Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
La Compagnie du Lit Ecommerce Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
DHL Express Global Digital Marketing Manager
SUEZ Head of Digital Marketing and Customer Experience
Boulanger Head of Social Media
Blizzard Entertainment Director of Social Media & Publications
Carlsberg Group Kronenbourg Digital Product Manager
Danone Group Global Media and Digital Manager
effiCity CTO
Groupe LA POSTE Customer Knowledge Program Change Director
Edenred User Monetization Director
SFR Head of Customer Care
audibene GmbH Head of Product Optimization
La Poste Digital Branch MOA Strategic Director
Wonga Marketing and Comms Director
LesFurets.com Head of Data
Kering Ecommerce Manager
Groupe SeLoger Performance Analytics Manager
EUROPAGES-WLW COO
SOCIETE GENERALE Insurance International Partnerships & Business Development
Yves Rocher DMP Manager
Orange Online Director
Allianz Worldwide Partners Head of Direct Business & Digital - France
OGF Digital Marketing Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Fashion Data DMP Leader
Easyvoyage - Webedia Deputy Marketing Manager
Carmila Chief Marketing & Digital Officer CMDO
INTERMARCHE Customer Relations Manager
Aigle Azur E-Commerce Manager
Christian Dior Couture Digital Services Manager
Renault Customer Experience & Analytics Manager
Decathlon Product Manager Communication & Digital Marketing
Melvin & Hamilton Digital SAS Growth Strategy Manager
TARKETT Digital Platform Lead
Planetmedia Marketing Audience Director
Stanley Black & Decker Marketing Analyst France
MISTERTEMP Chief Marketing Officer CMO
hw&h Avocats & Rechtsanwälte Partner
La Redoute Web Analyst Traffic
Pierre & Vacances Center Parcs Group Webanalytics Manager
Lulli Marketing Director
Bosch Key Account Manager
Roche Head of Digital & Customer Engagement
Thalys International Digital Delegate Director
TOTAL LUBMARINE Customer Experience Officer
L'Occitane Ecommerce Data Manager
Auchan Retail International Chief Data Officer
LCL CRM Manager
INTERMARCHE Performance & Data Manager
SARENZA Chief Customer Officer
Mgen Strategy Director
Transdev Groupe Sales & Marketing Director
MACIF Product Owner Macif.fr
Editis Traffic & Digital Manager
BPCE Digital Data Manager
BONPOINT Worldwide CRM Manager
Danone Head of Consumer Relations
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
BPCE Head of Acquisition Online
L'Occitane Trade Marketing Coordinator
FnacDarty Head of Professional Division
French bee Chief Commercial Marketing & Digital Officer
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Carlsberg Group Kronenbourg Digital Manager
Showroomprive VP New Business - Travel
LVMH Global Partnerships Director
Essilor International Consumer Marketing and CRM Manager
Sephora Head of IT Customer Experience
McFIT Head of Content and Social Media
VeryChic Accorhotels Group Head of Data & CRM
Louvre Hotels Group Chief Information Officer
Orange Digital Marketing Director
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Lagardere Active Digital CTO
ANTALIS Group Director Digital Transformation & Marketing Services
PETIT BATEAU Omnicanal Manager
OVH Digital Analyst Manager
Total Wash Digital & Strategy Director
La Poste Head of Customer Relationship Operations
Sodexo benefits and rewards Digital Marketing Lead
Editis eBusiness & Innovation Project Manager
Orpi Manager Data & Analytics
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Louvre Hotels Group Transversal & Digital Programs Manager
Editions Amaury Senior Adviser to the CEO
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
FRANCE TELEVISIONS Technical and Digital Director
IT-CE Data Architect manager
Visilab CRM Manager
Orange Head of Data & Omnichannel Analytics
RATP group CRM / Loyalty Manager
audibene GmbH Product Manager Marketing Technologies
