Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Car&Boat Media Emailing and loyalty manager
Arkema Data Manager
CDISCOUNT Data Director
L'Oréal Global Analytics Manager - CDO Team
La Banque Postale Digital Acquisition et eCRM Manager
Saur Group Senior open innovation manager
HSBC CRM & e-CRM Director
OGF Digital Marketing Manager
Back Market Head of Processes & New Services
COLAS Head of Digital Project Manager
French bee Chief Commercial Marketing & Digital Officer
Juwelo Country Manager France
MAIF Program Data Director
Essilor International Consumer Marketing and CRM Manager
BABBEL Principal Marketing Platforms Manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Aigle Azur E-Commerce Manager
Reed Midem Head of Digital Marketing
QOBUZ Chief Executive Officer CEO
Sacem Deputy Director of Marketing Digital Transformation & CRM
EASYPARAPHARMACIE Webmarketing / Traffic Manager
MAISONS DU MONDE CISO & Head Digital Workplace
LEGRAND Digital manager
MAISONS DU MONDE Data Manager
Digit RE Group President de DigitRE Group
BABBEL Head of Partnerships
effiCity CTO
BPCE Head of Acquisition Online
pfizer MCC & Insight Director
SNCF Mission Director Digital Design
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
seloger.com Head of Advertising
Orange Online Director
Roche Head of Digital & Customer Engagement
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Warner Music France Head of CRM & Digital Marketing
AIR FRANCE Head of Media Buying Programmatic & Social Media
hw&h Avocats & Rechtsanwälte Partner
Wonga Marketing and Comms Director
Schneider Electric Growth Hacker
Renault Digital Product Owner - Offline Conversion
CAUDALIE Head of Ecommerce & Digital North Europe
Axel Springer Group Transformation Officer
ENGIE Happ-e by ENGIE Digital Marketing Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
ratp Chief Marketing Officer CMO
Showroomprive VP New Business - Travel
Cartier EU Digital Marketing & Conversion Specialist
MACIF Product Owner Macif.fr
Michelin Media and B2C Data Global Director
Babilou Group CTO
Mgen Strategy Director
Cellnovo Group Director of Digital Marketing & Communications
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Solvay Head of Digital studios Europe Asia & Americas
Boardriders Inc. VP Global IT Omni-channel & Digital
CDISCOUNT Responsible for data projects and loyalty channels
Marketing Magazine Journalist
Thalys International Digital Delegate Director
Aviva Vie Marketing Analytics Manager
Groupe SeLoger Logic-Immo Head of Marketing vertical business
REED EXPOSITIONS FRANCE Head of Digital
IGN Transformation Business Manager
Nutrition et Santé E-Commerce Business Developer
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Pierre & Vacances Center Parcs Group Chief Product Officer
MSC Cruises Global Digital Marketing Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Gamm vert E commerce Manager
La Poste Business Development Director
Louvre Hotels Group Chief Information Officer
L'Occitane Ecommerce Data Manager
Jardiland Change Manager - Innovation
Stanley Black & Decker Marketing Analyst France
CAUDALIE Chief Digital Officer CDO
Kering Digital Media Senior Manager
Transdev Group Group Customer Director
SFR Head of digital & e-commerce
AUCHAN Customer Transformation &Innovation Director
PROWEBCE BtoBtoC & Sales Manager
OUI.sncf Head of Data Governance - Chief Data officer
Aviva France Digital Manager
GROUPE INSEEC U. Acquisition Manager
GROUPE ROCHER Data, BI, CRM Director
HP Digital Marketing Program Manager
Microsoft Senior Digital & Social Manager
LVMH Digital Transformation Senior Manager
Edenred User Monetization Director
Yves Rocher DMP Manager
French bee Web Manager
Pumpkin App Retention & Activation Manager
Danone Group Global Media and Digital Manager
Auchan Retail International Group Chief Digital Officer
Sodexo benefits and rewards Digital Marketing Lead
