Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
ONEY BANK Data & Analytics Manager
GROUPE BARRIERE Chief CRM and E Commerce Officer
Lagardere Active Digital CTO
ANTALIS Group Director Digital Transformation & Marketing Services
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Back Market Head of Processes & New Services
FRANCE TELEVISIONS Technical and Digital Director
SFR Medias Digital Marketing Director
Printemps Chief Marketing and Communication Officer
UPSA Head of Digital Marketing
SOCIETE GENERALE Insurance International Partnerships & Business Development
MSC Cruises Global Digital Marketing Manager
AIR FRANCE Esales Analysts Team Leader
Heineken Martech Manager
Mondadori Digital Director
Compagnie des Alpes CRM & Digital Manager
La Française Deputy Managing Director Moniwan
La Française Group Senior Social and Content Manager
LEGRAND Head of Digital
Galeries Lafayette Customer Knowledge Director
Flixbus Data Scientist
PETIT BATEAU Digital Manager
DEVRED CRM / Multichannel Campaign Manager
GMF Digital Media Manager
Groupe SeLoger Performance Analytics Manager
AIR FRANCE Head of Media Buying Programmatic & Social Media
Siblu Villages Digital Marketing Director
Transdev Group Group Customer Director
HARMONIE MUTUELLE Customer Interactions Manager
Lactalis LNUF Marques Digital Director
BOURSORAMA Marketing Anticipation Director
E-Commerce Nation Marketing Manager / Head of event partnerships
FORBO FLOORING SYSTEMS Marketing Director South Countries
Allianz Worldwide Partners Head of Direct Business & Digital - France
BPCE Head of Acquisition Online
Sephora Head of IT Customer Experience
PROWEBCE BtoBtoC & Sales Manager
CDISCOUNT Responsible for data projects and loyalty channels
Back Market Process Manager
Nutrition et Santé E-Commerce Business Developer
Française des Jeux Data Management & Ethics
Meteo-France Deputy Director Marketing
AXA Partners Head of Marketing and Distribution
Lulli Marketing Director
CANAL PLUS E-Shop Manager
TOUPRET Customer Communication, Digital & Marketing Manager
HP Digital Manager Europe
ONEY BANK Digital Marketing Manager
Orange Customer Strategy and Data Director
Aviva Vie Marketing Analytics Manager
Groupe Mutuel Head of Digital Marketing
Aviva Product Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Microsoft Marketing & Communication Manager
Ontex Global Little Big Change Head or Marketing e-commerce
Sony Digital & CRM Manager
Engie BtoB France Social Business Manager
Groupe Avril Digital Innovation Lead IT
LafargeHolcim Digital Projects Director
KLEPIERRE New Business Director
BOURSORAMA Customer Marketing Director
Aéroports de Paris Head of Data & Analytics
Groupe SeLoger Logic-Immo Head of Marketing vertical business
SAINT-GOBAIN Global Social Media Director
FnacDarty Head of Professional Division
CONFORAMA User Experience Director
La poste Chief Marketing Officer CMO
Easyvoyage - Webedia Deputy Marketing Manager
SARENZA Chief Customer Officer
Française Des Jeux Chief Data Officer
Showroomprive VP New Business - Travel
Meliá Hotels International Head of Global Social Media
Nestlé Waters HQ Global eBusiness Lead
Cegedim Insurance Solutions Digital Marketing Manager
Decathlon Product Manager Communication & Digital Marketing
ONEY BANK Acquisition Manager
Label Emmaüs CEO
Danone Group Global Media and Digital Manager
OUI.sncf Digital Analytics manager
SERGIC Chief Marketing and Innovation Officer
SNCF Analytics & Customer Knowledge Manager
OGF Digital Marketing Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
SNCF Senior Web analyst & Data Advisor
IT-CE Data Architect manager
Orange Head of Analytics
REED EXPOSITIONS FRANCE Head of Digital
edeXa AG CMO
Largus Digital Marketing Director
Natixis Digital Project Director
HP Digital Marketing Program Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
GIE AXA Digital & Media Ecosystem Manager
Orpi Digital & CRM Manager
Happ-e by ENGIE Customer Client manager
Aviva France Customer Analytics Director
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
TOUPRET Marketing & Digital Director
Danone Digital & Media Manager
French bee Chief Commercial Marketing & Digital Officer
Orange Social Data Director
La Poste Head of Customer Relationship Operations
L'Occitane Ecommerce Data Manager
Axel Springer Group Transformation Officer
PSA Groupe Digital Coach for Comex
CENTER PARCS SEA Manager
HAGER Digital Factory Group Director
PIXMANIA COO
Roche Head of Digital & Customer Engagement
ALLIANZ IARD Digital Product Manager
Cellnovo Group Director of Digital Marketing & Communications
Crédit Agricole SA CRM Program Manager
L'Occitane Trade Marketing Coordinator
Sacem Deputy Director of Marketing Digital Transformation & CRM
audibene GmbH Head of Product Optimization
