Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.

The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May


Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net


CompanyJob Title
E.LECLERC Acquistion & Data Manager
Aéroports de Paris eCommerce Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
ORANGE B2B Chief Digital Officer
La Compagnie du Lit Ecommerce Director
SAINT-GOBAIN Head of Digital Marketing & Communication
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
PSA Groupe Digital Coach for Comex
SUEZ Head of Digital Marketing and Customer Experience
Aviva Digital Program Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
CAUDALIE Head of Ecommerce & Digital North Europe
ANTALIS Group Director Digital Transformation & Marketing Services
TARKETT Digital Platform Lead
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Louvre Hotels Group Transversal & Digital Programs Manager
QOBUZ Chief Executive Officer CEO
FRANCE TELEVISIONS Technical and Digital Director
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Mgen Strategy Director
Bosch Key Account Manager
TF1 AdTech Director
DHL Express Digital Marketing Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
ENGIE Director in charge of the Digital Transformation of Global Business Support
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
E-Commerce Nation Marketing Manager / Head of event partnerships
Aigle Azur E-Commerce Manager
Renault Customer Experience & Analytics Manager
Boulanger Head of Social Media
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Digit RE Group Digital Director
SNCF Analytics & Customer Knowledge Manager
ALLIANZ IARD Digital Product Manager
Alinéa Customer Animation Manager
MACIF Product Owner Macif.fr
FBD International Digital & E-Commerce Director
AG2R LA MONDIALE Digital Customer & Digital Services Director
ENGIE Happ-e by ENGIE Digital Marketing Manager
hw&h Avocats & Rechtsanwälte Partner
Boardriders Inc. VP Global IT Omni-channel & Digital
SNCF Senior Web analyst & Data Advisor
LCL CRM Manager
Happ-e by ENGIE Customer Client manager
Natixis Head of Communication @ DOSI
Siblu Villages Digital Marketing Director
ACCOR Digital Advertising manager
SFR Medias Digital Marketing Director
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
OVH Digital Analyst Manager
HAGER Digital Factory Group Director
CDISCOUNT Traffic Acquisition Manager
BABILOU GROUPE CRM Web & Marketing Director
Cartier EU Digital Marketing & Conversion Specialist
Christian Dior Couture Digital Services Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
CANAL PLUS E-Shop Manager
Parfums Christian Dior Digital Innovation
L'Oréal Global Analytics Manager - CDO Team
Pierre & Vacances Center Parcs Group Chief Product Officer
Roche Head of Digital & Customer Engagement
BOUYGUES TELECOM Chief Digital Officer Business & Customers
BABBEL Head of Partnerships
Largus Digital Marketing Director
OGF Digital Marketing Manager
GROUPE INSEEC U. Group Digital Marketing Manager
AXA France Digital Factory Manager
Compagnie des Alpes CRM & Digital Manager
LONGCHAMP Omnichannel & Media Marketing Director
French bee Web Manager
N26 Brand Marketing Lead
Orange Online Director
Neopost Head of Marketing Web team
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
MACSF MOA and Multichannel Campaign Manager
APRIL Project Manager / Sales Manager / Scrum Master
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Groupe Avril Digital Innovation Lead IT
Kering Digital Media Senior Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Richemont International CRM Manager
FlixBus Web Analyst
La Mutuelle Générale Digital Project Leader
Edenred User Monetization Director
Orange Head of Data for Products & Services
Nexity Chief Data Officer
Aéroports de Paris Head of Data & Analytics
