Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
LEGRAND Digital manager
Remy cointreau Global IT Digital Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
GROUPE INSEEC U. Group Digital Marketing Manager
METRON Head of Marketing
CHANEL Digital data manager
MAIF Program Data Director
MONOPRIX ONLINE Operation Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Edenred User Monetization Director
eDreams Odigeo Head of Programmatic and Data Sales
CANAL PLUS E-Shop Manager
Richemont Holding France Project Manager / Sales Manager
SAMSONITE E-Commerce Director
Mutual Benefits Managing Partner
Marketing Magazine Journalist
La Française Deputy Managing Director Moniwan
Juwelo Country Manager France
Nutrition & Santé International Digital Director
Bic Ecommerce Director
French bee Chief Commercial Marketing & Digital Officer
CARMA Digital Manager
Danone Head of Consumer Relations
Air France KLM Customer Insights & Analytics
Éditions Lefebvre Sarrut Head of European Digital Solutions
HSBC Head of Digital Products & Experience
Kering Digital Media Senior Manager
FRANCE GALOP Digital Team Manager
BABBEL Principal Marketing Platforms Manager
Xylem water solutions Demand Generation Manager Europe
Vodafone UK Head of Performance Marketing
LesFurets.com Head of Data
L'Oréal Global Analytics Manager - CDO Team
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Showroomprive VP New Business - Travel
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
AXA France Digital Factory Manager
IGN Transformation Business Manager
Socomec Digital Marketing Director
Bosch Key Account Manager
HP Digital Marketing Program Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
GENERALI FRANCE Product Manager Mobile Experience
Aviva Digital Program Manager
ONEY BANK Digital Marketing Manager
SFR Digital Director
LEGRAND Digital Marketing Manager
La Française Group Head of Marketing Digital & Clusters Development
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Total Wash Digital & Strategy Director
LABORATOIRE NUXE Digital Activity Director
N26 Brand Marketing Lead
audibene GmbH Head of Product Optimization
INTERMARCHE Performance & Data Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
PIERRE FABRE International Digital Marketing Manager
Back Market Process Manager
MSC Cruises Global Media Manager
Aviva Product Manager
LVMH E-Commerce Optimization & Acquisition manager
L'Occitane International e-Commerce Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
MACSF IT Manager - Customer Tools and Data Domain
BATIWEB GROUP Marketing Director
DEVRED CRM / Multichannel Campaign Manager
CEWE Head of e-Commerce & IT
Roche Head of Digital & Customer Engagement
SOCIETE GENERALE Insurance International Partnerships & Business Development
Gamm vert E commerce Manager
Heineken Martech Manager
Natixis Digital Project Director
BMW France CRM Data Manager
FRANCE TELEVISIONS Technical and Digital Director
Stanley Black & Decker Marketing Analyst France
AIR FRANCE Head of Media Buying Programmatic & Social Media
REED EXPOSITIONS FRANCE Head of Digital
Dott.pt CEO
GROUPE INSEEC U. Acquisition Manager
Schneider Electric Global Ecommerce Marketing Leader
BNP Paribas Digital Manager - Agile Coach
OGF Digital & Omnicanal Director
SAINT-GOBAIN Global Social Media Director
ANTALIS Digital Content & Social Marketing Manager
Thalys International Web Traffic Coordinator
Printemps Chief Marketing and Communication Officer
Aviva France Digital Manager
Aviva France Customer Analytics Director
BPCE Head of Acquisition Online
AG2R LA MONDIALE Digital Customer & Digital Services Director
PIXMANIA COO
Arkema Global Digital Marketing Manager
Back Market Social Network Coordinator
Carlsberg Group Kronenbourg Digital Product Manager
BMW France Digital Strategy Manager
TOUPRET Marketing & Digital Director
NUXE UK Digital Marketing Manager
SERGIC Digital Marketing Manager
ALINEA E Marketing Manager
Groupe Avril Digital Innovation Lead IT
Fashion Data DMP Leader
La Poste Telecom & Digital Strategy Director
Orange France Chief Communication & Data Officer
MAISONS DU MONDE Data engineer
Universal Music France Director of Media & Market Research
FnacDarty Head of Professional Division
Transdev Head of CRM and Digital Marketing
SNCF Analytics & Customer Knowledge Manager
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
RATP group CRM / Loyalty Manager
Christian Dior Couture Digital Services Manager
TARKETT Digital Platform Lead
KLEPIERRE New Business Director
Easyvoyage - Webedia Acquisition & Monetisation Manager
Rémy Cointreau App & Digital Project Manager
ACCOR Digital Advertising manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Orange Head of Data for Products & Services
Sambre Avesnois Immobilier Digital Strategy Manager
LesFurets.com Head of Acquisition
