Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
TOUPRET Customer Communication, Digital & Marketing Manager
La Banque Postale Digital Acquisition et eCRM Manager
Editis Traffic & Digital Manager
La Poste Business Development Director
PSA Groupe Digital Coach for Comex
Orange Online Director
KLEPIERRE Digital Marketing & Innovation
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
hw&h Avocats & Rechtsanwälte Counsel
Solvay Head of Digital studios Europe Asia & Americas
L'Oréal Precision Advertising - CDO Team
SMALLABLE Head of Global Marketing
Aéroports de Paris eCommerce Manager
La Française Group Senior Social and Content Manager
Back Market Head of Processes & New Services
La Française Group Director of Communication and Digital
CARMA Digital Manager
20 MINUTES FRANCE Managing Director
Back Market Social Network Coordinator
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Dixons Carphone Marketing Technology Manager
FRANCE GALOP Digital Team Manager
Carlsberg Group Kronenbourg Digital Product Manager
OVH Digital Analyst Manager
BOSCH Digital Marketing Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
Cellnovo Group Director of Digital Marketing & Communications
GMF Digital Media Manager
CDISCOUNT Responsible for data projects and loyalty channels
MAISONS DU MONDE Data engineer
Louvre Hotels Group Chief Information Officer
Nexity Chief Data Officer
French bee Chief Commercial Marketing & Digital Officer
SAMSUNG ELECTRONICS FRANCE Digital Director
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Orpi Manager Data & Analytics
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Decathlon Product Manager Communication & Digital Marketing
Visilab CRM Manager
LEGRAND Digital Marketing Manager
Fashion3 - Jules Chief Executive Officer
Orange Head of Analytics
McFIT Head of Content and Social Media
Apax Partners Chief Digital Officer
SNCF Senior Web analyst & Data Advisor
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
TARKETT Web platform specialist - Masterdata EMEA
Aviva Product Manager
DIOR International CRM Project Director
Lagardere Active Digital CTO
ALLIANZ IARD Digital Product Manager
Warner Music France Head of CRM & Digital Marketing
Showroomprive VP New Business - Travel
RAJA Ecommerce IT Manager
Orange Head of Data & Omnichannel Analytics
Orpi Digital & CRM Manager
Air France KLM Customer Insights & Analytics
MAISONS DU MONDE Data Manager
N26 Brand Marketing Lead
La Poste Digital Branch MOA Strategic Director
BYmyCAR Head of E-business
SPORT1 GmbH COO Digital
Hanes E shop Manager
Kering Ecommerce Manager
Printemps Chief Marketing and Communication Officer
Weber Stephen Products EMEA GmbH Head of Digital
Orange Digital Media & Business Acquisition Director
Cartier EU Digital Marketing & Conversion Specialist
L'Oréal Global Analytics Manager - CDO Team
Digit RE Group President de DigitRE Group
ENGIE Director in charge of the Digital Transformation of Global Business Support
FRANCE TELEVISIONS Data Projects Manager
L'Occitane Trade Marketing Coordinator
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
DEVRED CRM / Multichannel Campaign Manager
DHL Express Global Digital Marketing Manager
Ekwateur Digital Marketing Manager
CONFORAMA UX Manager
Sony Digital & CRM Manager
Renault Data CRM Social Director
Transdev Groupe Sales & Marketing Director
CANAL PLUS Acquisition & Digital Trafic Manager
VOYAGES SNCF Digital Customer Journey Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Dott.pt CEO
PIERRE FABRE International Digital Marketing Manager
Michelin Media and B2C Data Global Director
BMW France CRM Data Manager
Wonga Marketing and Comms Director
Orange Digital Marketing Director
Mondadori France Product & Innovation Director
PixMyCar Chief Marketing Officer
REXEL Marketing and Sales Solution Owner
OGF Digital Marketing Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
