Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
SFR Head of digital & e-commerce
FlixBus Senior Web Analyst
La Française Group Head of Marketing Digital & Clusters Development
Pierre & Vacances Center Parcs Group Group SEA Manager
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
GROUPE INSEEC U. Group Digital Marketing Manager
DHL Express Digital Marketing Manager
Remy cointreau Global IT Digital Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
GROUPE RETIF Chief MarketPlace Officer
EASYPARAPHARMACIE Webmarketing / Traffic Manager
MetLife Head of Direct and Digital - EMEA
Milleis Banque Head of Digital Channel development
SAINT-GOBAIN Head of Digital & e-Reputation
Visilab CRM Manager
GAMELOFT Marketing Manager
ORANGE B2B Chief Digital Officer
BMW France CRM Data Manager
Panorabanques Managing Director
SARENZA Chief Customer Officer
French bee Product Owner
BOUYGUES TELECOM Innovation Digital Manager
SOCIETE GENERALE Data Driven Marketing Manager
RAJA Ecommerce IT Manager
FRANCE GALOP Digital Team Manager
NUXE UK Digital Marketing Manager
ONEY BANK Acquisition Manager
HOLDING LVMH SIEGE Partnerships Manager
PSA GROUP Director of the Program Smart Services
Socomec Digital Marketing Director
Neopost Head of Marketing Web team
AUCHAN Customer Transformation &Innovation Director
TF1 AdTech Director
Easyvoyage - Webedia Acquisition & Monetisation Manager
VeryChic Accorhotels Group Head of Data & CRM
Mgen Strategy Director
FBD International Digital & E-Commerce Director
Orange Head of Data & Omnichannel Analytics
Universal Music France Director of Media & Market Research
Aéroports de Paris Head of Data & Analytics
Groupe Pichet Director of Customer Experience
Sazka a.s. Senior Web Analyst
SUEZ Head of Digital Marketing and Customer Experience
Mondadori France Product & Innovation Director
Éditions Lefebvre Sarrut Head of European Digital Solutions
MAISONS DU MONDE Data Group Director
ANTALIS Group Director Digital Transformation & Marketing Services
HP Digital Marketing Program Manager
La Poste Business Development Director
Cellnovo Group Director of Digital Marketing & Communications
Renault Digital Director
AIR FRANCE Head of Media Buying Programmatic & Social Media
Alinéa Customer Animation Manager
Sambre Avesnois Immobilier Digital Strategy Manager
AIR FRANCE Esales Analysts Team Leader
L'Occitane International e-Commerce Manager
Orange France Chief Communication & Data Officer
Happ-e by ENGIE Customer Client manager
Christian Dior Couture E-Commerce Performance Marketing Manager
Ontex Global Little Big Change Head or Marketing e-commerce
MAISONS DU MONDE Data engineer
CAUDALIE Chief Digital Officer CDO
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Lulli Marketing Director
Française Des Jeux Chief Data Officer
MAIF Program Data Director
MONOPRIX ONLINE Operation Director
Nexity Head of new digital projects
UPSA Head of Digital Marketing
L'Oréal Global Analytics Manager - CDO Team
Editions Amaury Senior Adviser to the CEO
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
SOCIETE GENERALE CIB Chief Digital Officer
Aviva France Customer Analytics Director
Pierre & Vacances Center Parcs Group Webanalytics Manager
AXA France Brand and Content Factory Manager
La Banque Postale Digital Acquisition et eCRM Manager
BONPOINT Worldwide CRM Manager
Stanley Black & Decker Marketing Analyst France
PEUGEOT Head of CX
McFIT Head of Content and Social Media
La Poste Telecom & Digital Strategy Director
BNP PARIBAS CARDIF Editorial Manager
Total Wash Digital & Strategy Director
N26 Brand Marketing Lead
Carmila Chief Marketing & Digital Officer CMDO
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
FRANCE TELEVISIONS Data Projects Manager
BABBEL Country Manager - Western Europe
SFR Medias Digital Marketing Director
Mutual Benefits Managing Partner
