Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
DEVRED CRM / Multichannel Campaign Manager
Solvay Head of Digital studios Europe Asia & Americas
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
OUI.sncf Head of Data Governance - Chief Data officer
CAUDALIE Chief Digital Officer CDO
EASYPARAPHARMACIE General Manager
ratp Chief Marketing Officer CMO
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
E.LECLERC Acquistion & Data Manager
Visilab CRM Manager
OGF Digital Marketing Manager
Orpi Digital & CRM Manager
Solvay Digital Transformation Director
SNCF Mission Director Digital Design
Microsoft Senior Digital & Social Manager
Bosch Key Account Manager
Française des Jeux Data Management & Ethics
La Poste Transformation & Anticipation Director
Aigle Azur E-Commerce Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
Aviva France Customer Analytics Director
Carlsberg Group Kronenbourg Digital Product Manager
La Compagnie du Lit CMO
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Allopneus Head of UX
Lactalis LNUF Marques Digital Director
hw&h Avocats & Rechtsanwälte Partner
La Poste Business Development Director
Neopost Head of Marketing Web team
ONEY BANK Digital Marketing Manager
FRANCE TELEVISIONS Technical and Digital Director
COLAS Head of Digital Project Manager
MACSF MOA and Multichannel Campaign Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
AUCHAN Digital & E-commerce Director
Easyvoyage - Webedia Acquisition & Monetisation Manager
Banque Casino Innovation Director
BPCE Head of Acquisition Online
Renault Digital Business Program Manager
BOURSORAMA Marketing Anticipation Director
Siblu Villages Digital Marketing Director
Essilor International Consumer Marketing and CRM Manager
CEWE Head of e-Commerce & IT
Back Market Head of Processes & New Services
Back Market Process Manager
LEGRAND Digital manager
Transdev Groupe Sales & Marketing Director
Nutrition & Santé International Digital Director
GROUPE RETIF Chief MarketPlace Officer
SOCIETE GENERALE Insurance International Partnerships & Business Development
Christian Dior Couture E-Commerce Performance Marketing Manager
RENAULT Head of Prospective & Digital Innovation
GROUPE ROCHER Data, BI, CRM Director
Mondadori Digital Director
Mondadori France Product & Innovation Director
Nexity Chief Data Officer
Editis Traffic & Digital Manager
Parfums Christian Dior Digital Innovation
Sephora Head of IT Customer Experience
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Groupe LA POSTE Customer Knowledge Program Change Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
GROUPE BARRIERE Chief CRM and E Commerce Officer
PIERRE FABRE International Digital Marketing Manager
Auchan Retail International Group Chief Digital Officer
Natixis Head of Communication @ DOSI
PixMyCar Chief Marketing Officer
Decathlon Product Manager Communication & Digital Marketing
Planet Cards GmbH Managing Director
Saur Group Senior open innovation manager
BNP Paribas Digital Manager - Agile Coach
ORANGE B2B Chief Digital Officer
Fashion3 - Jules Chief Executive Officer
Crédit Agricole SA CRM Program Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
TARKETT Director Web Customer Platform
Louvre Hotels Group Transversal & Digital Programs Manager
Orange Online Director
Schweizerische Bundesbahnen SBB Head of Digital Analytics
La poste Chief Marketing Officer CMO
SOCIETE GENERALE Data Driven Marketing Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
SAINT-GOBAIN Global Social Media Director
Michelin Media and B2C Data Global Director
VeryChic Accorhotels Group Head of Data & CRM
MAISONS DU MONDE CISO & Head Digital Workplace
CAUDALIE Head of Ecommerce & Digital North Europe
La Poste Head of Customer Relationship Operations
Maliterie.com Head of Marketing
Planetmedia Marketing Audience Director
KLEPIERRE Digital Marketing & Innovation
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Label Emmaüs CEO
Richemont International CRM Manager
MAISONS DU MONDE Data Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Renault Digital Product Owner - Offline Conversion
20 MINUTES FRANCE Digital Manager
SERGIC Chief Marketing and Innovation Officer
BPCE Information Systems Architect
Éditions Lefebvre Sarrut Head of European Digital Solutions
pfizer MCC & Insight Director
NUXE UK Digital Marketing Manager
Editions Amaury Senior Adviser to the CEO
CLS Remy Cointreau Chief Technology Officer /CTO
BYmyCAR Head of E-business
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
MACIF Product Owner Macif.fr
seloger.com Head of Advertising
PIXMANIA COO
L'Occitane International e-Commerce Manager
OUI.sncf Digital Analytics manager
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
PEUGEOT Head of CX
Engie BtoB France Social Business Manager
Fashion Data Customer Leader
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
GROUPE INSEEC U. Acquisition Manager
Groupe Quartus Digital Director
Pumpkin App Retention & Activation Manager
Aéroports de Paris Head of Data & Analytics
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
PSG Head of CRM & Data
SARENZA Chief Customer Officer
ANTALIS Digital Content & Social Marketing Manager
TOTAL LUBMARINE Customer Experience Officer
MISTERTEMP Chief Marketing Officer CMO
L'Occitane En Provence Head of Digital Project Management Team
ENGIE Director in charge of the Digital Transformation of Global Business Support
MEDIAPOST Deputy General Manager Marketing and Customer Experience
BABBEL Head of Partnerships
Socomec Digital Manager
L'Oréal Precision Advertising - CDO Team
FRANCE GALOP Marketing & Sales Director
Car&Boat Media Emailing and loyalty manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
DHL Express Global Digital Marketing Manager
GMF Digital Media Manager
Aviva Digital Program Manager
Jardiland Change Manager - Innovation
BOURSORAMA Customer Marketing Director
EUROPAGES-WLW COO
Back Market Social Network Coordinator
IT-CE Data Architect manager
L'Occitane Ecommerce Data Manager
CDISCOUNT Data Director
VOYAGES SNCF Digital Customer Journey Manager
CNFPT Communications Deputy Director
INTERMARCHE Customer Relations Manager
Dott.pt CEO
Dixons Carphone Marketing Technology Manager
Meliá Hotels International Head of Global Social Media
CDISCOUNT Traffic Acquisition Manager
Alinéa Customer Animation Manager
Heineken Martech Manager
MACIF Digital Product Manager
Aviva France Digital Manager
LVMH Global Partnerships Director
Amorelie Senior Product Manager
LVMH Global Partnerships Manager
FlixBus Web Analyst
MAISONS DU MONDE Data Group Director
Editis eBusiness & Innovation Project Manager
CENTER PARCS SEA Manager
Orpi Manager Data & Analytics
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
MetLife Head of Direct and Digital - EMEA
L'Occitane Trade Marketing Coordinator
edeXa AG CMO
DIOR International CRM Project Director
Banque BCP - Groupe BPCE Marketing Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
BATIWEB GROUP Marketing Director
Happ-e by ENGIE Customer Client manager
Beko France Digital Marketing Manager
Éditions Lefebvre Sarrut Chief Data Officer
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Aéroports de Paris eCommerce Manager
Cellnovo Group Director of Digital Marketing & Communications
AIR FRANCE Head of Media Buying Programmatic & Social Media
PSA Data & Performance Manager
Printemps Chief Marketing and Communication Officer
Euromaster Director of Digital Europe
Cartier Ecommerce Traffic & CRM Coordinator
audibene GmbH Head of Product Optimization
Milleis Banque Head of Digital Channel development
La Française Deputy Managing Director Moniwan
Wonga Marketing and Comms Director
Marketing Magazine Journalist
Banque PSA Finance VP Digital Banking
REXEL Marketing and Sales Solution Owner
Carmila Chief Marketing & Digital Officer CMDO
Edenred User Monetization Director
ALINEA E Marketing Manager
CANAL PLUS Acquisition & Digital Trafic Manager
TOUPRET Marketing & Digital Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
SNCF Senior Web analyst & Data Advisor
TF1 AdTech Director
TARKETT Digital Platform Lead
LafargeHolcim Digital Projects Director
Française Des Jeux Chief Data Officer
ALLIANZ IARD Digital Product Manager
MONOPRIX ONLINE Operation Director
Cartier EU Ecommerce Business Development Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Orange Digital Marketing Director
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Marignan Digital Manager
IT-CE Architect and Innovation Technology
Groupe ARGUS Deputy General Manager
Suez Group Digital Project Leader
La Compagnie du Lit Ecommerce Director
SAINT-GOBAIN Head of Digital Marketing & Communication
PSA GROUP Director of the Program Smart Services
GROUPON Business Development & Communication Director
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
RCI Head of Digital
LEGRAND Digital Marketing Manager
Stanley Black & Decker Marketing Analyst France
Sacem Deputy Director of Marketing Digital Transformation & CRM
SNCF Analytics & Customer Knowledge Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
FlixBus Senior Web Analyst
Compagnie des Alpes CRM & Digital Manager
BMW France CRM Data Manager
Lulli Marketing Director
home24 Marketing Director
Juwelo Country Manager France
LCL CRM Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
RAJA Ecommerce IT Manager
Xylem water solutions Demand Generation Manager Europe
Microsoft Marketing & Communication Manager
Showroomprive VP New Business - Travel
La Française Group Senior Social and Content Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Decathlon Digital Communication Leader
QOBUZ Chief Executive Officer CEO
SUEZ Head of Digital Marketing and Customer Experience
Remy cointreau Global IT Digital Manager
SOCIETE GENERALE Web Analytics Manager
Orange Head of Data for Products & Services
APRIL Project Manager / Sales Manager / Scrum Master
Fashion Data DMP Leader
Groupe Avril Digital Innovation Lead IT
La Française Group Head of Marketing Digital & Clusters Development
BONPOINT Worldwide CRM Manager
RATP group CRM / Loyalty Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
French bee Chief Commercial Marketing & Digital Officer
Orange France Chief Communication & Data Officer
AIR FRANCE Esales Analysts Team Leader
Sazka a.s. Senior Web Analyst
Galeries Lafayette Customer Knowledge Director
Universal Music France Director of Media & Market Research
FRANCE TELEVISIONS Chief Marketing & Data Officer
Danone Group Global Media and Digital Manager
Nestlé Waters HQ Global eBusiness Lead
OGF Aquisition & CRM manager
BPCE Digital Data Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
LVMH Digital Transformation Senior Manager
SAMSONITE E-Commerce Director
FRANCE TELEVISIONS Data Projects Manager
Transdev Head of CRM and Digital Marketing
20 MINUTES FRANCE Chief Information Officer
Bic Ecommerce Director
La Banque Postale Digital Acquisition et eCRM Manager
Rémy Cointreau App & Digital Project Manager
Groupe SeLoger Logic-Immo Head of Marketing vertical business
BABILOU GROUPE CRM Web & Marketing Director
eDreams Odigeo Head of Programmatic and Data Sales
McFIT Head of Content and Social Media
TF1 Head of Data Web-Analytics and Digital Marketing
REED EXPOSITIONS FRANCE Head of Digital
Vodafone UK Head of Performance Marketing
BNP PARIBAS CARDIF Editorial Manager
Nutrition et Santé E-Commerce Business Developer
N26 Brand Marketing Lead
Weber Digital Marketing Manager EMEA
Mutual Benefits Managing Partner
SPORT1 GmbH COO Digital
SFR Digital Director
Axel Springer Group Transformation Officer
Christian Dior Couture Digital Services Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
MAISONS DU MONDE Data engineer
ONEY BANK Data & Analytics Manager
BOSCH Digital Marketing Manager
Digit RE Group Digital Director
SOCIETE GENERALE CIB Chief Digital Officer
American Express Digital Director
Lagardere Active Digital CTO
Sony Digital & CRM Manager
Orange Customer Strategy and Data Director
Boardriders Inc. VP Global IT Omni-channel & Digital
Sambre Avesnois Immobilier Digital Strategy Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
PETIT BATEAU Omnicanal Manager
ONEY BANK Acquisition Manager
La Française Group Director of Communication and Digital
Arkema Data Manager
Disney Manager Digital guest Experience
Air France KLM Customer Insights & Analytics
TOUPRET Customer Communication, Digital & Marketing Manager
Pontem Chief Marketing Officer CMO
Thalys International Digital Delegate Director
Carrefour Digital Transformation Director
CARMA Digital Manager
Total Wash Digital & Strategy Director
Compagnie des Alpes Digital Performance Manager
Socomec Digital Marketing Director
SAINT-GOBAIN Head of Digital & e-Reputation
Panorabanques Managing Director
Aviva Product Manager
Kering Ecommerce Manager
INTERMARCHE Performance & Data Manager
HOLDING LVMH SIEGE Partnerships Manager
French bee Product Owner
Sisley Digital Media Manager Europe
PROWEBCE BtoBtoC & Sales Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Blizzard Entertainment Director of Social Media & Publications
MSC Cruises Global Media Manager
L'Oréal Global Analytics Manager - CDO Team
Lapeyre Head of Digital IT
Thalys International Web Traffic Coordinator
Kering Digital Media Senior Manager
CONFORAMA UX Manager
KLEPIERRE New Business Director
Digit RE Group President de DigitRE Group
Sodexo benefits and rewards Digital Marketing Lead
Editis Customer Knowledge Director
Louvre Hotels Group Head of BI & CRM
Danone Head of Consumer Relations
HSBC Head of Digital Products & Experience
Cartier EU Digital Marketing & Conversion Specialist
La Poste Marketing Director
Les Cinémas Pathé Gaumont Chief Digital Officer
Weber Stephen Products EMEA GmbH Head of Digital
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Adecco Group France Digital Factory & Lab Manager
Renault Data CRM Social Director
UGC Marketing Digital and Customer experience director
BOUYGUES TELECOM Innovation Digital Manager
GIE AXA Digital & Media Ecosystem Manager
Orange Head of Analytics
Ontex Global Little Big Change Head or Marketing e-commerce
Apax Partners Chief Digital Officer
Bonduelle Europe Long Life Digital Manager
APAVE Group Marketing Director
GROUPE INSEEC U. Group Digital Marketing Manager
LONGCHAMP Omnichannel & Media Marketing Director
HSBC CRM & e-CRM Director
FnacDarty Head of Professional Division
Aviva Vie Marketing Analytics Manager
ARTE CRM Manager
Natixis Digital Project Director
Schneider Electric Growth Hacker
Cheerz Chief Revenue Officer
METRON Head of Marketing
CANAL PLUS E-Shop Manager
Cegedim Insurance Solutions Digital Marketing Manager
HARMONIE MUTUELLE Customer Interactions Manager
SPB Group Marketing Director
BABBEL Principal Marketing Platforms Manager
Groupe SeLoger Performance Analytics Manager
Gamm vert E commerce Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
Louvre Hotels Group Chief Information Officer
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Axel Springer SE Senior Product Manager Data
LEGRAND Head of Digital
Renault Customer Experience & Analytics Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
Back Market Head of Customer Care
Roche Head of Digital & Customer Engagement
SMALLABLE Head of Global Marketing
Transdev Group Group Customer Director
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
AUCHAN Customer Transformation &Innovation Director
FRANCE GALOP Digital Team Manager
AXA Partners Head of Marketing and Distribution
Journal du Net Journalist
Auchan Retail International Chief Data Officer
BMW France Chief Data & Digital Officer CDO
SFR Head of Customer Care
Groupe Monte-Carlo SBM Conversion Rate Manager
Hanes E shop Manager
Essilor International Head of Marketing North Africa
Pierre & Vacances Center Parcs Group Chief Product Officer
MAIF Program Data Director
Flixbus Data Scientist
LE CREDIT LYONNAIS Digital Marketing & Communication Director
LesFurets.com Head of Acquisition
Warner Music France Head of CRM & Digital Marketing
Nexity Head of new digital projects
La Poste Director of the Client Knowledge Program
GENERALI FRANCE Product Manager Mobile Experience
French bee Web Manager
AXA France Digital Factory Manager
BMW France Digital Strategy Manager
audibene GmbH Product Manager Marketing Technologies
Pierre & Vacances Center Parcs Group Group SEA Manager
EUROP ASSISTANCE Chief Digital Officer CDO
GAMELOFT Marketing Manager
LVMH E-Commerce Optimization & Acquisition manager
Carlsberg Group Kronenbourg Digital Manager
Orange Social Data Director
FORBO FLOORING SYSTEMS Marketing Director South Countries
Telefonica Data Innovation Senior Manager
Reed Midem Head of Digital Marketing
Largus Digital Marketing Director
Orange Digital Media & Business Acquisition Director
HP Digital Manager Europe
ANTALIS Group Director Digital Transformation & Marketing Services
Allianz Worldwide Partners Head of Direct Business & Digital - France
Arkema Global Digital Marketing Manager
Groupe Pichet Director of Customer Experience
Ekwateur Digital Marketing Manager
Meteo-France Deputy Director Marketing
Orange Corporate Vice President Customer Information & Personalization
Yves Rocher DMP Manager
effiCity CTO
TARKETT Web platform specialist - Masterdata EMEA
SFR Head of digital & e-commerce
FBD International Digital & E-Commerce Director
Boulanger Head of Social Media
La Poste Telecom & Digital Strategy Director
PIERRE FABRE Digital Media Manager
Melvin & Hamilton Digital SAS Growth Strategy Manager
CDISCOUNT Responsible for data projects and loyalty channels
Compagnie des Alpes IT - Head of Digital
KLEPIERRE Social & Retailers synergies Marketing Manager
DHL Express Digital Marketing Manager
HAGER Digital Factory Group Director
CONFORAMA User Experience Director
Auchan Retail International Corporate Digital Director
Easyvoyage - Webedia Deputy Marketing Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Richemont Holding France Project Manager / Sales Manager
Babilou Group CTO
ALINEA Head of CRM
MACSF IT Manager - Customer Tools and Data Domain
CHANEL Digital data manager
hw&h Avocats & Rechtsanwälte Counsel
LesFurets.com Head of Data
AXA France Brand and Content Factory Manager
IGN Transformation Business Manager
HP Digital Marketing Program Manager
Mgen Strategy Director
L'Exception DGA
OVH Digital Analyst Manager
ACCOR Digital Advertising manager
BABBEL Country Manager - Western Europe
PETIT BATEAU Digital Manager
UPSA Head of Digital Marketing
AG2R LA MONDIALE Digital Customer & Digital Services Director
OGF Digital & Omnicanal Director
Renault Digital Director
SERGIC Digital Marketing Manager
PSA Groupe Digital Coach for Comex
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
MSC Cruises Global Digital Marketing Manager
Zava CCO Zava
20 MINUTES FRANCE Managing Director
La Poste Digital Branch MOA Strategic Director
ACCOR Head of CRM Insights & Data Management
La Mutuelle Générale Digital Project Leader
Crédit Agricole SA Group Head of Digital Marketing
SFR Medias Digital Marketing Director
Schneider Electric Global Ecommerce Marketing Leader
Air Liquide Head of Digital marketing and customer communication - South Western Europe
LABORATOIRE NUXE Digital Activity Director
Orange Head of Data & Omnichannel Analytics
Groupe Mutuel Head of Digital Marketing
EUROP ASSISTANCE Holding Head of Group ICT Procurement
La Redoute Web Analyst Traffic
Danone Digital & Media Manager