Carlsberg Group Kronenbourg Digital Product Manager
GENERALI FRANCE Product Manager Mobile Experience
PETIT BATEAU Digital Manager
L'Exception DGA
CEWE Head of e-Commerce & IT
Kering Ecommerce Manager
SAMSONITE E-Commerce Director
FlixBus Senior Web Analyst
FRANCE TELEVISIONS Data Projects Manager
AUCHAN Digital & E-commerce Director
La Française Group Head of Marketing Digital & Clusters Development
HSBC Head of Digital Products & Experience
La Poste Marketing Director
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Ontex Global Little Big Change Head or Marketing e-commerce
BMW France Digital Strategy Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
La Compagnie du Lit Ecommerce Director
TARKETT Web platform specialist - Masterdata EMEA
MAISONS DU MONDE Data engineer
Danone Digital & Media Manager
Orange France Chief Communication & Data Officer
BABBEL Country Manager - Western Europe
CNFPT Communications Deputy Director
GIE AXA Digital & Media Ecosystem Manager
Orange Head of Data for Products & Services
Éditions Lefebvre Sarrut Chief Data Officer
Universal Music France Director of Media & Market Research
SNCF Senior Web analyst & Data Advisor
Back Market Head of Customer Care
Banque PSA Finance VP Digital Banking
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
LVMH Global Partnerships Manager
FRANCE GALOP Marketing & Sales Director
FnacDarty Head of Professional Division
Lactalis LNUF Marques Digital Director
Dixons Carphone Marketing Technology Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
PIXMANIA COO
Groupe LA POSTE Customer Knowledge Program Change Director
SAMSUNG ELECTRONICS FRANCE Digital Director
Carmila Chief Marketing & Digital Officer CMDO
Schweizerische Bundesbahnen SBB Head of Digital Analytics
OVH Digital Analyst Manager
L'Occitane International e-Commerce Manager
Socomec Digital Marketing Director
AXA France Brand and Content Factory Manager
Disney Manager Digital guest Experience
KLEPIERRE New Business Director
Back Market Process Manager
La Poste Digital Branch MOA Strategic Director
home24 Marketing Director
Arkema Global Digital Marketing Manager
MSC Cruises Global Media Manager
PSA GROUP Director of the Program Smart Services
LEGRAND Digital Marketing Manager
La Mutuelle Générale Digital Project Leader
Schneider Electric Global Ecommerce Marketing Leader
Pontem Chief Marketing Officer CMO
Orange Corporate Vice President Customer Information & Personalization
Auchan Retail International Corporate Digital Director
La poste Chief Marketing Officer CMO
Largus Digital Marketing Director
Siblu Villages Digital Marketing Director
E-Commerce Nation Marketing Manager / Head of event partnerships
Weber Stephen Products EMEA GmbH Head of Digital
MACSF MOA and Multichannel Campaign Manager
Orange Customer Strategy and Data Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
BNP PARIBAS CARDIF Editorial Manager
Crédit Agricole SA Group Head of Digital Marketing
ENGIE Director in charge of the Digital Transformation of Global Business Support
CANAL PLUS Acquisition & Digital Trafic Manager
TOUPRET Customer Communication, Digital & Marketing Manager
Banque BCP - Groupe BPCE Marketing Manager
SAINT-GOBAIN Head of Digital & e-Reputation
TF1 Head of Data Web-Analytics and Digital Marketing
Label Emmaüs CEO
Mondadori France Product & Innovation Director
Christian Dior Couture Digital Services Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
Groupe ARGUS Deputy General Manager
BONPOINT Worldwide CRM Manager
SNCF Analytics & Customer Knowledge Manager
Louvre Hotels Group Head of BI & CRM
Fashion Data DMP Leader
GROUPON Business Development & Communication Director
BOSCH Digital Marketing Manager
ARTE CRM Manager
DEVRED CRM / Multichannel Campaign Manager
Engie BtoB France Social Business Manager
DHL Express Digital Marketing Manager