Aviva Digital Program Manager
La Française Deputy Managing Director Moniwan
Heineken Martech Manager
Fashion Data DMP Leader
Mondadori Digital Director
HP Digital Manager Europe
Marignan Digital Manager
IT-CE Architect and Innovation Technology
BATIWEB GROUP Marketing Director
KLEPIERRE New Business Director
TOUPRET Customer Communication, Digital & Marketing Manager
CHANEL Digital data manager
Digit RE Group Digital Director
Bosch Key Account Manager
Éditions Lefebvre Sarrut Chief Data Officer
Renault Customer Experience & Analytics Manager
Cegedim Insurance Solutions Digital Marketing Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
La Française Group Director of Communication and Digital
Pumpkin App Retention & Activation Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
EASYPARAPHARMACIE General Manager
BPCE Head of Acquisition Online
ENGIE Happ-e by ENGIE Digital Marketing Manager
CLS Remy Cointreau Chief Technology Officer /CTO
Label Emmaüs CEO
Meteo-France Deputy Director Marketing
pfizer MCC & Insight Director
Banque PSA Finance VP Digital Banking
Compagnie des Alpes Digital Performance Manager
GROUPE INSEEC U. Acquisition Manager
Danone Head of Consumer Relations
Suez Group Digital Project Leader
L'Occitane Ecommerce Data Manager
Schneider Electric Global Ecommerce Marketing Leader
Reed Midem Head of Digital Marketing
PIERRE FABRE Digital Media Manager
MISTERTEMP Chief Marketing Officer CMO
Solvay Digital Transformation Director
Auchan Retail International Group Chief Digital Officer
Sacem Deputy Director of Marketing Digital Transformation & CRM
E-Commerce Nation Marketing Manager / Head of event partnerships
LEGRAND Digital Marketing Manager
Dott.pt CEO
Orpi Manager Data & Analytics
eDreams Odigeo Head of Programmatic and Data Sales
ALINEA Head of CRM
HAGER Digital Factory Group Director
BABILOU GROUPE CRM Web & Marketing Director
Hanes E shop Manager
SERGIC Chief Marketing and Innovation Officer
hw&h Avocats & Rechtsanwälte Partner
Axel Springer SE Senior Product Manager Data
La Poste Marketing Director
Microsoft Senior Digital & Social Manager
PixMyCar Chief Marketing Officer
Back Market Social Network Coordinator
Decathlon Digital Communication Leader
Christian Dior Couture Digital Services Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
Aviva Vie Marketing Analytics Manager
LesFurets.com Head of Data
Renault Digital Product Owner - Offline Conversion
Arkema Data Manager
REED EXPOSITIONS FRANCE Head of Digital
MAISONS DU MONDE CISO & Head Digital Workplace
home24 Marketing Director
SAMSONITE E-Commerce Director
Editis eBusiness & Innovation Project Manager
Nutrition et Santé E-Commerce Business Developer
CDISCOUNT Data Director
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
SFR Head of Customer Care
Groupe Avril Digital Innovation Lead IT
Lactalis LNUF Marques Digital Director
LVMH E-Commerce Optimization & Acquisition manager
Flixbus Data Scientist
Allianz Worldwide Partners Head of Direct Business & Digital - France
Nestlé Waters HQ Global eBusiness Lead
20 MINUTES FRANCE Digital Manager
Auchan Retail International Chief Data Officer
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
AXA Partners Head of Marketing and Distribution
Orpi Digital & CRM Manager
BYmyCAR Head of E-business
LEGRAND Head of Digital
Siblu Villages Digital Marketing Director
Française des Jeux Data Management & Ethics
Sony Digital & CRM Manager
LONGCHAMP Omnichannel & Media Marketing Director
effiCity CTO
Parfums Christian Dior Digital Innovation
Back Market Head of Customer Care
KLEPIERRE Digital Marketing & Innovation
Air France KLM Customer Insights & Analytics
Aviva Product Manager
INTERMARCHE Performance & Data Manager
Transdev Head of CRM and Digital Marketing
EUROP ASSISTANCE Chief Digital Officer CDO
Solvay Head of Digital studios Europe Asia & Americas
