Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
SAINT-GOBAIN Global Social Media Director
CDISCOUNT Traffic Acquisition Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
Éditions Lefebvre Sarrut Chief Data Officer
Sisley Digital Media Manager Europe
ALINEA E Marketing Manager
CARMA Digital Manager
CDISCOUNT Data Director
Louvre Hotels Group Chief Information Officer
NUXE UK Digital Marketing Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Melvin & Hamilton Digital SAS Growth Strategy Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
FnacDarty Head of Professional Division
La Poste Transformation & Anticipation Director
Bosch Key Account Manager
Back Market Head of Processes & New Services
OUI.sncf Digital Analytics manager
Boardriders Inc. VP Global IT Omni-channel & Digital
E.LECLERC Acquistion & Data Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Aéroports de Paris eCommerce Manager
SAMSONITE E-Commerce Director
FRANCE TELEVISIONS Data Projects Manager
SNCF Analytics & Customer Knowledge Manager
Ontex Global Little Big Change Head or Marketing e-commerce
Parfums Christian Dior Digital Innovation
Christian Dior Couture E-Commerce Performance Marketing Manager
SPORT1 GmbH COO Digital
La Française Group Head of Marketing Digital & Clusters Development
Groupe Avril Digital Innovation Lead IT
APRIL Project Manager / Sales Manager / Scrum Master
Dott.pt CEO
Reed Midem Head of Digital Marketing
KLEPIERRE Digital Marketing & Innovation
Apax Partners Chief Digital Officer
SAINT-GOBAIN Head of Digital & e-Reputation
Aviva Vie Marketing Analytics Manager
PSG Head of CRM & Data
Juwelo Country Manager France
AG2R LA MONDIALE Digital Customer & Digital Services Director
Orange Head of Data & Omnichannel Analytics
Largus Digital Marketing Director
ANTALIS Group Director Digital Transformation & Marketing Services
Happ-e by ENGIE Customer Client manager
AIR FRANCE Head of Media Buying Programmatic & Social Media
Renault Customer Experience & Analytics Manager
PIERRE FABRE Digital Media Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
PSA Groupe Digital Coach for Comex
FRANCE TELEVISIONS Technical and Digital Director
Saur Group Senior open innovation manager
Orange Head of Analytics
CONFORAMA UX Manager
Danone Head of Consumer Relations
Orpi Digital & CRM Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
ONEY BANK Data & Analytics Manager
PETIT BATEAU Digital Manager
Natixis Digital Project Director
Nestlé Waters HQ Global eBusiness Lead
20 MINUTES FRANCE Managing Director
CANAL PLUS Acquisition & Digital Trafic Manager
McFIT Head of Content and Social Media
RENAULT Head of Prospective & Digital Innovation
BOURSORAMA Marketing Anticipation Director
Auchan Retail International Chief Data Officer
Carlsberg Group Kronenbourg Digital Manager
DIOR International CRM Project Director
French bee Web Manager
Carmila Chief Marketing & Digital Officer CMDO
OGF Digital & Omnicanal Director
AXA France Brand and Content Factory Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
Remy cointreau Global IT Digital Manager
Journal du Net Journalist
Maliterie.com Head of Marketing
Pontem Chief Marketing Officer CMO
Cellnovo Group Director of Digital Marketing & Communications
Éditions Lefebvre Sarrut Head of European Digital Solutions
SPB Group Marketing Director
Cheerz Chief Revenue Officer
Meteo-France Deputy Director Marketing
Bonduelle Europe Long Life Digital Manager
BOUYGUES TELECOM Innovation Digital Manager
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Marignan Digital Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
La Banque Postale Digital Acquisition et eCRM Manager
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Weber Stephen Products EMEA GmbH Head of Digital
FlixBus Senior Web Analyst
BABBEL Country Manager - Western Europe
