Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Française des Jeux Data Management & Ethics
Crédit Agricole SA Group Head of Digital Marketing
FRANCE GALOP Digital Team Manager
OGF Digital & Omnicanal Director
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
L'Occitane Ecommerce Data Manager
Groupe LA POSTE Customer Knowledge Program Change Director
Orange Corporate Vice President Customer Information & Personalization
Meteo-France Deputy Director Marketing
TOUPRET Marketing & Digital Director
La Poste Telecom & Digital Strategy Director
Microsoft Senior Digital & Social Manager
Fashion Data Customer Leader
Car&Boat Media Emailing and loyalty manager
edeXa AG CMO
CDISCOUNT Traffic Acquisition Manager
Aviva Digital Program Manager
Aéroports de Paris Head of Data & Analytics
Groupe SeLoger Logic-Immo Head of Marketing vertical business
MAISONS DU MONDE CISO & Head Digital Workplace
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
GROUPON Business Development & Communication Director
hw&h Avocats & Rechtsanwälte Partner
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Arkema Global Digital Marketing Manager
MEDIAPOST Deputy General Manager Marketing and Customer Experience
effiCity CTO
Schneider Electric Growth Hacker
OGF Aquisition & CRM manager
IGN Transformation Business Manager
CDISCOUNT Responsible for data projects and loyalty channels
Kering Ecommerce Manager
FlixBus Senior Web Analyst
PSA GROUP Director of the Program Smart Services
Transdev Group Group Customer Director
BABILOU GROUPE CRM Web & Marketing Director
Renault Customer Experience & Analytics Manager
L'Exception DGA
Kering Digital Media Senior Manager
BMW France Digital Strategy Manager
METRON Head of Marketing
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
BMW France CRM Data Manager
Groupe Mutuel Head of Digital Marketing
PETIT BATEAU Digital Manager
Yves Rocher DMP Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
Renault Data CRM Social Director
Fashion3 - Jules Chief Executive Officer
Dixons Carphone Marketing Technology Manager
Cellnovo Group Director of Digital Marketing & Communications
Orange Customer Strategy and Data Director
DIOR International CRM Project Director
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Corsair International (Groupe TUI Travel) web marketing & digital Manager
FRANCE TELEVISIONS Technical and Digital Director
Heineken Martech Manager
BPCE Head of Acquisition Online
Christian Dior Couture Digital Services Manager
Danone Head of Consumer Relations
LVMH Global Partnerships Manager
Apax Partners Chief Digital Officer
LVMH Digital Transformation Senior Manager
LEGRAND Head of Digital
Back Market Social Network Coordinator
LABORATOIRE NUXE Digital Activity Director
HP Digital Manager Europe
La Poste Transformation & Anticipation Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
Xylem water solutions Demand Generation Manager Europe
APRIL Project Manager / Sales Manager / Scrum Master
PEUGEOT Head of CX
BOUYGUES TELECOM Innovation Digital Manager
ANTALIS Digital Content & Social Marketing Manager
Editis eBusiness & Innovation Project Manager
Total Wash Digital & Strategy Director
CARMA Digital Manager
TARKETT Web platform specialist - Masterdata EMEA
Allopneus Head of UX
DHL Express Digital Marketing Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Digit RE Group President de DigitRE Group
GROUPE BARRIERE Chief CRM and E Commerce Officer
Boulanger Head of Social Media
SAMSONITE E-Commerce Director
GMF Digital Media Manager
French bee Web Manager
Rémy Cointreau App & Digital Project Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Bosch Key Account Manager
Marketing Magazine Journalist
Axel Springer SE Senior Product Manager Data
Orange Head of Data for Products & Services
FRANCE TELEVISIONS Data Projects Manager
