Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.

The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May


Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net


CompanyJob Title
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Compagnie des Alpes CRM & Digital Manager
Orpi Digital & CRM Manager
La Poste Telecom & Digital Strategy Director
Nexity Chief Data Officer
Melvin & Hamilton Digital SAS Growth Strategy Manager
LEGRAND Digital Marketing Manager
Groupe Pichet Director of Customer Experience
SMALLABLE Head of Global Marketing
DHL Express Digital Marketing Manager
Aviva Vie Marketing Analytics Manager
Milleis Banque Head of Digital Channel development
Journal du Net Journalist
SNCF Mission Director Digital Design
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Total Wash Digital & Strategy Director
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
ANTALIS Group Director Digital Transformation & Marketing Services
BNP Paribas Digital Manager - Agile Coach
Axel Springer SE Senior Product Manager Data
LVMH E-Commerce Optimization & Acquisition manager
LEGRAND Head of Digital
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Sephora Head of IT Customer Experience
MSC Cruises Global Media Manager
Groupe Quartus Digital Director
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Engie BtoB France Social Business Manager
Digit RE Group President de DigitRE Group
Renault Digital Product Owner - Offline Conversion
Orange Head of Data & Omnichannel Analytics
Pierre & Vacances Center Parcs Group Group SEA Manager
PixMyCar Chief Marketing Officer
Pumpkin App Retention & Activation Manager
Aviva Digital Program Manager
FRANCE GALOP Digital Team Manager
Ontex Global Little Big Change Head or Marketing e-commerce
Label Emmaüs CEO
HARMONIE MUTUELLE Customer Interactions Manager
Marketing Magazine Journalist
OUI.sncf Head of Data Governance - Chief Data officer
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Printemps Chief Marketing and Communication Officer
EASYPARAPHARMACIE Webmarketing / Traffic Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Les Cinémas Pathé Gaumont Chief Digital Officer
Essilor International Consumer Marketing and CRM Manager
Cegedim Insurance Solutions Digital Marketing Manager
AIR FRANCE Head of Media Buying Programmatic & Social Media
GMF Digital Media Manager
QOBUZ Chief Executive Officer CEO
BOURSORAMA Customer Marketing Director
Carrefour Digital Transformation Director
DHL Express Global Digital Marketing Manager
CONFORAMA User Experience Director
Disney Manager Digital guest Experience
La Mutuelle Générale Digital Project Leader
HSBC CRM & e-CRM Director
GROUPE RETIF Chief MarketPlace Officer
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
MSC Cruises Global Digital Marketing Manager
SERGIC Digital Marketing Manager
La Française Deputy Managing Director Moniwan
EUROP ASSISTANCE Holding Head of Group ICT Procurement
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Weber Stephen Products EMEA GmbH Head of Digital
SARENZA Chief Customer Officer
N26 Brand Marketing Lead
CARMA Digital Manager
Suez Group Digital Project Leader
20 MINUTES FRANCE Managing Director
Neopost Head of Marketing Web team
Sacem Deputy Director of Marketing Digital Transformation & CRM
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
BABBEL Country Manager - Western Europe
Decathlon Digital Communication Leader
ANTALIS Digital Content & Social Marketing Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Groupe SeLoger Performance Analytics Manager
Michelin Media and B2C Data Global Director
Groupe ARGUS Deputy General Manager
Cartier EU Ecommerce Business Development Manager
BPCE Information Systems Architect
RATP group CRM / Loyalty Manager
Flixbus Data Scientist
Solvay Digital Transformation Director
KLEPIERRE Social & Retailers synergies Marketing Manager
Bic Ecommerce Director
Louvre Hotels Group Transversal & Digital Programs Manager
Pontem Chief Marketing Officer CMO
Weber Digital Marketing Manager EMEA
Cheerz Chief Revenue Officer
French bee Chief Commercial Marketing & Digital Officer
Richemont Holding France Project Manager / Sales Manager
SPORT1 GmbH COO Digital
