Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Axel Springer SE Senior Product Manager Data
CDISCOUNT Traffic Acquisition Manager
CDISCOUNT Responsible for data projects and loyalty channels
PROWEBCE BtoBtoC & Sales Manager
Richemont Holding France Project Manager / Sales Manager
L'Occitane Trade Marketing Coordinator
ENGIE Happ-e by ENGIE Digital Marketing Manager
Total Wash Digital & Strategy Director
La Française Group Director of Communication and Digital
Melvin & Hamilton Digital SAS Growth Strategy Manager
Decathlon Digital Communication Leader
Sambre Avesnois Immobilier Digital Strategy Manager
Groupe LA POSTE Customer Knowledge Program Change Director
Lapeyre Head of Digital IT
SNCF Senior Web analyst & Data Advisor
MACSF IT Manager - Customer Tools and Data Domain
20 MINUTES FRANCE Chief Information Officer
LafargeHolcim Digital Projects Director
MSC Cruises Global Digital Marketing Manager
La Poste Digital Branch MOA Strategic Director
Transdev Head of CRM and Digital Marketing
Digit RE Group Digital Director
Cellnovo Group Director of Digital Marketing & Communications
Marketing Magazine Journalist
SAINT-GOBAIN Global Social Media Director
Danone Group Global Media and Digital Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
FRANCE TELEVISIONS Technical and Digital Director
Jardiland Change Manager - Innovation
SOCIETE GENERALE Insurance International Partnerships & Business Development
SARENZA Chief Customer Officer
Aéroports de Paris Head of Data & Analytics
Pierre & Vacances Center Parcs Group Group SEA Manager
Ekwateur Digital Marketing Manager
Back Market Social Network Coordinator
Renault Digital Product Owner - Offline Conversion
ALINEA E Marketing Manager
N26 Brand Marketing Lead
Bic Ecommerce Director
Weber Digital Marketing Manager EMEA
VeryChic Accorhotels Group Head of Data & CRM
ACCOR Digital Advertising manager
OGF Digital & Omnicanal Director
GAMELOFT Marketing Manager
TOUPRET Marketing & Digital Director
HP Digital Marketing Program Manager
Compagnie des Alpes Digital Performance Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
VOYAGES SNCF Digital Customer Journey Manager
Richemont International CRM Manager
Editis Traffic & Digital Manager
LVMH Digital Transformation Senior Manager
Weber Stephen Products EMEA GmbH Head of Digital
Boulanger Head of Social Media
Mgen Strategy Director
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Air Liquide Head of Digital marketing and customer communication - South Western Europe
La Compagnie du Lit Ecommerce Director
Pierre & Vacances Center Parcs Group Webanalytics Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
OVH Digital Analyst Manager
SFR Medias Digital Marketing Director
Marignan Digital Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
L'Occitane Ecommerce Data Manager
KLEPIERRE New Business Director
Auchan Retail International Chief Data Officer
Française des Jeux Data Management & Ethics
Juwelo Country Manager France
Dott.pt CEO
Mondadori France Product & Innovation Director
FRANCE TELEVISIONS Chief Marketing & Data Officer
Air France KLM Customer Insights & Analytics
American Express Digital Director
Zava CCO Zava
UPSA Head of Digital Marketing
FlixBus Web Analyst
BONPOINT Worldwide CRM Manager
Planetmedia Marketing Audience Director
QOBUZ Chief Executive Officer CEO
20 MINUTES FRANCE Managing Director
ALLIANZ IARD Digital Product Manager
GROUPE ROCHER Data, BI, CRM Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Warner Music France Head of CRM & Digital Marketing
Nutrition & Santé International Digital Director
CNFPT Communications Deputy Director
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
BMW France Digital Strategy Manager
HAGER Digital Factory Group Director
MAISONS DU MONDE Data engineer