Banque Casino Innovation Director
SAINT-GOBAIN Head of Digital & e-Reputation
Saur Group Senior open innovation manager
Les Cinémas Pathé Gaumont Chief Digital Officer
Axel Springer Group Transformation Officer
Vodafone UK Head of Performance Marketing
Allianz Worldwide Partners Head of Direct Business & Digital - France
BONPOINT Worldwide CRM Manager
BMW France Chief Data & Digital Officer CDO
HSBC CRM & e-CRM Director
SPORT1 GmbH COO Digital
FRANCE GALOP Marketing & Sales Director
PIERRE FABRE International Digital Marketing Manager
Weber Digital Marketing Manager EMEA
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
MACIF Digital Product Manager
GROUPE ROCHER Data, BI, CRM Director
Largus Digital Marketing Director
Planetmedia Marketing Audience Director
Roche Head of Digital & Customer Engagement
Happ-e by ENGIE Customer Client manager
MISTERTEMP Chief Marketing Officer CMO
Cartier EU Digital Marketing & Conversion Specialist
TARKETT Digital Platform Lead
REED EXPOSITIONS FRANCE Head of Digital
SOCIETE GENERALE Web Analytics Manager
ONEY BANK Acquisition Manager
ONEY BANK Digital Marketing Manager
ORANGE B2B Chief Digital Officer
COLAS Head of Digital Project Manager
L'Oréal Global Analytics Manager - CDO Team
LVMH Global Partnerships Director
Wonga Marketing and Comms Director
20 MINUTES FRANCE Digital Manager
LEGRAND Digital manager
Aviva Vie Marketing Analytics Manager
AIR FRANCE Esales Analysts Team Leader
Sazka a.s. Senior Web Analyst
OGF Digital Marketing Manager
SFR Head of Customer Care
BABBEL Principal Marketing Platforms Manager
ONEY BANK Data & Analytics Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
INTERMARCHE Customer Relations Manager
Richemont Holding France Project Manager / Sales Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
PSA Data & Performance Manager
La Mutuelle Générale Digital Project Leader
TOTAL LUBMARINE Customer Experience Officer
Lulli Marketing Director
AXA France Digital Factory Manager
MSC Cruises Global Digital Marketing Manager
BOURSORAMA Marketing Anticipation Director
OUI.sncf Head of Data Governance - Chief Data officer
GROUPE INSEEC U. Acquisition Manager
Nexity Head of new digital projects
DHL Express Global Digital Marketing Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
SUEZ Head of Digital Marketing and Customer Experience
LesFurets.com Head of Data
Lagardere Active Digital CTO
Pumpkin App Retention & Activation Manager
Socomec Digital Marketing Director
Orange France Chief Communication & Data Officer
PIXMANIA COO
Sodexo benefits and rewards Digital Marketing Lead
EUROPAGES-WLW COO
Thalys International Digital Delegate Director
Carmila Chief Marketing & Digital Officer CMDO
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
CENTER PARCS SEA Manager
EASYPARAPHARMACIE General Manager
BYmyCAR Head of E-business
SERGIC Digital Marketing Manager
IT-CE Data Architect manager
Editis Customer Knowledge Director
AXA France Brand and Content Factory Manager
ALINEA E Marketing Manager
Cartier EU Ecommerce Business Development Manager
CHANEL Digital data manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
La Compagnie du Lit Ecommerce Director
Solvay Head of Digital studios Europe Asia & Americas
AIR FRANCE Head of Media Buying Programmatic & Social Media
SAMSUNG ELECTRONICS FRANCE Digital Director
Weber Stephen Products EMEA GmbH Head of Digital
Banque PSA Finance VP Digital Banking
Orange Digital Marketing Director
PSG Head of CRM & Data
Orange Head of Data & Omnichannel Analytics
CANAL PLUS Acquisition & Digital Trafic Manager
UGC Marketing Digital and Customer experience director
MetLife Head of Direct and Digital - EMEA
Journal du Net Journalist
Mgen Strategy Director
Editions Amaury Senior Adviser to the CEO
Microsoft Marketing & Communication Manager