Babilou Group CTO
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Apax Partners Chief Digital Officer
FlixBus Web Analyst
LABORATOIRE NUXE Digital Activity Director
COLAS Head of Digital Project Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
DHL Express Global Digital Marketing Manager
Orange Head of Analytics
OUI.sncf Digital Analytics manager
ONEY BANK Data & Analytics Manager
Journal du Net Journalist
SPB Group Marketing Director
Sisley Digital Media Manager Europe
INTERMARCHE Customer Relations Manager
CONFORAMA UX Manager
GROUPE BARRIERE Chief CRM and E Commerce Officer
PIERRE FABRE International Digital Marketing Manager
20 MINUTES FRANCE Managing Director
ALINEA E Marketing Manager
audibene GmbH Head of Product Optimization
LVMH Global Partnerships Manager
METRON Head of Marketing
FRANCE TELEVISIONS Technical and Digital Director
CDISCOUNT Traffic Acquisition Manager
Back Market Process Manager
Roche Head of Digital & Customer Engagement
Sephora Head of IT Customer Experience
hw&h Avocats & Rechtsanwälte Counsel
Orange Corporate Vice President Customer Information & Personalization
SOCIETE GENERALE Web Analytics Manager
Wonga Marketing and Comms Director
Les Cinémas Pathé Gaumont Chief Digital Officer
Crédit Agricole SA Group Head of Digital Marketing
French bee Web Manager
Weber Stephen Products EMEA GmbH Head of Digital
Thalys International Digital Delegate Director
FORBO FLOORING SYSTEMS Marketing Director South Countries
CENTER PARCS SEA Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
ACCOR Head of CRM Insights & Data Management
RATP group CRM / Loyalty Manager
EUROPAGES-WLW COO
GROUPON Business Development & Communication Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
La Poste Director of the Client Knowledge Program
MACSF MOA and Multichannel Campaign Manager
La Française Group Senior Social and Content Manager
OGF Digital Marketing Manager
CANAL PLUS E-Shop Manager
IT-CE Data Architect manager
PSA Groupe Digital Coach for Comex
TARKETT Digital Platform Lead
Orange Customer Strategy and Data Director
Cartier EU Ecommerce Business Development Manager
Arkema Global Digital Marketing Manager
Transdev Groupe Sales & Marketing Director
VOYAGES SNCF Digital Customer Journey Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
PSG Head of CRM & Data
Juwelo Country Manager France
HSBC CRM & e-CRM Director
Carrefour Digital Transformation Director
IGN Transformation Business Manager
Fashion Data Customer Leader
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Ekwateur Digital Marketing Manager
Crédit Agricole SA CRM Program Manager
Showroomprive VP New Business - Travel
Pierre & Vacances Center Parcs Group Chief Product Officer
La Poste Digital Branch MOA Strategic Director
CAUDALIE Head of Ecommerce & Digital North Europe
Danone Digital & Media Manager
Banque Casino Innovation Director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Vodafone UK Head of Performance Marketing
ratp Chief Marketing Officer CMO
Planet Cards GmbH Managing Director
TOUPRET Marketing & Digital Director
SAINT-GOBAIN Global Social Media Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Essilor International Consumer Marketing and CRM Manager
Orange Digital Marketing Director
QOBUZ Chief Executive Officer CEO
Rémy Cointreau App & Digital Project Manager
audibene GmbH Product Manager Marketing Technologies
TOTAL LUBMARINE Customer Experience Officer
OUI.sncf Head of Data Governance - Chief Data officer
OVH Digital Analyst Manager
GROUPE ROCHER Data, BI, CRM Director
Bic Ecommerce Director
Digit RE Group President de DigitRE Group
BOURSORAMA Marketing Anticipation Director
Lapeyre Head of Digital IT
Planetmedia Marketing Audience Director
20 MINUTES FRANCE Chief Information Officer
MACSF IT Manager - Customer Tools and Data Domain
