Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
SARENZA Chief Customer Officer
Cartier Ecommerce Traffic & CRM Coordinator
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Christian Dior Couture Digital Services Manager
Orpi Digital & CRM Manager
PEUGEOT Head of CX
CONFORAMA User Experience Director
SFR Head of digital & e-commerce
GIE AXA Digital & Media Ecosystem Manager
MONOPRIX ONLINE Operation Director
Aéroports de Paris eCommerce Manager
FBD International Digital & E-Commerce Director
HARMONIE MUTUELLE Customer Interactions Manager
LONGCHAMP Omnichannel & Media Marketing Director
La Française Group Senior Social and Content Manager
MISTERTEMP Chief Marketing Officer CMO
20 MINUTES FRANCE Managing Director
Adecco Group France Digital Factory & Lab Manager
Wonga Marketing and Comms Director
Orange Head of Data for Products & Services
Christian Dior Couture E-Commerce Performance Marketing Manager
hw&h Avocats & Rechtsanwälte Partner
GMF Digital Media Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
Bonduelle Europe Long Life Digital Manager
Louvre Hotels Group Head of BI & CRM
Pierre & Vacances Center Parcs Group Group SEA Manager
SOCIETE GENERALE Web Analytics Manager
Visilab CRM Manager
Vodafone UK Head of Performance Marketing
Meteo-France Deputy Director Marketing
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Orange Head of Data & Omnichannel Analytics
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Sazka a.s. Senior Web Analyst
REXEL Marketing and Sales Solution Owner
Hanes E shop Manager
Fashion Data DMP Leader
FlixBus Senior Web Analyst
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Planet Cards GmbH Managing Director
Zava CCO Zava
ENGIE Happ-e by ENGIE Digital Marketing Manager
RATP group CRM / Loyalty Manager
Thalys International Digital Delegate Director
BYmyCAR Head of E-business
N26 Brand Marketing Lead
AUCHAN Customer Transformation &Innovation Director
L'Occitane En Provence Head of Digital Project Management Team
SFR Medias Digital Marketing Director
Decathlon Digital Communication Leader
CDISCOUNT Data Director
Danone Group Global Media and Digital Manager
L'Occitane Trade Marketing Coordinator
Auchan Retail International Corporate Digital Director
FRANCE TELEVISIONS Technical and Digital Director
BNP PARIBAS CARDIF Editorial Manager
Carlsberg Group Kronenbourg Digital Product Manager
COLAS Head of Digital Project Manager
La Française Group Director of Communication and Digital
Renault Data CRM Social Director
Compagnie des Alpes CRM & Digital Manager
Blizzard Entertainment Director of Social Media & Publications
Happ-e by ENGIE Customer Client manager
Xylem water solutions Demand Generation Manager Europe
SAINT-GOBAIN Head of Digital & e-Reputation
LafargeHolcim Digital Projects Director
Nexity Chief Data Officer
TARKETT Digital Platform Lead
audibene GmbH Head of Product Optimization
Arkema Data Manager
ALINEA Head of CRM
Melvin & Hamilton Digital SAS Growth Strategy Manager
Pumpkin App Retention & Activation Manager
Car&Boat Media Emailing and loyalty manager
DHL Express Global Digital Marketing Manager
MACSF MOA and Multichannel Campaign Manager
L'Oréal Precision Advertising - CDO Team
Socomec Digital Marketing Director
BMW France Chief Data & Digital Officer CDO
Digit RE Group President de DigitRE Group
LCL CRM Manager
OGF Digital & Omnicanal Director
Editions Amaury Senior Adviser to the CEO
Siblu Villages Digital Marketing Director
Aviva France Digital Manager
La Française Group Head of Marketing Digital & Clusters Development
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
KLEPIERRE Digital Marketing & Innovation
Auchan Retail International Chief Data Officer
seloger.com Head of Advertising
SPORT1 GmbH COO Digital
French bee Product Owner
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Banque Casino Innovation Director