Thalys International Digital Delegate Director
FlixBus Senior Web Analyst
Groupe Quartus Digital Director
SAINT-GOBAIN Global Social Media Director
audibene GmbH Product Manager Marketing Technologies
Schneider Electric Global Ecommerce Marketing Leader
Axel Springer SE Senior Product Manager Data
La Française Group Head of Marketing Digital & Clusters Development
L'Occitane Ecommerce Data Manager
UPSA Head of Digital Marketing
HP Digital Manager Europe
Nexity Head of new digital projects
BPCE Digital Data Manager
SMALLABLE Head of Global Marketing
Groupe Monte-Carlo SBM Conversion Rate Manager
Zava CCO Zava
BMW France Digital Strategy Manager
Vodafone UK Head of Performance Marketing
Danone Digital & Media Manager
LesFurets.com Head of Data
CDISCOUNT Data Director
Corsair International (Groupe TUI Travel) web marketing & digital Manager
ALINEA E Marketing Manager
UGC Marketing Digital and Customer experience director
HP Digital Marketing Program Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Nestlé Waters HQ Global eBusiness Lead
Blizzard Entertainment Director of Social Media & Publications
MEDIAPOST Deputy General Manager Marketing and Customer Experience
MetLife Head of Direct and Digital - EMEA
LafargeHolcim Digital Projects Director
La Poste Marketing Director
METRON Head of Marketing
Bonduelle Europe Long Life Digital Manager
Engie BtoB France Social Business Manager
OUI.sncf Digital Analytics manager
AUCHAN Digital & E-commerce Director
La Banque Postale Digital Acquisition et eCRM Manager
Natixis Digital Project Director
Ekwateur Digital Marketing Manager
Louvre Hotels Group Head of BI & CRM
RAJA Ecommerce IT Manager
Renault Digital Product Owner - Offline Conversion
Mondadori Digital Director
Socomec Digital Manager
L'Occitane Trade Marketing Coordinator
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Transdev Head of CRM and Digital Marketing
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
La Redoute Web Analyst Traffic
FRANCE GALOP Marketing & Sales Director
CANAL PLUS Acquisition & Digital Trafic Manager
La Poste Business Development Director
Mondadori France Product & Innovation Director
Cegedim Insurance Solutions Digital Marketing Manager
Hanes E shop Manager
Socomec Digital Marketing Director
FRANCE GALOP Digital Team Manager
LVMH Digital Transformation Senior Manager
PIERRE FABRE International Digital Marketing Manager
Fashion Data DMP Leader
KLEPIERRE Digital Marketing & Innovation
INTERMARCHE Customer Relations Manager
Stanley Black & Decker Marketing Analyst France
McFIT Head of Content and Social Media
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Christian Dior Couture E-Commerce Performance Marketing Manager
French bee Chief Commercial Marketing & Digital Officer
Orange Digital Marketing Director
Essilor International Consumer Marketing and CRM Manager
SPORT1 GmbH COO Digital
Aviva France Customer Analytics Director
Editis eBusiness & Innovation Project Manager
TOUPRET Customer Communication, Digital & Marketing Manager
LABORATOIRE NUXE Digital Activity Director
Sambre Avesnois Immobilier Digital Strategy Manager
Gamm vert E commerce Manager
Groupe SeLoger Logic-Immo Head of Marketing vertical business
SPB Group Marketing Director
CHANEL Digital data manager
Decathlon Product Manager Communication & Digital Marketing
Flixbus Data Scientist
Editis Customer Knowledge Director
20 MINUTES FRANCE Managing Director
edeXa AG CMO
SOCIETE GENERALE Insurance International Partnerships & Business Development
Orange Customer Strategy and Data Director
Digit RE Group President de DigitRE Group
Française des Jeux Data Management & Ethics
Juwelo Country Manager France
TARKETT Director Web Customer Platform
GMF Digital Media Manager
Back Market Head of Processes & New Services