CEWE Head of e-Commerce & IT
Renault Data CRM Social Director
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Louvre Hotels Group Chief Information Officer
TF1 Head of Data Web-Analytics and Digital Marketing
LafargeHolcim Digital Projects Director
APAVE Group Marketing Director
Editis Traffic & Digital Manager
Boardriders Inc. VP Global IT Omni-channel & Digital
Auchan Retail International Corporate Digital Director
Cheerz Chief Revenue Officer
Groupe SeLoger Performance Analytics Manager
Euromaster Director of Digital Europe
Essilor International Head of Marketing North Africa
HSBC Head of Digital Products & Experience
Nexity Chief Data Officer
Danone Group Global Media and Digital Manager
Carlsberg Group Kronenbourg Digital Product Manager
PIXMANIA COO
La Poste Transformation & Anticipation Director
Orange Social Data Director
E.LECLERC Acquistion & Data Manager
UGC Marketing Digital and Customer experience director
Kering Ecommerce Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
ALLIANZ IARD Digital Product Manager
Warner Music France Head of CRM & Digital Marketing
Blizzard Entertainment Director of Social Media & Publications
BNP Paribas Digital Manager - Agile Coach
ARTE CRM Manager
Lagardere Active Digital CTO
Compagnie des Alpes CRM & Digital Manager
Louvre Hotels Group Transversal & Digital Programs Manager
SNCF Analytics & Customer Knowledge Manager
Socomec Digital Manager
Bonduelle Europe Long Life Digital Manager
edeXa AG CMO
Nutrition & Santé International Digital Director
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Louvre Hotels Group Head of BI & CRM
Compagnie des Alpes IT - Head of Digital
APRIL Project Manager / Sales Manager / Scrum Master
Amorelie Senior Product Manager
Beko France Digital Marketing Manager
Yves Rocher DMP Manager
Aigle Azur E-Commerce Manager
PETIT BATEAU Omnicanal Manager
BABBEL Principal Marketing Platforms Manager
SNCF Mission Director Digital Design
Groupe Monte-Carlo SBM Conversion Rate Manager
L'Occitane Trade Marketing Coordinator
RENAULT Head of Prospective & Digital Innovation
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
CDISCOUNT Responsible for data projects and loyalty channels
SERGIC Digital Marketing Manager
DIOR International CRM Project Director
ACCOR Digital Advertising manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
SFR Digital Director
GENERALI FRANCE Product Manager Mobile Experience
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Largus Digital Marketing Director
LVMH Global Partnerships Director
LCL CRM Manager
AXA France Digital Factory Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
TARKETT Director Web Customer Platform
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
MACIF Product Owner Macif.fr
L'Exception DGA
Dixons Carphone Marketing Technology Manager
Car&Boat Media Emailing and loyalty manager
Richemont International CRM Manager
Weber Digital Marketing Manager EMEA
Natixis Head of Communication @ DOSI
MACIF Digital Product Manager
Aviva France Digital Manager
Maliterie.com Head of Marketing
Kering Digital Media Senior Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
ANTALIS Digital Content & Social Marketing Manager
La Compagnie du Lit CMO
Orange Digital Media & Business Acquisition Director
PROWEBCE BtoBtoC & Sales Manager
Jardiland Change Manager - Innovation
CARMA Digital Manager
Carlsberg Group Kronenbourg Digital Manager
Transdev Group Group Customer Director
PETIT BATEAU Digital Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
Gamm vert E commerce Manager
BPCE Digital Data Manager
BOURSORAMA Customer Marketing Director
RCI Head of Digital
Boulanger Head of Social Media
BOSCH Digital Marketing Manager
CONFORAMA User Experience Director
La Mutuelle Générale Digital Project Leader
Orange Online Director