Maliterie.com Head of Marketing
La Poste Head of Customer Relationship Operations
Largus Digital Marketing Director
La Banque Postale Digital Acquisition et eCRM Manager
IT-CE Data Architect manager
PROWEBCE BtoBtoC & Sales Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Orange Digital Marketing Director
Crédit Agricole SA CRM Program Manager
Sisley Digital Media Manager Europe
Renault Digital Business Program Manager
CDISCOUNT Traffic Acquisition Manager
BATIWEB GROUP Marketing Director
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
LVMH Global Partnerships Director
Decathlon Product Manager Communication & Digital Marketing
Ontex Global Little Big Change Head or Marketing e-commerce
L'Occitane Ecommerce Data Manager
Lactalis LNUF Marques Digital Director
Groupe LA POSTE Customer Knowledge Program Change Director
RCI Head of Digital
GROUPE INSEEC U. Group Digital Marketing Manager
SNCF Mission Director Digital Design
Jardiland Change Manager - Innovation
Groupe Monte-Carlo SBM Conversion Rate Manager
Orange Head of Analytics
EUROP ASSISTANCE Chief Digital Officer CDO
Renault Digital Product Owner - Offline Conversion
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
MAISONS DU MONDE Data engineer
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Microsoft Marketing & Communication Manager
La Compagnie du Lit Ecommerce Director
LEGRAND Digital Marketing Manager
Aéroports de Paris Head of Data & Analytics
ENGIE Director in charge of the Digital Transformation of Global Business Support
Essilor International Consumer Marketing and CRM Manager
FRANCE GALOP Marketing & Sales Director
GROUPE RETIF Chief MarketPlace Officer
TOUPRET Customer Communication, Digital & Marketing Manager
Beko France Digital Marketing Manager
Schneider Electric Global Ecommerce Marketing Leader
ANTALIS Group Director Digital Transformation & Marketing Services
Printemps Chief Marketing and Communication Officer
Groupe ARGUS Deputy General Manager
Mutual Benefits Managing Partner
Mondadori Digital Director
Dott.pt CEO
PETIT BATEAU Digital Manager
MACIF Product Owner Macif.fr
Panorabanques Managing Director
Renault Digital Director
HSBC Head of Digital Products & Experience
Universal Music France Director of Media & Market Research
REED EXPOSITIONS FRANCE Head of Digital
Française Des Jeux Chief Data Officer
Cartier EU Ecommerce Business Development Manager
Lulli Marketing Director
Nutrition & Santé International Digital Director
AXA France Brand and Content Factory Manager
SNCF Analytics & Customer Knowledge Manager
Edenred User Monetization Director
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
MSC Cruises Global Media Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
GROUPE INSEEC U. Acquisition Manager
La Poste Transformation & Anticipation Director
UGC Marketing Digital and Customer experience director
SFR Head of Customer Care
LEGRAND Digital manager
Orpi Manager Data & Analytics
Galeries Lafayette Customer Knowledge Director
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
La Poste Business Development Director
BABBEL Principal Marketing Platforms Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
Allopneus Head of UX
Nutrition et Santé E-Commerce Business Developer
Kering Digital Media Senior Manager
OGF Digital Marketing Manager
Apax Partners Chief Digital Officer
CLS Remy Cointreau Chief Technology Officer /CTO
Remy cointreau Global IT Digital Manager
Digit RE Group Digital Director
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Groupe Mutuel Head of Digital Marketing
SAINT-GOBAIN Head of Digital Marketing & Communication
APAVE Group Marketing Director
Warner Music France Head of CRM & Digital Marketing
MAISONS DU MONDE CISO & Head Digital Workplace
TARKETT Director Web Customer Platform
Nestlé Waters HQ Global eBusiness Lead
