Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Sony Digital & CRM Manager
Auchan Retail International Corporate Digital Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
HSBC Head of Digital Products & Experience
Arkema Data Manager
Editis Customer Knowledge Director
Mondadori Digital Director
Weber Digital Marketing Manager EMEA
CDISCOUNT Data Director
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Natixis Head of Communication @ DOSI
LafargeHolcim Digital Projects Director
BPCE Head of Acquisition Online
Orange Head of Analytics
La Banque Postale Digital Acquisition et eCRM Manager
Decathlon Product Manager Communication & Digital Marketing
L'Occitane Ecommerce Data Manager
Mondadori France Product & Innovation Director
French bee Product Owner
Transdev Group Group Customer Director
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Parfums Christian Dior Digital Innovation
MAISONS DU MONDE Data Group Director
Babilou Group CTO
audibene GmbH Product Manager Marketing Technologies
ALINEA E Marketing Manager
ACCOR Digital Advertising manager
Aigle Azur E-Commerce Manager
Louvre Hotels Group Transversal & Digital Programs Manager
Française Des Jeux Chief Data Officer
PIERRE FABRE International Digital Marketing Manager
INTERMARCHE Performance & Data Manager
Kering Digital Media Senior Manager
RATP group CRM / Loyalty Manager
Fashion Data DMP Leader
MONOPRIX ONLINE Operation Director
OGF Aquisition & CRM manager
MEDIAPOST Deputy General Manager Marketing and Customer Experience
French bee Chief Commercial Marketing & Digital Officer
Meliá Hotels International Head of Global Social Media
Lactalis LNUF Marques Digital Director
CDISCOUNT Traffic Acquisition Manager
Dott.pt CEO
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Natixis Digital Project Director
SMALLABLE Head of Global Marketing
FBD International Digital & E-Commerce Director
Orange Head of Data for Products & Services
Groupe Quartus Digital Director
IT-CE Data Architect manager
Heineken Martech Manager
Fashion3 - Jules Chief Executive Officer
Allopneus Head of UX
Digit RE Group Digital Director
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Groupe Pichet Director of Customer Experience
Euromaster Director of Digital Europe
Vodafone UK Head of Performance Marketing
Sisley Digital Media Manager Europe
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
SNCF Mission Director Digital Design
Essilor International Head of Marketing North Africa
LEGRAND Digital manager
GROUPON Business Development & Communication Director
MAISONS DU MONDE Data engineer
GROUPE BARRIERE Chief CRM and E Commerce Officer
CDISCOUNT Responsible for data projects and loyalty channels
PSA Data & Performance Manager
GROUPE RETIF Chief MarketPlace Officer
Suez Group Digital Project Leader
Lulli Marketing Director
FlixBus Senior Web Analyst
Neopost Head of Marketing Web team
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Carlsberg Group Kronenbourg Digital Product Manager
SAINT-GOBAIN Global Social Media Director
L'Occitane En Provence Head of Digital Project Management Team
Française des Jeux Data Management & Ethics
GAMELOFT Marketing Manager
Microsoft Senior Digital & Social Manager
Renault Data CRM Social Director
Mgen Strategy Director
American Express Digital Director
La Poste Director of the Client Knowledge Program
BABBEL Country Manager - Western Europe
Juwelo Country Manager France
Rémy Cointreau App & Digital Project Manager
Renault Digital Product Owner - Offline Conversion
Amorelie Senior Product Manager
La Française Group Senior Social and Content Manager
ACCOR Head of CRM Insights & Data Management
BOSCH Digital Marketing Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Groupe ARGUS Deputy General Manager
Nexity Chief Data Officer
La Mutuelle Générale Digital Project Leader
BNP PARIBAS CARDIF Editorial Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
PixMyCar Chief Marketing Officer
Christian Dior Couture E-Commerce Performance Marketing Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
DIOR International CRM Project Director
ONEY BANK Data & Analytics Manager
Meteo-France Deputy Director Marketing
SAINT-GOBAIN Head of Digital Marketing & Communication
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Showroomprive VP New Business - Travel
Les Cinémas Pathé Gaumont Chief Digital Officer
UGC Marketing Digital and Customer experience director
Danone Group Global Media and Digital Manager
Socomec Digital Manager
Thalys International Digital Delegate Director
TARKETT Digital Platform Lead
Compagnie des Alpes Digital Performance Manager
LVMH Digital Transformation Senior Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Orange Social Data Director