American Express Digital Director
SOCIETE GENERALE Data Driven Marketing Manager
SNCF Mission Director Digital Design
CDISCOUNT Data Director
La Poste Transformation & Anticipation Director
IT-CE Data Architect manager
SAINT-GOBAIN Global Social Media Director
Renault Digital Director
Sodexo benefits and rewards Digital Marketing Lead
Adecco Group France Digital Factory & Lab Manager
SARENZA Chief Customer Officer
Planetmedia Marketing Audience Director
LEGRAND Head of Digital
BMW France Digital Strategy Manager
La Compagnie du Lit CMO
Thalys International Web Traffic Coordinator
Groupe Avril Digital Innovation Lead IT
METRON Head of Marketing
RCI Head of Digital
MAISONS DU MONDE CISO & Head Digital Workplace
Edenred User Monetization Director
L'Occitane En Provence Head of Digital Project Management Team
Boardriders Inc. VP Global IT Omni-channel & Digital
Melvin & Hamilton Digital SAS Growth Strategy Manager
20 MINUTES FRANCE Digital Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Reed Midem Head of Digital Marketing
CNFPT Communications Deputy Director
Éditions Lefebvre Sarrut Chief Data Officer
Auchan Retail International Chief Data Officer
MAISONS DU MONDE Data Group Director
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Groupe ARGUS Deputy General Manager
La Mutuelle Générale Digital Project Leader
Stanley Black & Decker Marketing Analyst France
Easyvoyage - Webedia Deputy Marketing Manager
GROUPE ROCHER Data, BI, CRM Director
Essilor International Consumer Marketing and CRM Manager
Meteo-France Deputy Director Marketing
Parfums Christian Dior Digital Innovation
MISTERTEMP Chief Marketing Officer CMO
Schneider Electric Global Ecommerce Marketing Leader
BOUYGUES TELECOM Chief Digital Officer Business & Customers
MACSF IT Manager - Customer Tools and Data Domain
Orange Corporate Vice President Customer Information & Personalization
Carrefour Digital Transformation Director
Compagnie des Alpes CRM & Digital Manager
RATP group CRM / Loyalty Manager
FRANCE TELEVISIONS Technical and Digital Director
BABILOU GROUPE CRM Web & Marketing Director
VeryChic Accorhotels Group Head of Data & CRM
Gamm vert E commerce Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
Groupe Quartus Digital Director
Orange France Chief Communication & Data Officer
E-Commerce Nation Marketing Manager / Head of event partnerships
GROUPE BARRIERE Chief CRM and E Commerce Officer
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Thalys International Digital Delegate Director
ALINEA Head of CRM
FRANCE TELEVISIONS Chief Marketing & Data Officer
Richemont Holding France Project Manager / Sales Manager
Aviva Digital Program Manager
DHL Express Digital Marketing Manager
LCL CRM Manager
Danone Head of Consumer Relations
La Poste Telecom & Digital Strategy Director
Roche Head of Digital & Customer Engagement
FlixBus Web Analyst
Happ-e by ENGIE Customer Client manager
GROUPON Business Development & Communication Director
Cheerz Chief Revenue Officer
Française des Jeux Data Management & Ethics
Aviva France Digital Manager
RENAULT Head of Prospective & Digital Innovation
Nexity Head of new digital projects
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Renault Customer Experience & Analytics Manager
MACSF MOA and Multichannel Campaign Manager
AIR FRANCE Esales Analysts Team Leader
LEGRAND Digital manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Natixis Head of Communication @ DOSI
Microsoft Senior Digital & Social Manager
Sisley Digital Media Manager Europe
L'Occitane Ecommerce Data Manager
BABBEL Head of Partnerships
LVMH Digital Transformation Senior Manager
pfizer MCC & Insight Director
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
MACIF Digital Product Manager
Marignan Digital Manager
MAIF Program Data Director
Juwelo Country Manager France
ONEY BANK Digital Marketing Manager