SOCIETE GENERALE CIB Chief Digital Officer
Kering Ecommerce Manager
Aigle Azur E-Commerce Manager
SFR Head of Customer Care
MAISONS DU MONDE Data engineer
Edenred User Monetization Director
Mgen Strategy Director
AIR FRANCE Esales Analysts Team Leader
GROUPE INSEEC U. Acquisition Manager
Digit RE Group President de DigitRE Group
Richemont International CRM Manager
Mondadori Digital Director
Microsoft Marketing & Communication Manager
ACCOR Head of CRM Insights & Data Management
BNP Paribas Digital Manager - Agile Coach
Beko France Digital Marketing Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Printemps Chief Marketing and Communication Officer
LEGRAND Digital Marketing Manager
Groupe ARGUS Deputy General Manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
BOSCH Digital Marketing Manager
Louvre Hotels Group Head of BI & CRM
Editions Amaury Senior Adviser to the CEO
hw&h Avocats & Rechtsanwälte Counsel
Orange Corporate Vice President Customer Information & Personalization
LVMH Global Partnerships Director
Nexity Head of new digital projects
SARENZA Chief Customer Officer
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Telefonica Data Innovation Senior Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
Orange Digital Marketing Director
Ekwateur Digital Marketing Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
MSC Cruises Global Digital Marketing Manager
Car&Boat Media Emailing and loyalty manager
CLS Remy Cointreau Chief Technology Officer /CTO
Amorelie Senior Product Manager
CDISCOUNT Responsible for data projects and loyalty channels
Groupe Monte-Carlo SBM Conversion Rate Manager
Microsoft Senior Digital & Social Manager
Christian Dior Couture Digital Services Manager
UGC Marketing Digital and Customer experience director
Neopost Head of Marketing Web team
TARKETT Director Web Customer Platform
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
La Poste Head of Customer Relationship Operations
Orange Digital Media & Business Acquisition Director
La Poste Marketing Director
La poste Chief Marketing Officer CMO
Cartier EU Ecommerce Business Development Manager
Planetmedia Marketing Audience Director
GENERALI FRANCE Product Manager Mobile Experience
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
PIXMANIA COO
Française Des Jeux Chief Data Officer
Bic Ecommerce Director
Schneider Electric Global Ecommerce Marketing Leader
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
French bee Product Owner
Aviva France Digital Manager
BABBEL Principal Marketing Platforms Manager
SERGIC Digital Marketing Manager
SUEZ Head of Digital Marketing and Customer Experience
seloger.com Head of Advertising
Alinéa Customer Animation Manager
LABORATOIRE NUXE Digital Activity Director
Label Emmaüs CEO
SOCIETE GENERALE Web Analytics Manager
Weber Digital Marketing Manager EMEA
CONFORAMA User Experience Director
LesFurets.com Head of Data
Aviva France Customer Analytics Director
Total Wash Digital & Strategy Director
Sazka a.s. Senior Web Analyst
LVMH E-Commerce Optimization & Acquisition manager
GAMELOFT Marketing Manager
PEUGEOT Head of CX
Babilou Group CTO
Thalys International Digital Delegate Director
Disney Manager Digital guest Experience
La Poste Business Development Director
Crédit Agricole SA CRM Program Manager
GMF Digital Media Manager
L'Occitane En Provence Head of Digital Project Management Team
Arkema Global Digital Marketing Manager
LafargeHolcim Digital Projects Director
SOCIETE GENERALE Data Driven Marketing Manager
N26 Brand Marketing Lead
Groupe Pichet Director of Customer Experience
Banque Casino Innovation Director
Crédit Agricole SA Group Head of Digital Marketing
INTERMARCHE Performance & Data Manager
MACIF Digital Product Manager
Milleis Banque Head of Digital Channel development
ACCOR Digital Advertising manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
