Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Allianz Worldwide Partners Head of Direct Business & Digital - France
Planet Cards GmbH Managing Director
MISTERTEMP Chief Marketing Officer CMO
Adecco Group France Digital Factory & Lab Manager
IT-CE Architect and Innovation Technology
SERGIC Chief Marketing and Innovation Officer
PIERRE FABRE Digital Media Manager
Essilor International Head of Marketing North Africa
Carmila Chief Marketing & Digital Officer CMDO
La Poste Digital Branch MOA Strategic Director
L'Oréal Precision Advertising - CDO Team
ALINEA E Marketing Manager
TOTAL LUBMARINE Customer Experience Officer
KLEPIERRE Digital Marketing & Innovation
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
BMW France Digital Strategy Manager
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Essilor International Consumer Marketing and CRM Manager
NUXE UK Digital Marketing Manager
N26 Brand Marketing Lead
Car&Boat Media Emailing and loyalty manager
Warner Music France Head of CRM & Digital Marketing
Groupe Avril Digital Innovation Lead IT
CHANEL Digital data manager
Groupe Pichet Director of Customer Experience
La Française Group Head of Marketing Digital & Clusters Development
French bee Product Owner
MetLife Head of Direct and Digital - EMEA
Arkema Data Manager
SAINT-GOBAIN Head of Digital & e-Reputation
Blizzard Entertainment Director of Social Media & Publications
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Allopneus Head of UX
CARMA Digital Manager
Française Des Jeux Chief Data Officer
OGF Digital & Omnicanal Director
Auchan Retail International Group Chief Digital Officer
Lactalis LNUF Marques Digital Director
Fashion Data DMP Leader
Groupe SeLoger Logic-Immo Head of Marketing vertical business
20 MINUTES FRANCE Digital Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Back Market Process Manager
Suez Group Digital Project Leader
PixMyCar Chief Marketing Officer
Engie BtoB France Social Business Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
SPB Group Marketing Director
BOURSORAMA Marketing Anticipation Director
Les Cinémas Pathé Gaumont Chief Digital Officer
Sephora Head of IT Customer Experience
BABBEL Principal Marketing Platforms Manager
TF1 AdTech Director
Renault Digital Business Program Manager
ratp Chief Marketing Officer CMO
Babilou Group CTO
PSA GROUP Director of the Program Smart Services
ANTALIS Group Director Digital Transformation & Marketing Services
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Planetmedia Marketing Audience Director
Aviva France Digital Manager
eDreams Odigeo Head of Programmatic and Data Sales
La Française Deputy Managing Director Moniwan
Orange Digital Marketing Director
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Mutual Benefits Managing Partner
SPORT1 GmbH COO Digital
French bee Web Manager
Ekwateur Digital Marketing Manager
MAISONS DU MONDE Data engineer
FORBO FLOORING SYSTEMS Marketing Director South Countries
FRANCE GALOP Digital Team Manager
CEWE Head of e-Commerce & IT
Socomec Digital Manager
LCL CRM Manager
TOUPRET Customer Communication, Digital & Marketing Manager
BABBEL Country Manager - Western Europe
GROUPE INSEEC U. Group Digital Marketing Manager
La Poste Director of the Client Knowledge Program
L'Oréal Global Analytics Manager - CDO Team
Stanley Black & Decker Marketing Analyst France
EASYPARAPHARMACIE Webmarketing / Traffic Manager
CDISCOUNT Data Director
Euromaster Director of Digital Europe
Panorabanques Managing Director
GAMELOFT Marketing Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Compagnie des Alpes CRM & Digital Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Cellnovo Group Director of Digital Marketing & Communications
IT-CE Data Architect manager
CDISCOUNT Responsible for data projects and loyalty channels
Janssen Johnson & Johnson Director Digital Acceleration EMEA
