Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Banque Casino Innovation Director
AXA Partners Head of Marketing and Distribution
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Boardriders Inc. VP Global IT Omni-channel & Digital
N26 Brand Marketing Lead
Weber Stephen Products EMEA GmbH Head of Digital
Orange Customer Strategy and Data Director
AUCHAN Customer Transformation &Innovation Director
La Poste Marketing Director
EASYPARAPHARMACIE General Manager
Aviva France Customer Analytics Director
KLEPIERRE Social & Retailers synergies Marketing Manager
Kering Digital Media Senior Manager
BPCE Information Systems Architect
Back Market Head of Processes & New Services
ratp Chief Marketing Officer CMO
Aigle Azur E-Commerce Manager
MACSF MOA and Multichannel Campaign Manager
LVMH E-Commerce Optimization & Acquisition manager
SOCIETE GENERALE Web Analytics Manager
SAINT-GOBAIN Head of Digital & e-Reputation
BPCE Head of Acquisition Online
Pierre & Vacances Center Parcs Group Group SEA Manager
French bee Web Manager
La Compagnie du Lit CMO
RAJA Ecommerce IT Manager
AXA France Digital Factory Manager
Compagnie des Alpes Digital Performance Manager
L'Occitane Ecommerce Data Manager
Aviva Vie Marketing Analytics Manager
French bee Chief Commercial Marketing & Digital Officer
LEGRAND Digital Marketing Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Christian Dior Couture E-Commerce Performance Marketing Manager
Orange Digital Media & Business Acquisition Director
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
MACSF IT Manager - Customer Tools and Data Domain
FlixBus Senior Web Analyst
OUI.sncf Head of Data Governance - Chief Data officer
Meliá Hotels International Head of Global Social Media
Milleis Banque Head of Digital Channel development
BABBEL Country Manager - Western Europe
CEWE Head of e-Commerce & IT
Renault Digital Business Program Manager
REED EXPOSITIONS FRANCE Head of Digital
Carmila Chief Marketing & Digital Officer CMDO
Aviva Digital Program Manager
MACIF Digital Product Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Adecco Group France Digital Factory & Lab Manager
Engie BtoB France Social Business Manager
HP Digital Manager Europe
SAMSUNG ELECTRONICS FRANCE Digital Director
hw&h Avocats & Rechtsanwälte Partner
Nexity Head of new digital projects
LEGRAND Head of Digital
Journal du Net Journalist
LABORATOIRE NUXE Digital Activity Director
OGF Digital & Omnicanal Director
SERGIC Chief Marketing and Innovation Officer
Amorelie Senior Product Manager
French bee Product Owner
APAVE Group Marketing Director
Danone Group Global Media and Digital Manager
La Poste Business Development Director
BABBEL Head of Partnerships
La Française Group Director of Communication and Digital
Banque PSA Finance VP Digital Banking
Axel Springer SE Senior Product Manager Data
GROUPE ROCHER Data, BI, CRM Director
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Française des Jeux Data Management & Ethics
Richemont Holding France Project Manager / Sales Manager
Janssen Johnson & Johnson Director Digital Acceleration EMEA
TARKETT Web platform specialist - Masterdata EMEA
GROUPE BARRIERE Chief CRM and E Commerce Officer
SPORT1 GmbH COO Digital
BABBEL Principal Marketing Platforms Manager
CONFORAMA UX Manager
La Poste Digital Branch MOA Strategic Director
Digit RE Group President de DigitRE Group
PSG Head of CRM & Data
Auchan Retail International Group Chief Digital Officer
Juwelo Country Manager France
Mondadori Digital Director
CHANEL Digital data manager
GMF Digital Media Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
Planet Cards GmbH Managing Director
Natixis Digital Project Director
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
FnacDarty Head of Professional Division
MSC Cruises Global Media Manager
Lulli Marketing Director
