Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
CNFPT Communications Deputy Director
LEGRAND Digital Marketing Manager
AXA Partners Head of Marketing and Distribution
Euromaster Director of Digital Europe
BABILOU GROUPE CRM Web & Marketing Director
KLEPIERRE Digital Marketing & Innovation
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Lagardere Active Digital CTO
Renault Data CRM Social Director
AIR FRANCE Head of Media Buying Programmatic & Social Media
FRANCE GALOP Digital Team Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
Axel Springer SE Senior Product Manager Data
SNCF Mission Director Digital Design
Groupe Monte-Carlo SBM Conversion Rate Manager
MACSF MOA and Multichannel Campaign Manager
Christian Dior Couture Digital Services Manager
SOCIETE GENERALE Web Analytics Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
CLS Remy Cointreau Chief Technology Officer /CTO
Galeries Lafayette Customer Knowledge Director
Orange Customer Strategy and Data Director
Renault Digital Product Owner - Offline Conversion
PSG Head of CRM & Data
AXA France Brand and Content Factory Manager
MSC Cruises Global Media Manager
Auchan Retail International Corporate Digital Director
INTERMARCHE Customer Relations Manager
AIR FRANCE Esales Analysts Team Leader
Carmila Chief Marketing & Digital Officer CMDO
IGN Transformation Business Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
Groupe Pichet Director of Customer Experience
Journal du Net Journalist
Thalys International Web Traffic Coordinator
MACSF IT Manager - Customer Tools and Data Domain
Sephora Head of IT Customer Experience
Lactalis LNUF Marques Digital Director
Essilor International Consumer Marketing and CRM Manager
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Marignan Digital Manager
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
SUEZ Head of Digital Marketing and Customer Experience
Parfums Christian Dior Digital Innovation
BPCE Digital Data Manager
INTERMARCHE Performance & Data Manager
Babilou Group CTO
La Compagnie du Lit CMO
DEVRED CRM / Multichannel Campaign Manager
CDISCOUNT Traffic Acquisition Manager
ORANGE B2B Chief Digital Officer
Compagnie des Alpes CRM & Digital Manager
LafargeHolcim Digital Projects Director
LEGRAND Digital manager
Groupe Quartus Digital Director
Weber Stephen Products EMEA GmbH Head of Digital
Aéroports de Paris Head of Data & Analytics
Distingo (PSA Banque) Digital CRM and Communication Manager
ALINEA E Marketing Manager
GROUPE ROCHER Data, BI, CRM Director
EUROP ASSISTANCE Chief Digital Officer CDO
Orpi Manager Data & Analytics
Air France KLM Customer Insights & Analytics
ACCOR Digital Advertising manager
LEGRAND Head of Digital
Digit RE Group Digital Director
PSA Data & Performance Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
ACCOR Head of CRM Insights & Data Management
Sisley Digital Media Manager Europe
Boardriders Inc. VP Global IT Omni-channel & Digital
GROUPE BARRIERE Chief CRM and E Commerce Officer
Saur Group Senior open innovation manager
Natixis Digital Project Director
McFIT Head of Content and Social Media
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
LVMH Global Partnerships Director
Groupe Mutuel Head of Digital Marketing
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
N26 Brand Marketing Lead
Groupe Avril Digital Innovation Lead IT
Arkema Data Manager
Apax Partners Chief Digital Officer
SFR Medias Digital Marketing Director
CAUDALIE Chief Digital Officer CDO
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
French bee Product Owner
Boulanger Head of Social Media
edeXa AG CMO
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Amorelie Senior Product Manager
PSA GROUP Director of the Program Smart Services
HOLDING LVMH SIEGE Partnerships Manager
French bee Web Manager
SOCIETE GENERALE CIB Chief Digital Officer
Decathlon Digital Communication Leader
Label Emmaüs CEO
Groupe ARGUS Deputy General Manager
CARMA Digital Manager
Louvre Hotels Group Head of BI & CRM
Microsoft Marketing & Communication Manager
Rémy Cointreau App & Digital Project Manager
Maliterie.com Head of Marketing
Largus Digital Marketing Director
Hanes E shop Manager
Bic Ecommerce Director
Éditions Lefebvre Sarrut Head of European Digital Solutions
Orange Corporate Vice President Customer Information & Personalization
20 MINUTES FRANCE Managing Director
GROUPE INSEEC U. Group Digital Marketing Manager
La Française Group Head of Marketing Digital & Clusters Development
CAUDALIE Head of Ecommerce & Digital North Europe
PIXMANIA COO
Orange Head of Analytics
Planetmedia Marketing Audience Director
La Poste Marketing Director
DIOR International CRM Project Director
HAGER Digital Factory Group Director
Compagnie des Alpes Digital Performance Manager
QOBUZ Chief Executive Officer CEO
SAMSONITE E-Commerce Director
Mondadori Digital Director
PROWEBCE BtoBtoC & Sales Manager
Editions Amaury Senior Adviser to the CEO
LCL CRM Manager
EUROPAGES-WLW COO
Schneider Electric Global Ecommerce Marketing Leader
Stanley Black & Decker Marketing Analyst France
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
PETIT BATEAU Omnicanal Manager
Cegedim Insurance Solutions Digital Marketing Manager
Mondadori France Product & Innovation Director
Schneider Electric Growth Hacker
UPSA Head of Digital Marketing
Socomec Digital Marketing Director
RENAULT Head of Prospective & Digital Innovation
OGF Aquisition & CRM manager
La Française Group Senior Social and Content Manager
L'Oréal Precision Advertising - CDO Team
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Happ-e by ENGIE Customer Client manager
audibene GmbH Head of Product Optimization
Axel Springer Group Transformation Officer
CENTER PARCS SEA Manager
NUXE UK Digital Marketing Manager
La Poste Business Development Director
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
TF1 AdTech Director
BPCE Information Systems Architect
APAVE Group Marketing Director
MAISONS DU MONDE Data Group Director
VeryChic Accorhotels Group Head of Data & CRM
seloger.com Head of Advertising
TARKETT Web platform specialist - Masterdata EMEA
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
Xylem water solutions Demand Generation Manager Europe
FRANCE TELEVISIONS Data Projects Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
Essilor International Head of Marketing North Africa
IT-CE Data Architect manager
ALLIANZ IARD Digital Product Manager
Socomec Digital Manager
GMF Digital Media Manager
HSBC Head of Digital Products & Experience
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Cartier EU Ecommerce Business Development Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Banque PSA Finance VP Digital Banking
PixMyCar Chief Marketing Officer
Mgen Strategy Director
MAISONS DU MONDE Data Manager
Renault Customer Experience & Analytics Manager
SFR Digital Director
CHANEL Digital data manager
La Compagnie du Lit Ecommerce Director
Danone Group Global Media and Digital Manager
Auchan Retail International Chief Data Officer
Edenred User Monetization Director
UGC Marketing Digital and Customer experience director
L'Occitane International e-Commerce Manager
Siblu Villages Digital Marketing Director
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Weber Digital Marketing Manager EMEA
Transdev Head of CRM and Digital Marketing
GIE AXA Digital & Media Ecosystem Manager
GAMELOFT Marketing Manager
Neopost Head of Marketing Web team
Orange Digital Media & Business Acquisition Director
Easyvoyage - Webedia Deputy Marketing Manager
Decathlon Product Manager Communication & Digital Marketing
Total Wash Digital & Strategy Director
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
effiCity CTO
Air Liquide Head of Digital marketing and customer communication - South Western Europe
LesFurets.com Head of Data
KLEPIERRE New Business Director
Cellnovo Group Director of Digital Marketing & Communications
BNP Paribas Digital Manager - Agile Coach
Richemont Holding France Project Manager / Sales Manager
Orange Social Data Director
La Poste Telecom & Digital Strategy Director
BABBEL Principal Marketing Platforms Manager
BABBEL Head of Partnerships
Suez Group Digital Project Leader
CDISCOUNT Data Director
Vodafone UK Head of Performance Marketing
ANTALIS Digital Content & Social Marketing Manager
Crédit Agricole SA Group Head of Digital Marketing
RATP group CRM / Loyalty Manager
Reed Midem Head of Digital Marketing
FBD International Digital & E-Commerce Director
Microsoft Senior Digital & Social Manager
COLAS Head of Digital Project Manager
BOUYGUES TELECOM Innovation Digital Manager
Orange France Chief Communication & Data Officer
Orange Head of Data for Products & Services
Ekwateur Digital Marketing Manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Melvin & Hamilton Digital SAS Growth Strategy Manager
HP Digital Manager Europe
Marketing Magazine Journalist
MAIF Program Data Director
20 MINUTES FRANCE Digital Manager
ARTE CRM Manager
APRIL Project Manager / Sales Manager / Scrum Master
Michelin Media and B2C Data Global Director
PEUGEOT Head of CX
Sodexo benefits and rewards Digital Marketing Lead
Aigle Azur E-Commerce Manager
HARMONIE MUTUELLE Customer Interactions Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
PIERRE FABRE International Digital Marketing Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
ONEY BANK Data & Analytics Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Française Des Jeux Chief Data Officer
Pumpkin App Retention & Activation Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Aviva France Customer Analytics Director
Transdev Groupe Sales & Marketing Director
home24 Marketing Director
L'Exception DGA
La Mutuelle Générale Digital Project Leader
Easyvoyage - Webedia Acquisition & Monetisation Manager
Fashion3 - Jules Chief Executive Officer
BMW France Chief Data & Digital Officer CDO
Richemont International CRM Manager
L'Occitane Ecommerce Data Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
Mutual Benefits Managing Partner
BNP PARIBAS CARDIF Editorial Manager
Crédit Agricole SA CRM Program Manager
Française des Jeux Data Management & Ethics
La Poste Director of the Client Knowledge Program
AG2R LA MONDIALE MATMUT Customer Marketing Director
Car&Boat Media Emailing and loyalty manager
BMW France CRM Data Manager
PSA Groupe Digital Coach for Comex
Cartier EU Digital Marketing & Conversion Specialist
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Solvay Digital Transformation Director
RAJA Ecommerce IT Manager
Orange Online Director
hw&h Avocats & Rechtsanwälte Partner
Heineken Martech Manager
Nexity Head of new digital projects
Groupe SeLoger Performance Analytics Manager
BYmyCAR Head of E-business
CDISCOUNT Responsible for data projects and loyalty channels
HP Digital Marketing Program Manager
Kering Digital Media Senior Manager
GROUPE INSEEC U. Acquisition Manager
Solvay Head of Digital studios Europe Asia & Americas
MAISONS DU MONDE Data engineer
Remy cointreau Global IT Digital Manager
RCI Head of Digital
SFR Head of Customer Care
FRANCE GALOP Marketing & Sales Director
Disney Manager Digital guest Experience
Sazka a.s. Senior Web Analyst
SOCIETE GENERALE Data Driven Marketing Manager
PETIT BATEAU Digital Manager
Lapeyre Head of Digital IT
eDreams Odigeo Head of Programmatic and Data Sales
CONFORAMA User Experience Director
LABORATOIRE NUXE Digital Activity Director
hw&h Avocats & Rechtsanwälte Counsel
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
BMW France Digital Strategy Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Dott.pt CEO
Pierre & Vacances Center Parcs Group Webanalytics Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
OVH Digital Analyst Manager
ALINEA Head of CRM
Carlsberg Group Kronenbourg Digital Product Manager
Flixbus Data Scientist
TARKETT Digital Platform Lead
Aéroports de Paris eCommerce Manager
Editis eBusiness & Innovation Project Manager
audibene GmbH Product Manager Marketing Technologies
Roche Head of Digital & Customer Engagement
BOURSORAMA Marketing Anticipation Director
Auchan Retail International Group Chief Digital Officer
Printemps Chief Marketing and Communication Officer
Renault Digital Business Program Manager
Banque BCP - Groupe BPCE Marketing Manager
Aviva Product Manager
Nexity Chief Data Officer
20 MINUTES FRANCE Chief Information Officer
Adecco Group France Digital Factory & Lab Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
CANAL PLUS Acquisition & Digital Trafic Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
Panorabanques Managing Director
LesFurets.com Head of Acquisition
La Banque Postale Digital Acquisition et eCRM Manager
Cheerz Chief Revenue Officer
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Danone Head of Consumer Relations
L'Oréal Global Analytics Manager - CDO Team
AUCHAN Digital & E-commerce Director
Blizzard Entertainment Director of Social Media & Publications
METRON Head of Marketing
Bonduelle Europe Long Life Digital Manager
Lulli Marketing Director
Banque Casino Innovation Director
Les Cinémas Pathé Gaumont Chief Digital Officer
Alinéa Customer Animation Manager
Thalys International Digital Delegate Director
Back Market Process Manager
Groupe LA POSTE Customer Knowledge Program Change Director
Carrefour Digital Transformation Director
Carlsberg Group Kronenbourg Digital Manager
SNCF Senior Web analyst & Data Advisor
Editis Customer Knowledge Director
Planet Cards GmbH Managing Director
pfizer MCC & Insight Director
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
MONOPRIX ONLINE Operation Director
REED EXPOSITIONS FRANCE Head of Digital
CONFORAMA UX Manager
Meliá Hotels International Head of Global Social Media
TARKETT Director Web Customer Platform
American Express Digital Director
French bee Chief Commercial Marketing & Digital Officer
FRANCE TELEVISIONS Technical and Digital Director
Sambre Avesnois Immobilier Digital Strategy Manager
Dixons Carphone Marketing Technology Manager
TF1 Head of Data Web-Analytics and Digital Marketing
SAINT-GOBAIN Global Social Media Director
SAINT-GOBAIN Head of Digital & e-Reputation
Editis Traffic & Digital Manager
Back Market Head of Processes & New Services
Sony Digital & CRM Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
MACIF Digital Product Manager
Back Market Social Network Coordinator
FlixBus Senior Web Analyst
OUI.sncf Digital Analytics manager
Pierre & Vacances Center Parcs Group Chief Product Officer
Orange Head of Data & Omnichannel Analytics
La poste Chief Marketing Officer CMO
La Française Group Director of Communication and Digital
MSC Cruises Global Digital Marketing Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Yves Rocher DMP Manager
Jardiland Change Manager - Innovation
TOTAL LUBMARINE Customer Experience Officer
SERGIC Digital Marketing Manager
GENERALI FRANCE Product Manager Mobile Experience
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
DHL Express Global Digital Marketing Manager
AXA France Digital Factory Manager
BONPOINT Worldwide CRM Manager
LONGCHAMP Omnichannel & Media Marketing Director
SARENZA Chief Customer Officer
Pontem Chief Marketing Officer CMO
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
GROUPE RETIF Chief MarketPlace Officer
ONEY BANK Acquisition Manager
Telefonica Data Innovation Senior Manager
ratp Chief Marketing Officer CMO
BOURSORAMA Customer Marketing Director
Wonga Marketing and Comms Director
TOUPRET Customer Communication, Digital & Marketing Manager
Beko France Digital Marketing Manager
Arkema Global Digital Marketing Manager
LVMH E-Commerce Optimization & Acquisition manager
BABBEL Country Manager - Western Europe
TOUPRET Marketing & Digital Director
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
OUI.sncf Head of Data Governance - Chief Data officer
La Poste Transformation & Anticipation Director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Aviva France Digital Manager
BPCE Head of Acquisition Online
La Française Deputy Managing Director Moniwan
MISTERTEMP Chief Marketing Officer CMO
Digit RE Group President de DigitRE Group
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Meteo-France Deputy Director Marketing
Ontex Global Little Big Change Head or Marketing e-commerce
Kering Ecommerce Manager
HSBC CRM & e-CRM Director
KLEPIERRE Social & Retailers synergies Marketing Manager
SERGIC Chief Marketing and Innovation Officer
Nestlé Waters HQ Global eBusiness Lead
Orange Digital Marketing Director
REXEL Marketing and Sales Solution Owner
Universal Music France Director of Media & Market Research
Cartier Ecommerce Traffic & CRM Coordinator
Fashion Data Customer Leader
Milleis Banque Head of Digital Channel development
Allopneus Head of UX
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
FlixBus Web Analyst
La Redoute Web Analyst Traffic
BOSCH Digital Marketing Manager
Renault Digital Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
AUCHAN Customer Transformation &Innovation Director
Nutrition & Santé International Digital Director
Nutrition et Santé E-Commerce Business Developer
Bosch Key Account Manager
LVMH Global Partnerships Manager
Natixis Head of Communication @ DOSI
Aviva Digital Program Manager
Orpi Digital & CRM Manager
Éditions Lefebvre Sarrut Chief Data Officer
DHL Express Digital Marketing Manager
La Poste Head of Customer Relationship Operations
ONEY BANK Digital Marketing Manager
Juwelo Country Manager France
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Louvre Hotels Group Transversal & Digital Programs Manager
Visilab CRM Manager
La Poste Digital Branch MOA Strategic Director
SOCIETE GENERALE Insurance International Partnerships & Business Development
Compagnie des Alpes IT - Head of Digital
PIERRE FABRE Digital Media Manager
L'Occitane Trade Marketing Coordinator
LVMH Digital Transformation Senior Manager
Warner Music France Head of CRM & Digital Marketing
ENGIE Director in charge of the Digital Transformation of Global Business Support
BATIWEB GROUP Marketing Director
SFR Head of digital & e-commerce
OGF Digital Marketing Manager
L'Occitane En Provence Head of Digital Project Management Team
Engie BtoB France Social Business Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Louvre Hotels Group Chief Information Officer
EASYPARAPHARMACIE General Manager
Zava CCO Zava
IT-CE Architect and Innovation Technology
FnacDarty Head of Professional Division
SNCF Analytics & Customer Knowledge Manager
E.LECLERC Acquistion & Data Manager
Gamm vert E commerce Manager
CEWE Head of e-Commerce & IT
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Showroomprive VP New Business - Travel
ANTALIS Group Director Digital Transformation & Marketing Services
Fashion Data DMP Leader
SPORT1 GmbH COO Digital
GROUPON Business Development & Communication Director
MACIF Product Owner Macif.fr
OGF Digital & Omnicanal Director
MAISONS DU MONDE CISO & Head Digital Workplace
CANAL PLUS E-Shop Manager
Aviva Vie Marketing Analytics Manager
SPB Group Marketing Director
Back Market Head of Customer Care
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Danone Digital & Media Manager
Transdev Group Group Customer Director
VOYAGES SNCF Digital Customer Journey Manager
SMALLABLE Head of Global Marketing
MetLife Head of Direct and Digital - EMEA