SOCIETE GENERALE Insurance International Partnerships & Business Development
Amorelie Senior Product Manager
Aéroports de Paris Head of Data & Analytics
Crédit Agricole SA Group Head of Digital Marketing
SAINT-GOBAIN Head of Digital Marketing & Communication
Digit RE Group Digital Director
Compagnie des Alpes IT - Head of Digital
Pierre & Vacances Center Parcs Group Chief Product Officer
LVMH Global Partnerships Manager
Dixons Carphone Marketing Technology Manager
COLAS Head of Digital Project Manager
SFR Head of Customer Care
GROUPE BARRIERE Chief CRM and E Commerce Officer
Visilab CRM Manager
OUI.sncf Head of Data Governance - Chief Data officer
Nexity Chief Data Officer
Easyvoyage - Webedia Deputy Marketing Manager
SARENZA Chief Customer Officer
DEVRED CRM / Multichannel Campaign Manager
La Poste Business Development Director
L'Occitane International e-Commerce Manager
ARTE CRM Manager
Crédit Agricole SA CRM Program Manager
ANTALIS Digital Content & Social Marketing Manager
MAIF Program Data Director
Sazka a.s. Senior Web Analyst
Saur Group Senior open innovation manager
Solvay Digital Transformation Director
McFIT Head of Content and Social Media
Galeries Lafayette Customer Knowledge Director
Orange Digital Media & Business Acquisition Director
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Decathlon Digital Communication Leader
APRIL Project Manager / Sales Manager / Scrum Master
Hanes E shop Manager
FRANCE TELEVISIONS Data Projects Manager
DHL Express Global Digital Marketing Manager
Christian Dior Couture Digital Services Manager
Banque Casino Innovation Director
Transdev Head of CRM and Digital Marketing
TF1 Head of Data Web-Analytics and Digital Marketing
L'Occitane Trade Marketing Coordinator
Distingo (PSA Banque) Digital CRM and Communication Manager
Schneider Electric Growth Hacker
PEUGEOT Head of CX
Natixis Head of Communication @ DOSI
Schneider Electric Global Ecommerce Marketing Leader
Groupe Quartus Digital Director
Parfums Christian Dior Digital Innovation
Renault Customer Experience & Analytics Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
Louvre Hotels Group Head of BI & CRM
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Richemont International CRM Manager
CANAL PLUS Acquisition & Digital Trafic Manager
Neopost Head of Marketing Web team
Renault Digital Director
edeXa AG CMO
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Renault Data CRM Social Director
Microsoft Marketing & Communication Manager
Kering Digital Media Senior Manager
LVMH Digital Transformation Senior Manager
QOBUZ Chief Executive Officer CEO
Compagnie des Alpes Digital Performance Manager
Auchan Retail International Chief Data Officer
FRANCE TELEVISIONS Technical and Digital Director
La Mutuelle Générale Digital Project Leader
Carrefour Digital Transformation Director
Nestlé Waters HQ Global eBusiness Lead
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Boardriders Inc. VP Global IT Omni-channel & Digital
Arkema Global Digital Marketing Manager
American Express Digital Director
Editions Amaury Senior Adviser to the CEO
FBD International Digital & E-Commerce Director
LEGRAND Digital manager
IGN Transformation Business Manager
TARKETT Director Web Customer Platform
Cartier Ecommerce Traffic & CRM Coordinator
PSA Data & Performance Manager
La Française Group Director of Communication and Digital
Louvre Hotels Group Chief Information Officer
seloger.com Head of Advertising
LesFurets.com Head of Data
OVH Digital Analyst Manager
Printemps Chief Marketing and Communication Officer
Rémy Cointreau App & Digital Project Manager
Orpi Manager Data & Analytics
SMALLABLE Head of Global Marketing
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
CLS Remy Cointreau Chief Technology Officer /CTO
audibene GmbH Head of Product Optimization