Editis Customer Knowledge Director
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
La Poste Transformation & Anticipation Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Dixons Carphone Marketing Technology Manager
Crédit Agricole SA Group Head of Digital Marketing
Groupe Monte-Carlo SBM Conversion Rate Manager
BPCE Information Systems Architect
PSA Data & Performance Manager
pfizer MCC & Insight Director
SAINT-GOBAIN Head of Digital & e-Reputation
PETIT BATEAU Digital Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
CANAL PLUS Acquisition & Digital Trafic Manager
La Française Group Senior Social and Content Manager
Sisley Digital Media Manager Europe
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
edeXa AG CMO
French bee Web Manager
MACSF MOA and Multichannel Campaign Manager
IT-CE Architect and Innovation Technology
hw&h Avocats & Rechtsanwälte Counsel
SPB Group Marketing Director
EASYPARAPHARMACIE General Manager
CEWE Head of e-Commerce & IT
CDISCOUNT Traffic Acquisition Manager
Compagnie des Alpes IT - Head of Digital
Back Market Social Network Coordinator
Babilou Group CTO
BABBEL Head of Partnerships
Renault Digital Product Owner - Offline Conversion
BATIWEB GROUP Marketing Director
LVMH Global Partnerships Manager
Banque Casino Innovation Director
OUI.sncf Digital Analytics manager
Nexity Head of new digital projects
La Poste Director of the Client Knowledge Program
SERGIC Digital Marketing Manager
SPORT1 GmbH COO Digital
Transdev Group Group Customer Director
Euromaster Director of Digital Europe
LONGCHAMP Omnichannel & Media Marketing Director
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
ONEY BANK Acquisition Manager
Boardriders Inc. VP Global IT Omni-channel & Digital
Hanes E shop Manager
ALLIANZ IARD Digital Product Manager
Adecco Group France Digital Factory & Lab Manager
N26 Brand Marketing Lead
Schneider Electric Global Ecommerce Marketing Leader
FBD International Digital & E-Commerce Director
Solvay Digital Transformation Director
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
FORBO FLOORING SYSTEMS Marketing Director South Countries
Cheerz Chief Revenue Officer
Car&Boat Media Emailing and loyalty manager
Éditions Lefebvre Sarrut Chief Data Officer
20 MINUTES FRANCE Managing Director
Aviva Digital Program Manager
La Mutuelle Générale Digital Project Leader
E-Commerce Nation Marketing Manager / Head of event partnerships
SNCF Analytics & Customer Knowledge Manager
SNCF Senior Web analyst & Data Advisor
HSBC CRM & e-CRM Director
EUROP ASSISTANCE Holding Head of Group ICT Procurement
FlixBus Web Analyst
HSBC Head of Digital Products & Experience
NUXE UK Digital Marketing Manager
L'Occitane En Provence Head of Digital Project Management Team
Dott.pt CEO
PIXMANIA COO
TF1 Head of Data Web-Analytics and Digital Marketing
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Transdev Head of CRM and Digital Marketing
ENGIE Happ-e by ENGIE Digital Marketing Manager
La Poste Business Development Director
ALINEA Head of CRM
Pierre & Vacances Center Parcs Group Group SEA Manager
BNP PARIBAS CARDIF Editorial Manager
GROUPE INSEEC U. Group Digital Marketing Manager
ORANGE B2B Chief Digital Officer
Meteo-France Deputy Director Marketing
CARMA Digital Manager
IGN Transformation Business Manager
BABILOU GROUPE CRM Web & Marketing Director
Compagnie des Alpes CRM & Digital Manager
MACIF Digital Product Manager
ONEY BANK Digital Marketing Manager
Rémy Cointreau App & Digital Project Manager
REED EXPOSITIONS FRANCE Head of Digital
Back Market Process Manager
LesFurets.com Head of Acquisition
SFR Medias Digital Marketing Director
CANAL PLUS E-Shop Manager
PIERRE FABRE International Digital Marketing Manager
Arkema Global Digital Marketing Manager
CLS Remy Cointreau Chief Technology Officer /CTO
Suez Group Digital Project Leader