ALLIANZ IARD Digital Product Manager
HP Digital Manager Europe
SOCIETE GENERALE Data Driven Marketing Manager
Mondadori France Product & Innovation Director
ACCOR Digital Advertising manager
Sodexo benefits and rewards Digital Marketing Lead
SNCF Senior Web analyst & Data Advisor
Zava CCO Zava
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
La Poste Director of the Client Knowledge Program
Fashion Data DMP Leader
APAVE Group Marketing Director
Renault Digital Director
Sazka a.s. Senior Web Analyst
GROUPE INSEEC U. Group Digital Marketing Manager
French bee Web Manager
TF1 Head of Data Web-Analytics and Digital Marketing
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
CEWE Head of e-Commerce & IT
La poste Chief Marketing Officer CMO
Groupe LA POSTE Customer Knowledge Program Change Director
FlixBus Senior Web Analyst
Mutual Benefits Managing Partner
AG2R LA MONDIALE Digital Customer & Digital Services Director
Air France KLM Customer Insights & Analytics
COLAS Head of Digital Project Manager
HAGER Digital Factory Group Director
SNCF Analytics & Customer Knowledge Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
ONEY BANK Digital Marketing Manager
ONEY BANK Acquisition Manager
L'Occitane International e-Commerce Manager
Dott.pt CEO
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Christian Dior Couture Digital Services Manager
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Orange Digital Marketing Director
AUCHAN Digital & E-commerce Director
Happ-e by ENGIE Customer Client manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
SERGIC Chief Marketing and Innovation Officer
Boardriders Inc. VP Global IT Omni-channel & Digital
BMW France Digital Strategy Manager
Wonga Marketing and Comms Director
L'Oréal Precision Advertising - CDO Team
Reed Midem Head of Digital Marketing
Lactalis LNUF Marques Digital Director
SUEZ Head of Digital Marketing and Customer Experience
AXA France Digital Factory Manager
La Française Group Head of Marketing Digital & Clusters Development
Edenred User Monetization Director
La Redoute Web Analyst Traffic
Blizzard Entertainment Director of Social Media & Publications
Axel Springer Group Transformation Officer
Renault Customer Experience & Analytics Manager
MONOPRIX ONLINE Operation Director
SPB Group Marketing Director
Nexity Head of new digital projects
Kering Ecommerce Manager
Apax Partners Chief Digital Officer
BONPOINT Worldwide CRM Manager
NUXE UK Digital Marketing Manager
PIERRE FABRE International Digital Marketing Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Orange Corporate Vice President Customer Information & Personalization
VOYAGES SNCF Digital Customer Journey Manager
L'Occitane Trade Marketing Coordinator
BABILOU GROUPE CRM Web & Marketing Director
L'Occitane En Provence Head of Digital Project Management Team
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
ONEY BANK Data & Analytics Manager
PIERRE FABRE Digital Media Manager
Danone Group Global Media and Digital Manager
RENAULT Head of Prospective & Digital Innovation
AXA Partners Head of Marketing and Distribution
Auchan Retail International Corporate Digital Director
FBD International Digital & E-Commerce Director
BOURSORAMA Marketing Anticipation Director
CDISCOUNT Responsible for data projects and loyalty channels
Meteo-France Deputy Director Marketing
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Orange France Chief Communication & Data Officer
Editis eBusiness & Innovation Project Manager
Alinéa Customer Animation Manager
Editis Customer Knowledge Director
METRON Head of Marketing
ACCOR Head of CRM Insights & Data Management
HP Digital Marketing Program Manager
GENERALI FRANCE Product Manager Mobile Experience
PETIT BATEAU Digital Manager
Carlsberg Group Kronenbourg Digital Manager
Pierre & Vacances Center Parcs Group Chief Product Officer
Adecco Group France Digital Factory & Lab Manager
Orange Digital Media & Business Acquisition Director
Richemont International CRM Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
Hanes E shop Manager
Sony Digital & CRM Manager
CAUDALIE Head of Ecommerce & Digital North Europe
E-Commerce Nation Marketing Manager / Head of event partnerships