ENGIE Happ-e by ENGIE Digital Marketing Manager
MAIF Program Data Director
Michelin Media and B2C Data Global Director
AXA Partners Head of Marketing and Distribution
Mondadori France Product & Innovation Director
La Française Group Senior Social and Content Manager
RATP group CRM / Loyalty Manager
HP Digital Marketing Program Manager
Compagnie des Alpes Digital Performance Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Stanley Black & Decker Marketing Analyst France
La Française Group Director of Communication and Digital
Sephora Head of IT Customer Experience
L'Occitane Trade Marketing Coordinator
Compagnie des Alpes IT - Head of Digital
Auchan Retail International Group Chief Digital Officer
Solvay Digital Transformation Director
HAGER Digital Factory Group Director
LEGRAND Digital manager
Orange Head of Data for Products & Services
Nutrition et Santé E-Commerce Business Developer
CAUDALIE Chief Digital Officer CDO
Planet Cards GmbH Managing Director
LONGCHAMP Omnichannel & Media Marketing Director
KLEPIERRE New Business Director
FORBO FLOORING SYSTEMS Marketing Director South Countries
IT-CE Architect and Innovation Technology
EUROP ASSISTANCE Holding Head of Group ICT Procurement
BOUYGUES TELECOM Chief Digital Officer Business & Customers
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Richemont Holding France Project Manager / Sales Manager
hw&h Avocats & Rechtsanwälte Partner
HP Digital Manager Europe
Renault Data CRM Social Director
La Compagnie du Lit CMO
OUI.sncf Head of Data Governance - Chief Data officer
Carrefour Digital Transformation Director
SFR Digital Director
CAUDALIE Head of Ecommerce & Digital North Europe
Française des Jeux Data Management & Ethics
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
GROUPE ROCHER Data, BI, CRM Director
BMW France CRM Data Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
Back Market Process Manager
AUCHAN Customer Transformation &Innovation Director
Zava CCO Zava
UPSA Head of Digital Marketing
GROUPON Business Development & Communication Director
eDreams Odigeo Head of Programmatic and Data Sales
Natixis Head of Communication @ DOSI
Pierre & Vacances Center Parcs Group Webanalytics Manager
AXA France Digital Factory Manager
GROUPE RETIF Chief MarketPlace Officer
Pumpkin App Retention & Activation Manager
BMW France Chief Data & Digital Officer CDO
ratp Chief Marketing Officer CMO
ORANGE B2B Chief Digital Officer
Fashion3 - Jules Chief Executive Officer
PSA Data & Performance Manager
Nexity Chief Data Officer
MACSF IT Manager - Customer Tools and Data Domain
HSBC Head of Digital Products & Experience
SFR Medias Digital Marketing Director
SNCF Senior Web analyst & Data Advisor
SNCF Mission Director Digital Design
Groupe Mutuel Head of Digital Marketing
MSC Cruises Global Media Manager
Visilab CRM Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Editis eBusiness & Innovation Project Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Essilor International Consumer Marketing and CRM Manager
L'Oréal Precision Advertising - CDO Team
SERGIC Chief Marketing and Innovation Officer
Blizzard Entertainment Director of Social Media & Publications
Danone Digital & Media Manager
Vodafone UK Head of Performance Marketing
BONPOINT Worldwide CRM Manager
RAJA Ecommerce IT Manager
Socomec Digital Marketing Director
BNP PARIBAS CARDIF Editorial Manager
FlixBus Web Analyst
Back Market Head of Customer Care
L'Exception DGA
Xylem water solutions Demand Generation Manager Europe
E-Commerce Nation Marketing Manager / Head of event partnerships
PETIT BATEAU Omnicanal Manager
Sony Digital & CRM Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Engie BtoB France Social Business Manager
MISTERTEMP Chief Marketing Officer CMO
IGN Transformation Business Manager
Digit RE Group Digital Director
ARTE CRM Manager
Lulli Marketing Director
METRON Head of Marketing
FBD International Digital & E-Commerce Director
Auchan Retail International Corporate Digital Director
ALLIANZ IARD Digital Product Manager
DHL Express Global Digital Marketing Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
Corsair International (Groupe TUI Travel) web marketing & digital Manager
HSBC CRM & e-CRM Director
Jardiland Change Manager - Innovation
Fashion Data DMP Leader
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Sambre Avesnois Immobilier Digital Strategy Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Decathlon Digital Communication Leader
20 MINUTES FRANCE Chief Information Officer
Pierre & Vacances Center Parcs Group Group SEA Manager
Orange Customer Strategy and Data Director
ONEY BANK Acquisition Manager
Danone Group Global Media and Digital Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
La Française Deputy Managing Director Moniwan
SOCIETE GENERALE Insurance International Partnerships & Business Development
Arkema Data Manager
Universal Music France Director of Media & Market Research
Axel Springer Group Transformation Officer
La Poste Digital Branch MOA Strategic Director
MACSF MOA and Multichannel Campaign Manager
Lapeyre Head of Digital IT
MONOPRIX ONLINE Operation Director
DHL Express Digital Marketing Manager
Compagnie des Alpes CRM & Digital Manager
Suez Group Digital Project Leader
La Compagnie du Lit Ecommerce Director
MAISONS DU MONDE Data Group Director
Renault Digital Director
Orange Online Director
CENTER PARCS SEA Manager
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Sodexo benefits and rewards Digital Marketing Lead
GROUPE BARRIERE Chief CRM and E Commerce Officer
MetLife Head of Direct and Digital - EMEA
Renault Digital Product Owner - Offline Conversion
MAISONS DU MONDE CISO & Head Digital Workplace
LesFurets.com Head of Acquisition
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Carlsberg Group Kronenbourg Digital Product Manager
SFR Head of digital & e-commerce
IT-CE Data Architect manager
Panorabanques Managing Director
Allianz Worldwide Partners Head of Direct Business & Digital - France
MACIF Product Owner Macif.fr
FRANCE TELEVISIONS Chief Marketing & Data Officer
La Poste Director of the Client Knowledge Program
Solvay Head of Digital studios Europe Asia & Americas
OVH Digital Analyst Manager
Transdev Groupe Sales & Marketing Director
APAVE Group Marketing Director
Aviva Product Manager
Thalys International Web Traffic Coordinator
L'Occitane International e-Commerce Manager
Transdev Head of CRM and Digital Marketing
American Express Digital Director
L'Occitane Ecommerce Data Manager
OGF Digital Marketing Manager
Editis Customer Knowledge Director
EUROP ASSISTANCE Chief Digital Officer CDO
GROUPE INSEEC U. Group Digital Marketing Manager
AUCHAN Digital & E-commerce Director
Galeries Lafayette Customer Knowledge Director
Dixons Carphone Marketing Technology Manager
Groupe Quartus Digital Director
PROWEBCE BtoBtoC & Sales Manager
Heineken Martech Manager
Kering Digital Media Senior Manager
Banque BCP - Groupe BPCE Marketing Manager
Nutrition & Santé International Digital Director
LVMH Global Partnerships Manager
Wonga Marketing and Comms Director
ANTALIS Digital Content & Social Marketing Manager
QOBUZ Chief Executive Officer CEO
Yves Rocher DMP Manager
Cegedim Insurance Solutions Digital Marketing Manager
Banque PSA Finance VP Digital Banking
Aéroports de Paris Head of Data & Analytics
Axel Springer SE Senior Product Manager Data
BPCE Digital Data Manager
Fashion Data Customer Leader
Meliá Hotels International Head of Global Social Media
Roche Head of Digital & Customer Engagement
ALINEA Head of CRM
20 MINUTES FRANCE Digital Manager
BPCE Head of Acquisition Online
French bee Chief Commercial Marketing & Digital Officer
FRANCE GALOP Digital Team Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
La Poste Telecom & Digital Strategy Director
Renault Digital Business Program Manager
home24 Marketing Director
effiCity CTO
Lagardere Active Digital CTO
edeXa AG CMO
Allopneus Head of UX
Air France KLM Customer Insights & Analytics
TOUPRET Marketing & Digital Director
HARMONIE MUTUELLE Customer Interactions Manager
ONEY BANK Digital Marketing Manager
CNFPT Communications Deputy Director
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
L'Oréal Global Analytics Manager - CDO Team
CHANEL Digital data manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
DEVRED CRM / Multichannel Campaign Manager
BATIWEB GROUP Marketing Director
EASYPARAPHARMACIE General Manager
VeryChic Accorhotels Group Head of Data & CRM
PIERRE FABRE International Digital Marketing Manager
TF1 Head of Data Web-Analytics and Digital Marketing
Showroomprive VP New Business - Travel
BYmyCAR Head of E-business
BOURSORAMA Customer Marketing Director
La Mutuelle Générale Digital Project Leader
Schneider Electric Growth Hacker
Cartier Ecommerce Traffic & CRM Coordinator
TOUPRET Customer Communication, Digital & Marketing Manager
Marketing Magazine Journalist
BMW France Digital Strategy Manager
Euromaster Director of Digital Europe
Gamm vert E commerce Manager
Orange Social Data Director
REXEL Marketing and Sales Solution Owner
audibene GmbH Product Manager Marketing Technologies
Cartier EU Digital Marketing & Conversion Specialist
REED EXPOSITIONS FRANCE Head of Digital
audibene GmbH Head of Product Optimization
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
VOYAGES SNCF Digital Customer Journey Manager
Groupe LA POSTE Customer Knowledge Program Change Director
La Redoute Web Analyst Traffic
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
LCL CRM Manager
LVMH Digital Transformation Senior Manager
Orpi Manager Data & Analytics
Essilor International Head of Marketing North Africa
Flixbus Data Scientist
Siblu Villages Digital Marketing Director
Pierre & Vacances Center Parcs Group Chief Product Officer
CANAL PLUS E-Shop Manager
Groupe SeLoger Performance Analytics Manager
Warner Music France Head of CRM & Digital Marketing
TARKETT Web platform specialist - Masterdata EMEA
Back Market Social Network Coordinator
Louvre Hotels Group Transversal & Digital Programs Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Easyvoyage - Webedia Acquisition & Monetisation Manager
Hanes E shop Manager
FRANCE GALOP Marketing & Sales Director
Mutual Benefits Managing Partner
SMALLABLE Head of Global Marketing
BABBEL Head of Partnerships
Transdev Group Group Customer Director
Socomec Digital Manager
Lactalis LNUF Marques Digital Director
TOTAL LUBMARINE Customer Experience Officer
Boulanger Head of Social Media
Adecco Group France Digital Factory & Lab Manager
TARKETT Digital Platform Lead
BABILOU GROUPE CRM Web & Marketing Director
HOLDING LVMH SIEGE Partnerships Manager
TF1 AdTech Director
Aviva Digital Program Manager
Orange France Chief Communication & Data Officer
Rémy Cointreau App & Digital Project Manager
INTERMARCHE Customer Relations Manager
COLAS Head of Digital Project Manager
EUROPAGES-WLW COO
GIE AXA Digital & Media Ecosystem Manager
BPCE Information Systems Architect
RCI Head of Digital
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Editis Traffic & Digital Manager
MAISONS DU MONDE Data Manager
PSA GROUP Director of the Program Smart Services
LEGRAND Head of Digital
Decathlon Product Manager Communication & Digital Marketing
OGF Aquisition & CRM manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
SAINT-GOBAIN Head of Digital Marketing & Communication
Easyvoyage - Webedia Deputy Marketing Manager
CEWE Head of e-Commerce & IT
pfizer MCC & Insight Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
PixMyCar Chief Marketing Officer