Edenred User Monetization Director
BOUYGUES TELECOM Innovation Digital Manager
Editis Traffic & Digital Manager
effiCity CTO
Remy cointreau Global IT Digital Manager
DHL Express Digital Marketing Manager
Bosch Key Account Manager
Journal du Net Journalist
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Car&Boat Media Emailing and loyalty manager
MAIF Program Data Director
Louvre Hotels Group Chief Information Officer
RENAULT Head of Prospective & Digital Innovation
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
OGF Aquisition & CRM manager
Hanes E shop Manager
Carrefour Digital Transformation Director
RCI Head of Digital
PEUGEOT Head of CX
L'Occitane En Provence Head of Digital Project Management Team
SFR Head of digital & e-commerce
BMW France CRM Data Manager
GROUPE RETIF Chief MarketPlace Officer
INTERMARCHE Customer Relations Manager
Compagnie des Alpes IT - Head of Digital
pfizer MCC & Insight Director
20 MINUTES FRANCE Digital Manager
HOLDING LVMH SIEGE Partnerships Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
Thalys International Digital Delegate Director
ratp Chief Marketing Officer CMO
Socomec Digital Manager
Wonga Marketing and Comms Director
Microsoft Senior Digital & Social Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Auchan Retail International Corporate Digital Director
Schneider Electric Global Ecommerce Marketing Leader
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
hw&h Avocats & Rechtsanwälte Partner
Dott.pt CEO
Apax Partners Chief Digital Officer
Kering Ecommerce Manager
Thalys International Web Traffic Coordinator
MAISONS DU MONDE Data engineer
QOBUZ Chief Executive Officer CEO
Easyvoyage - Webedia Acquisition & Monetisation Manager
AXA France Digital Factory Manager
Renault Data CRM Social Director
TARKETT Web platform specialist - Masterdata EMEA
APRIL Project Manager / Sales Manager / Scrum Master
Beko France Digital Marketing Manager
Back Market Head of Customer Care
Telefonica Data Innovation Senior Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
LEGRAND Digital manager
Louvre Hotels Group Head of BI & CRM
Parfums Christian Dior Digital Innovation
McFIT Head of Content and Social Media
UGC Marketing Digital and Customer experience director
Sodexo benefits and rewards Digital Marketing Lead
Warner Music France Head of CRM & Digital Marketing
LEGRAND Digital Marketing Manager
Bic Ecommerce Director
LABORATOIRE NUXE Digital Activity Director
E.LECLERC Acquistion & Data Manager
Alinéa Customer Animation Manager
CLS Remy Cointreau Chief Technology Officer /CTO
SAINT-GOBAIN Head of Digital & e-Reputation
CDISCOUNT Traffic Acquisition Manager
Euromaster Director of Digital Europe
BNP Paribas Digital Manager - Agile Coach
PixMyCar Chief Marketing Officer
La Mutuelle Générale Digital Project Leader
Babilou Group CTO
Juwelo Country Manager France
SAMSONITE E-Commerce Director
Planetmedia Marketing Audience Director
Crédit Agricole SA Group Head of Digital Marketing
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Weber Digital Marketing Manager EMEA
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
home24 Marketing Director
TARKETT Digital Platform Lead
FRANCE TELEVISIONS Data Projects Manager
LesFurets.com Head of Data
Rémy Cointreau App & Digital Project Manager
Panorabanques Managing Director
FBD International Digital & E-Commerce Director
BPCE Information Systems Architect
Aviva France Digital Manager
Danone Head of Consumer Relations
LVMH E-Commerce Optimization & Acquisition manager
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
HSBC Head of Digital Products & Experience
BABBEL Country Manager - Western Europe
CAUDALIE Chief Digital Officer CDO
CHANEL Digital data manager
BABBEL Head of Partnerships
KLEPIERRE Digital Marketing & Innovation
Nutrition & Santé International Digital Director
PIERRE FABRE Digital Media Manager
FlixBus Web Analyst
French bee Product Owner
ACCOR Digital Advertising manager
Les Cinémas Pathé Gaumont Chief Digital Officer
La Compagnie du Lit Ecommerce Director
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
LVMH Global Partnerships Director
BMW France Chief Data & Digital Officer CDO
CNFPT Communications Deputy Director
hw&h Avocats & Rechtsanwälte Counsel
Stanley Black & Decker Marketing Analyst France
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Essilor International Consumer Marketing and CRM Manager
Ekwateur Digital Marketing Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Allopneus Head of UX
VOYAGES SNCF Digital Customer Journey Manager
Renault Digital Director
Arkema Global Digital Marketing Manager
Groupe Pichet Director of Customer Experience
AUCHAN Customer Transformation &Innovation Director