Bosch Key Account Manager
TARKETT Digital Platform Lead
La Compagnie du Lit CMO
TOTAL LUBMARINE Customer Experience Officer
Essilor International Head of Marketing North Africa
MACIF Digital Product Manager
Éditions Lefebvre Sarrut Chief Data Officer
CDISCOUNT Data Director
20 MINUTES FRANCE Digital Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
CNFPT Communications Deputy Director
Microsoft Senior Digital & Social Manager
Gamm vert E commerce Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
Transdev Group Group Customer Director
Lagardere Active Digital CTO
RAJA Ecommerce IT Manager
BOUYGUES TELECOM Innovation Digital Manager
BOSCH Digital Marketing Manager
Back Market Process Manager
ORANGE B2B Chief Digital Officer
INTERMARCHE Customer Relations Manager
SAINT-GOBAIN Head of Digital & e-Reputation
Carmila Chief Marketing & Digital Officer CMDO
Car&Boat Media Emailing and loyalty manager
OUI.sncf Digital Analytics manager
GROUPON Business Development & Communication Director
Amorelie Senior Product Manager
Ekwateur Digital Marketing Manager
Meliá Hotels International Head of Global Social Media
LesFurets.com Head of Data
Siblu Villages Digital Marketing Director
Groupe Mutuel Head of Digital Marketing
Compagnie des Alpes Digital Performance Manager
VeryChic Accorhotels Group Head of Data & CRM
EUROP ASSISTANCE Chief Digital Officer CDO
IT-CE Architect and Innovation Technology
Xylem water solutions Demand Generation Manager Europe
ENGIE Director in charge of the Digital Transformation of Global Business Support
Nestlé Waters HQ Global eBusiness Lead
Fashion Data Customer Leader
TARKETT Web platform specialist - Masterdata EMEA
McFIT Head of Content and Social Media
audibene GmbH Head of Product Optimization
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Orange Customer Strategy and Data Director
TARKETT Director Web Customer Platform
BATIWEB GROUP Marketing Director
BPCE Head of Acquisition Online
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Nutrition et Santé E-Commerce Business Developer
FlixBus Web Analyst
home24 Marketing Director
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Renault Digital Business Program Manager
Mgen Strategy Director
audibene GmbH Product Manager Marketing Technologies
GIE AXA Digital & Media Ecosystem Manager
PROWEBCE BtoBtoC & Sales Manager
BMW France CRM Data Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Carlsberg Group Kronenbourg Digital Product Manager
Thalys International Digital Delegate Director
REXEL Marketing and Sales Solution Owner
UGC Marketing Digital and Customer experience director
Back Market Head of Customer Care
MetLife Head of Direct and Digital - EMEA
OGF Aquisition & CRM manager
LCL CRM Manager
Microsoft Marketing & Communication Manager
SAINT-GOBAIN Global Social Media Director
Distingo (PSA Banque) Digital CRM and Communication Manager
MACIF Product Owner Macif.fr
Heineken Martech Manager
Aviva France Customer Analytics Director
PSA Data & Performance Manager
MAISONS DU MONDE Data Group Director
IT-CE Data Architect manager
Natixis Head of Communication @ DOSI
Transdev Head of CRM and Digital Marketing
Groupe Avril Digital Innovation Lead IT
Cellnovo Group Director of Digital Marketing & Communications
Transdev Groupe Sales & Marketing Director
SAINT-GOBAIN Head of Digital Marketing & Communication
FRANCE TELEVISIONS Data Projects Manager
BNP PARIBAS CARDIF Editorial Manager
LVMH Global Partnerships Manager
seloger.com Head of Advertising
Orange Head of Data for Products & Services
BMW France Chief Data & Digital Officer CDO
Editions Amaury Senior Adviser to the CEO
Auchan Retail International Group Chief Digital Officer
CANAL PLUS E-Shop Manager
SOCIETE GENERALE CIB Chief Digital Officer
ratp Chief Marketing Officer CMO
Aviva France Digital Manager
Warner Music France Head of CRM & Digital Marketing
Thalys International Web Traffic Coordinator
SOCIETE GENERALE Web Analytics Manager
La Française Group Director of Communication and Digital
Renault Data CRM Social Director
CAUDALIE Chief Digital Officer CDO
BPCE Digital Data Manager
Mondadori Digital Director
LVMH Global Partnerships Director