FRANCE GALOP Digital Team Manager
CONFORAMA UX Manager
Planetmedia Marketing Audience Director
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Orange Head of Analytics
Lapeyre Head of Digital IT
Xylem water solutions Demand Generation Manager Europe
Auchan Retail International Chief Data Officer
Renault Digital Business Program Manager
McFIT Head of Content and Social Media
Banque Casino Innovation Director
Éditions Lefebvre Sarrut Head of European Digital Solutions
BYmyCAR Head of E-business
Aviva Product Manager
Orange Digital Marketing Director
AIR FRANCE Esales Analysts Team Leader
Telefonica Data Innovation Senior Manager
ALINEA Head of CRM
Transdev Groupe Sales & Marketing Director
NUXE UK Digital Marketing Manager
La Française Group Director of Communication and Digital
Back Market Social Network Coordinator
INTERMARCHE Performance & Data Manager
L'Occitane Trade Marketing Coordinator
APRIL Project Manager / Sales Manager / Scrum Master
HOLDING LVMH SIEGE Partnerships Manager
PEUGEOT Head of CX
Groupe Avril Digital Innovation Lead IT
OGF Digital & Omnicanal Director
Orange Head of Data & Omnichannel Analytics
Solvay Digital Transformation Director
SOCIETE GENERALE Insurance International Partnerships & Business Development
Microsoft Marketing & Communication Manager
BABILOU GROUPE CRM Web & Marketing Director
TARKETT Director Web Customer Platform
Essilor International Head of Marketing North Africa
FRANCE TELEVISIONS Chief Marketing & Data Officer
Christian Dior Couture E-Commerce Performance Marketing Manager
Fashion3 - Jules Chief Executive Officer
DIOR International CRM Project Director
N26 Brand Marketing Lead
ANTALIS Digital Content & Social Marketing Manager
PSA Data & Performance Manager
La Française Deputy Managing Director Moniwan
SERGIC Chief Marketing and Innovation Officer
Corsair International (Groupe TUI Travel) web marketing & digital Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Groupe Pichet Director of Customer Experience
La Française Group Senior Social and Content Manager
Bosch Key Account Manager
Hanes E shop Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
Dott.pt CEO
ACCOR Digital Advertising manager
ANTALIS Group Director Digital Transformation & Marketing Services
Planet Cards GmbH Managing Director
L'Oréal Precision Advertising - CDO Team
La Poste Director of the Client Knowledge Program
LEGRAND Head of Digital
SAINT-GOBAIN Head of Digital Marketing & Communication
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
ALLIANZ IARD Digital Product Manager
CDISCOUNT Traffic Acquisition Manager
GROUPE BARRIERE Chief CRM and E Commerce Officer
Journal du Net Journalist
Easyvoyage - Webedia Deputy Marketing Manager
Rémy Cointreau App & Digital Project Manager
MAISONS DU MONDE Data Group Director
Compagnie des Alpes IT - Head of Digital
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Panorabanques Managing Director
Renault Digital Director
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
edeXa AG CMO
French bee Product Owner
GROUPE INSEEC U. Group Digital Marketing Manager
ONEY BANK Digital Marketing Manager
Vodafone UK Head of Performance Marketing
LVMH E-Commerce Optimization & Acquisition manager
SFR Head of Customer Care
Groupe Mutuel Head of Digital Marketing
Lagardere Active Digital CTO
20 MINUTES FRANCE Managing Director
CLS Remy Cointreau Chief Technology Officer /CTO
Orange Social Data Director
BNP Paribas Digital Manager - Agile Coach
FBD International Digital & E-Commerce Director
BMW France Chief Data & Digital Officer CDO
MONOPRIX ONLINE Operation Director
RATP group CRM / Loyalty Manager
Mondadori Digital Director
Groupe Monte-Carlo SBM Conversion Rate Manager
HARMONIE MUTUELLE Customer Interactions Manager
GAMELOFT Marketing Manager
Cartier Ecommerce Traffic & CRM Coordinator
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