Saur Group Senior open innovation manager
Microsoft Marketing & Communication Manager
Aviva France Digital Manager
ratp Chief Marketing Officer CMO
VOYAGES SNCF Digital Customer Journey Manager
HP Digital Marketing Program Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
Thalys International Web Traffic Coordinator
CONFORAMA UX Manager
Gamm vert E commerce Manager
Crédit Agricole SA CRM Program Manager
Vodafone UK Head of Performance Marketing
BABBEL Principal Marketing Platforms Manager
Renault Data CRM Social Director
Amorelie Senior Product Manager
Pontem Chief Marketing Officer CMO
Aéroports de Paris Head of Data & Analytics
RCI Head of Digital
BOURSORAMA Customer Marketing Director
QOBUZ Chief Executive Officer CEO
BMW France CRM Data Manager
GROUPE ROCHER Data, BI, CRM Director
Remy cointreau Global IT Digital Manager
Groupe Mutuel Head of Digital Marketing
Cellnovo Group Director of Digital Marketing & Communications
METRON Head of Marketing
Schneider Electric Growth Hacker
Éditions Lefebvre Sarrut Head of European Digital Solutions
Carrefour Digital Transformation Director
Digit RE Group President de DigitRE Group
Alinéa Customer Animation Manager
PSA GROUP Director of the Program Smart Services
Label Emmaüs CEO
BMW France Chief Data & Digital Officer CDO
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
PROWEBCE BtoBtoC & Sales Manager
Parfums Christian Dior Digital Innovation
Fashion3 - Jules Chief Executive Officer
La Française Group Head of Marketing Digital & Clusters Development
Banque BCP - Groupe BPCE Marketing Manager
Flixbus Data Scientist
Mutual Benefits Managing Partner
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Richemont International CRM Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
Groupe ARGUS Deputy General Manager
APAVE Group Marketing Director
Pumpkin App Retention & Activation Manager
CNFPT Communications Deputy Director
Kering Digital Media Senior Manager
CDISCOUNT Data Director
American Express Digital Director
Auchan Retail International Corporate Digital Director
20 MINUTES FRANCE Digital Manager
SFR Head of digital & e-commerce
Pierre & Vacances Center Parcs Group Chief Product Officer
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Happ-e by ENGIE Customer Client manager
Reed Midem Head of Digital Marketing
SMALLABLE Head of Global Marketing
AUCHAN Digital & E-commerce Director
CONFORAMA User Experience Director
Aviva Product Manager
BOUYGUES TELECOM Innovation Digital Manager
Lactalis LNUF Marques Digital Director
PSG Head of CRM & Data
Auchan Retail International Group Chief Digital Officer
GIE AXA Digital & Media Ecosystem Manager
Universal Music France Director of Media & Market Research
Les Cinémas Pathé Gaumont Chief Digital Officer
SOCIETE GENERALE CIB Chief Digital Officer
Mondadori France Product & Innovation Director
ONEY BANK Data & Analytics Manager
KLEPIERRE Digital Marketing & Innovation
L'Exception DGA
Cartier EU Digital Marketing & Conversion Specialist
Jardiland Change Manager - Innovation
SAMSONITE E-Commerce Director
GROUPE RETIF Chief MarketPlace Officer
TARKETT Director Web Customer Platform
OGF Aquisition & CRM manager
AXA France Brand and Content Factory Manager
Banque PSA Finance VP Digital Banking
Distingo (PSA Banque) Digital CRM and Communication Manager
GENERALI FRANCE Product Manager Mobile Experience
GMF Digital Media Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Orange Head of Analytics
AG2R LA MONDIALE Digital Customer & Digital Services Director
TF1 AdTech Director
Française des Jeux Data Management & Ethics
OUI.sncf Head of Data Governance - Chief Data officer
BYmyCAR Head of E-business
AUCHAN Customer Transformation &Innovation Director
Natixis Digital Project Director
Corsair International (Groupe TUI Travel) web marketing & digital Manager