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
METRON Head of Marketing
LEGRAND Head of Digital
ANTALIS Digital Content & Social Marketing Manager
ALINEA E Marketing Manager
KLEPIERRE New Business Director
French bee Chief Commercial Marketing & Digital Officer
BOURSORAMA Customer Marketing Director
Weber Stephen Products EMEA GmbH Head of Digital
La Compagnie du Lit CMO
SMALLABLE Head of Global Marketing
Easyvoyage - Webedia Deputy Marketing Manager
SUEZ Head of Digital Marketing and Customer Experience
Neopost Head of Marketing Web team
PSG Head of CRM & Data
Editis Customer Knowledge Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
EUROPAGES-WLW COO
CAUDALIE Chief Digital Officer CDO
FnacDarty Head of Professional Division
GAMELOFT Marketing Manager
L'Oréal Global Analytics Manager - CDO Team
KLEPIERRE Social & Retailers synergies Marketing Manager
Aviva France Customer Analytics Director
BNP Paribas Digital Manager - Agile Coach
ORANGE B2B Chief Digital Officer
Babilou Group CTO
Groupe Pichet Director of Customer Experience
Aviva Digital Program Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Axel Springer SE Senior Product Manager Data
GROUPE BARRIERE Chief CRM and E Commerce Officer
TOUPRET Marketing & Digital Director
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Richemont Holding France Project Manager / Sales Manager
Roche Head of Digital & Customer Engagement
BMW France Digital Strategy Manager
Auchan Retail International Group Chief Digital Officer
Parfums Christian Dior Digital Innovation
Orange Social Data Director
Planetmedia Marketing Audience Director
AIR FRANCE Head of Media Buying Programmatic & Social Media
BPCE Digital Data Manager
SPB Group Marketing Director
eDreams Odigeo Head of Programmatic and Data Sales
Editis Traffic & Digital Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
CEWE Head of e-Commerce & IT
CARMA Digital Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
FRANCE GALOP Digital Team Manager
CHANEL Digital data manager
OVH Digital Analyst Manager
RAJA Ecommerce IT Manager
Socomec Digital Manager
UPSA Head of Digital Marketing
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Nexity Head of new digital projects
CANAL PLUS E-Shop Manager
La Poste Digital Branch MOA Strategic Director
Yves Rocher DMP Manager
PETIT BATEAU Omnicanal Manager
ACCOR Head of CRM Insights & Data Management
OUI.sncf Digital Analytics manager
Label Emmaüs CEO
HAGER Digital Factory Group Director
SERGIC Chief Marketing and Innovation Officer
PIERRE FABRE Digital Media Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
AIR FRANCE Esales Analysts Team Leader
RENAULT Head of Prospective & Digital Innovation
INTERMARCHE Performance & Data Manager
Solvay Head of Digital studios Europe Asia & Americas
Suez Group Digital Project Leader
Orange France Chief Communication & Data Officer
Lagardere Active Digital CTO
Engie BtoB France Social Business Manager
hw&h Avocats & Rechtsanwälte Counsel
BONPOINT Worldwide CRM Manager
effiCity CTO
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Allianz Worldwide Partners Head of Direct Business & Digital - France
PixMyCar Chief Marketing Officer
PSA Data & Performance Manager
Marignan Digital Manager
Danone Digital & Media Manager
GROUPE ROCHER Data, BI, CRM Director
FRANCE TELEVISIONS Data Projects Manager
Back Market Head of Processes & New Services
CNFPT Communications Deputy Director
La Redoute Web Analyst Traffic
Gamm vert E commerce Manager
MACIF Digital Product Manager
Back Market Social Network Coordinator
SAMSONITE E-Commerce Director
FORBO FLOORING SYSTEMS Marketing Director South Countries
BOURSORAMA Marketing Anticipation Director
Reed Midem Head of Digital Marketing
Fashion3 - Jules Chief Executive Officer
BABBEL Country Manager - Western Europe
Euromaster Director of Digital Europe