Orange Social Data Director
Solvay Head of Digital studios Europe Asia & Americas
Cegedim Insurance Solutions Digital Marketing Manager
Orange Head of Data & Omnichannel Analytics
INTERMARCHE Customer Relations Manager
Hanes E shop Manager
Orange Head of Analytics
PETIT BATEAU Omnicanal Manager
Orange Customer Strategy and Data Director
Essilor International Consumer Marketing and CRM Manager
Fashion3 - Jules Chief Executive Officer
Allianz Worldwide Partners Head of Direct Business & Digital - France
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Aéroports de Paris eCommerce Manager
TARKETT Director Web Customer Platform
SNCF Senior Web analyst & Data Advisor
Boardriders Inc. VP Global IT Omni-channel & Digital
Éditions Lefebvre Sarrut Chief Data Officer
Weber Digital Marketing Manager EMEA
Solvay Digital Transformation Director
SFR Head of digital & e-commerce
LVMH Global Partnerships Director
Cartier Ecommerce Traffic & CRM Coordinator
Kering Ecommerce Manager
effiCity CTO
Socomec Digital Manager
Nutrition et Santé E-Commerce Business Developer
Telefonica Data Innovation Senior Manager
Auchan Retail International Chief Data Officer
Christian Dior Couture E-Commerce Performance Marketing Manager
Groupe Quartus Digital Director
Louvre Hotels Group Chief Information Officer
Orange Digital Media & Business Acquisition Director
AXA Partners Head of Marketing and Distribution
SFR Head of Customer Care
AIR FRANCE Esales Analysts Team Leader
FBD International Digital & E-Commerce Director
CDISCOUNT Traffic Acquisition Manager
Wonga Marketing and Comms Director
APRIL Project Manager / Sales Manager / Scrum Master
Banque BCP - Groupe BPCE Marketing Manager
LEGRAND Head of Digital
DHL Express Global Digital Marketing Manager
Orpi Manager Data & Analytics
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Editis eBusiness & Innovation Project Manager
Car&Boat Media Emailing and loyalty manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
BONPOINT Worldwide CRM Manager
DIOR International CRM Project Director
Decathlon Digital Communication Leader
CONFORAMA UX Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Renault Digital Business Program Manager
Parfums Christian Dior Digital Innovation
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Cellnovo Group Director of Digital Marketing & Communications
La Banque Postale Digital Acquisition et eCRM Manager
Renault Customer Experience & Analytics Manager
Lulli Marketing Director
Melvin & Hamilton Digital SAS Growth Strategy Manager
PSG Head of CRM & Data
20 MINUTES FRANCE Digital Manager
CNFPT Communications Deputy Director
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
MAISONS DU MONDE CISO & Head Digital Workplace
Galeries Lafayette Customer Knowledge Director
Fashion Data Customer Leader
Aigle Azur E-Commerce Manager
ANTALIS Group Director Digital Transformation & Marketing Services
TARKETT Web platform specialist - Masterdata EMEA
Decathlon Product Manager Communication & Digital Marketing
Groupe ARGUS Deputy General Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
AUCHAN Customer Transformation &Innovation Director
KLEPIERRE Digital Marketing & Innovation
Natixis Head of Communication @ DOSI
Pumpkin App Retention & Activation Manager
La Compagnie du Lit CMO
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
La Mutuelle Générale Digital Project Leader
La Compagnie du Lit Ecommerce Director
La Française Group Director of Communication and Digital
20 MINUTES FRANCE Chief Information Officer
Aéroports de Paris Head of Data & Analytics
PETIT BATEAU Digital Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
SAMSUNG ELECTRONICS FRANCE Digital Director
Française des Jeux Data Management & Ethics
LCL CRM Manager
EASYPARAPHARMACIE General Manager
COLAS Head of Digital Project Manager
OUI.sncf Head of Data Governance - Chief Data officer
Sacem Deputy Director of Marketing Digital Transformation & CRM
TOTAL LUBMARINE Customer Experience Officer
GIE AXA Digital & Media Ecosystem Manager
HSBC CRM & e-CRM Director
Sazka a.s. Senior Web Analyst
Mondadori Digital Director
Planet Cards GmbH Managing Director
SUEZ Head of Digital Marketing and Customer Experience
FORBO FLOORING SYSTEMS Marketing Director South Countries
Largus Digital Marketing Director
Lapeyre Head of Digital IT
seloger.com Head of Advertising
pfizer MCC & Insight Director
ENGIE Director in charge of the Digital Transformation of Global Business Support
Ontex Global Little Big Change Head or Marketing e-commerce
FRANCE TELEVISIONS Data Projects Manager
SMALLABLE Head of Global Marketing
BABBEL Head of Partnerships
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Nestlé Waters HQ Global eBusiness Lead
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Mondadori France Product & Innovation Director
