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Benchmark by EBG

Digital Marketing Technologies & Suppliers

400 DIGITAL DECISION-MAKERS, 3 DAYS, 15 WORKSHOPS, 40 SPEAKERS, 150 TECH SUPPLIERS, 300 BENCHMARKED SOLUTIONS & 1 DIGITAL INVESTMENT METHODOLOGY

The Concept

Benchmark by EBG will bring together 600 Digital Decision-Makers of global brands, including keynote speeches, workshops, international panels, One-2-One business meetings, and two dinners with 600 European brand leaders, sharing their experiences and confronting issues from unique cross-cultural marketing and technological points of view.

The Platform: Source, Compare & Evaluate Digital Technologies

Marketing technologies are constantly multiplying without a clear vision for brands. The Benchmark by EBG online platform dynamically and simply analyzes and maps key players of selected categories. We compare martech solutions’ functionalities, ensure they are are compatible with vendor specifications and ask brand users for their assessments.

Inspire & Innovate

In addition to benchmarking, we look beyond tomorrow with subjects such as Artificial Intelligence and Blockchain. We will also meet selected successful startups, who will pitch innovative solutions that are expanding into France and the rest of Europe.

Meet the Digital Ecosystem

Business and pleasure! After your One-2-One meetings with French, Spanish, British, and German digital decision-makers, relax and enjoy casual evenings together of tapas and drinks by the sea, with a very special rooftop soirée at one of Barcelona's top beach clubs.

The Steering Committee

32 European Digital Executives Representing a Wide Range of Industries

Accor

Romain Roulleau

E-Commerce & Digital Services Director

ADP

Philippe Saffon

Marketing, Commerce & Communication Director

Alibaba

Laure Pho Duc

Global Digital Intelligence Director

April Groupe

Etienne Bourdon

Chief Digital Officer

Barclays Bank

Pierre-Yves Hemon

Head of Channel Development

Bazarchic

Julien-Henri Maurice

Chief Marketing & Digital Officer

C Nova

Morald Chibout

Managing Director

Céline

Olivier Racle

Digital Retail & Client Services Director

Club Med

Quentin Briard

European Marketing Director

Gan (Groupama)

Meriem Riadi

Digital Transformation Director

Hello Bank (BNP Paribas)

Chloé Goldstein

Head of Customer Acquisition & Digital Analytics

HSBC

Frank Leprou

Head of Marketing & Digital Experience

Ipsen Pharma

Valérie Bourbon Malandain

Digital IT Vice President

Macsf

Edouard Perrin

Marketing & Digital Director

Orange

Bruce Hoang

Chief Data Officer

PSA Groupe

Brigitte Cantaloube

Chief Digital Officer

Saint-Gobain

Jean-Christophe Loubet del Bayle

Digital Solutions Director

SNCF

Sébastien Pialloux

Data Director

Solvay

Jacques-Benoît Le Bris

Systems Information Director & Chief Digital Officer

Vente-Privée.com

Catherine Spindler

Marketing Director

Sony Mobile

David Chapon

CRM & E-Commerce Digital Director

Club Méditerranée

Thibault VASSEUR

Vice President, E-Commerce

Pierre Fabre

Romain Defoy

Digital Innovation Deputy Director

Sodexo

Belen Moscoso del Prado

Digital Director

Auchan International

Olivier Girard

Client & Data Marketing Director

Adeo

Christophe Verley

Chief Digital Officer

Voyages-SNCF

Aditye Kumar

IT & Operations Director

RAJA Group

Michel Haddad

E-Commerce Director

Carrefour France

Thina Cadierno

Chief Customer & Digital Officer

Agenda

7:30
Registration at Gare du Nord

10:40
Train arrives at King's Cross St Pancras

11:50
Hilton Arrival

12:00-13:00
Lunch

13:00-13:15
Investment to Investment Methodology:
- EBG, Pierre Reboul, CEO
- EBG, Julia Jouffroy, Event Manager
- EBG, Philippe Khattou, Analyst & Project Manager

13:15-13:30
Keynote: Importance of Human Strategy in Developing Technologies
- Brand Advocate, Marc Salomone, Founder & Partner

13:30-13:45
Keynote: TIME inc UK - growth through self-disruption
- Time Inc. UK, Michel Koch, CMO

13:45-14:00
Welcome Address by Special Guest
- Rajesh AGRAWAL
Deputy Mayor of London, Business

14:00-14:50
Drive to Store & Digitalisation of POS:
- Kynapse, Stéphane Messika, CEO
- Lapeyre, Denis Godefroy, Digital Manager
- Gan Assurances, Denis Meimoun, Responsable Transformation Digitale
Analysis of Smart Data Ecosystem  
- Weave, Brice Escarguel, Partner
- Covéa, Xavier Illy, Responsable Support Digital - UX - Data lab
    Big Data has created new challenges:
    - Interpreting data from different sources in order to make sense of them (Smart Data).
    - Managing data networks from recovery, formating and the transferring of management of errors and specific cases (Data Network Management).
    -Ensuring data quality, integrity and the possibility to follow it throughout the process (Data Governance).

15:00-15:50
One-2-One Meetings

16:00-16:50
Comparing Data Management Platforms: 
- Colombus Consulting Shift, Jean Meneveau, Partner
- Décathlon, Nicolas le Flem, Big Data & DMP Product Owner
- M6 Group, Karim Louedec, Head of Data Strategy
- Alibaba Group, Laura Pho Duc, Head of Marketing & Communication
    Adaptable media strategies depending on the type of individual and determining the most suitable offer - the promises announced by the DMP solutions sound attractive, but are they real? This session will review the various solutions on the market and their positioning. It will also illustrate possible uses for enterprises and the expected benefits of DMPs.
CRM Solutions / Best of Breed
- Splio, Mireille Messine, CEO
- E-Deal, Adrien Montoille, Account Manager
- Brand Advocate, Marc Salomone, Founder & Partner
- David Chapon, Directeur Digital, CRM & E-commerce Monde

17:00-17:50
One-2-One Meetings/Coffee Break

18:00-19:50
Hilton Check-in & Free Time

19:50-22:00
Best of British Startups Dinner
Sir Martin SORRELL, WPP, CEO
- Scott Carey, Online Editor techworld.com & computerworlduk.com
- Avolta, Philippe Rodriguez, CEO

Best of British Startups Dinner
Scott Carey, Techworld.com & Computerworlduk.com, Online Editor
- Velocity
- Adludio
- Hexa
- Tailify
- Evrythng
- Linkz
- Whichit
- Echobox
- Quill Content
- Illumr

22:00-0:00
Optional After-Dinner Drinks - Grand Union Bar, Unit 1, West End Quay
8:30-8:45
Inspire - Artificial Intelligence: Weave.ai, Rodolfo Rosini, CEO

8:45-9:15
Innovate - Blockchain:
- Everledger, Leanne Kemp, Founder & CEO
- Avolta, Philippe Rodriguez, CEO

9:15-10:10
Comparing Programmatic Solutions (Focus DSP) 
- Adotmob, Yannis Yahiaoui, Co-Founder and CEO
- Quantcast, Franck Lewkowicz, Managing Director France
- Programmatique-Marketing.com, Eric Gueilhers, Editor
    Rapid development has complicated the understanding of Programmatic Marketing to advertisers and to the market in general. The introduction of new players adds a series of intermediaries (Trading Desk, Ad Server, DSP, SSP, etc.) that offer specialised services or competitors (a trading desk service also offers an ad-server), adding to the confusion
Comparing Attribution & Web Analytics Solutions:
- Adloop, Stéphane Gendrel, Co-Founder & CEO
- Accorhotels, Eve Arakelian, VP Business Performance E-commerce
- Voyages-sncf.com, Matthieu Ruault, Directeur Solutions Marketing Digital & Smart Data
- Colombus Consulting Shift, Jean Meneveau, Partner