French bee Product Owner
MACSF IT Manager - Customer Tools and Data Domain
INTERMARCHE Performance & Data Manager
IT-CE Data Architect manager
RCI Head of Digital
CONFORAMA User Experience Director
Saur Group Senior open innovation manager
BOUYGUES TELECOM Innovation Digital Manager
HSBC Head of Digital Products & Experience
Éditions Lefebvre Sarrut Head of European Digital Solutions
GIE AXA Digital & Media Ecosystem Manager
BNP Paribas Digital Manager - Agile Coach
Back Market Head of Customer Care
Sacem Deputy Director of Marketing Digital Transformation & CRM
L'Occitane En Provence Head of Digital Project Management Team
Compagnie des Alpes Digital Performance Manager
Arkema Data Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Française Des Jeux Chief Data Officer
Marignan Digital Manager
ONEY BANK Acquisition Manager
Planetmedia Marketing Audience Director
APAVE Group Marketing Director
Michelin Media and B2C Data Global Director
SFR Head of Customer Care
OGF Aquisition & CRM manager
Carmila Chief Marketing & Digital Officer CMDO
ONEY BANK Data & Analytics Manager
MSC Cruises Global Media Manager
NUXE UK Digital Marketing Manager
Orange Digital Media & Business Acquisition Director
BYmyCAR Head of E-business
seloger.com Head of Advertising
La Française Group Director of Communication and Digital
BOURSORAMA Marketing Anticipation Director
PixMyCar Chief Marketing Officer
Bic Ecommerce Director
Telefonica Data Innovation Senior Manager
Marketing Magazine Journalist
Apax Partners Chief Digital Officer
Decathlon Digital Communication Leader
RATP group CRM / Loyalty Manager
Nutrition et Santé E-Commerce Business Developer
Cellnovo Group Director of Digital Marketing & Communications
La poste Chief Marketing Officer CMO
AIR FRANCE Head of Media Buying Programmatic & Social Media
GAMELOFT Marketing Manager
FRANCE TELEVISIONS Data Projects Manager
SFR Head of digital & e-commerce
Groupe Mutuel Head of Digital Marketing
Editis Traffic & Digital Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
home24 Marketing Director
CEWE Head of e-Commerce & IT
Banque PSA Finance VP Digital Banking
Renault Data CRM Social Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Orpi Digital & CRM Manager
VeryChic Accorhotels Group Head of Data & CRM
Microsoft Marketing & Communication Manager
Yves Rocher DMP Manager
Universal Music France Director of Media & Market Research
Rémy Cointreau App & Digital Project Manager
Thalys International Web Traffic Coordinator
Amorelie Senior Product Manager
TOUPRET Marketing & Digital Director
KLEPIERRE Social & Retailers synergies Marketing Manager
AXA Partners Head of Marketing and Distribution
AUCHAN Customer Transformation &Innovation Director
Sephora Head of IT Customer Experience
BMW France CRM Data Manager
La Française Deputy Managing Director Moniwan
GROUPE INSEEC U. Acquisition Manager
SOCIETE GENERALE CIB Chief Digital Officer
Allopneus Head of UX
ONEY BANK Digital Marketing Manager
Fashion3 - Jules Chief Executive Officer
Xylem water solutions Demand Generation Manager Europe
Pumpkin App Retention & Activation Manager
CAUDALIE Chief Digital Officer CDO
PSA GROUP Director of the Program Smart Services
Orange Head of Data & Omnichannel Analytics
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Car&Boat Media Emailing and loyalty manager
Kering Ecommerce Manager
BATIWEB GROUP Marketing Director
La Poste Transformation & Anticipation Director
Label Emmaüs CEO
Journal du Net Journalist
L'Exception DGA
Pierre & Vacances Center Parcs Group Group SEA Manager
Meliá Hotels International Head of Global Social Media
Carrefour Digital Transformation Director
SNCF Mission Director Digital Design
L'Occitane International e-Commerce Manager
HOLDING LVMH SIEGE Partnerships Manager
GENERALI FRANCE Product Manager Mobile Experience