OGF Aquisition & CRM manager
Decathlon Product Manager Communication & Digital Marketing
CANAL PLUS Acquisition & Digital Trafic Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
La Redoute Web Analyst Traffic
Groupe ARGUS Deputy General Manager
REXEL Marketing and Sales Solution Owner
Zava CCO Zava
Michelin Media and B2C Data Global Director
Easyvoyage - Webedia Deputy Marketing Manager
Galeries Lafayette Customer Knowledge Director
GMF Digital Media Manager
Xylem water solutions Demand Generation Manager Europe
Engie BtoB France Social Business Manager
Groupe Quartus Digital Director
Edenred User Monetization Director
Orange Head of Data for Products & Services
La Compagnie du Lit Ecommerce Director
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
GIE AXA Digital & Media Ecosystem Manager
BMW France Chief Data & Digital Officer CDO
Melvin & Hamilton Digital SAS Growth Strategy Manager
Disney Manager Digital guest Experience
Aéroports de Paris eCommerce Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
La Poste Head of Customer Relationship Operations
LEGRAND Digital manager
MAISONS DU MONDE Data Manager
BABBEL Head of Partnerships
FRANCE TELEVISIONS Chief Marketing & Data Officer
Allopneus Head of UX
Schneider Electric Growth Hacker
FnacDarty Head of Professional Division
FRANCE GALOP Marketing & Sales Director
SPORT1 GmbH COO Digital
La poste Chief Marketing Officer CMO
French bee Chief Commercial Marketing & Digital Officer
Pontem Chief Marketing Officer CMO
MSC Cruises Global Media Manager
American Express Digital Director
Marketing Magazine Journalist
DEVRED CRM / Multichannel Campaign Manager
L'Oréal Precision Advertising - CDO Team
Sodexo benefits and rewards Digital Marketing Lead
Meliá Hotels International Head of Global Social Media
Axel Springer Group Transformation Officer
Groupe Mutuel Head of Digital Marketing
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Saur Group Senior open innovation manager
seloger.com Head of Advertising
Natixis Digital Project Director
Back Market Head of Processes & New Services
Groupe LA POSTE Customer Knowledge Program Change Director
Microsoft Marketing & Communication Manager
Telefonica Data Innovation Senior Manager
L'Occitane En Provence Head of Digital Project Management Team
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Editis Customer Knowledge Director
Printemps Chief Marketing and Communication Officer
OGF Digital & Omnicanal Director
Banque BCP - Groupe BPCE Marketing Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Distingo (PSA Banque) Digital CRM and Communication Manager
PSA Data & Performance Manager
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
BMW France Digital Strategy Manager
SMALLABLE Head of Global Marketing
SNCF Senior Web analyst & Data Advisor
CNFPT Communications Deputy Director
ENGIE Director in charge of the Digital Transformation of Global Business Support
Cartier Ecommerce Traffic & CRM Coordinator
ONEY BANK Digital Marketing Manager
BPCE Information Systems Architect
Thalys International Web Traffic Coordinator
Groupe SeLoger Logic-Immo Head of Marketing vertical business
LesFurets.com Head of Acquisition
Adecco Group France Digital Factory & Lab Manager
AUCHAN Digital & E-commerce Director
Cartier EU Digital Marketing & Conversion Specialist
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
TARKETT Web platform specialist - Masterdata EMEA
HARMONIE MUTUELLE Customer Interactions Manager
MSC Cruises Global Digital Marketing Manager
Richemont Holding France Project Manager / Sales Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Fashion3 - Jules Chief Executive Officer
LVMH Digital Transformation Senior Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Renault Digital Business Program Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService