Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Weber Digital Marketing Manager EMEA
Saur Group Senior open innovation manager
Decathlon Product Manager Communication & Digital Marketing
BONPOINT Worldwide CRM Manager
LVMH Global Partnerships Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
CONFORAMA User Experience Director
ANTALIS Group Director Digital Transformation & Marketing Services
Solvay Head of Digital studios Europe Asia & Americas
Flixbus Data Scientist
GROUPON Business Development & Communication Director
LVMH Digital Transformation Senior Manager
VeryChic Accorhotels Group Head of Data & CRM
Fashion Data DMP Leader
GAMELOFT Marketing Manager
SAINT-GOBAIN Global Social Media Director
French bee Chief Commercial Marketing & Digital Officer
LafargeHolcim Digital Projects Director
MACSF IT Manager - Customer Tools and Data Domain
Socomec Digital Marketing Director
Bic Ecommerce Director
Lactalis LNUF Marques Digital Director
Nestlé Waters HQ Global eBusiness Lead
INTERMARCHE Customer Relations Manager
Gamm vert E commerce Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Richemont Holding France Project Manager / Sales Manager
Meliá Hotels International Head of Global Social Media
FORBO FLOORING SYSTEMS Marketing Director South Countries
FBD International Digital & E-Commerce Director
AXA France Digital Factory Manager
Wonga Marketing and Comms Director
Louvre Hotels Group Head of BI & CRM
PSG Head of CRM & Data
Mutual Benefits Managing Partner
ACCOR Digital Advertising manager
Heineken Martech Manager
Orpi Manager Data & Analytics
SPORT1 GmbH COO Digital
Xylem water solutions Demand Generation Manager Europe
Visilab CRM Manager
HP Digital Marketing Program Manager
Cartier EU Digital Marketing & Conversion Specialist
CDISCOUNT Traffic Acquisition Manager
Transdev Groupe Sales & Marketing Director
Aéroports de Paris Head of Data & Analytics
QOBUZ Chief Executive Officer CEO
La Française Group Director of Communication and Digital
Mondadori France Product & Innovation Director
Decathlon Digital Communication Leader
Groupe Quartus Digital Director
Cellnovo Group Director of Digital Marketing & Communications
MAISONS DU MONDE Data Group Director
Engie BtoB France Social Business Manager
Nexity Chief Data Officer
Orange Corporate Vice President Customer Information & Personalization
Easyvoyage - Webedia Deputy Marketing Manager
La Poste Director of the Client Knowledge Program
ALINEA E Marketing Manager
Roche Head of Digital & Customer Engagement
Arkema Data Manager
Crédit Agricole SA CRM Program Manager
UPSA Head of Digital Marketing
SMALLABLE Head of Global Marketing
Socomec Digital Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
La Poste Head of Customer Relationship Operations
LEGRAND Head of Digital
GROUPE ROCHER Data, BI, CRM Director
Groupe SeLoger Performance Analytics Manager
Natixis Digital Project Director
OUI.sncf Head of Data Governance - Chief Data officer
LEGRAND Digital manager
audibene GmbH Product Manager Marketing Technologies
CHANEL Digital data manager
Planetmedia Marketing Audience Director
LVMH Global Partnerships Director
Compagnie des Alpes IT - Head of Digital
Groupe ARGUS Deputy General Manager
FRANCE TELEVISIONS Data Projects Manager
Back Market Head of Processes & New Services
TARKETT Web platform specialist - Masterdata EMEA
La Compagnie du Lit CMO
Michelin Media and B2C Data Global Director
BOUYGUES TELECOM Innovation Digital Manager
TOUPRET Marketing & Digital Director
Auchan Retail International Group Chief Digital Officer
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Cartier Ecommerce Traffic & CRM Coordinator
GENERALI FRANCE Product Manager Mobile Experience
Boardriders Inc. VP Global IT Omni-channel & Digital
Car&Boat Media Emailing and loyalty manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
GROUPE INSEEC U. Acquisition Manager
20 MINUTES FRANCE Chief Information Officer
Renault Data CRM Social Director
La Poste Marketing Director
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
Label Emmaüs CEO
RENAULT Head of Prospective & Digital Innovation
MACIF Digital Product Manager
French bee Product Owner
NUXE UK Digital Marketing Manager
MAISONS DU MONDE Data engineer
Panorabanques Managing Director
Cheerz Chief Revenue Officer
KLEPIERRE Social & Retailers synergies Marketing Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
Adecco Group France Digital Factory & Lab Manager
DIOR International CRM Project Director
L'Oréal Global Analytics Manager - CDO Team
GROUPE BARRIERE Chief CRM and E Commerce Officer
Sephora Head of IT Customer Experience
French bee Web Manager
GMF Digital Media Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
Renault Digital Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
METRON Head of Marketing
La Française Group Head of Marketing Digital & Clusters Development
Lagardere Active Digital CTO
Juwelo Country Manager France
BOURSORAMA Customer Marketing Director
KLEPIERRE New Business Director
Carlsberg Group Kronenbourg Digital Product Manager
HSBC CRM & e-CRM Director
Carmila Chief Marketing & Digital Officer CMDO
BMW France Chief Data & Digital Officer CDO
SUEZ Head of Digital Marketing and Customer Experience
Orange Customer Strategy and Data Director
Orange Social Data Director
HAGER Digital Factory Group Director
Editis eBusiness & Innovation Project Manager
Mondadori Digital Director
Digit RE Group President de DigitRE Group
Amorelie Senior Product Manager
E.LECLERC Acquistion & Data Manager
Lulli Marketing Director
ENGIE Happ-e by ENGIE Digital Marketing Manager
home24 Marketing Director
Axel Springer SE Senior Product Manager Data
MISTERTEMP Chief Marketing Officer CMO
Sodexo benefits and rewards Digital Marketing Lead
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Orange Digital Marketing Director
Telefonica Data Innovation Senior Manager
Jardiland Change Manager - Innovation
Aviva Digital Program Manager
PIERRE FABRE Digital Media Manager
L'Occitane Ecommerce Data Manager
SFR Head of digital & e-commerce
COLAS Head of Digital Project Manager
SNCF Analytics & Customer Knowledge Manager
Aviva Product Manager
ONEY BANK Acquisition Manager
Groupe LA POSTE Customer Knowledge Program Change Director
Cegedim Insurance Solutions Digital Marketing Manager
Alinéa Customer Animation Manager
BPCE Digital Data Manager
Louvre Hotels Group Transversal & Digital Programs Manager
LEGRAND Digital Marketing Manager
FlixBus Senior Web Analyst
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Cartier EU Ecommerce Business Development Manager
BABILOU GROUPE CRM Web & Marketing Director
LABORATOIRE NUXE Digital Activity Director
Louvre Hotels Group Chief Information Officer
La Poste Transformation & Anticipation Director
LONGCHAMP Omnichannel & Media Marketing Director
SFR Head of Customer Care
La Banque Postale Digital Acquisition et eCRM Manager
REXEL Marketing and Sales Solution Owner
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
MSC Cruises Global Digital Marketing Manager
Dott.pt CEO
FRANCE TELEVISIONS Chief Marketing & Data Officer
SARENZA Chief Customer Officer
GROUPE RETIF Chief MarketPlace Officer
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Nutrition & Santé International Digital Director
OUI.sncf Digital Analytics manager
AXA Partners Head of Marketing and Distribution
HOLDING LVMH SIEGE Partnerships Manager
McFIT Head of Content and Social Media
Air France KLM Customer Insights & Analytics
Marketing Magazine Journalist
Éditions Lefebvre Sarrut Head of European Digital Solutions
BNP Paribas Digital Manager - Agile Coach
OGF Aquisition & CRM manager
SPB Group Marketing Director
CONFORAMA UX Manager
Aviva Vie Marketing Analytics Manager
CENTER PARCS SEA Manager
Compagnie des Alpes Digital Performance Manager
La poste Chief Marketing Officer CMO
BABBEL Head of Partnerships
Renault Digital Product Owner - Offline Conversion
AIR FRANCE Esales Analysts Team Leader
AG2R LA MONDIALE MATMUT Customer Marketing Director
MSC Cruises Global Media Manager
La Mutuelle Générale Digital Project Leader
Fashion3 - Jules Chief Executive Officer
Schweizerische Bundesbahnen SBB Head of Digital Analytics
PIERRE FABRE International Digital Marketing Manager
Edenred User Monetization Director
Sacem Deputy Director of Marketing Digital Transformation & CRM
Richemont International CRM Manager
SERGIC Chief Marketing and Innovation Officer
Journal du Net Journalist
L'Occitane International e-Commerce Manager
Back Market Head of Customer Care
Christian Dior Couture Digital Services Manager
L'Occitane En Provence Head of Digital Project Management Team
SNCF Senior Web analyst & Data Advisor
Groupe Avril Digital Innovation Lead IT
ALLIANZ IARD Digital Product Manager
MAIF Program Data Director
Natixis Head of Communication @ DOSI
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Aigle Azur E-Commerce Manager
CARMA Digital Manager
SNCF Mission Director Digital Design
Auchan Retail International Chief Data Officer
Easyvoyage - Webedia Acquisition & Monetisation Manager
FRANCE GALOP Digital Team Manager
Groupe Monte-Carlo SBM Conversion Rate Manager
Nexity Head of new digital projects
Largus Digital Marketing Director
Blizzard Entertainment Director of Social Media & Publications
ONEY BANK Data & Analytics Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
PROWEBCE BtoBtoC & Sales Manager
RATP group CRM / Loyalty Manager
BNP PARIBAS CARDIF Editorial Manager
PixMyCar Chief Marketing Officer
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
DEVRED CRM / Multichannel Campaign Manager
Fashion Data Customer Leader
Remy cointreau Global IT Digital Manager
20 MINUTES FRANCE Managing Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Allopneus Head of UX
GIE AXA Digital & Media Ecosystem Manager
Schneider Electric Growth Hacker
La Compagnie du Lit Ecommerce Director
La Française Deputy Managing Director Moniwan
Back Market Process Manager
OGF Digital & Omnicanal Director
APRIL Project Manager / Sales Manager / Scrum Master
OVH Digital Analyst Manager
SAINT-GOBAIN Head of Digital & e-Reputation
Orange France Chief Communication & Data Officer
Universal Music France Director of Media & Market Research
Pierre & Vacances Center Parcs Group Chief Product Officer
Carrefour Digital Transformation Director
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
BMW France CRM Data Manager
TOUPRET Customer Communication, Digital & Marketing Manager
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Française Des Jeux Chief Data Officer
ONEY BANK Digital Marketing Manager
Orange Online Director
FlixBus Web Analyst
RCI Head of Digital
Sisley Digital Media Manager Europe
pfizer MCC & Insight Director
BABBEL Country Manager - Western Europe
Aviva France Customer Analytics Director
Microsoft Senior Digital & Social Manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Kering Ecommerce Manager
ANTALIS Digital Content & Social Marketing Manager
MACSF MOA and Multichannel Campaign Manager
Disney Manager Digital guest Experience
Editis Traffic & Digital Manager
MetLife Head of Direct and Digital - EMEA
CDISCOUNT Responsible for data projects and loyalty channels
Banque PSA Finance VP Digital Banking
HP Digital Manager Europe
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Rémy Cointreau App & Digital Project Manager
hw&h Avocats & Rechtsanwälte Counsel
TARKETT Director Web Customer Platform
Boulanger Head of Social Media
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Sazka a.s. Senior Web Analyst
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Zava CCO Zava
PIXMANIA COO
Meteo-France Deputy Director Marketing
Milleis Banque Head of Digital Channel development
Transdev Group Group Customer Director
Solvay Digital Transformation Director
MONOPRIX ONLINE Operation Director
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
HARMONIE MUTUELLE Customer Interactions Manager
hw&h Avocats & Rechtsanwälte Partner
Distingo (PSA Banque) Digital CRM and Communication Manager
Warner Music France Head of CRM & Digital Marketing
Sony Digital & CRM Manager
UGC Marketing Digital and Customer experience director
APAVE Group Marketing Director
Vodafone UK Head of Performance Marketing
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Crédit Agricole SA Group Head of Digital Marketing
La Poste Digital Branch MOA Strategic Director
BATIWEB GROUP Marketing Director
PSA GROUP Director of the Program Smart Services
Back Market Social Network Coordinator
Ontex Global Little Big Change Head or Marketing e-commerce
IT-CE Data Architect manager
Groupe Pichet Director of Customer Experience
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Thalys International Web Traffic Coordinator
Suez Group Digital Project Leader
CNFPT Communications Deputy Director
Marignan Digital Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Sambre Avesnois Immobilier Digital Strategy Manager
FRANCE GALOP Marketing & Sales Director
AUCHAN Customer Transformation &Innovation Director
SAMSONITE E-Commerce Director
LCL CRM Manager
SERGIC Digital Marketing Manager
Banque Casino Innovation Director
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
La Poste Telecom & Digital Strategy Director
Neopost Head of Marketing Web team
Babilou Group CTO
MAISONS DU MONDE CISO & Head Digital Workplace
SFR Digital Director
Apax Partners Chief Digital Officer
20 MINUTES FRANCE Digital Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
effiCity CTO
PEUGEOT Head of CX
Pontem Chief Marketing Officer CMO
BABBEL Principal Marketing Platforms Manager
DHL Express Digital Marketing Manager
CEWE Head of e-Commerce & IT
CAUDALIE Head of Ecommerce & Digital North Europe
Beko France Digital Marketing Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
Yves Rocher DMP Manager
PSA Data & Performance Manager
LVMH E-Commerce Optimization & Acquisition manager
CAUDALIE Chief Digital Officer CDO
Bosch Key Account Manager
La Française Group Senior Social and Content Manager
HSBC Head of Digital Products & Experience
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
Melvin & Hamilton Digital SAS Growth Strategy Manager
EUROP ASSISTANCE Chief Digital Officer CDO
BPCE Information Systems Architect
ratp Chief Marketing Officer CMO