La Poste Telecom & Digital Strategy Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
BPCE Digital Data Manager
AUCHAN Digital & E-commerce Director
Orange Customer Strategy and Data Director
INTERMARCHE Customer Relations Manager
SNCF Analytics & Customer Knowledge Manager
Yves Rocher DMP Manager
SNCF Senior Web analyst & Data Advisor
EUROPAGES-WLW COO
Disney Manager Digital guest Experience
Xylem water solutions Demand Generation Manager Europe
Lagardere Active Digital CTO
MSC Cruises Global Media Manager
Heineken Martech Manager
MSC Cruises Global Digital Marketing Manager
Orange Head of Data & Omnichannel Analytics
Weber Stephen Products EMEA GmbH Head of Digital
AXA France Brand and Content Factory Manager
REED EXPOSITIONS FRANCE Head of Digital
Banque PSA Finance VP Digital Banking
Cegedim Insurance Solutions Digital Marketing Manager
KLEPIERRE New Business Director
Back Market Head of Processes & New Services
SOCIETE GENERALE Data Driven Marketing Manager
audibene GmbH Product Manager Marketing Technologies
SERGIC Digital Marketing Manager
Lapeyre Head of Digital IT
BONPOINT Worldwide CRM Manager
Axel Springer SE Senior Product Manager Data
Éditions Lefebvre Sarrut Head of European Digital Solutions
ENGIE Director in charge of the Digital Transformation of Global Business Support
LVMH E-Commerce Optimization & Acquisition manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
ALINEA Head of CRM
20 MINUTES FRANCE Chief Information Officer
SUEZ Head of Digital Marketing and Customer Experience
Groupe Mutuel Head of Digital Marketing
BABILOU GROUPE CRM Web & Marketing Director
Pontem Chief Marketing Officer CMO
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Groupe ARGUS Deputy General Manager
SOCIETE GENERALE Web Analytics Manager
Cartier EU Digital Marketing & Conversion Specialist
LVMH Global Partnerships Director
HP Digital Marketing Program Manager
LABORATOIRE NUXE Digital Activity Director
La Poste Marketing Director
Cheerz Chief Revenue Officer
KLEPIERRE Social & Retailers synergies Marketing Manager
Decathlon Product Manager Communication & Digital Marketing
FRANCE TELEVISIONS Chief Marketing & Data Officer
Ontex Global Little Big Change Head or Marketing e-commerce
Groupe Monte-Carlo SBM Conversion Rate Manager
La Poste Transformation & Anticipation Director
effiCity CTO
OGF Aquisition & CRM manager
PSA Groupe Digital Coach for Comex
CENTER PARCS SEA Manager
TOUPRET Marketing & Digital Director
ACCOR Head of CRM Insights & Data Management
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
SAMSUNG ELECTRONICS FRANCE Digital Director
20 MINUTES FRANCE Managing Director
Happ-e by ENGIE Customer Client manager
Label Emmaüs CEO
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Pierre & Vacances Center Parcs Group Webanalytics Manager
FlixBus Senior Web Analyst
Lulli Marketing Director
Auchan Retail International Corporate Digital Director
MAISONS DU MONDE Data Manager
Marignan Digital Manager
RENAULT Head of Prospective & Digital Innovation
hw&h Avocats & Rechtsanwälte Counsel
E.LECLERC Acquistion & Data Manager
BNP PARIBAS CARDIF Editorial Manager
MAISONS DU MONDE CISO & Head Digital Workplace
Danone Head of Consumer Relations
EUROP ASSISTANCE Chief Digital Officer CDO
Aviva Product Manager
Beko France Digital Marketing Manager
AUCHAN Customer Transformation &Innovation Director
Natixis Digital Project Director
Orpi Digital & CRM Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
CNFPT Communications Deputy Director
Orange Head of Analytics
CDISCOUNT Traffic Acquisition Manager
FRANCE GALOP Marketing & Sales Director
Louvre Hotels Group Transversal & Digital Programs Manager
FnacDarty Head of Professional Division
Milleis Banque Head of Digital Channel development
ONEY BANK Data & Analytics Manager
hw&h Avocats & Rechtsanwälte Partner
GMF Digital Media Manager