Bonduelle Europe Long Life Digital Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
BABBEL Head of Partnerships
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Michelin Media and B2C Data Global Director
DHL Express Digital Marketing Manager
REXEL Marketing and Sales Solution Owner
Kering Digital Media Senior Manager
ACCOR Head of CRM Insights & Data Management
PSA Groupe Digital Coach for Comex
APRIL Project Manager / Sales Manager / Scrum Master
BABILOU GROUPE CRM Web & Marketing Director
TF1 AdTech Director
GROUPE INSEEC U. Acquisition Manager
LEGRAND Digital manager
MACSF MOA and Multichannel Campaign Manager
Natixis Head of Communication @ DOSI
Apax Partners Chief Digital Officer
Maliterie.com Head of Marketing
Orange Social Data Director
SNCF Analytics & Customer Knowledge Manager
Carrefour Digital Transformation Director
ONEY BANK Digital Marketing Manager
Yves Rocher DMP Manager
RATP group CRM / Loyalty Manager
effiCity CTO
HSBC CRM & e-CRM Director
PixMyCar Chief Marketing Officer
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
CENTER PARCS SEA Manager
AXA France Digital Factory Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
Pontem Chief Marketing Officer CMO
UGC Marketing Digital and Customer experience director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
HOLDING LVMH SIEGE Partnerships Manager
SAMSONITE E-Commerce Director
Les Cinémas Pathé Gaumont Chief Digital Officer
Compagnie des Alpes CRM & Digital Manager
ANTALIS Digital Content & Social Marketing Manager
DHL Express Global Digital Marketing Manager
Aigle Azur E-Commerce Manager
Essilor International Head of Marketing North Africa
Groupe Quartus Digital Director
Orange Digital Media & Business Acquisition Director
CLS Remy Cointreau Chief Technology Officer /CTO
Visilab CRM Manager
ANTALIS Group Director Digital Transformation & Marketing Services
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Allopneus Head of UX
FnacDarty Head of Professional Division
Auchan Retail International Corporate Digital Director
BOSCH Digital Marketing Manager
L'Oréal Precision Advertising - CDO Team
PIXMANIA COO
CANAL PLUS E-Shop Manager
OUI.sncf Digital Analytics manager
Solvay Head of Digital studios Europe Asia & Americas
AIR FRANCE Esales Analysts Team Leader
La Poste Director of the Client Knowledge Program
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Schneider Electric Growth Hacker
Babilou Group CTO
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Carlsberg Group Kronenbourg Digital Product Manager
PSA Data & Performance Manager
Sodexo benefits and rewards Digital Marketing Lead
Danone Digital & Media Manager
CDISCOUNT Data Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
Orpi Digital & CRM Manager
Nexity Head of new digital projects
Editis eBusiness & Innovation Project Manager
CHANEL Digital data manager
GROUPE RETIF Chief MarketPlace Officer
Wonga Marketing and Comms Director
GENERALI FRANCE Product Manager Mobile Experience
seloger.com Head of Advertising
Suez Group Digital Project Leader
RAJA Ecommerce IT Manager
BPCE Information Systems Architect
PEUGEOT Head of CX
Crédit Agricole SA Group Head of Digital Marketing
MSC Cruises Global Media Manager
Aviva Digital Program Manager
Aviva France Customer Analytics Director
Back Market Head of Customer Care
Rémy Cointreau App & Digital Project Manager
L'Occitane En Provence Head of Digital Project Management Team
Orange France Chief Communication & Data Officer
IT-CE Data Architect manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
eDreams Odigeo Head of Programmatic and Data Sales
Aéroports de Paris eCommerce Manager
Beko France Digital Marketing Manager
Groupe Avril Digital Innovation Lead IT
PETIT BATEAU Digital Manager
La Mutuelle Générale Digital Project Leader
GROUPON Business Development & Communication Director
TARKETT Director Web Customer Platform
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Editions Amaury Senior Adviser to the CEO
SERGIC Chief Marketing and Innovation Officer
Cartier Ecommerce Traffic & CRM Coordinator
RCI Head of Digital
Allianz Worldwide Partners Head of Direct Business & Digital - France
AXA Partners Head of Marketing and Distribution
SOCIETE GENERALE CIB Chief Digital Officer
SOCIETE GENERALE Web Analytics Manager
SPB Group Marketing Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
DEVRED CRM / Multichannel Campaign Manager
Reed Midem Head of Digital Marketing
Xylem water solutions Demand Generation Manager Europe
OGF Aquisition & CRM manager
Digit RE Group President de DigitRE Group
Panorabanques Managing Director
Boardriders Inc. VP Global IT Omni-channel & Digital
SMALLABLE Head of Global Marketing
BMW France CRM Data Manager
Largus Digital Marketing Director
Danone Head of Consumer Relations
SUEZ Head of Digital Marketing and Customer Experience
MISTERTEMP Chief Marketing Officer CMO
Ontex Global Little Big Change Head or Marketing e-commerce
IGN Transformation Business Manager
Back Market Process Manager
APAVE Group Marketing Director
LVMH Global Partnerships Manager
Lactalis LNUF Marques Digital Director
Cheerz Chief Revenue Officer
TOTAL LUBMARINE Customer Experience Officer
Hanes E shop Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
ONEY BANK Data & Analytics Manager
Blizzard Entertainment Director of Social Media & Publications
La Poste Marketing Director
home24 Marketing Director
French bee Web Manager
REED EXPOSITIONS FRANCE Head of Digital
CAUDALIE Chief Digital Officer CDO
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Banque BCP - Groupe BPCE Marketing Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
INTERMARCHE Customer Relations Manager
BPCE Digital Data Manager
Stanley Black & Decker Marketing Analyst France
Heineken Martech Manager
RENAULT Head of Prospective & Digital Innovation
SAINT-GOBAIN Head of Digital Marketing & Communication
Compagnie des Alpes IT - Head of Digital
BMW France Chief Data & Digital Officer CDO
Pumpkin App Retention & Activation Manager
SFR Head of digital & e-commerce
Fashion Data DMP Leader
Thalys International Digital Delegate Director
Arkema Global Digital Marketing Manager
Easyvoyage - Webedia Deputy Marketing Manager
Planet Cards GmbH Managing Director
Distingo (PSA Banque) Digital CRM and Communication Manager
FlixBus Senior Web Analyst
Pierre & Vacances Center Parcs Group Chief Product Officer
hw&h Avocats & Rechtsanwälte Partner
Orange Head of Data for Products & Services
Amorelie Senior Product Manager
Renault Digital Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Sony Digital & CRM Manager
Socomec Digital Marketing Director
Cegedim Insurance Solutions Digital Marketing Manager
CEWE Head of e-Commerce & IT
La Française Group Head of Marketing Digital & Clusters Development
Auchan Retail International Group Chief Digital Officer
Arkema Data Manager
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Gamm vert E commerce Manager
ORANGE B2B Chief Digital Officer
BOUYGUES TELECOM Chief Digital Officer Business & Customers
BATIWEB GROUP Marketing Director
Socomec Digital Manager
FBD International Digital & E-Commerce Director
SPORT1 GmbH COO Digital
TOUPRET Customer Communication, Digital & Marketing Manager
Car&Boat Media Emailing and loyalty manager
METRON Head of Marketing
EUROP ASSISTANCE Holding Head of Group ICT Procurement
BNP PARIBAS CARDIF Editorial Manager
BABBEL Principal Marketing Platforms Manager
Orange Head of Data & Omnichannel Analytics
INTERMARCHE Performance & Data Manager
Telefonica Data Innovation Senior Manager
Decathlon Product Manager Communication & Digital Marketing
Renault Data CRM Social Director
E.LECLERC Acquistion & Data Manager
PIERRE FABRE Digital Media Manager
LEGRAND Digital Marketing Manager
HP Digital Manager Europe
Alinéa Customer Animation Manager
ratp Chief Marketing Officer CMO
SNCF Mission Director Digital Design
MAIF Program Data Director
ENGIE Director in charge of the Digital Transformation of Global Business Support
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Axel Springer Group Transformation Officer
L'Occitane International e-Commerce Manager
Journal du Net Journalist
ARTE CRM Manager
HARMONIE MUTUELLE Customer Interactions Manager
BOURSORAMA Customer Marketing Director
Mutual Benefits Managing Partner
GROUPE INSEEC U. Group Digital Marketing Manager
EUROPAGES-WLW COO
AXA France Brand and Content Factory Manager
OGF Digital Marketing Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
Milleis Banque Head of Digital Channel development
La Banque Postale Digital Acquisition et eCRM Manager
La Poste Telecom & Digital Strategy Director
Neopost Head of Marketing Web team
Louvre Hotels Group Chief Information Officer
AUCHAN Customer Transformation &Innovation Director
Renault Customer Experience & Analytics Manager
HSBC Head of Digital Products & Experience
Sephora Head of IT Customer Experience
Cartier EU Ecommerce Business Development Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
LCL CRM Manager
Label Emmaüs CEO
EUROP ASSISTANCE Chief Digital Officer CDO
Solvay Digital Transformation Director
La Française Group Senior Social and Content Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
pfizer MCC & Insight Director
Edenred User Monetization Director
LONGCHAMP Omnichannel & Media Marketing Director
Flixbus Data Scientist
Aviva Product Manager
Fashion Data Customer Leader
BYmyCAR Head of E-business
LEGRAND Head of Digital
Carmila Chief Marketing & Digital Officer CMDO
Roche Head of Digital & Customer Engagement
Banque Casino Innovation Director
Banque PSA Finance VP Digital Banking
Aviva France Digital Manager
La Poste Head of Customer Relationship Operations
Nutrition et Santé E-Commerce Business Developer
Engie BtoB France Social Business Manager
PETIT BATEAU Omnicanal Manager
La Française Deputy Managing Director Moniwan
Groupe ARGUS Deputy General Manager
Cartier EU Digital Marketing & Conversion Specialist
Back Market Head of Processes & New Services
Dixons Carphone Marketing Technology Manager
CANAL PLUS Acquisition & Digital Trafic Manager
FRANCE TELEVISIONS Data Projects Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Lulli Marketing Director
edeXa AG CMO
DIOR International CRM Project Director
CONFORAMA User Experience Director
CAUDALIE Head of Ecommerce & Digital North Europe
Sisley Digital Media Manager Europe
Groupe Mutuel Head of Digital Marketing
Meliá Hotels International Head of Global Social Media
Carlsberg Group Kronenbourg Digital Manager
hw&h Avocats & Rechtsanwälte Counsel
AUCHAN Digital & E-commerce Director
Essilor International Consumer Marketing and CRM Manager
FRANCE GALOP Digital Team Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
Christian Dior Couture Digital Services Manager
Thalys International Web Traffic Coordinator
MONOPRIX ONLINE Operation Director
MACIF Product Owner Macif.fr
OUI.sncf Head of Data Governance - Chief Data officer
COLAS Head of Digital Project Manager
SERGIC Digital Marketing Manager
Orange Customer Strategy and Data Director
Remy cointreau Global IT Digital Manager
MAISONS DU MONDE Data Group Director
L'Exception DGA
IT-CE Architect and Innovation Technology
Showroomprive VP New Business - Travel
TF1 Head of Data Web-Analytics and Digital Marketing
SAMSUNG ELECTRONICS FRANCE Digital Director
Orange Corporate Vice President Customer Information & Personalization
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
PSA GROUP Director of the Program Smart Services