PSA Groupe Digital Coach for Comex
Orpi Digital & CRM Manager
BPCE Information Systems Architect
Editis eBusiness & Innovation Project Manager
Happ-e by ENGIE Customer Client manager
CARMA Digital Manager
Decathlon Digital Communication Leader
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Cheerz Chief Revenue Officer
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Suez Group Digital Project Leader
Parfums Christian Dior Digital Innovation
IT-CE Data Architect manager
Danone Head of Consumer Relations
PIERRE FABRE International Digital Marketing Manager
Heineken Martech Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
SFR Digital Director
PIERRE FABRE Digital Media Manager
Flixbus Data Scientist
Pierre & Vacances Center Parcs Group Group SEA Manager
Richemont International CRM Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Apax Partners Chief Digital Officer
PSG Head of CRM & Data
MetLife Head of Direct and Digital - EMEA
Sazka a.s. Senior Web Analyst
Française des Jeux Data Management & Ethics
Milleis Banque Head of Digital Channel development
Bic Ecommerce Director
BOURSORAMA Customer Marketing Director
BOUYGUES TELECOM Innovation Digital Manager
SARENZA Chief Customer Officer
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Nexity Head of new digital projects
AXA France Digital Factory Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
CENTER PARCS SEA Manager
LABORATOIRE NUXE Digital Activity Director
Weber Digital Marketing Manager EMEA
INTERMARCHE Customer Relations Manager
RAJA Ecommerce IT Manager
Boulanger Head of Social Media
Pierre & Vacances Center Parcs Group Webanalytics Manager
Total Wash Digital & Strategy Director
Amorelie Senior Product Manager
La Poste Transformation & Anticipation Director
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Meteo-France Deputy Director Marketing
Renault Data CRM Social Director
OGF Aquisition & CRM manager
IT-CE Architect and Innovation Technology
SUEZ Head of Digital Marketing and Customer Experience
EUROPAGES-WLW COO
AXA Partners Head of Marketing and Distribution
BATIWEB GROUP Marketing Director
Groupe Quartus Digital Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
VeryChic Accorhotels Group Head of Data & CRM
Remy cointreau Global IT Digital Manager
PixMyCar Chief Marketing Officer
Groupe SeLoger Performance Analytics Manager
Mutual Benefits Managing Partner
Sisley Digital Media Manager Europe
Printemps Chief Marketing and Communication Officer
Zava CCO Zava
American Express Digital Director
UPSA Head of Digital Marketing
Lulli Marketing Director
RENAULT Head of Prospective & Digital Innovation
LesFurets.com Head of Acquisition
EUROP ASSISTANCE Chief Digital Officer CDO
Euromaster Director of Digital Europe
ACCOR Head of CRM Insights & Data Management
Transdev Head of CRM and Digital Marketing
UGC Marketing Digital and Customer experience director
SPORT1 GmbH COO Digital
Aviva France Customer Analytics Director
Allopneus Head of UX
Sambre Avesnois Immobilier Digital Strategy Manager
Socomec Digital Manager
audibene GmbH Head of Product Optimization
KLEPIERRE Digital Marketing & Innovation
hw&h Avocats & Rechtsanwälte Counsel
SFR Medias Digital Marketing Director
Sony Digital & CRM Manager
Nestlé Waters HQ Global eBusiness Lead
Fashion Data Customer Leader
E.LECLERC Acquistion & Data Manager
La Poste Telecom & Digital Strategy Director
Editis Customer Knowledge Director
TARKETT Digital Platform Lead
Editions Amaury Senior Adviser to the CEO
LVMH Global Partnerships Director
Aviva Digital Program Manager
Decathlon Product Manager Communication & Digital Marketing
SAINT-GOBAIN Global Social Media Director
SOCIETE GENERALE Data Driven Marketing Manager
Aéroports de Paris Head of Data & Analytics
Distingo (PSA Banque) Digital CRM and Communication Manager
Cegedim Insurance Solutions Digital Marketing Manager