Carlsberg Group Kronenbourg Digital Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
AIR FRANCE Head of Media Buying Programmatic & Social Media
BNP Paribas Digital Manager - Agile Coach
Aviva France Customer Analytics Director
Bic Ecommerce Director
PETIT BATEAU Digital Manager
home24 Marketing Director
RCI Head of Digital
MAISONS DU MONDE Data Group Director
DIOR International CRM Project Director
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Total Wash Digital & Strategy Director
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Orange France Chief Communication & Data Officer
La Française Group Senior Social and Content Manager
VOYAGES SNCF Digital Customer Journey Manager
Thalys International Web Traffic Coordinator
Universal Music France Director of Media & Market Research
PETIT BATEAU Omnicanal Manager
ONEY BANK Acquisition Manager
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
CONFORAMA UX Manager
LEGRAND Head of Digital
BMW France CRM Data Manager
LesFurets.com Head of Acquisition
OUI.sncf Digital Analytics manager
Banque BCP - Groupe BPCE Marketing Manager
HAGER Digital Factory Group Director
HP Digital Manager Europe
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
VeryChic Accorhotels Group Head of Data & CRM
Groupe LA POSTE Customer Knowledge Program Change Director
GROUPE ROCHER Data, BI, CRM Director
ACCOR Digital Advertising manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
AXA Partners Head of Marketing and Distribution
SFR Head of digital & e-commerce
CAUDALIE Head of Ecommerce & Digital North Europe
Easyvoyage - Webedia Acquisition & Monetisation Manager
Groupe SeLoger Performance Analytics Manager
La poste Chief Marketing Officer CMO
Back Market Social Network Coordinator
Largus Digital Marketing Director
AIR FRANCE Esales Analysts Team Leader
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
pfizer MCC & Insight Director
Air France KLM Customer Insights & Analytics
LEGRAND Digital Marketing Manager
Back Market Head of Customer Care
TARKETT Digital Platform Lead
Aéroports de Paris eCommerce Manager
Pumpkin App Retention & Activation Manager
Nutrition et Santé E-Commerce Business Developer
MONOPRIX ONLINE Operation Director
La Compagnie du Lit CMO
Meteo-France Deputy Director Marketing
Danone Group Global Media and Digital Manager
SFR Digital Director
Orange Head of Data for Products & Services
Bonduelle Europe Long Life Digital Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
ALLIANZ IARD Digital Product Manager
Journal du Net Journalist
Dott.pt CEO
Axel Springer Group Transformation Officer
Orange Online Director
La Poste Head of Customer Relationship Operations
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Sony Digital & CRM Manager
Zava CCO Zava
RAJA Ecommerce IT Manager
Editis Traffic & Digital Manager
Thalys International Digital Delegate Director
Socomec Digital Marketing Director
Nexity Head of new digital projects
TARKETT Web platform specialist - Masterdata EMEA
GROUPE INSEEC U. Acquisition Manager
FlixBus Web Analyst
Editis eBusiness & Innovation Project Manager
Bosch Key Account Manager
Showroomprive VP New Business - Travel
MACIF Product Owner Macif.fr
BPCE Information Systems Architect
APAVE Group Marketing Director
HOLDING LVMH SIEGE Partnerships Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
Michelin Media and B2C Data Global Director
BPCE Head of Acquisition Online
PROWEBCE BtoBtoC & Sales Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Orange Social Data Director
Roche Head of Digital & Customer Engagement
Boulanger Head of Social Media
Weber Digital Marketing Manager EMEA
SAMSONITE E-Commerce Director
L'Occitane Ecommerce Data Manager
HARMONIE MUTUELLE Customer Interactions Manager
Apax Partners Chief Digital Officer
Meliá Hotels International Head of Global Social Media