Microsoft Senior Digital & Social Manager
FlixBus Web Analyst
Digit RE Group President de DigitRE Group
PSA Data & Performance Manager
Groupe LA POSTE Customer Knowledge Program Change Director
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
HARMONIE MUTUELLE Customer Interactions Manager
HP Digital Manager Europe
LONGCHAMP Omnichannel & Media Marketing Director
VeryChic Accorhotels Group Head of Data & CRM
Française Des Jeux Chief Data Officer
PEUGEOT Head of CX
Cheerz Chief Revenue Officer
La poste Chief Marketing Officer CMO
BPCE Information Systems Architect
Ekwateur Digital Marketing Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
Bonduelle Europe Long Life Digital Manager
Compagnie des Alpes CRM & Digital Manager
Lagardere Active Digital CTO
Banque Casino Innovation Director
BABBEL Country Manager - Western Europe
EUROP ASSISTANCE Chief Digital Officer CDO
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Groupe Mutuel Head of Digital Marketing
French bee Product Owner
Richemont International CRM Manager
PROWEBCE BtoBtoC & Sales Manager
CDISCOUNT Data Director
Auchan Retail International Corporate Digital Director
L'Occitane Ecommerce Data Manager
Renault Data CRM Social Director
edeXa AG CMO
La Poste Digital Branch MOA Strategic Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
PixMyCar Chief Marketing Officer
MAISONS DU MONDE Data Group Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
La Redoute Web Analyst Traffic
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Babilou Group CTO
BMW France Chief Data & Digital Officer CDO
PSA GROUP Director of the Program Smart Services
Back Market Head of Processes & New Services
CLS Remy Cointreau Chief Technology Officer /CTO
FlixBus Senior Web Analyst
Crédit Agricole SA Group Head of Digital Marketing
hw&h Avocats & Rechtsanwälte Partner
GAMELOFT Marketing Manager
Groupe SeLoger Performance Analytics Manager
Thalys International Digital Delegate Director
CAUDALIE Chief Digital Officer CDO
SOCIETE GENERALE Data Driven Marketing Manager
IT-CE Data Architect manager
MACIF Product Owner Macif.fr
Warner Music France Head of CRM & Digital Marketing
E.LECLERC Acquistion & Data Manager
Sony Digital & CRM Manager
French bee Web Manager
Auchan Retail International Group Chief Digital Officer
ONEY BANK Acquisition Manager
GROUPE ROCHER Data, BI, CRM Director
Microsoft Marketing & Communication Manager
Back Market Head of Customer Care
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
ONEY BANK Data & Analytics Manager
Louvre Hotels Group Transversal & Digital Programs Manager
BYmyCAR Head of E-business
KLEPIERRE Social & Retailers synergies Marketing Manager
RCI Head of Digital
OGF Aquisition & CRM manager
TF1 AdTech Director
Amorelie Senior Product Manager
Groupe Monte-Carlo SBM Conversion Rate Manager
Transdev Group Group Customer Director
Compagnie des Alpes Digital Performance Manager
Engie BtoB France Social Business Manager
UGC Marketing Digital and Customer experience director
L'Occitane En Provence Head of Digital Project Management Team
MAISONS DU MONDE Data Manager
APAVE Group Marketing Director
ORANGE B2B Chief Digital Officer
Orpi Digital & CRM Manager
Louvre Hotels Group Head of BI & CRM
DHL Express Digital Marketing Manager
TF1 Head of Data Web-Analytics and Digital Marketing
Nexity Head of new digital projects
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
OGF Digital Marketing Manager
Sisley Digital Media Manager Europe
Pierre & Vacances Center Parcs Group Chief Product Officer
Flixbus Data Scientist
L'Exception DGA
BPCE Digital Data Manager
LVMH Digital Transformation Senior Manager
Easyvoyage - Webedia Deputy Marketing Manager
home24 Marketing Director
CONFORAMA User Experience Director
Compagnie des Alpes IT - Head of Digital
REXEL Marketing and Sales Solution Owner
Planetmedia Marketing Audience Director
EUROPAGES-WLW COO
Reed Midem Head of Digital Marketing
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
La Poste Director of the Client Knowledge Program
Journal du Net Journalist
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
L'Occitane Trade Marketing Coordinator
Yves Rocher DMP Manager
McFIT Head of Content and Social Media
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
LVMH Global Partnerships Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
La Poste Business Development Director
BOURSORAMA Customer Marketing Director
SAINT-GOBAIN Head of Digital & e-Reputation
Allopneus Head of UX
Schneider Electric Growth Hacker
La Poste Head of Customer Relationship Operations
Alinéa Customer Animation Manager
hw&h Avocats & Rechtsanwälte Counsel
Mgen Strategy Director
La Poste Marketing Director
Apax Partners Chief Digital Officer
OVH Digital Analyst Manager