PIERRE FABRE Digital Media Manager
Back Market Head of Processes & New Services
DHL Express Digital Marketing Manager
MSC Cruises Global Media Manager
Microsoft Senior Digital & Social Manager
Disney Manager Digital guest Experience
Nestlé Waters HQ Global eBusiness Lead
Aviva France Customer Analytics Director
RAJA Ecommerce IT Manager
Nutrition & Santé International Digital Director
DEVRED CRM / Multichannel Campaign Manager
MSC Cruises Global Digital Marketing Manager
Zava CCO Zava
Maliterie.com Head of Marketing
Arkema Data Manager
GAMELOFT Marketing Manager
MACSF IT Manager - Customer Tools and Data Domain
Journal du Net Journalist
L'Oréal Precision Advertising - CDO Team
Christian Dior Couture E-Commerce Performance Marketing Manager
Axel Springer SE Senior Product Manager Data
FRANCE GALOP Marketing & Sales Director
Socomec Digital Marketing Director
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
La Française Deputy Managing Director Moniwan
Orange Digital Media & Business Acquisition Director
French bee Product Owner
ANTALIS Digital Content & Social Marketing Manager
LABORATOIRE NUXE Digital Activity Director
Weber Digital Marketing Manager EMEA
Axel Springer Group Transformation Officer
BABBEL Country Manager - Western Europe
KLEPIERRE New Business Director
Panorabanques Managing Director
CENTER PARCS SEA Manager
L'Oréal Global Analytics Manager - CDO Team
FRANCE GALOP Digital Team Manager
LVMH Digital Transformation Senior Manager
MAISONS DU MONDE Data Group Director
UPSA Head of Digital Marketing
AIR FRANCE Head of Media Buying Programmatic & Social Media
AIR FRANCE Esales Analysts Team Leader
Printemps Chief Marketing and Communication Officer
SOCIETE GENERALE Web Analytics Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
eDreams Odigeo Head of Programmatic and Data Sales
Orpi Digital & CRM Manager
ARTE CRM Manager
BOSCH Digital Marketing Manager
Nutrition et Santé E-Commerce Business Developer
Orange Head of Data for Products & Services
Aviva Vie Marketing Analytics Manager
DIOR International CRM Project Director
BOURSORAMA Marketing Anticipation Director
LafargeHolcim Digital Projects Director
Solvay Head of Digital studios Europe Asia & Americas
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
La Banque Postale Digital Acquisition et eCRM Manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
ACCOR Head of CRM Insights & Data Management
Bic Ecommerce Director
Warner Music France Head of CRM & Digital Marketing
TOUPRET Customer Communication, Digital & Marketing Manager
Sony Digital & CRM Manager
Planet Cards GmbH Managing Director
Decathlon Digital Communication Leader
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
20 MINUTES FRANCE Chief Information Officer
Orange Corporate Vice President Customer Information & Personalization
PixMyCar Chief Marketing Officer
COLAS Head of Digital Project Manager
Engie BtoB France Social Business Manager
MAISONS DU MONDE Data engineer
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Renault Digital Director
HOLDING LVMH SIEGE Partnerships Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
Sazka a.s. Senior Web Analyst
SOCIETE GENERALE Data Driven Marketing Manager
Richemont Holding France Project Manager / Sales Manager
Cegedim Insurance Solutions Digital Marketing Manager
Cartier EU Ecommerce Business Development Manager
OGF Digital & Omnicanal Director
Easyvoyage - Webedia Acquisition & Monetisation Manager
GROUPE BARRIERE Chief CRM and E Commerce Officer
L'Occitane International e-Commerce Manager
Siblu Villages Digital Marketing Director
FlixBus Senior Web Analyst
La Poste Marketing Director
CHANEL Digital data manager
Heineken Martech Manager
MAISONS DU MONDE CISO & Head Digital Workplace
Xylem water solutions Demand Generation Manager Europe
SNCF Mission Director Digital Design