SNCF Mission Director Digital Design
Microsoft Senior Digital & Social Manager
La Redoute Web Analyst Traffic
BABBEL Head of Partnerships
ENGIE Happ-e by ENGIE Digital Marketing Manager
BOUYGUES TELECOM Innovation Digital Manager
UGC Marketing Digital and Customer experience director
PIXMANIA COO
MACSF MOA and Multichannel Campaign Manager
Sodexo benefits and rewards Digital Marketing Lead
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Reed Midem Head of Digital Marketing
CAUDALIE Chief Digital Officer CDO
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Flixbus Data Scientist
BOSCH Digital Marketing Manager
Maliterie.com Head of Marketing
Fashion3 - Jules Chief Executive Officer
PIERRE FABRE International Digital Marketing Manager
Alinéa Customer Animation Manager
BOURSORAMA Customer Marketing Director
Mgen Strategy Director
ONEY BANK Digital Marketing Manager
Richemont Holding France Project Manager / Sales Manager
SFR Medias Digital Marketing Director
Carlsberg Group Kronenbourg Digital Product Manager
Aigle Azur E-Commerce Manager
Solvay Head of Digital studios Europe Asia & Americas
REXEL Marketing and Sales Solution Owner
Nutrition & Santé International Digital Director
Française des Jeux Data Management & Ethics
Orange Corporate Vice President Customer Information & Personalization
OGF Digital Marketing Manager
Sambre Avesnois Immobilier Digital Strategy Manager
Juwelo Country Manager France
Fashion Data Customer Leader
Mondadori France Product & Innovation Director
Cartier EU Ecommerce Business Development Manager
L'Exception DGA
Marketing Magazine Journalist
GIE AXA Digital & Media Ecosystem Manager
Digit RE Group President de DigitRE Group
INTERMARCHE Performance & Data Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
HSBC CRM & e-CRM Director
CONFORAMA User Experience Director
Jardiland Change Manager - Innovation
GROUPON Business Development & Communication Director
Telefonica Data Innovation Senior Manager
Sisley Digital Media Manager Europe
EASYPARAPHARMACIE General Manager
SOCIETE GENERALE CIB Chief Digital Officer
Siblu Villages Digital Marketing Director
La Banque Postale Digital Acquisition et eCRM Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
BATIWEB GROUP Marketing Director
L'Occitane En Provence Head of Digital Project Management Team
Gamm vert E commerce Manager
HSBC Head of Digital Products & Experience
MACIF Digital Product Manager
Aviva Digital Program Manager
CANAL PLUS E-Shop Manager
Renault Digital Product Owner - Offline Conversion
Kering Ecommerce Manager
French bee Chief Commercial Marketing & Digital Officer
ORANGE B2B Chief Digital Officer
LafargeHolcim Digital Projects Director
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Wonga Marketing and Comms Director
DHL Express Digital Marketing Manager
Vodafone UK Head of Performance Marketing
LONGCHAMP Omnichannel & Media Marketing Director
BMW France Chief Data & Digital Officer CDO
METRON Head of Marketing
AXA France Digital Factory Manager
Danone Digital & Media Manager
Remy cointreau Global IT Digital Manager
Edenred User Monetization Director
GROUPE RETIF Chief MarketPlace Officer
SAINT-GOBAIN Global Social Media Director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
E-Commerce Nation Marketing Manager / Head of event partnerships
Éditions Lefebvre Sarrut Chief Data Officer
Aviva Vie Marketing Analytics Manager
Mondadori Digital Director
Transdev Group Group Customer Director
PSG Head of CRM & Data
GENERALI FRANCE Product Manager Mobile Experience
Editis Customer Knowledge Director
La Compagnie du Lit Ecommerce Director
RATP group CRM / Loyalty Manager
BYmyCAR Head of E-business
UPSA Head of Digital Marketing
MACSF IT Manager - Customer Tools and Data Domain
Transdev Groupe Sales & Marketing Director
Melvin & Hamilton Digital SAS Growth Strategy Manager