RCI Head of Digital
Neopost Head of Marketing Web team
SOCIETE GENERALE CIB Chief Digital Officer
Cartier EU Ecommerce Business Development Manager
SPB Group Marketing Director
APAVE Group Marketing Director
Ekwateur Digital Marketing Manager
Sephora Head of IT Customer Experience
METRON Head of Marketing
BOURSORAMA Marketing Anticipation Director
Maliterie.com Head of Marketing
MACSF IT Manager - Customer Tools and Data Domain
ONEY BANK Data & Analytics Manager
VOYAGES SNCF Digital Customer Journey Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
FlixBus Web Analyst
Adecco Group France Digital Factory & Lab Manager
SERGIC Digital Marketing Manager
La Poste Head of Customer Relationship Operations
Carrefour Digital Transformation Director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Natixis Head of Communication @ DOSI
TOUPRET Marketing & Digital Director
20 MINUTES FRANCE Digital Manager
BMW France CRM Data Manager
DHL Express Global Digital Marketing Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
ORANGE B2B Chief Digital Officer
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
LesFurets.com Head of Data
CHANEL Digital data manager
OUI.sncf Digital Analytics manager
GROUPE RETIF Chief MarketPlace Officer
Les Cinémas Pathé Gaumont Chief Digital Officer
BPCE Digital Data Manager
Orange Digital Media & Business Acquisition Director
Nutrition & Santé International Digital Director
MACIF Digital Product Manager
Meliá Hotels International Head of Global Social Media
Bonduelle Europe Long Life Digital Manager
Compagnie des Alpes Digital Performance Manager
LafargeHolcim Digital Projects Director
Digit RE Group Digital Director
TOTAL LUBMARINE Customer Experience Officer
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
PETIT BATEAU Omnicanal Manager
Richemont Holding France Project Manager / Sales Manager
HAGER Digital Factory Group Director
Editis Traffic & Digital Manager
20 MINUTES FRANCE Chief Information Officer
Thalys International Web Traffic Coordinator
CONFORAMA User Experience Director
Axel Springer SE Senior Product Manager Data
eDreams Odigeo Head of Programmatic and Data Sales
La Compagnie du Lit CMO
Marignan Digital Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Natixis Digital Project Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Easyvoyage - Webedia Acquisition & Monetisation Manager
audibene GmbH Product Manager Marketing Technologies
Renault Customer Experience & Analytics Manager
SOCIETE GENERALE Web Analytics Manager
Blizzard Entertainment Director of Social Media & Publications
Melvin & Hamilton Digital SAS Growth Strategy Manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
FRANCE TELEVISIONS Technical and Digital Director
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Alinéa Customer Animation Manager
Compagnie des Alpes CRM & Digital Manager
L'Occitane En Provence Head of Digital Project Management Team
REXEL Marketing and Sales Solution Owner
ALINEA E Marketing Manager
Beko France Digital Marketing Manager
CANAL PLUS E-Shop Manager
Aéroports de Paris eCommerce Manager
HP Digital Manager Europe
EASYPARAPHARMACIE General Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Visilab CRM Manager
Nexity Chief Data Officer
Carlsberg Group Kronenbourg Digital Manager
Orpi Manager Data & Analytics
La Redoute Web Analyst Traffic
MISTERTEMP Chief Marketing Officer CMO
Air France KLM Customer Insights & Analytics
LCL CRM Manager
ONEY BANK Acquisition Manager
Louvre Hotels Group Transversal & Digital Programs Manager
SMALLABLE Head of Global Marketing
Française Des Jeux Chief Data Officer
Crédit Agricole SA CRM Program Manager
TF1 AdTech Director
LONGCHAMP Omnichannel & Media Marketing Director
GMF Digital Media Manager
Galeries Lafayette Customer Knowledge Director
Allianz Worldwide Partners Head of Direct Business & Digital - France