hw&h Avocats & Rechtsanwälte Counsel
Orange France Chief Communication & Data Officer
Allianz Worldwide Partners Head of Direct Business & Digital - France
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Danone Group Global Media and Digital Manager
BONPOINT Worldwide CRM Manager
Lapeyre Head of Digital IT
Ontex Global Little Big Change Head or Marketing e-commerce
Janssen Johnson & Johnson Director Digital Acceleration EMEA
ANTALIS Digital Content & Social Marketing Manager
GROUPON Business Development & Communication Director
OGF Digital & Omnicanal Director
Crédit Agricole SA Group Head of Digital Marketing
Éditions Lefebvre Sarrut Chief Data Officer
Fashion Data Customer Leader
Meteo-France Deputy Director Marketing
LEGRAND Digital Marketing Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
PETIT BATEAU Omnicanal Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
PSA Data & Performance Manager
Auchan Retail International Group Chief Digital Officer
Editions Amaury Senior Adviser to the CEO
La Française Group Senior Social and Content Manager
CLS Remy Cointreau Chief Technology Officer /CTO
Cheerz Chief Revenue Officer
Showroomprive VP New Business - Travel
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
SOCIETE GENERALE Data Driven Marketing Manager
MACIF Digital Product Manager
LVMH Global Partnerships Manager
Orange Social Data Director
pfizer MCC & Insight Director
GROUPE RETIF Chief MarketPlace Officer
Maliterie.com Head of Marketing
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
BPCE Information Systems Architect
BABBEL Country Manager - Western Europe
Aviva France Digital Manager
SFR Digital Director
SERGIC Digital Marketing Manager
Suez Group Digital Project Leader
Richemont Holding France Project Manager / Sales Manager
MAISONS DU MONDE CISO & Head Digital Workplace
SAINT-GOBAIN Head of Digital & e-Reputation
Crédit Agricole SA CRM Program Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
20 MINUTES FRANCE Digital Manager
Panorabanques Managing Director
LVMH E-Commerce Optimization & Acquisition manager
Groupe LA POSTE Customer Knowledge Program Change Director
DIOR International CRM Project Director
ACCOR Head of CRM Insights & Data Management
LEGRAND Head of Digital
Schweizerische Bundesbahnen SBB Head of Digital Analytics
SERGIC Chief Marketing and Innovation Officer
TARKETT Web platform specialist - Masterdata EMEA
IGN Transformation Business Manager
Babilou Group CTO
Sazka a.s. Senior Web Analyst
TF1 Head of Data Web-Analytics and Digital Marketing
LEGRAND Digital manager
Back Market Process Manager
LesFurets.com Head of Acquisition
PIERRE FABRE Digital Media Manager
EUROP ASSISTANCE Chief Digital Officer CDO
Visilab CRM Manager
Total Wash Digital & Strategy Director
La Compagnie du Lit CMO
Sony Digital & CRM Manager
IT-CE Architect and Innovation Technology
Air France KLM Customer Insights & Analytics
PETIT BATEAU Digital Manager
HSBC CRM & e-CRM Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
BPCE Head of Acquisition Online
Dixons Carphone Marketing Technology Manager
BABBEL Principal Marketing Platforms Manager
ARTE CRM Manager
Planet Cards GmbH Managing Director
Lactalis LNUF Marques Digital Director
SOCIETE GENERALE Web Analytics Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
AXA France Brand and Content Factory Manager
Jardiland Change Manager - Innovation
Louvre Hotels Group Chief Information Officer
Pontem Chief Marketing Officer CMO
Cartier Ecommerce Traffic & CRM Coordinator
Melvin & Hamilton Digital SAS Growth Strategy Manager
GROUPE BARRIERE Chief CRM and E Commerce Officer
Essilor International Head of Marketing North Africa
effiCity CTO
Compagnie des Alpes IT - Head of Digital
Carlsberg Group Kronenbourg Digital Manager
FnacDarty Head of Professional Division