Beko France Digital Marketing Manager
Michelin Media and B2C Data Global Director
SERGIC Chief Marketing and Innovation Officer
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
MONOPRIX ONLINE Operation Director
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
TARKETT Web platform specialist - Masterdata EMEA
Renault Digital Business Program Manager
Marignan Digital Manager
La Française Group Director of Communication and Digital
Orange Customer Strategy and Data Director
LEGRAND Digital manager
FRANCE TELEVISIONS Data Projects Manager
Juwelo Country Manager France
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
GROUPE INSEEC U. Acquisition Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Fashion Data Customer Leader
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Nexity Chief Data Officer
Essilor International Head of Marketing North Africa
E.LECLERC Acquistion & Data Manager
Ekwateur Digital Marketing Manager
REXEL Marketing and Sales Solution Owner
Natixis Head of Communication @ DOSI
BMW France Digital Strategy Manager
LEGRAND Digital Marketing Manager
CDISCOUNT Responsible for data projects and loyalty channels
PSA Groupe Digital Coach for Comex
GROUPON Business Development & Communication Director
SAMSUNG ELECTRONICS FRANCE Digital Director
SFR Digital Director
HAGER Digital Factory Group Director
LVMH E-Commerce Optimization & Acquisition manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Ontex Global Little Big Change Head or Marketing e-commerce
CAUDALIE Chief Digital Officer CDO
La Poste Telecom & Digital Strategy Director
La Compagnie du Lit CMO
Galeries Lafayette Customer Knowledge Director
Back Market Head of Customer Care
Orange France Chief Communication & Data Officer
MetLife Head of Direct and Digital - EMEA
Milleis Banque Head of Digital Channel development
Apax Partners Chief Digital Officer
ALINEA E Marketing Manager
UGC Marketing Digital and Customer experience director
Socomec Digital Manager
Weber Stephen Products EMEA GmbH Head of Digital
SAINT-GOBAIN Head of Digital Marketing & Communication
Air France KLM Customer Insights & Analytics
Danone Digital & Media Manager
Neopost Head of Marketing Web team
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Française Des Jeux Chief Data Officer
Sambre Avesnois Immobilier Digital Strategy Manager
Aéroports de Paris eCommerce Manager
seloger.com Head of Advertising
EUROP ASSISTANCE Chief Digital Officer CDO
Cartier Ecommerce Traffic & CRM Coordinator
La poste Chief Marketing Officer CMO
Marketing Magazine Journalist
SAINT-GOBAIN Global Social Media Director
Largus Digital Marketing Director
BNP Paribas Digital Manager - Agile Coach
Digit RE Group Digital Director
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
Compagnie des Alpes Digital Performance Manager
Allopneus Head of UX
ACCOR Digital Advertising manager
AXA Partners Head of Marketing and Distribution
Bonduelle Europe Long Life Digital Manager
TOUPRET Marketing & Digital Director
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
HARMONIE MUTUELLE Customer Interactions Manager
PEUGEOT Head of CX
Groupe Quartus Digital Director
Mondadori Digital Director
Lapeyre Head of Digital IT
AXA France Digital Factory Manager
HP Digital Manager Europe
MAISONS DU MONDE Data Manager
Telefonica Data Innovation Senior Manager
Meliá Hotels International Head of Global Social Media
Groupe Avril Digital Innovation Lead IT
Orange Social Data Director
RENAULT Head of Prospective & Digital Innovation
Groupe Pichet Director of Customer Experience
MAIF Program Data Director
CAUDALIE Head of Ecommerce & Digital North Europe
LEGRAND Head of Digital
home24 Marketing Director
Louvre Hotels Group Head of BI & CRM
APRIL Project Manager / Sales Manager / Scrum Master
Janssen Johnson & Johnson Director Digital Acceleration EMEA