ONEY BANK Acquisition Manager
MAISONS DU MONDE Data Manager
SOCIETE GENERALE Data Driven Marketing Manager
Showroomprive VP New Business - Travel
Amorelie Senior Product Manager
IGN Transformation Business Manager
Journal du Net Journalist
E.LECLERC Acquistion & Data Manager
Kering Ecommerce Manager
Groupe SeLoger Logic-Immo Head of Marketing vertical business
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
American Express Digital Director
SFR Digital Director
SERGIC Digital Marketing Manager
Cheerz Chief Revenue Officer
SNCF Senior Web analyst & Data Advisor
Thalys International Web Traffic Coordinator
Louvre Hotels Group Transversal & Digital Programs Manager
Pontem Chief Marketing Officer CMO
LesFurets.com Head of Data
HSBC CRM & e-CRM Director
Marketing Magazine Journalist
MAIF Program Data Director
VeryChic Accorhotels Group Head of Data & CRM
Rémy Cointreau App & Digital Project Manager
Richemont International CRM Manager
PIERRE FABRE International Digital Marketing Manager
Groupe Quartus Digital Director
Sony Digital & CRM Manager
Banque PSA Finance VP Digital Banking
AUCHAN Digital & E-commerce Director
Dixons Carphone Marketing Technology Manager
Back Market Head of Customer Care
LVMH Digital Transformation Senior Manager
OUI.sncf Head of Data Governance - Chief Data officer
OGF Aquisition & CRM manager
TOTAL LUBMARINE Customer Experience Officer
audibene GmbH Product Manager Marketing Technologies
AXA France Digital Factory Manager
APRIL Project Manager / Sales Manager / Scrum Master
Orange Digital Media & Business Acquisition Director
Editis eBusiness & Innovation Project Manager
CANAL PLUS Acquisition & Digital Trafic Manager
Cartier EU Digital Marketing & Conversion Specialist
MSC Cruises Global Digital Marketing Manager
edeXa AG CMO
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Schweizerische Bundesbahnen SBB Head of Digital Analytics
La Poste Telecom & Digital Strategy Director
LVMH E-Commerce Optimization & Acquisition manager
Flixbus Data Scientist
Meliá Hotels International Head of Global Social Media
Pierre & Vacances Center Parcs Group Webanalytics Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
MAISONS DU MONDE Data Group Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Carmila Chief Marketing & Digital Officer CMDO
Crédit Agricole SA Group Head of Digital Marketing
BMW France CRM Data Manager
MetLife Head of Direct and Digital - EMEA
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Mondadori France Product & Innovation Director
BABILOU GROUPE CRM Web & Marketing Director
LABORATOIRE NUXE Digital Activity Director
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
BABBEL Head of Partnerships
Sephora Head of IT Customer Experience
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Louvre Hotels Group Chief Information Officer
PIXMANIA COO
EASYPARAPHARMACIE General Manager
ONEY BANK Data & Analytics Manager
HOLDING LVMH SIEGE Partnerships Manager
Sodexo benefits and rewards Digital Marketing Lead
Transdev Head of CRM and Digital Marketing
Aviva Product Manager
NUXE UK Digital Marketing Manager
Orange Online Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Groupe Avril Digital Innovation Lead IT
Banque BCP - Groupe BPCE Marketing Manager
Aviva Vie Marketing Analytics Manager
Michelin Media and B2C Data Global Director
Transdev Groupe Sales & Marketing Director
Natixis Digital Project Director
La poste Chief Marketing Officer CMO
pfizer MCC & Insight Director
Ekwateur Digital Marketing Manager
20 MINUTES FRANCE Chief Information Officer
BPCE Information Systems Architect
Bic Ecommerce Director
Natixis Head of Communication @ DOSI
Weber Digital Marketing Manager EMEA
HP Digital Manager Europe
Compagnie des Alpes IT - Head of Digital
Compagnie des Alpes Digital Performance Manager
CONFORAMA UX Manager