Aviva Product Manager
REXEL Marketing and Sales Solution Owner
Danone Head of Consumer Relations
KLEPIERRE New Business Director
Galeries Lafayette Customer Knowledge Director
Euromaster Director of Digital Europe
Banque Casino Innovation Director
Remy cointreau Global IT Digital Manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
BOSCH Digital Marketing Manager
Axel Springer Group Transformation Officer
eDreams Odigeo Head of Programmatic and Data Sales
Orpi Manager Data & Analytics
LVMH Global Partnerships Director
La Poste Digital Branch MOA Strategic Director
RENAULT Head of Prospective & Digital Innovation
Renault Digital Business Program Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Arkema Global Digital Marketing Manager
HARMONIE MUTUELLE Customer Interactions Manager
Schneider Electric Growth Hacker
Aviva Vie Marketing Analytics Manager
Renault Digital Director
Les Cinémas Pathé Gaumont Chief Digital Officer
AIR FRANCE Esales Analysts Team Leader
DEVRED CRM / Multichannel Campaign Manager
La Poste Director of the Client Knowledge Program
Wonga Marketing and Comms Director
Nutrition & Santé International Digital Director
Heineken Martech Manager
Groupe Pichet Director of Customer Experience
MAISONS DU MONDE Data engineer
Transdev Group Group Customer Director
Dott.pt CEO
Printemps Chief Marketing and Communication Officer
SARENZA Chief Customer Officer
BOURSORAMA Customer Marketing Director
MISTERTEMP Chief Marketing Officer CMO
CARMA Digital Manager
MAIF Program Data Director
Mutual Benefits Managing Partner
PSG Head of CRM & Data
Carlsberg Group Kronenbourg Digital Product Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
Beko France Digital Marketing Manager
Weber Digital Marketing Manager EMEA
Groupe SeLoger Performance Analytics Manager
Auchan Retail International Chief Data Officer
Orange Head of Analytics
American Express Digital Director
Banque BCP - Groupe BPCE Marketing Manager
COLAS Head of Digital Project Manager
Disney Manager Digital guest Experience
MSC Cruises Global Digital Marketing Manager
Warner Music France Head of CRM & Digital Marketing
BMW France Chief Data & Digital Officer CDO
Solvay Digital Transformation Director
Microsoft Senior Digital & Social Manager
Cartier EU Ecommerce Business Development Manager
Lulli Marketing Director
Transdev Groupe Sales & Marketing Director
Sisley Digital Media Manager Europe
Lagardere Active Digital CTO
Solvay Head of Digital studios Europe Asia & Americas
Back Market Social Network Coordinator
20 MINUTES FRANCE Chief Information Officer
Easyvoyage - Webedia Deputy Marketing Manager
L'Oréal Precision Advertising - CDO Team
PROWEBCE BtoBtoC & Sales Manager
Auchan Retail International Corporate Digital Director
Distingo (PSA Banque) Digital CRM and Communication Manager
La Poste Head of Customer Relationship Operations
MONOPRIX ONLINE Operation Director
La Poste Telecom & Digital Strategy Director
AG2R LA MONDIALE MATMUT Customer Marketing Director
audibene GmbH Head of Product Optimization
CNFPT Communications Deputy Director
BNP PARIBAS CARDIF Editorial Manager
Weber Stephen Products EMEA GmbH Head of Digital
Reed Midem Head of Digital Marketing
Orange Corporate Vice President Customer Information & Personalization
ratp Chief Marketing Officer CMO
Adecco Group France Digital Factory & Lab Manager
DHL Express Global Digital Marketing Manager
Sodexo benefits and rewards Digital Marketing Lead
Groupe ARGUS Deputy General Manager
SAMSONITE E-Commerce Director
MAISONS DU MONDE Data Group Director
TOTAL LUBMARINE Customer Experience Officer
CDISCOUNT Responsible for data projects and loyalty channels
Milleis Banque Head of Digital Channel development
OUI.sncf Head of Data Governance - Chief Data officer
VOYAGES SNCF Digital Customer Journey Manager