director of Digital Europe
CONFORAMA User Experience Director
EASYPARAPHARMACIE General Manager
NUXE UK Digital Marketing Manager
Richemont Holding France Project Manager / Sales Manager
Christian Dior Couture Digital Services Manager
GROUPE RETIF Chief MarketPlace Officer
La Française Deputy Managing Director Moniwan
Auchan Retail International Corporate Digital Director
Visilab CRM Manager
Schneider Electric Global Ecommerce Marketing Leader
Back Market Head of Customer Care
SERGIC Digital Marketing Manager
BYmyCAR Head of E-business
BOSCH Digital Marketing Manager
Adecco Group France Digital Factory & Lab Manager
CAUDALIE Chief Digital Officer CDO
effiCity CTO
N26 Brand Marketing Lead
ENGIE Happ-e by ENGIE Digital Marketing Manager
Schneider Electric Growth Hacker
Heineken Martech Manager
ANTALIS Digital Content & Social Marketing Manager
Pumpkin App Retention & Activation Manager
ONEY BANK Acquisition Manager
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
SAINT-GOBAIN Head of Digital Marketing & Communication
LABORATOIRE NUXE Digital Activity Director
CNFPT Communications Deputy Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
AXA France Digital Factory Manager
Louvre Hotels Group Head of BI & CRM
GAMELOFT Marketing Manager
Aviva France Digital Manager
PROWEBCE BtoBtoC & Sales Manager
DEVRED CRM / Multichannel Campaign Manager
French bee Chief Commercial Marketing & Digital Officer
Milleis Banque Head of Digital Channel development
Sacem Deputy Director of Marketing Digital Transformation & CRM
REED EXPOSITIONS FRANCE Head of Digital
Pierre & Vacances Center Parcs Group Group SEA Manager
Weber Digital Marketing Manager EMEA
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
La Poste Business Development Director
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
L'Occitane International e-Commerce Manager
Amorelie Senior Product Manager
Beko France Digital Marketing Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
PSG Head of CRM & Data
Auchan Retail International Group Chief Digital Officer
ALLIANZ IARD Digital Product Manager
BOUYGUES TELECOM Innovation Digital Manager
SMALLABLE Head of Global Marketing
Nutrition & Santé International Digital Director
HOLDING LVMH SIEGE Partnerships Manager
IGN Transformation Business Manager
Française des Jeux Data Management & Ethics
Parfums Christian Dior Digital Innovation
Compagnie des Alpes Digital Performance Manager
ALINEA Head of CRM
Éditions Lefebvre Sarrut Head of European Digital Solutions
AG2R LA MONDIALE Digital Customer & Digital Services Director
Editis Traffic & Digital Manager
Arkema Data Manager
audibene GmbH Product Manager Marketing Technologies
CANAL PLUS Acquisition & Digital Trafic Manager
Lactalis LNUF Marques Digital Director