L'Exception DGA
Arkema Global Digital Marketing Manager
Euromaster Director of Digital Europe
Digit RE Group Digital Director
Hanes E shop Manager
IGN Transformation Business Manager
TF1 Head of Data Web-Analytics and Digital Marketing
Auchan Retail International Corporate Digital Director
Parfums Christian Dior Digital Innovation
SOCIETE GENERALE Web Analytics Manager
KLEPIERRE Digital Marketing & Innovation
BYmyCAR Head of E-business
Editions Amaury Senior Adviser to the CEO
La Poste Business Development Director
DHL Express Global Digital Marketing Manager
BOSCH Digital Marketing Manager
FnacDarty Head of Professional Division
Orange Digital Media & Business Acquisition Director
Mgen Strategy Director
SOCIETE GENERALE CIB Chief Digital Officer
Weber Stephen Products EMEA GmbH Head of Digital
Printemps Chief Marketing and Communication Officer
AUCHAN Digital & E-commerce Director
Ekwateur Digital Marketing Manager
Stanley Black & Decker Marketing Analyst France
CANAL PLUS Acquisition & Digital Trafic Manager
Éditions Lefebvre Sarrut Chief Data Officer
L'Oréal Precision Advertising - CDO Team
La Redoute Web Analyst Traffic
ENGIE Director in charge of the Digital Transformation of Global Business Support
ACCOR Head of CRM Insights & Data Management
MACIF Product Owner Macif.fr
PETIT BATEAU Omnicanal Manager
GROUPE INSEEC U. Group Digital Marketing Manager
Editis Customer Knowledge Director
L'Occitane Trade Marketing Coordinator
TOTAL LUBMARINE Customer Experience Officer
seloger.com Head of Advertising
ALINEA Head of CRM
CLS Remy Cointreau Chief Technology Officer /CTO
eDreams Odigeo Head of Programmatic and Data Sales
ARTE CRM Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
Essilor International Head of Marketing North Africa
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Orange Head of Data for Products & Services
Orpi Digital & CRM Manager
EASYPARAPHARMACIE General Manager
PETIT BATEAU Digital Manager
EUROPAGES-WLW COO
Renault Digital Business Program Manager
BOURSORAMA Marketing Anticipation Director
Danone Head of Consumer Relations
Aéroports de Paris eCommerce Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
audibene GmbH Head of Product Optimization
Essilor International Consumer Marketing and CRM Manager
AXA France Brand and Content Factory Manager
Danone Group Global Media and Digital Manager
BPCE Head of Acquisition Online
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Kering Digital Media Senior Manager
Bonduelle Europe Long Life Digital Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
INTERMARCHE Performance & Data Manager
Groupe Mutuel Head of Digital Marketing
American Express Digital Director
Pierre & Vacances Center Parcs Group Group SEA Manager
Renault Customer Experience & Analytics Manager
Compagnie des Alpes CRM & Digital Manager
Total Wash Digital & Strategy Director
Les Cinémas Pathé Gaumont Chief Digital Officer
VOYAGES SNCF Digital Customer Journey Manager
Reed Midem Head of Digital Marketing
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Française des Jeux Data Management & Ethics
Galeries Lafayette Customer Knowledge Director
Carlsberg Group Kronenbourg Digital Manager
TARKETT Digital Platform Lead
IT-CE Architect and Innovation Technology
Siblu Villages Digital Marketing Director
N26 Brand Marketing Lead
Maliterie.com Head of Marketing
FRANCE TELEVISIONS Technical and Digital Director
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Lapeyre Head of Digital IT
CANAL PLUS E-Shop Manager
Schneider Electric Global Ecommerce Marketing Leader
Danone Digital & Media Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
TF1 AdTech Director
Dixons Carphone Marketing Technology Manager
Orange Head of Data & Omnichannel Analytics
SOCIETE GENERALE Data Driven Marketing Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Thalys International Digital Delegate Director
BMW France Digital Strategy Manager
RAJA Ecommerce IT Manager
Orange Head of Analytics
Axel Springer Group Transformation Officer
SFR Medias Digital Marketing Director
REED EXPOSITIONS FRANCE Head of Digital
MAISONS DU MONDE Data Manager
Happ-e by ENGIE Customer Client manager
LesFurets.com Head of Data
ORANGE B2B Chief Digital Officer
Microsoft Marketing & Communication Manager
edeXa AG CMO
Showroomprive VP New Business - Travel
Pumpkin App Retention & Activation Manager
AIR FRANCE Head of Media Buying Programmatic & Social Media
Transdev Head of CRM and Digital Marketing
Planet Cards GmbH Managing Director
CDISCOUNT Data Director
PSA Groupe Digital Coach for Comex
Banque BCP - Groupe BPCE Marketing Manager
OGF Digital Marketing Manager
LesFurets.com Head of Acquisition
Aviva France Digital Manager
Nutrition et Santé E-Commerce Business Developer