MACSF IT Manager - Customer Tools and Data Domain
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Éditions Lefebvre Sarrut Chief Data Officer
AXA Partners Head of Marketing and Distribution
La Française Deputy Managing Director Moniwan
Juwelo Country Manager France
Carlsberg Group Kronenbourg Digital Manager
La Poste Marketing Director
French bee Web Manager
Arkema Global Digital Marketing Manager
DEVRED CRM / Multichannel Campaign Manager
BOSCH Digital Marketing Manager
Stanley Black & Decker Marketing Analyst France
Carrefour Digital Transformation Director
TF1 Head of Data Web-Analytics and Digital Marketing
Mgen Strategy Director
Bosch Key Account Manager
Back Market Process Manager
IT-CE Architect and Innovation Technology
Air France KLM Customer Insights & Analytics
TF1 AdTech Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
La Mutuelle Générale Digital Project Leader
Microsoft Senior Digital & Social Manager
Cegedim Insurance Solutions Digital Marketing Manager
CDISCOUNT Responsible for data projects and loyalty channels
Éditions Lefebvre Sarrut Head of European Digital Solutions
GENERALI FRANCE Product Manager Mobile Experience
Renault Customer Experience & Analytics Manager
Fashion Data Customer Leader
Danone Head of Consumer Relations
La Poste Director of the Client Knowledge Program
QOBUZ Chief Executive Officer CEO
SAINT-GOBAIN Global Social Media Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
CAUDALIE Head of Ecommerce & Digital North Europe
HP Digital Marketing Program Manager
INTERMARCHE Customer Relations Manager
Boardriders Inc. VP Global IT Omni-channel & Digital
AG2R LA MONDIALE Digital Customer & Digital Services Director
CENTER PARCS SEA Manager
Française des Jeux Data Management & Ethics
Milleis Banque Head of Digital Channel development
FRANCE TELEVISIONS Chief Marketing & Data Officer
Cellnovo Group Director of Digital Marketing & Communications
Saur Group Senior open innovation manager
ACCOR Digital Advertising manager
DIOR International CRM Project Director
home24 Marketing Director
BOUYGUES TELECOM Innovation Digital Manager
FlixBus Web Analyst
Distingo (PSA Banque) Digital CRM and Communication Manager
ALLIANZ IARD Digital Product Manager
L'Exception DGA
Orange Corporate Vice President Customer Information & Personalization
SOCIETE GENERALE CIB Chief Digital Officer
BPCE Head of Acquisition Online
Essilor International Head of Marketing North Africa
ratp Chief Marketing Officer CMO
DHL Express Digital Marketing Manager
LesFurets.com Head of Acquisition
VOYAGES SNCF Digital Customer Journey Manager
L'Occitane International e-Commerce Manager
PSA Groupe Digital Coach for Comex
Solvay Digital Transformation Director
McFIT Head of Content and Social Media
LVMH Global Partnerships Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Disney Manager Digital guest Experience
GROUPON Business Development & Communication Director
ARTE CRM Manager
Sambre Avesnois Immobilier Digital Strategy Manager
TARKETT Web platform specialist - Masterdata EMEA
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Heineken Martech Manager
Transdev Group Group Customer Director
SAMSUNG ELECTRONICS FRANCE Digital Director
Alinéa Customer Animation Manager
PSA GROUP Director of the Program Smart Services
Schneider Electric Growth Hacker
Telefonica Data Innovation Senior Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
ONEY BANK Digital Marketing Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Lapeyre Head of Digital IT
Pierre & Vacances Center Parcs Group Chief Product Officer
Groupe SeLoger Performance Analytics Manager
Aigle Azur E-Commerce Manager
Axel Springer Group Transformation Officer
Total Wash Digital & Strategy Director
Boulanger Head of Social Media
Orange Customer Strategy and Data Director
20 MINUTES FRANCE Digital Manager