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Sephora Head of IT Customer Experience
OUI.sncf Head of Data Governance - Chief Data officer
ANTALIS Digital Content & Social Marketing Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
ARTE CRM Manager
La Poste Marketing Director
Groupe Avril Digital Innovation Lead IT
Beko France Digital Marketing Manager
Editis eBusiness & Innovation Project Manager
TOTAL LUBMARINE Customer Experience Officer
Sodexo benefits and rewards Digital Marketing Lead
SOCIETE GENERALE Insurance International Partnerships & Business Development
Banque PSA Finance VP Digital Banking
MSC Cruises Global Digital Marketing Manager
Orange France Chief Communication & Data Officer
EUROPAGES-WLW COO
FORBO FLOORING SYSTEMS Marketing Director South Countries
LCL CRM Manager
Marignan Digital Manager
SAMSONITE E-Commerce Director
La Poste Digital Branch MOA Strategic Director
ratp Chief Marketing Officer CMO
Aéroports de Paris eCommerce Manager
BONPOINT Worldwide CRM Manager
SUEZ Head of Digital Marketing and Customer Experience
SERGIC Digital Marketing Manager
Lagardere Active Digital CTO
ALINEA Head of CRM
La Compagnie du Lit CMO
MAIF Program Data Director
CONFORAMA User Experience Director
CEWE Head of e-Commerce & IT
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
L'Exception DGA
CANAL PLUS Acquisition & Digital Trafic Manager
SOCIETE GENERALE Web Analytics Manager
Engie BtoB France Social Business Manager
BOUYGUES TELECOM Innovation Digital Manager
Gamm vert E commerce Manager
Nestlé Waters HQ Global eBusiness Lead
LVMH Global Partnerships Manager
Orange Digital Marketing Director
N26 Brand Marketing Lead
Orpi Digital & CRM Manager
Danone Head of Consumer Relations
Aviva Product Manager
Boulanger Head of Social Media
ENGIE Happ-e by ENGIE Digital Marketing Manager
La Poste Head of Customer Relationship Operations
Nutrition & Santé International Digital Director
ANTALIS Group Director Digital Transformation & Marketing Services
Aviva Digital Program Manager
MetLife Head of Direct and Digital - EMEA
Blizzard Entertainment Director of Social Media & Publications
LONGCHAMP Omnichannel & Media Marketing Director
Michelin Media and B2C Data Global Director
home24 Marketing Director
Bosch Key Account Manager
FnacDarty Head of Professional Division
Remy cointreau Global IT Digital Manager
BMW France Chief Data & Digital Officer CDO
Car&Boat Media Emailing and loyalty manager
LEGRAND Head of Digital
APAVE Group Marketing Director
HSBC CRM & e-CRM Director
BATIWEB GROUP Marketing Director
Fashion Data Customer Leader
L'Oréal Global Analytics Manager - CDO Team
CARMA Digital Manager
Arkema Global Digital Marketing Manager
BNP Paribas Digital Manager - Agile Coach
CANAL PLUS E-Shop Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
Orange Digital Media & Business Acquisition Director
Auchan Retail International Chief Data Officer
Ontex Global Little Big Change Head or Marketing e-commerce
SERGIC Chief Marketing and Innovation Officer
Nexity Head of new digital projects
APRIL Project Manager / Sales Manager / Scrum Master
SNCF Analytics & Customer Knowledge Manager
Renault Digital Director
Carmila Chief Marketing & Digital Officer CMDO
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
LVMH Global Partnerships Director
OGF Digital & Omnicanal Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
SOCIETE GENERALE CIB Chief Digital Officer
BMW France Digital Strategy Manager
Lapeyre Head of Digital IT
LesFurets.com Head of Acquisition
Saur Group Senior open innovation manager
Orange Online Director
Cartier EU Digital Marketing & Conversion Specialist
LVMH E-Commerce Optimization & Acquisition manager
BPCE Digital Data Manager
GMF Digital Media Manager
Visilab CRM Manager
RCI Head of Digital
MISTERTEMP Chief Marketing Officer CMO
La Poste Business Development Director
Printemps Chief Marketing and Communication Officer
audibene GmbH Head of Product Optimization
Wonga Marketing and Comms Director
TOUPRET Customer Communication, Digital & Marketing Manager
SFR Head of Customer Care
GROUPE INSEEC U. Group Digital Marketing Manager
GENERALI FRANCE Product Manager Mobile Experience
Largus Digital Marketing Director
Apax Partners Chief Digital Officer
DHL Express Digital Marketing Manager
CHANEL Digital data manager
hw&h Avocats & Rechtsanwälte Counsel
edeXa AG CMO
ONEY BANK Digital Marketing Manager
UPSA Head of Digital Marketing
Galeries Lafayette Customer Knowledge Director
Zava CCO Zava
Siblu Villages Digital Marketing Director
CONFORAMA UX Manager
Boardriders Inc. VP Global IT Omni-channel & Digital
Telefonica Data Innovation Senior Manager
Maliterie.com Head of Marketing
AXA France Digital Factory Manager
SFR Head of digital & e-commerce
Yves Rocher DMP Manager
Sazka a.s. Senior Web Analyst