10:10-11:00
Comparing Marketplace Solutions 
- Europ Assistance, Audrey Chatel, Global Head of Marketing
- Expertime, François Duranton, Partner
- Izberg, Benoit Feron, CEO
    Converting your website or mobile application marketplace is an effective way to increase monetisation while controlling its present financial sessions. These issues, various market solutions and best practices for successful project marketplace.
Marketing Automation & Campaign Management Ecosystem 
- Conversant Media, Redouane Bellani, VP Southern Europe
- Actito, Marc Desenfant, CEO
- Ubisoft, Damien Glorieux, Directeur CRM et Developpement de communauté
- Brand Advocate, Marc Salomone, Founder & Partner
- Groupe Seb, Guillaume Planet, VP Media & Digital Marketing
    How to adapt digital advertising and measure ROI along the customer journey by Automating campaigns in order to match prospects, messages and time.

11:00-12:00
One-2-One Meetings/Coffee Break

12:00-13:00

13:00-14:30
Lunch FREE TIME

14:30-15:30

15:30-16:30
One-2-One Meetings/Coffee Break

16:30-17:30
Comparing Data Onboarding Solutions:  
- LiveRamp UK, Richard Foster, Managing Director
- LineUP7, Charles Ravanne, Managing Partner - Data & Performance
- Orange, Geoffrey Zbinden, Vice President Data Analytics & Customer Base Management
- Carrefour Media, Michel Bellanger, Directeur Marketing
    Marketers rely on data onboarding to deliver consistent messaging to customers, both offline and online, and to uncover new, valuable audiences. But a lot of that data isn’t reliable (“dirty data”), which can lead to incorrect targeting, poor customer experiences and tremendous waste of media.
Comparing Social Media Management Solutions 
- Hootsuite, Johan Benoualid, Sales Manager South Europe
- Sprinklr, Nicolas Spie, Digital Business Solutions Director
- BNP Paribas, Ronny Seidel, CDO
- ADP, Philippe Saffon, Marketing Commerce & Communication Director
- Valtech, Pascal Malotti, Consulting and Marketing Director
    Still a young, fast-evolving industry, social media management is one that is dynamic and highly fragmented, yet one where small players are still able to compete on almost equal terms with large portfolios. At the same time, some vendors in the market need to look toward other markets for continued growth.

17:30-18:00
Free Time

18:00
Buses to Savoy Pier

19:30
Dinner Abord the Silver Sturgeon Riverboat

22:30-23:00
Buses to Hilton
8:30-9:00
Inspire / New Perspectives On Digital Today:
- AKQA Special Guest Speaker : Ajaz Ahmed, CEO

9:00-9:20
Inspire - New Content-Driven Media Landscape:
- Prodigious, Frédéric Tresal-Mauroz, VP France

9:20-9:35
Keynote: Tomorrow's Customer Experience
- Webhelp, Matthieu Bouin, Head of Strategy

9:35-9:55
Comparing Tag Management Solutions
- Colombus Consulting Shift, Jonathan Koskas, Senior Consultant 

9:55-10:15
Comparing Social Media Intelligence Solutions:
- Colombus Consulting Shift, David Robin, Partner 

10:15-10:25
Attribution - Cross Device - Cross Canal, tendances, challenges et opportunités pour 2017
- Marin Software 

9:35-10:25
Comparing On-Site Personalization & A/B Testing Solutions:
- Time Inc, Michel Koch, CMO
- Uptilab, Damien Lagueyrie, Director of Consulting Operations
- AB Tasty, Julien Crochet, VP Sales
- Netwave, Jean-Luc Bernard, CEO
- UGC, Frederique Lancien, Directeur marketing, digital et expérience client 

10:30-11:30
One-2-One Meetings/Coffee Break

11:30-12:20

12:30-14:00
Lunch & Closing Remarks

14:00
Buses to King's Cross St Pancras

16:00
Train to Paris

20:00
Train arrives in Paris

Workshops