Compagnie des Alpes Digital Performance Manager
Cartier EU Ecommerce Business Development Manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Cartier EU Digital Marketing & Conversion Specialist
DIOR International CRM Project Director
Aviva Digital Program Manager
La Poste Digital Branch MOA Strategic Director
CANAL PLUS Acquisition & Digital Trafic Manager
SPB Group Marketing Director
HSBC CRM & e-CRM Director
Michelin Media and B2C Data Global Director
Groupe Monte-Carlo SBM Conversion Rate Manager
SFR Head of Customer Care
GENERALI FRANCE Product Manager Mobile Experience
L'Occitane International e-Commerce Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Carlsberg Group Kronenbourg Digital Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
IGN Transformation Business Manager
Air France KLM Customer Insights & Analytics
SAMSUNG ELECTRONICS FRANCE Digital Director
LVMH Global Partnerships Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Renault Digital Product Owner - Offline Conversion
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
MEDIAPOST Deputy General Manager Marketing and Customer Experience
LCL CRM Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
La Poste Director of the Client Knowledge Program
Richemont International CRM Manager
CAUDALIE Head of Ecommerce & Digital North Europe
APAVE Group Marketing Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
EUROPAGES-WLW COO
CARMA Digital Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
IT-CE Architect and Innovation Technology
FRANCE GALOP Digital Team Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
La Poste Business Development Director
MACIF Product Owner Macif.fr
Boulanger Head of Social Media
Jardiland Change Manager - Innovation
Fashion Data DMP Leader
Axel Springer SE Senior Product Manager Data
MAISONS DU MONDE Data Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
EUROP ASSISTANCE Chief Digital Officer CDO
GROUPE INSEEC U. Acquisition Manager
La Banque Postale Digital Acquisition et eCRM Manager
MACSF MOA and Multichannel Campaign Manager
SUEZ Head of Digital Marketing and Customer Experience
Banque PSA Finance VP Digital Banking
BNP PARIBAS CARDIF Editorial Manager
BABBEL Principal Marketing Platforms Manager
MSC Cruises Global Media Manager
Blizzard Entertainment Director of Social Media & Publications
Kering Digital Media Senior Manager
Planet Cards GmbH Managing Director
OVH Digital Analyst Manager
SOCIETE GENERALE Web Analytics Manager
Orange Online Director
ALINEA E Marketing Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Pierre & Vacances Center Parcs Group Chief Product Officer
Orange France Chief Communication & Data Officer
La Française Group Director of Communication and Digital
Carlsberg Group Kronenbourg Digital Product Manager
MetLife Head of Direct and Digital - EMEA
Reed Midem Head of Digital Marketing
Marignan Digital Manager
Editis Customer Knowledge Director
La Française Group Head of Marketing Digital & Clusters Development
TARKETT Director Web Customer Platform
La Poste Transformation & Anticipation Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Renault Customer Experience & Analytics Manager
Digit RE Group Digital Director
DHL Express Global Digital Marketing Manager
Editis eBusiness & Innovation Project Manager
MACIF Digital Product Manager
MAISONS DU MONDE CISO & Head Digital Workplace
Sazka a.s. Senior Web Analyst
AUCHAN Digital & E-commerce Director
Adecco Group France Digital Factory & Lab Manager
Vodafone UK Head of Performance Marketing
Sisley Digital Media Manager Europe
Orpi Manager Data & Analytics
Decathlon Digital Communication Leader
SFR Digital Director
VeryChic Accorhotels Group Head of Data & CRM
Auchan Retail International Group Chief Digital Officer
SNCF Mission Director Digital Design
NUXE UK Digital Marketing Manager
Fashion Data Customer Leader
Digit RE Group President de DigitRE Group
Natixis Head of Communication @ DOSI
Aigle Azur E-Commerce Manager
METRON Head of Marketing
American Express Digital Director
Éditions Lefebvre Sarrut Head of European Digital Solutions
Disney Manager Digital guest Experience
AG2R LA MONDIALE MATMUT Customer Marketing Director
Fashion3 - Jules Chief Executive Officer
La Poste Marketing Director
Total Wash Digital & Strategy Director
COLAS Head of Digital Project Manager
ARTE CRM Manager
Transdev Groupe Sales & Marketing Director
PETIT BATEAU Omnicanal Manager
Éditions Lefebvre Sarrut Chief Data Officer
Auchan Retail International Chief Data Officer
20 MINUTES FRANCE Chief Information Officer
seloger.com Head of Advertising
EASYPARAPHARMACIE General Manager
BOSCH Digital Marketing Manager
ACCOR Head of CRM Insights & Data Management
ALINEA Head of CRM
AXA France Brand and Content Factory Manager