AIR FRANCE Head of Media Buying Programmatic & Social Media
Sambre Avesnois Immobilier Digital Strategy Manager
FRANCE GALOP Digital Team Manager
Schneider Electric Global Ecommerce Marketing Leader
SFR Medias Digital Marketing Director
seloger.com Head of Advertising
Edenred User Monetization Director
Groupe Mutuel Head of Digital Marketing
Essilor International Consumer Marketing and CRM Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Journal du Net Journalist
Planetmedia Marketing Audience Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
AXA France Brand and Content Factory Manager
La Française Group Director of Communication and Digital
La Française Group Head of Marketing Digital & Clusters Development
McFIT Head of Content and Social Media
Louvre Hotels Group Head of BI & CRM
Dixons Carphone Marketing Technology Manager
MACIF Product Owner Macif.fr
VeryChic Accorhotels Group Head of Data & CRM
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
KLEPIERRE Social & Retailers synergies Marketing Manager
Renault Customer Experience & Analytics Manager
RAJA Ecommerce IT Manager
Thalys International Web Traffic Coordinator
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Mutual Benefits Managing Partner
Total Wash Digital & Strategy Director
Adecco Group France Digital Factory & Lab Manager
COLAS Head of Digital Project Manager
SPORT1 GmbH COO Digital
Cheerz Chief Revenue Officer
OUI.sncf Digital Analytics manager
Éditions Lefebvre Sarrut Chief Data Officer
pfizer MCC & Insight Director
CENTER PARCS SEA Manager
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Universal Music France Director of Media & Market Research
EUROP ASSISTANCE Chief Digital Officer CDO
IGN Transformation Business Manager
ORANGE B2B Chief Digital Officer
PEUGEOT Head of CX
LEGRAND Digital Marketing Manager
BABBEL Principal Marketing Platforms Manager
Aviva Vie Marketing Analytics Manager
SAINT-GOBAIN Head of Digital & e-Reputation
Groupe LA POSTE Customer Knowledge Program Change Director
Richemont International CRM Manager
Hanes E shop Manager
Air France KLM Customer Insights & Analytics
LABORATOIRE NUXE Digital Activity Director
Aviva France Customer Analytics Director
Aviva France Digital Manager
REED EXPOSITIONS FRANCE Head of Digital
Decathlon Digital Communication Leader
hw&h Avocats & Rechtsanwälte Partner
FRANCE TELEVISIONS Data Projects Manager
RENAULT Head of Prospective & Digital Innovation
TOUPRET Marketing & Digital Director
Orange Corporate Vice President Customer Information & Personalization
BABBEL Head of Partnerships
DEVRED CRM / Multichannel Campaign Manager
eDreams Odigeo Head of Programmatic and Data Sales
La poste Chief Marketing Officer CMO
Carrefour Digital Transformation Director
SOCIETE GENERALE Data Driven Marketing Manager
L'Occitane Trade Marketing Coordinator
Renault Digital Business Program Manager
Kering Ecommerce Manager
Compagnie des Alpes IT - Head of Digital
HAGER Digital Factory Group Director
Alinéa Customer Animation Manager
FlixBus Web Analyst
Digit RE Group President de DigitRE Group
Weber Stephen Products EMEA GmbH Head of Digital
GROUPE INSEEC U. Acquisition Manager
La Compagnie du Lit Ecommerce Director
Schneider Electric Growth Hacker
PETIT BATEAU Omnicanal Manager
Ekwateur Digital Marketing Manager
PROWEBCE BtoBtoC & Sales Manager
FRANCE GALOP Marketing & Sales Director
ONEY BANK Acquisition Manager
Reed Midem Head of Digital Marketing
IT-CE Architect and Innovation Technology
AIR FRANCE Esales Analysts Team Leader
Easyvoyage - Webedia Deputy Marketing Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
PSG Head of CRM & Data
Panorabanques Managing Director
NUXE UK Digital Marketing Manager
Back Market Social Network Coordinator
L'Occitane International e-Commerce Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
E.LECLERC Acquistion & Data Manager
Xylem water solutions Demand Generation Manager Europe
Solvay Digital Transformation Director
Transdev Groupe Sales & Marketing Director
La Redoute Web Analyst Traffic
Danone Digital & Media Manager
MAISONS DU MONDE Data Manager
Back Market Head of Processes & New Services
BMW France CRM Data Manager
METRON Head of Marketing
Solvay Head of Digital studios Europe Asia & Americas
AUCHAN Customer Transformation &Innovation Director
GIE AXA Digital & Media Ecosystem Manager
KLEPIERRE Digital Marketing & Innovation
QOBUZ Chief Executive Officer CEO
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
20 MINUTES FRANCE Chief Information Officer
Back Market Process Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
EASYPARAPHARMACIE General Manager
SNCF Senior Web analyst & Data Advisor
Corsair International (Groupe TUI Travel) web marketing & digital Manager