TOUPRET Customer Communication, Digital & Marketing Manager
Disney Manager Digital guest Experience
N26 Brand Marketing Lead
Sisley Digital Media Manager Europe
DEVRED CRM / Multichannel Campaign Manager
Maliterie.com Head of Marketing
Christian Dior Couture E-Commerce Performance Marketing Manager
Louvre Hotels Group Chief Information Officer
Transdev Head of CRM and Digital Marketing
MACIF Product Owner Macif.fr
Carlsberg Group Kronenbourg Digital Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
HP Digital Marketing Program Manager
Marignan Digital Manager
ARTE CRM Manager
Louvre Hotels Group Head of BI & CRM
20 MINUTES FRANCE Managing Director
FBD International Digital & E-Commerce Director
REXEL Marketing and Sales Solution Owner
SERGIC Chief Marketing and Innovation Officer
VeryChic Accorhotels Group Head of Data & CRM
Parfums Christian Dior Digital Innovation
Blizzard Entertainment Director of Social Media & Publications
BPCE Information Systems Architect
Mondadori Digital Director
QOBUZ Chief Executive Officer CEO
GENERALI FRANCE Product Manager Mobile Experience
L'Oréal Precision Advertising - CDO Team
Editis Traffic & Digital Manager
Remy cointreau Global IT Digital Manager
Aigle Azur E-Commerce Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
Telefonica Data Innovation Senior Manager
Sephora Head of IT Customer Experience
Compagnie des Alpes Digital Performance Manager
Renault Digital Product Owner - Offline Conversion
Reed Midem Head of Digital Marketing
FlixBus Web Analyst
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Française Des Jeux Chief Data Officer
Socomec Digital Manager
CONFORAMA User Experience Director
Nutrition et Santé E-Commerce Business Developer
Universal Music France Director of Media & Market Research
Cartier Ecommerce Traffic & CRM Coordinator
audibene GmbH Product Manager Marketing Technologies
French bee Product Owner
Aviva Product Manager
ratp Chief Marketing Officer CMO
GROUPE RETIF Chief MarketPlace Officer
BOURSORAMA Customer Marketing Director
Essilor International Consumer Marketing and CRM Manager
CEWE Head of e-Commerce & IT
seloger.com Head of Advertising
AG2R LA MONDIALE Digital Customer & Digital Services Director
PROWEBCE BtoBtoC & Sales Manager
HAGER Digital Factory Group Director
Aéroports de Paris eCommerce Manager
La Française Deputy Managing Director Moniwan
La Française Group Senior Social and Content Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
La Banque Postale Digital Acquisition et eCRM Manager
Crédit Agricole SA CRM Program Manager
pfizer MCC & Insight Director
Panorabanques Managing Director
Aviva France Customer Analytics Director
SPB Group Marketing Director
AG2R LA MONDIALE MATMUT Customer Marketing Director
La Poste Director of the Client Knowledge Program
PIERRE FABRE Digital Media Manager
Groupe Avril Digital Innovation Lead IT
La Poste Marketing Director
HSBC Head of Digital Products & Experience
MAISONS DU MONDE Data Group Director
Amorelie Senior Product Manager
Alinéa Customer Animation Manager
Euromaster Director of Digital Europe
NUXE UK Digital Marketing Manager
L'Occitane En Provence Head of Digital Project Management Team
EASYPARAPHARMACIE Webmarketing / Traffic Manager
BPCE Digital Data Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
FnacDarty Head of Professional Division
CONFORAMA UX Manager
SAINT-GOBAIN Global Social Media Director
Melvin & Hamilton Digital SAS Growth Strategy Manager
RENAULT Head of Prospective & Digital Innovation
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Ekwateur Digital Marketing Manager
CDISCOUNT Data Director
TF1 Head of Data Web-Analytics and Digital Marketing
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Nestlé Waters HQ Global eBusiness Lead
Siblu Villages Digital Marketing Director
SNCF Mission Director Digital Design