AUCHAN Customer Transformation &Innovation Director
Bic Ecommerce Director
CHANEL Digital data manager
BMW France Chief Data & Digital Officer CDO
HSBC Head of Digital Products & Experience
Galeries Lafayette Customer Knowledge Director
Arkema Global Digital Marketing Manager
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
LE CREDIT LYONNAIS Digital Marketing & Communication Director
CEWE Head of e-Commerce & IT
TOTAL LUBMARINE Customer Experience Officer
Pumpkin App Retention & Activation Manager
Transdev Head of CRM and Digital Marketing
effiCity CTO
MACIF Product Owner Macif.fr
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
L'Occitane International e-Commerce Manager
La poste Chief Marketing Officer CMO
Blizzard Entertainment Director of Social Media & Publications
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Groupe Pichet Director of Customer Experience
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Axel Springer Group Transformation Officer
AUCHAN Digital & E-commerce Director
Easyvoyage - Webedia Acquisition & Monetisation Manager
Danone Group Global Media and Digital Manager
UGC Marketing Digital and Customer experience director
SAINT-GOBAIN Head of Digital & e-Reputation
Socomec Digital Marketing Director
NUXE UK Digital Marketing Manager
BPCE Digital Data Manager
Crédit Agricole SA Group Head of Digital Marketing
SAINT-GOBAIN Head of Digital Marketing & Communication
TF1 Head of Data Web-Analytics and Digital Marketing
PROWEBCE BtoBtoC & Sales Manager
Mutual Benefits Managing Partner
Nutrition et Santé E-Commerce Business Developer
Panorabanques Managing Director
UPSA Head of Digital Marketing
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Sambre Avesnois Immobilier Digital Strategy Manager
ORANGE B2B Chief Digital Officer
TARKETT Director Web Customer Platform
Crédit Agricole SA CRM Program Manager
EUROPAGES-WLW COO
Arkema Data Manager
Decathlon Digital Communication Leader
LONGCHAMP Omnichannel & Media Marketing Director
GENERALI FRANCE Product Manager Mobile Experience
INTERMARCHE Customer Relations Manager
Orange Social Data Director
KLEPIERRE Social & Retailers synergies Marketing Manager
Neopost Head of Marketing Web team
Planet Cards GmbH Managing Director
SPB Group Marketing Director
HP Digital Manager Europe
LVMH Global Partnerships Manager
CAUDALIE Chief Digital Officer CDO
LesFurets.com Head of Acquisition
FnacDarty Head of Professional Division
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Lapeyre Head of Digital IT
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Total Wash Digital & Strategy Director
Lulli Marketing Director
SOCIETE GENERALE CIB Chief Digital Officer
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
SFR Head of digital & e-commerce
Editis Customer Knowledge Director
HAGER Digital Factory Group Director
Richemont International CRM Manager
La Française Group Head of Marketing Digital & Clusters Development
REED EXPOSITIONS FRANCE Head of Digital
PIERRE FABRE Digital Media Manager
Babilou Group CTO
La Compagnie du Lit Ecommerce Director
AG2R LA MONDIALE Digital Customer & Digital Services Director
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
CANAL PLUS E-Shop Manager
BPCE Head of Acquisition Online
SOCIETE GENERALE Web Analytics Manager
Danone Digital & Media Manager
Janssen Johnson & Johnson Director Digital Acceleration EMEA
La Poste Director of the Client Knowledge Program
SERGIC Digital Marketing Manager
PSA Data & Performance Manager
LafargeHolcim Digital Projects Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
20 MINUTES FRANCE Chief Information Officer
Universal Music France Director of Media & Market Research
Label Emmaüs CEO
PIXMANIA COO
L'Exception DGA
ACCOR Head of CRM Insights & Data Management
LesFurets.com Head of Data
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Compagnie des Alpes IT - Head of Digital
La Poste Marketing Director
Corsair International (Groupe TUI Travel) web marketing & digital Manager
TF1 AdTech Director
PSA GROUP Director of the Program Smart Services
Banque BCP - Groupe BPCE Marketing Manager
FBD International Digital & E-Commerce Director
BNP PARIBAS CARDIF Editorial Manager
LABORATOIRE NUXE Digital Activity Director
Essilor International Head of Marketing North Africa
Transdev Group Group Customer Director
French bee Web Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Schneider Electric Growth Hacker
ONEY BANK Data & Analytics Manager
Telefonica Data Innovation Senior Manager
Mgen Strategy Director
E.LECLERC Acquistion & Data Manager
Ontex Global Little Big Change Head or Marketing e-commerce
MetLife Head of Direct and Digital - EMEA
Louvre Hotels Group Head of BI & CRM
Fashion Data DMP Leader
Largus Digital Marketing Director
Back Market Process Manager
BABBEL Country Manager - Western Europe
Rémy Cointreau App & Digital Project Manager
BONPOINT Worldwide CRM Manager
AXA France Brand and Content Factory Manager
Cartier Ecommerce Traffic & CRM Coordinator
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Christian Dior Couture Digital Services Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
PETIT BATEAU Digital Manager
Nutrition & Santé International Digital Director
Solvay Digital Transformation Director
edeXa AG CMO
Aviva France Customer Analytics Director
LVMH E-Commerce Optimization & Acquisition manager
Milleis Banque Head of Digital Channel development
Française Des Jeux Chief Data Officer
SERGIC Chief Marketing and Innovation Officer
BNP Paribas Digital Manager - Agile Coach
home24 Marketing Director
GAMELOFT Marketing Manager
Vodafone UK Head of Performance Marketing
Marketing Magazine Journalist
EASYPARAPHARMACIE General Manager
GROUPE RETIF Chief MarketPlace Officer
French bee Product Owner
QOBUZ Chief Executive Officer CEO
AIR FRANCE Head of Media Buying Programmatic & Social Media
Groupe SeLoger Performance Analytics Manager
La Française Deputy Managing Director Moniwan
IGN Transformation Business Manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Banque Casino Innovation Director
Car&Boat Media Emailing and loyalty manager
Heineken Martech Manager
PETIT BATEAU Omnicanal Manager
SFR Medias Digital Marketing Director
Carmila Chief Marketing & Digital Officer CMDO
Groupe Mutuel Head of Digital Marketing
APAVE Group Marketing Director
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
BOUYGUES TELECOM Innovation Digital Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
Yves Rocher DMP Manager
Cartier EU Ecommerce Business Development Manager
Orange Head of Data for Products & Services
GROUPE INSEEC U. Group Digital Marketing Manager
ONEY BANK Acquisition Manager
Fashion Data Customer Leader
Pierre & Vacances Center Parcs Group Chief Product Officer
SFR Digital Director
Xylem water solutions Demand Generation Manager Europe
Pierre & Vacances Center Parcs Group Webanalytics Manager
KLEPIERRE New Business Director
Beko France Digital Marketing Manager
Euromaster Director of Digital Europe
Sazka a.s. Senior Web Analyst
Boulanger Head of Social Media
SAMSONITE E-Commerce Director
Pontem Chief Marketing Officer CMO
Weber Digital Marketing Manager EMEA
MONOPRIX ONLINE Operation Director
Nestlé Waters HQ Global eBusiness Lead
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
HP Digital Marketing Program Manager
BOURSORAMA Customer Marketing Director
Natixis Digital Project Director
Les Cinémas Pathé Gaumont Chief Digital Officer
ARTE CRM Manager
Auchan Retail International Corporate Digital Director
PEUGEOT Head of CX
CAUDALIE Head of Ecommerce & Digital North Europe
Saur Group Senior open innovation manager
HOLDING LVMH SIEGE Partnerships Manager
TARKETT Digital Platform Lead
APRIL Project Manager / Sales Manager / Scrum Master
Back Market Head of Customer Care
Remy cointreau Global IT Digital Manager
PSG Head of CRM & Data
Amorelie Senior Product Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Groupe LA POSTE Customer Knowledge Program Change Director
INTERMARCHE Performance & Data Manager
Aigle Azur E-Commerce Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
BABBEL Principal Marketing Platforms Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
SFR Head of Customer Care
Banque PSA Finance VP Digital Banking
Editions Amaury Senior Adviser to the CEO
FRANCE GALOP Marketing & Sales Director
eDreams Odigeo Head of Programmatic and Data Sales
Editis eBusiness & Innovation Project Manager
HARMONIE MUTUELLE Customer Interactions Manager
BATIWEB GROUP Marketing Director
GIE AXA Digital & Media Ecosystem Manager
ACCOR Digital Advertising manager
Cegedim Insurance Solutions Digital Marketing Manager
audibene GmbH Product Manager Marketing Technologies
La Redoute Web Analyst Traffic
CONFORAMA User Experience Director
Christian Dior Couture E-Commerce Performance Marketing Manager
Flixbus Data Scientist
Sacem Deputy Director of Marketing Digital Transformation & CRM
Aviva Vie Marketing Analytics Manager
Kering Digital Media Senior Manager
IT-CE Architect and Innovation Technology
Schweizerische Bundesbahnen SBB Head of Digital Analytics
GROUPE INSEEC U. Acquisition Manager
Alinéa Customer Animation Manager
Journal du Net Journalist
OGF Aquisition & CRM manager
ALINEA E Marketing Manager
Orange Customer Strategy and Data Director
Jardiland Change Manager - Innovation
ANTALIS Digital Content & Social Marketing Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
Engie BtoB France Social Business Manager
CLS Remy Cointreau Chief Technology Officer /CTO
Renault Digital Business Program Manager
CDISCOUNT Traffic Acquisition Manager
LVMH Global Partnerships Director
Auchan Retail International Group Chief Digital Officer
MSC Cruises Global Digital Marketing Manager
Compagnie des Alpes Digital Performance Manager
BPCE Information Systems Architect
Louvre Hotels Group Transversal & Digital Programs Manager
Carlsberg Group Kronenbourg Digital Manager
Lactalis LNUF Marques Digital Director
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Aéroports de Paris Head of Data & Analytics
Axel Springer SE Senior Product Manager Data
Microsoft Marketing & Communication Manager
Meliá Hotels International Head of Global Social Media
ANTALIS Group Director Digital Transformation & Marketing Services
Maliterie.com Head of Marketing
Bonduelle Europe Long Life Digital Manager
Socomec Digital Manager
SNCF Analytics & Customer Knowledge Manager
BOURSORAMA Marketing Anticipation Director
ratp Chief Marketing Officer CMO
FORBO FLOORING SYSTEMS Marketing Director South Countries
hw&h Avocats & Rechtsanwälte Partner
AXA Partners Head of Marketing and Distribution
CENTER PARCS SEA Manager
EUROP ASSISTANCE Chief Digital Officer CDO
Bosch Key Account Manager
Groupe Monte-Carlo SBM Conversion Rate Manager
Zava CCO Zava
AXA France Digital Factory Manager
FlixBus Senior Web Analyst
Sephora Head of IT Customer Experience
Siblu Villages Digital Marketing Director
COLAS Head of Digital Project Manager
Digit RE Group Digital Director
Renault Digital Product Owner - Offline Conversion
audibene GmbH Head of Product Optimization
Allianz Worldwide Partners Head of Direct Business & Digital - France
MSC Cruises Global Media Manager
OUI.sncf Head of Data Governance - Chief Data officer
OUI.sncf Digital Analytics manager
OGF Digital & Omnicanal Director
HSBC CRM & e-CRM Director
TOUPRET Marketing & Digital Director
Mondadori Digital Director
SUEZ Head of Digital Marketing and Customer Experience
seloger.com Head of Advertising
La Poste Head of Customer Relationship Operations
Suez Group Digital Project Leader
Disney Manager Digital guest Experience
Allopneus Head of UX