HOLDING LVMH SIEGE Partnerships Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
SFR Digital Director
Cegedim Insurance Solutions Digital Marketing Manager
TARKETT Web platform specialist - Masterdata EMEA
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
effiCity CTO
Socomec Digital Marketing Director
Compagnie des Alpes CRM & Digital Manager
TF1 Head of Data Web-Analytics and Digital Marketing
Milleis Banque Head of Digital Channel development
Transdev Head of CRM and Digital Marketing
TARKETT Director Web Customer Platform
BYmyCAR Head of E-business
AG2R LA MONDIALE MATMUT Customer Marketing Director
Auchan Retail International Group Chief Digital Officer
Happ-e by ENGIE Customer Client manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
Distingo (PSA Banque) Digital CRM and Communication Manager
Jardiland Change Manager - Innovation
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
AG2R LA MONDIALE Digital Customer & Digital Services Director
Orpi Manager Data & Analytics
PIERRE FABRE Digital Media Manager
Louvre Hotels Group Chief Information Officer
Groupe SeLoger Performance Analytics Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
20 MINUTES FRANCE Digital Manager
Flixbus Data Scientist
ALLIANZ IARD Digital Product Manager
Nutrition et Santé E-Commerce Business Developer
Microsoft Marketing & Communication Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
Cellnovo Group Director of Digital Marketing & Communications
MACSF MOA and Multichannel Campaign Manager
TF1 AdTech Director
PSA GROUP Director of the Program Smart Services
Cartier Ecommerce Traffic & CRM Coordinator
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Pumpkin App Retention & Activation Manager
La Française Deputy Managing Director Moniwan
PETIT BATEAU Digital Manager
BABILOU GROUPE CRM Web & Marketing Director
Disney Manager Digital guest Experience
Crédit Agricole SA Group Head of Digital Marketing
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Christian Dior Couture Digital Services Manager
HARMONIE MUTUELLE Customer Interactions Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
BOURSORAMA Customer Marketing Director
Melvin & Hamilton Digital SAS Growth Strategy Manager
Banque BCP - Groupe BPCE Marketing Manager
Bonduelle Europe Long Life Digital Manager
Bic Ecommerce Director
La Poste Telecom & Digital Strategy Director
Orange Customer Strategy and Data Director
Carlsberg Group Kronenbourg Digital Manager
Richemont Holding France Project Manager / Sales Manager
Editions Amaury Senior Adviser to the CEO
Axel Springer SE Senior Product Manager Data
Label Emmaüs CEO
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
CNFPT Communications Deputy Director
SARENZA Chief Customer Officer
Banque Casino Innovation Director
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Axel Springer Group Transformation Officer
CLS Remy Cointreau Chief Technology Officer /CTO
Aéroports de Paris Head of Data & Analytics
Stanley Black & Decker Marketing Analyst France
Warner Music France Head of CRM & Digital Marketing
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
MAISONS DU MONDE CISO & Head Digital Workplace
AUCHAN Digital & E-commerce Director
BPCE Information Systems Architect
VOYAGES SNCF Digital Customer Journey Manager
Crédit Agricole SA CRM Program Manager
SPB Group Marketing Director
AXA Partners Head of Marketing and Distribution
CAUDALIE Chief Digital Officer CDO
MACIF Digital Product Manager
BOURSORAMA Marketing Anticipation Director
Pontem Chief Marketing Officer CMO
FRANCE TELEVISIONS Technical and Digital Director
CAUDALIE Head of Ecommerce & Digital North Europe
DHL Express Global Digital Marketing Manager
Pierre & Vacances Center Parcs Group Chief Product Officer
Cartier EU Ecommerce Business Development Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Editis Traffic & Digital Manager
French bee Web Manager
Groupe Monte-Carlo SBM Conversion Rate Manager
20 MINUTES FRANCE Managing Director
HP Digital Manager Europe
L'Oréal Precision Advertising - CDO Team
Orange Head of Data & Omnichannel Analytics
Planet Cards GmbH Managing Director
LesFurets.com Head of Data
Back Market Head of Customer Care
PSA Groupe Digital Coach for Comex
KLEPIERRE New Business Director
Marketing Magazine Journalist
OVH Digital Analyst Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
GROUPE ROCHER Data, BI, CRM Director
OGF Digital Marketing Manager
Groupe SeLoger Logic-Immo Head of Marketing vertical business
La Poste Transformation & Anticipation Director
HP Digital Marketing Program Manager
MSC Cruises Global Media Manager
Roche Head of Digital & Customer Engagement
PIXMANIA COO
INTERMARCHE Customer Relations Manager
MACSF IT Manager - Customer Tools and Data Domain
REXEL Marketing and Sales Solution Owner