GROUPE INSEEC U. Group Digital Marketing Manager
Zava CCO Zava
MONOPRIX ONLINE Operation Director
GAMELOFT Marketing Manager
CDISCOUNT Data Director
ANTALIS Digital Content & Social Marketing Manager
PSA GROUP Director of the Program Smart Services
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
20 MINUTES FRANCE Managing Director
Xylem water solutions Demand Generation Manager Europe
SOCIETE GENERALE Data Driven Marketing Manager
PIERRE FABRE International Digital Marketing Manager
SOCIETE GENERALE CIB Chief Digital Officer
ORANGE B2B Chief Digital Officer
Renault Digital Business Program Manager
Mondadori France Product & Innovation Director
eDreams Odigeo Head of Programmatic and Data Sales
FRANCE GALOP Marketing & Sales Director
Boardriders Inc. VP Global IT Omni-channel & Digital
Orange Digital Marketing Director
audibene GmbH Product Manager Marketing Technologies
TF1 Head of Data Web-Analytics and Digital Marketing
Weber Stephen Products EMEA GmbH Head of Digital
Arkema Data Manager
Christian Dior Couture Digital Services Manager
GROUPE ROCHER Data, BI, CRM Director
MISTERTEMP Chief Marketing Officer CMO
SPORT1 GmbH COO Digital
BONPOINT Worldwide CRM Manager
SMALLABLE Head of Global Marketing
GROUPON Business Development & Communication Director
Neopost Head of Marketing Web team
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Pierre & Vacances Center Parcs Group Webanalytics Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
BMW France Digital Strategy Manager
Mutual Benefits Managing Partner
MAISONS DU MONDE Data Group Director
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Groupe Quartus Digital Director
Gamm vert E commerce Manager
La Redoute Web Analyst Traffic
MACSF IT Manager - Customer Tools and Data Domain
Visilab CRM Manager
Lapeyre Head of Digital IT
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Dixons Carphone Marketing Technology Manager
Mgen Strategy Director
Carmila Chief Marketing & Digital Officer CMDO
PSG Head of CRM & Data
LesFurets.com Head of Acquisition
Louvre Hotels Group Transversal & Digital Programs Manager
Solvay Digital Transformation Director
Editions Amaury Senior Adviser to the CEO
Amorelie Senior Product Manager
Universal Music France Director of Media & Market Research
French bee Web Manager
Orange Head of Data & Omnichannel Analytics
Back Market Social Network Coordinator
Aéroports de Paris eCommerce Manager
N26 Brand Marketing Lead
Cartier Ecommerce Traffic & CRM Coordinator
Yves Rocher DMP Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
TOTAL LUBMARINE Customer Experience Officer
Pumpkin App Retention & Activation Manager
REXEL Marketing and Sales Solution Owner
L'Oréal Precision Advertising - CDO Team
Nexity Chief Data Officer
Cheerz Chief Revenue Officer
Saur Group Senior open innovation manager
INTERMARCHE Performance & Data Manager
CEWE Head of e-Commerce & IT
RATP group CRM / Loyalty Manager
BABILOU GROUPE CRM Web & Marketing Director
La Compagnie du Lit CMO
Orange Corporate Vice President Customer Information & Personalization
L'Exception DGA
BPCE Digital Data Manager
Milleis Banque Head of Digital Channel development
Essilor International Head of Marketing North Africa
Pontem Chief Marketing Officer CMO
Banque BCP - Groupe BPCE Marketing Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
RAJA Ecommerce IT Manager
Suez Group Digital Project Leader
Groupe ARGUS Deputy General Manager
Solvay Head of Digital studios Europe Asia & Americas
Orange Digital Media & Business Acquisition Director
Distingo (PSA Banque) Digital CRM and Communication Manager
LONGCHAMP Omnichannel & Media Marketing Director
Orange Head of Data for Products & Services
OUI.sncf Head of Data Governance - Chief Data officer
SERGIC Digital Marketing Manager
Marketing Magazine Journalist
FlixBus Senior Web Analyst
TF1 AdTech Director
Nexity Head of new digital projects
Richemont Holding France Project Manager / Sales Manager
Transdev Head of CRM and Digital Marketing
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
LVMH Digital Transformation Senior Manager
OGF Digital & Omnicanal Director
Bonduelle Europe Long Life Digital Manager
PSA Data & Performance Manager
Socomec Digital Marketing Director
Schneider Electric Growth Hacker
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Banque Casino Innovation Director
BATIWEB GROUP Marketing Director
Maliterie.com Head of Marketing
Groupe LA POSTE Customer Knowledge Program Change Director
Sambre Avesnois Immobilier Digital Strategy Manager
La Poste Telecom & Digital Strategy Director
BYmyCAR Head of E-business
Melvin & Hamilton Digital SAS Growth Strategy Manager
CONFORAMA UX Manager
L'Oréal Global Analytics Manager - CDO Team