IT-CE Architect and Innovation Technology
BABBEL Head of Partnerships
Orange Head of Analytics
Adecco Group France Digital Factory & Lab Manager
RCI Head of Digital
Bonduelle Europe Long Life Digital Manager
GIE AXA Digital & Media Ecosystem Manager
American Express Digital Director
audibene GmbH Head of Product Optimization
AUCHAN Customer Transformation &Innovation Director
HARMONIE MUTUELLE Customer Interactions Manager
L'Occitane International e-Commerce Manager
PETIT BATEAU Omnicanal Manager
Babilou Group CTO
Compagnie des Alpes CRM & Digital Manager
BOSCH Digital Marketing Manager
Planet Cards GmbH Managing Director
Renault Digital Business Program Manager
Groupe Quartus Digital Director
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
CNFPT Communications Deputy Director
20 MINUTES FRANCE Chief Information Officer
Pierre & Vacances Center Parcs Group Group SEA Manager
GAMELOFT Marketing Manager
La Poste Head of Customer Relationship Operations
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Mondadori France Product & Innovation Director
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
CLS Remy Cointreau Chief Technology Officer /CTO
E.LECLERC Acquistion & Data Manager
Transdev Groupe Sales & Marketing Director
Sambre Avesnois Immobilier Digital Strategy Manager
La Redoute Web Analyst Traffic
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Beko France Digital Marketing Manager
Pontem Chief Marketing Officer CMO
CANAL PLUS E-Shop Manager
TARKETT Director Web Customer Platform
Ontex Global Little Big Change Head or Marketing e-commerce
Groupe Pichet Director of Customer Experience
home24 Marketing Director
Orange Digital Media & Business Acquisition Director
LafargeHolcim Digital Projects Director
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
La Poste Business Development Director
INTERMARCHE Performance & Data Manager
French bee Chief Commercial Marketing & Digital Officer
SOCIETE GENERALE CIB Chief Digital Officer
Galeries Lafayette Customer Knowledge Director
Banque BCP - Groupe BPCE Marketing Manager
LCL CRM Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
Danone Group Global Media and Digital Manager
Auchan Retail International Chief Data Officer
AUCHAN Digital & E-commerce Director
HOLDING LVMH SIEGE Partnerships Manager
SFR Digital Director
Printemps Chief Marketing and Communication Officer
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Renault Digital Director
BATIWEB GROUP Marketing Director
Solvay Digital Transformation Director
FORBO FLOORING SYSTEMS Marketing Director South Countries
Cegedim Insurance Solutions Digital Marketing Manager
ALINEA Head of CRM
Easyvoyage - Webedia Acquisition & Monetisation Manager
Louvre Hotels Group Transversal & Digital Programs Manager
SNCF Analytics & Customer Knowledge Manager
Showroomprive VP New Business - Travel
Nexity Chief Data Officer
SNCF Senior Web analyst & Data Advisor
Groupe Monte-Carlo SBM Conversion Rate Manager
Back Market Process Manager
UPSA Head of Digital Marketing
Essilor International Head of Marketing North Africa
Gamm vert E commerce Manager
OVH Digital Analyst Manager
Aviva France Digital Manager
APAVE Group Marketing Director
LesFurets.com Head of Acquisition
La Française Group Head of Marketing Digital & Clusters Development
Natixis Digital Project Director
Lactalis LNUF Marques Digital Director
MACSF IT Manager - Customer Tools and Data Domain
Decathlon Digital Communication Leader
Bic Ecommerce Director
Orpi Digital & CRM Manager
La Poste Digital Branch MOA Strategic Director
Auchan Retail International Group Chief Digital Officer
Air France KLM Customer Insights & Analytics
McFIT Head of Content and Social Media
Groupe SeLoger Performance Analytics Manager
Meliá Hotels International Head of Global Social Media
SMALLABLE Head of Global Marketing