OUI.sncf Digital Analytics manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
TOUPRET Customer Communication, Digital & Marketing Manager
ALLIANZ IARD Digital Product Manager
Essilor International Head of Marketing North Africa
SNCF Mission Director Digital Design
20 MINUTES FRANCE Managing Director
RENAULT Head of Prospective & Digital Innovation
IT-CE Architect and Innovation Technology
Cartier EU Ecommerce Business Development Manager
Crédit Agricole SA CRM Program Manager
GROUPE RETIF Chief MarketPlace Officer
Blizzard Entertainment Director of Social Media & Publications
PIERRE FABRE Digital Media Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
BOUYGUES TELECOM Innovation Digital Manager
Milleis Banque Head of Digital Channel development
FRANCE GALOP Marketing & Sales Director
Meteo-France Deputy Director Marketing
BABILOU GROUPE CRM Web & Marketing Director
Disney Manager Digital guest Experience
Happ-e by ENGIE Customer Client manager
VOYAGES SNCF Digital Customer Journey Manager
Orange Corporate Vice President Customer Information & Personalization
Sodexo benefits and rewards Digital Marketing Lead
Maliterie.com Head of Marketing
MSC Cruises Global Digital Marketing Manager
BNP PARIBAS CARDIF Editorial Manager
American Express Digital Director
Suez Group Digital Project Leader
Meliá Hotels International Head of Global Social Media
AG2R LA MONDIALE MATMUT Customer Marketing Director
Cartier EU Digital Marketing & Conversion Specialist
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
BOSCH Digital Marketing Manager
SFR Medias Digital Marketing Director
Editis Traffic & Digital Manager
AUCHAN Digital & E-commerce Director
Siblu Villages Digital Marketing Director
Zava CCO Zava
Banque PSA Finance VP Digital Banking
L'Oréal Precision Advertising - CDO Team
SPORT1 GmbH COO Digital
Renault Digital Director
Michelin Media and B2C Data Global Director
GMF Digital Media Manager
SARENZA Chief Customer Officer
Visilab CRM Manager
Dixons Carphone Marketing Technology Manager
Carlsberg Group Kronenbourg Digital Manager
QOBUZ Chief Executive Officer CEO
Transdev Groupe Sales & Marketing Director
ALINEA Head of CRM
HOLDING LVMH SIEGE Partnerships Manager
SOCIETE GENERALE CIB Chief Digital Officer
Panorabanques Managing Director
SERGIC Chief Marketing and Innovation Officer
AXA France Brand and Content Factory Manager
ACCOR Head of CRM Insights & Data Management
SAINT-GOBAIN Head of Digital Marketing & Communication
Neopost Head of Marketing Web team
Groupe Pichet Director of Customer Experience
Carmila Chief Marketing & Digital Officer CMDO
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
LafargeHolcim Digital Projects Director
Editis Customer Knowledge Director
Orange Digital Marketing Director
MACIF Digital Product Manager
Renault Digital Product Owner - Offline Conversion
CDISCOUNT Responsible for data projects and loyalty channels
Marignan Digital Manager
Digit RE Group Digital Director
Danone Digital & Media Manager
ratp Chief Marketing Officer CMO
UPSA Head of Digital Marketing
Nexity Chief Data Officer
GROUPON Business Development & Communication Director
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
CANAL PLUS Acquisition & Digital Trafic Manager
CENTER PARCS SEA Manager
audibene GmbH Product Manager Marketing Technologies
Lactalis LNUF Marques Digital Director
Sephora Head of IT Customer Experience
La Poste Transformation & Anticipation Director
HAGER Digital Factory Group Director
Saur Group Senior open innovation manager
ARTE CRM Manager
La Française Group Senior Social and Content Manager
Aviva Vie Marketing Analytics Manager
Pontem Chief Marketing Officer CMO
Adecco Group France Digital Factory & Lab Manager
RAJA Ecommerce IT Manager
Orange Online Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
MACSF MOA and Multichannel Campaign Manager
PSA Groupe Digital Coach for Comex
Label Emmaüs CEO
Axel Springer SE Senior Product Manager Data
Arkema Data Manager
SPB Group Marketing Director
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Jardiland Change Manager - Innovation
MetLife Head of Direct and Digital - EMEA
CAUDALIE Head of Ecommerce & Digital North Europe
BOURSORAMA Marketing Anticipation Director
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Beko France Digital Marketing Manager
SOCIETE GENERALE Web Analytics Manager
MISTERTEMP Chief Marketing Officer CMO
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
GROUPE BARRIERE Chief CRM and E Commerce Officer
Carrefour Digital Transformation Director
Euromaster Director of Digital Europe
Weber Stephen Products EMEA GmbH Head of Digital
Danone Group Global Media and Digital Manager
Editions Amaury Senior Adviser to the CEO
Axel Springer Group Transformation Officer
Boulanger Head of Social Media