Remy cointreau Global IT Digital Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
Decathlon Digital Communication Leader
Lactalis LNUF Marques Digital Director
audibene GmbH Product Manager Marketing Technologies
MONOPRIX ONLINE Operation Director
Groupe Monte-Carlo SBM Conversion Rate Manager
RCI Head of Digital
Largus Digital Marketing Director
Zava CCO Zava
Bonduelle Europe Long Life Digital Manager
Axel Springer Group Transformation Officer
DHL Express Global Digital Marketing Manager
Editis Customer Knowledge Director
La Poste Telecom & Digital Strategy Director
Dixons Carphone Marketing Technology Manager
FRANCE TELEVISIONS Technical and Digital Director
SNCF Analytics & Customer Knowledge Manager
20 MINUTES FRANCE Chief Information Officer
Orange Digital Marketing Director
Euromaster Director of Digital Europe
PETIT BATEAU Omnicanal Manager
American Express Digital Director
CDISCOUNT Responsible for data projects and loyalty channels
20 MINUTES FRANCE Managing Director
INTERMARCHE Customer Relations Manager
HOLDING LVMH SIEGE Partnerships Manager
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Schneider Electric Growth Hacker
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Wonga Marketing and Comms Director
La Compagnie du Lit Ecommerce Director
Carrefour Digital Transformation Director
Crédit Agricole SA Group Head of Digital Marketing
TOUPRET Customer Communication, Digital & Marketing Manager
Microsoft Marketing & Communication Manager
BNP PARIBAS CARDIF Editorial Manager
Car&Boat Media Emailing and loyalty manager
Compagnie des Alpes IT - Head of Digital
L'Oréal Global Analytics Manager - CDO Team
Fashion Data DMP Leader
edeXa AG CMO
Yves Rocher DMP Manager
MAISONS DU MONDE Data Manager
NUXE UK Digital Marketing Manager
OGF Aquisition & CRM manager
Dott.pt CEO
Thalys International Digital Delegate Director
La Poste Director of the Client Knowledge Program
L'Occitane Trade Marketing Coordinator
Fashion3 - Jules Chief Executive Officer
L'Occitane International e-Commerce Manager
BMW France Chief Data & Digital Officer CDO
Groupe Pichet Director of Customer Experience
BOUYGUES TELECOM Chief Digital Officer Business & Customers
AXA France Brand and Content Factory Manager
ONEY BANK Digital Marketing Manager
Marketing Magazine Journalist
CDISCOUNT Data Director
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
EUROP ASSISTANCE Holding Head of Group ICT Procurement
ONEY BANK Data & Analytics Manager
Louvre Hotels Group Head of BI & CRM
PROWEBCE BtoBtoC & Sales Manager
Cartier EU Digital Marketing & Conversion Specialist
ALINEA E Marketing Manager
Parfums Christian Dior Digital Innovation
MAISONS DU MONDE CISO & Head Digital Workplace
IT-CE Data Architect manager
Orange Head of Data for Products & Services
CONFORAMA User Experience Director
AIR FRANCE Head of Media Buying Programmatic & Social Media
GROUPON Business Development & Communication Director
OUI.sncf Digital Analytics manager
Ekwateur Digital Marketing Manager
BOURSORAMA Customer Marketing Director
Renault Customer Experience & Analytics Manager
Edenred User Monetization Director
SAINT-GOBAIN Global Social Media Director
Air Liquide Head of Digital marketing and customer communication - South Western Europe
SOCIETE GENERALE Data Driven Marketing Manager
McFIT Head of Content and Social Media
Panorabanques Managing Director
FRANCE TELEVISIONS Data Projects Manager
Bosch Key Account Manager
Neopost Head of Marketing Web team
pfizer MCC & Insight Director
La Redoute Web Analyst Traffic
Easyvoyage - Webedia Acquisition & Monetisation Manager
GENERALI FRANCE Product Manager Mobile Experience
PixMyCar Chief Marketing Officer
Air France KLM Customer Insights & Analytics
EUROP ASSISTANCE Chief Digital Officer CDO
LafargeHolcim Digital Projects Director
Orange Head of Data & Omnichannel Analytics
AIR FRANCE Esales Analysts Team Leader
Carlsberg Group Kronenbourg Digital Manager
HAGER Digital Factory Group Director
Auchan Retail International Corporate Digital Director
BATIWEB GROUP Marketing Director
Christian Dior Couture Digital Services Manager
VeryChic Accorhotels Group Head of Data & CRM
LVMH Digital Transformation Senior Manager
Disney Manager Digital guest Experience
SERGIC Digital Marketing Manager
Transdev Groupe Sales & Marketing Director
Distingo (PSA Banque) Digital CRM and Communication Manager
Aviva France Digital Manager
La Mutuelle Générale Digital Project Leader
ALINEA Head of CRM
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Aéroports de Paris Head of Data & Analytics
TF1 Head of Data Web-Analytics and Digital Marketing
TOUPRET Marketing & Digital Director
Carlsberg Group Kronenbourg Digital Product Manager
GROUPE INSEEC U. Group Digital Marketing Manager
BYmyCAR Head of E-business
APRIL Project Manager / Sales Manager / Scrum Master
FRANCE GALOP Digital Team Manager
Richemont International CRM Manager
PSA Groupe Digital Coach for Comex
Digit RE Group Digital Director
GROUPE RETIF Chief MarketPlace Officer
L'Oréal Precision Advertising - CDO Team
home24 Marketing Director
BOUYGUES TELECOM Innovation Digital Manager
SUEZ Head of Digital Marketing and Customer Experience
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Nutrition & Santé International Digital Director
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Rémy Cointreau App & Digital Project Manager
Lagardere Active Digital CTO
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
CLS Remy Cointreau Chief Technology Officer /CTO
CARMA Digital Manager
Orange Corporate Vice President Customer Information & Personalization
Heineken Martech Manager
IGN Transformation Business Manager
ONEY BANK Acquisition Manager
CENTER PARCS SEA Manager
LONGCHAMP Omnichannel & Media Marketing Director
Cartier Ecommerce Traffic & CRM Coordinator
RENAULT Head of Prospective & Digital Innovation
Total Wash Digital & Strategy Director
Socomec Digital Manager
PIXMANIA COO
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
ARTE CRM Manager
ANTALIS Group Director Digital Transformation & Marketing Services
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Editis Traffic & Digital Manager
PETIT BATEAU Digital Manager
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
PIERRE FABRE Digital Media Manager
BONPOINT Worldwide CRM Manager
Socomec Digital Marketing Director
Thalys International Web Traffic Coordinator
DHL Express Digital Marketing Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
Stanley Black & Decker Marketing Analyst France
SNCF Mission Director Digital Design
MISTERTEMP Chief Marketing Officer CMO
Easyvoyage - Webedia Deputy Marketing Manager
Flixbus Data Scientist
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Natixis Head of Communication @ DOSI
CNFPT Communications Deputy Director
Essilor International Head of Marketing North Africa
ORANGE B2B Chief Digital Officer
Sodexo benefits and rewards Digital Marketing Lead
La Poste Transformation & Anticipation Director
Transdev Group Group Customer Director
Siblu Villages Digital Marketing Director
Arkema Global Digital Marketing Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Schneider Electric Global Ecommerce Marketing Leader
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Auchan Retail International Chief Data Officer
Transdev Head of CRM and Digital Marketing
Editions Amaury Senior Adviser to the CEO
Sephora Head of IT Customer Experience
SAINT-GOBAIN Head of Digital Marketing & Communication
Showroomprive VP New Business - Travel
PEUGEOT Head of CX
LEGRAND Digital manager
BMW France CRM Data Manager
FlixBus Web Analyst
Groupe SeLoger Performance Analytics Manager
eDreams Odigeo Head of Programmatic and Data Sales
Planetmedia Marketing Audience Director
Warner Music France Head of CRM & Digital Marketing
MACIF Product Owner Macif.fr
MAISONS DU MONDE Data Group Director
Les Cinémas Pathé Gaumont Chief Digital Officer
Mgen Strategy Director
SAMSONITE E-Commerce Director
Universal Music France Director of Media & Market Research
Sisley Digital Media Manager Europe
Banque BCP - Groupe BPCE Marketing Manager
EUROPAGES-WLW COO
Pumpkin App Retention & Activation Manager
DEVRED CRM / Multichannel Campaign Manager
Nestlé Waters HQ Global eBusiness Lead
SNCF Senior Web analyst & Data Advisor
ALLIANZ IARD Digital Product Manager
Marignan Digital Manager
CDISCOUNT Traffic Acquisition Manager
L'Occitane En Provence Head of Digital Project Management Team
effiCity CTO
Groupe LA POSTE Customer Knowledge Program Change Director
Label Emmaüs CEO
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Renault Data CRM Social Director
QOBUZ Chief Executive Officer CEO
AUCHAN Digital & E-commerce Director
Ontex Global Little Big Change Head or Marketing e-commerce
Groupe Quartus Digital Director
Sony Digital & CRM Manager
Telefonica Data Innovation Senior Manager
Groupe Mutuel Head of Digital Marketing
GIE AXA Digital & Media Ecosystem Manager
ACCOR Digital Advertising manager
Fashion Data Customer Leader
BOSCH Digital Marketing Manager
Nexity Chief Data Officer
Melvin & Hamilton Digital SAS Growth Strategy Manager
Orpi Manager Data & Analytics
Michelin Media and B2C Data Global Director
Apax Partners Chief Digital Officer
Pontem Chief Marketing Officer CMO
Decathlon Product Manager Communication & Digital Marketing
Meteo-France Deputy Director Marketing
Visilab CRM Manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Lapeyre Head of Digital IT
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
audibene GmbH Head of Product Optimization
Orpi Digital & CRM Manager
Cheerz Chief Revenue Officer
LVMH Global Partnerships Manager
Boulanger Head of Social Media
Orange France Chief Communication & Data Officer
Danone Head of Consumer Relations
LCL CRM Manager
HARMONIE MUTUELLE Customer Interactions Manager
BOURSORAMA Marketing Anticipation Director
Kering Ecommerce Manager
Allopneus Head of UX
FRANCE TELEVISIONS Chief Marketing & Data Officer
Orange Online Director
SARENZA Chief Customer Officer
BMW France Digital Strategy Manager
Aéroports de Paris eCommerce Manager
DIOR International CRM Project Director
Nutrition et Santé E-Commerce Business Developer
ACCOR Head of CRM Insights & Data Management
PSA Data & Performance Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
TF1 AdTech Director
IT-CE Architect and Innovation Technology
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
La Française Deputy Managing Director Moniwan
HSBC CRM & e-CRM Director
Danone Digital & Media Manager
GAMELOFT Marketing Manager
Cartier EU Ecommerce Business Development Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
La Banque Postale Digital Acquisition et eCRM Manager
OVH Digital Analyst Manager
Back Market Head of Customer Care
TOTAL LUBMARINE Customer Experience Officer
AG2R LA MONDIALE Digital Customer & Digital Services Director
Bic Ecommerce Director
SPB Group Marketing Director
Aviva Product Manager
PSA GROUP Director of the Program Smart Services
Printemps Chief Marketing and Communication Officer
Blizzard Entertainment Director of Social Media & Publications
Louvre Hotels Group Transversal & Digital Programs Manager
20 MINUTES FRANCE Digital Manager
SOCIETE GENERALE CIB Chief Digital Officer
HSBC Head of Digital Products & Experience
Editis eBusiness & Innovation Project Manager
TARKETT Director Web Customer Platform
La Française Group Head of Marketing Digital & Clusters Development
Sacem Deputy Director of Marketing Digital Transformation & CRM
ENGIE Happ-e by ENGIE Digital Marketing Manager
L'Exception DGA
Suez Group Digital Project Leader
MSC Cruises Global Digital Marketing Manager
Solvay Head of Digital studios Europe Asia & Americas
FBD International Digital & E-Commerce Director
SFR Medias Digital Marketing Director
FRANCE GALOP Marketing & Sales Director
Essilor International Consumer Marketing and CRM Manager
HP Digital Marketing Program Manager
SMALLABLE Head of Global Marketing
GROUPE INSEEC U. Acquisition Manager
COLAS Head of Digital Project Manager
Française Des Jeux Chief Data Officer
La poste Chief Marketing Officer CMO
MAISONS DU MONDE Data engineer
MEDIAPOST Deputy General Manager Marketing and Customer Experience
INTERMARCHE Performance & Data Manager
REXEL Marketing and Sales Solution Owner
CAUDALIE Chief Digital Officer CDO
PIERRE FABRE International Digital Marketing Manager
Mutual Benefits Managing Partner
Cellnovo Group Director of Digital Marketing & Communications
METRON Head of Marketing
UGC Marketing Digital and Customer experience director
Pierre & Vacances Center Parcs Group Chief Product Officer
Happ-e by ENGIE Customer Client manager
MAIF Program Data Director
RATP group CRM / Loyalty Manager
Saur Group Senior open innovation manager
ANTALIS Digital Content & Social Marketing Manager
Xylem water solutions Demand Generation Manager Europe
Solvay Digital Transformation Director
SFR Digital Director
KLEPIERRE New Business Director
SOCIETE GENERALE Insurance International Partnerships & Business Development
La Poste Head of Customer Relationship Operations
LVMH Global Partnerships Director
Beko France Digital Marketing Manager
Crédit Agricole SA CRM Program Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Renault Digital Product Owner - Offline Conversion
Mondadori France Product & Innovation Director
Cegedim Insurance Solutions Digital Marketing Manager
Back Market Social Network Coordinator
CAUDALIE Head of Ecommerce & Digital North Europe
KLEPIERRE Digital Marketing & Innovation
Sazka a.s. Senior Web Analyst
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
MetLife Head of Direct and Digital - EMEA
LesFurets.com Head of Data
UPSA Head of Digital Marketing
CANAL PLUS Acquisition & Digital Trafic Manager
BNP Paribas Digital Manager - Agile Coach
Orange Social Data Director
Gamm vert E commerce Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Renault Digital Director
Louvre Hotels Group Chief Information Officer
Roche Head of Digital & Customer Engagement
SFR Head of Customer Care
Compagnie des Alpes CRM & Digital Manager
Galeries Lafayette Customer Knowledge Director
AG2R LA MONDIALE MATMUT Customer Marketing Director
SFR Head of digital & e-commerce
Back Market Process Manager
La Française Group Senior Social and Content Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
CANAL PLUS E-Shop Manager
Sambre Avesnois Immobilier Digital Strategy Manager
Arkema Data Manager
Hanes E shop Manager
E.LECLERC Acquistion & Data Manager
Groupe ARGUS Deputy General Manager
seloger.com Head of Advertising
BPCE Digital Data Manager
OGF Digital Marketing Manager
hw&h Avocats & Rechtsanwälte Counsel
Groupe Avril Digital Innovation Lead IT
Orange Head of Analytics
VOYAGES SNCF Digital Customer Journey Manager
Microsoft Senior Digital & Social Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
Alinéa Customer Animation Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
BABILOU GROUPE CRM Web & Marketing Director
LesFurets.com Head of Acquisition
Vodafone UK Head of Performance Marketing
Jardiland Change Manager - Innovation
TARKETT Digital Platform Lead
Reed Midem Head of Digital Marketing
Pierre & Vacances Center Parcs Group Webanalytics Manager
Weber Digital Marketing Manager EMEA
Maliterie.com Head of Marketing
Éditions Lefebvre Sarrut Chief Data Officer
Babilou Group CTO
Groupe Pierre & Vacances - Center Parcs Acquisition Manager