Orpi Manager Data & Analytics
Michelin Media and B2C Data Global Director
BNP PARIBAS CARDIF Editorial Manager
Warner Music France Head of CRM & Digital Marketing
Neopost Head of Marketing Web team
Nutrition & Santé International Digital Director
Dott.pt CEO
ANTALIS Group Director Digital Transformation & Marketing Services
GROUPE INSEEC U. Group Digital Marketing Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Label Emmaüs CEO
Mutual Benefits Managing Partner
MAISONS DU MONDE Data engineer
CAUDALIE Head of Ecommerce & Digital North Europe
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Sony Digital & CRM Manager
VOYAGES SNCF Digital Customer Journey Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
E-Commerce Nation Marketing Manager / Head of event partnerships
RATP group CRM / Loyalty Manager
Zava CCO Zava
Stanley Black & Decker Marketing Analyst France
LVMH E-Commerce Optimization & Acquisition manager
ACCOR Head of CRM Insights & Data Management
Visilab CRM Manager
Orange Online Director
Back Market Head of Customer Care
Carrefour Digital Transformation Director
Easyvoyage - Webedia Deputy Marketing Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Pierre & Vacances Center Parcs Group Chief Product Officer
Richemont International CRM Manager
Groupe ARGUS Deputy General Manager
Back Market Head of Processes & New Services
Hanes E shop Manager
Juwelo Country Manager France
OUI.sncf Digital Analytics manager
SARENZA Chief Customer Officer
Carlsberg Group Kronenbourg Digital Product Manager
La Française Group Director of Communication and Digital
Auchan Retail International Corporate Digital Director
SOCIETE GENERALE Insurance International Partnerships & Business Development
Fashion Data DMP Leader
AXA Partners Head of Marketing and Distribution
Thalys International Web Traffic Coordinator
TF1 AdTech Director
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
PSA Groupe Digital Coach for Comex
L'Occitane Trade Marketing Coordinator
KLEPIERRE New Business Director
Lapeyre Head of Digital IT
Milleis Banque Head of Digital Channel development
Digit RE Group Digital Director
Compagnie des Alpes IT - Head of Digital
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Cheerz Chief Revenue Officer
Schneider Electric Global Ecommerce Marketing Leader
KLEPIERRE Digital Marketing & Innovation
BABBEL Country Manager - Western Europe
RAJA Ecommerce IT Manager
BNP Paribas Digital Manager - Agile Coach
Pierre & Vacances Center Parcs Group Webanalytics Manager
LONGCHAMP Omnichannel & Media Marketing Director
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Arkema Data Manager
Engie BtoB France Social Business Manager
ACCOR Digital Advertising manager
MACSF MOA and Multichannel Campaign Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
hw&h Avocats & Rechtsanwälte Counsel
Orange Social Data Director
SOCIETE GENERALE Data Driven Marketing Manager
CAUDALIE Chief Digital Officer CDO
Danone Digital & Media Manager
SFR Medias Digital Marketing Director
EUROP ASSISTANCE Chief Digital Officer CDO
La Compagnie du Lit CMO
Jardiland Change Manager - Innovation
Suez Group Digital Project Leader
MSC Cruises Global Media Manager
Flixbus Data Scientist
ALLIANZ IARD Digital Product Manager
Éditions Lefebvre Sarrut Chief Data Officer
Edenred User Monetization Director
Decathlon Product Manager Communication & Digital Marketing
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
SFR Head of digital & e-commerce
MAIF Program Data Director
LEGRAND Digital Marketing Manager
MONOPRIX ONLINE Operation Director
Boardriders Inc. VP Global IT Omni-channel & Digital
MAISONS DU MONDE Data Manager
eDreams Odigeo Head of Programmatic and Data Sales
Natixis Head of Communication @ DOSI
La poste Chief Marketing Officer CMO
PixMyCar Chief Marketing Officer