EASYPARAPHARMACIE General Manager
MAISONS DU MONDE Data Manager
Groupe Pichet Director of Customer Experience
GROUPE BARRIERE Chief CRM and E Commerce Officer
LABORATOIRE NUXE Digital Activity Director
CONFORAMA UX Manager
Happ-e by ENGIE Customer Client manager
Parfums Christian Dior Digital Innovation
Aviva Vie Marketing Analytics Manager
La Poste Business Development Director
Fashion3 - Jules Chief Executive Officer
French bee Product Owner
GMF Digital Media Manager
LVMH E-Commerce Optimization & Acquisition manager
SOCIETE GENERALE Data Driven Marketing Manager
Vodafone UK Head of Performance Marketing
Saur Group Senior open innovation manager
BOURSORAMA Marketing Anticipation Director
AIR FRANCE Head of Media Buying Programmatic & Social Media
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Mondadori Digital Director
Orange Digital Marketing Director
Orange Head of Analytics
Kering Ecommerce Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Euromaster Director of Digital Europe
KLEPIERRE Social & Retailers synergies Marketing Manager
CARMA Digital Manager
ONEY BANK Acquisition Manager
Schneider Electric Global Ecommerce Marketing Leader
audibene GmbH Head of Product Optimization
GIE AXA Digital & Media Ecosystem Manager
Louvre Hotels Group Transversal & Digital Programs Manager
SAINT-GOBAIN Head of Digital & e-Reputation
Groupe SeLoger Performance Analytics Manager
FRANCE GALOP Marketing & Sales Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
MetLife Head of Direct and Digital - EMEA
Louvre Hotels Group Head of BI & CRM
Universal Music France Director of Media & Market Research
Siblu Villages Digital Marketing Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
SFR Head of Customer Care
BOUYGUES TELECOM Innovation Digital Manager
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Crédit Agricole SA CRM Program Manager
Orange Online Director
La poste Chief Marketing Officer CMO
TARKETT Digital Platform Lead
Bosch Key Account Manager
Meteo-France Deputy Director Marketing
McFIT Head of Content and Social Media
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
NUXE UK Digital Marketing Manager
Natixis Digital Project Director
ALINEA Head of CRM
SFR Digital Director
Printemps Chief Marketing and Communication Officer
PIERRE FABRE International Digital Marketing Manager
Transdev Groupe Sales & Marketing Director
Éditions Lefebvre Sarrut Chief Data Officer
Nestlé Waters HQ Global eBusiness Lead
French bee Chief Commercial Marketing & Digital Officer
20 MINUTES FRANCE Digital Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Groupe Monte-Carlo SBM Conversion Rate Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
audibene GmbH Product Manager Marketing Technologies
LVMH Global Partnerships Director
KLEPIERRE Digital Marketing & Innovation
LesFurets.com Head of Data
Orpi Manager Data & Analytics
BABBEL Country Manager - Western Europe
Renault Digital Business Program Manager
La Poste Transformation & Anticipation Director
La Redoute Web Analyst Traffic
Lagardere Active Digital CTO
BPCE Head of Acquisition Online
Microsoft Senior Digital & Social Manager
Disney Manager Digital guest Experience
MACIF Digital Product Manager
Transdev Group Group Customer Director
Sazka a.s. Senior Web Analyst
Française Des Jeux Chief Data Officer
BNP Paribas Digital Manager - Agile Coach
MAISONS DU MONDE CISO & Head Digital Workplace
Editis Customer Knowledge Director
L'Oréal Global Analytics Manager - CDO Team
Nexity Chief Data Officer
TARKETT Web platform specialist - Masterdata EMEA
Microsoft Marketing & Communication Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
LesFurets.com Head of Acquisition
La Compagnie du Lit CMO
PSG Head of CRM & Data
Adecco Group France Digital Factory & Lab Manager
Galeries Lafayette Customer Knowledge Director