Cartier EU Digital Marketing & Conversion Specialist
Largus Digital Marketing Director
RCI Head of Digital
Universal Music France Director of Media & Market Research
CLS Remy Cointreau Chief Technology Officer /CTO
Marignan Digital Manager
OVH Digital Analyst Manager
Babilou Group CTO
FORBO FLOORING SYSTEMS Marketing Director South Countries
Back Market Social Network Coordinator
Orange Online Director
La Poste Business Development Director
Jardiland Change Manager - Innovation
Banque PSA Finance VP Digital Banking
AUCHAN Customer Transformation &Innovation Director
La Poste Digital Branch MOA Strategic Director
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
L'Oréal Global Analytics Manager - CDO Team
BYmyCAR Head of E-business
Danone Head of Consumer Relations
FRANCE TELEVISIONS Technical and Digital Director
FRANCE GALOP Marketing & Sales Director
Parfums Christian Dior Digital Innovation
Française des Jeux Data Management & Ethics
Danone Digital & Media Manager
TOUPRET Customer Communication, Digital & Marketing Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
Crédit Agricole SA CRM Program Manager
E.LECLERC Acquistion & Data Manager
LEGRAND Digital manager
Socomec Digital Marketing Director
LVMH Digital Transformation Senior Manager
Aéroports de Paris Head of Data & Analytics
MAISONS DU MONDE Data engineer
Lulli Marketing Director
Planetmedia Marketing Audience Director
Orpi Manager Data & Analytics
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
hw&h Avocats & Rechtsanwälte Partner
Easyvoyage - Webedia Acquisition & Monetisation Manager
MACSF MOA and Multichannel Campaign Manager
Française Des Jeux Chief Data Officer
IGN Transformation Business Manager
Lapeyre Head of Digital IT
KLEPIERRE Digital Marketing & Innovation
Yves Rocher DMP Manager
L'Exception DGA
Arkema Data Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
Remy cointreau Global IT Digital Manager
La Banque Postale Digital Acquisition et eCRM Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
L'Occitane Ecommerce Data Manager
Kering Digital Media Senior Manager
edeXa AG CMO
Louvre Hotels Group Chief Information Officer
Telefonica Data Innovation Senior Manager
eDreams Odigeo Head of Programmatic and Data Sales
Maliterie.com Head of Marketing
Crédit Agricole SA Group Head of Digital Marketing
Visilab CRM Manager
SFR Digital Director
Juwelo Country Manager France
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Easyvoyage - Webedia Deputy Marketing Manager
Nutrition & Santé International Digital Director
Sisley Digital Media Manager Europe
Aigle Azur E-Commerce Manager
La Poste Transformation & Anticipation Director
AIR FRANCE Esales Analysts Team Leader
MAIF Program Data Director
BABBEL Head of Partnerships
HSBC Head of Digital Products & Experience
Editis Traffic & Digital Manager
SFR Medias Digital Marketing Director
American Express Digital Director
Digit RE Group Digital Director
AG2R LA MONDIALE MATMUT Customer Marketing Director
CHANEL Digital data manager
Rémy Cointreau App & Digital Project Manager
Socomec Digital Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Christian Dior Couture E-Commerce Performance Marketing Manager
Back Market Head of Processes & New Services
Compagnie des Alpes IT - Head of Digital
APRIL Project Manager / Sales Manager / Scrum Master
MISTERTEMP Chief Marketing Officer CMO
Planet Cards GmbH Managing Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
INTERMARCHE Performance & Data Manager
KLEPIERRE New Business Director
Fashion3 - Jules Chief Executive Officer
AXA France Brand and Content Factory Manager
Orange Social Data Director
SFR Head of digital & e-commerce
OGF Digital & Omnicanal Director
Stanley Black & Decker Marketing Analyst France
Louvre Hotels Group Head of BI & CRM
pfizer MCC & Insight Director
Groupe Monte-Carlo SBM Conversion Rate Manager
Schneider Electric Global Ecommerce Marketing Leader
effiCity CTO
La Compagnie du Lit Ecommerce Director
hw&h Avocats & Rechtsanwälte Counsel
Sambre Avesnois Immobilier Digital Strategy Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Schneider Electric Growth Hacker
ALINEA E Marketing Manager
La Poste Marketing Director
GROUPE BARRIERE Chief CRM and E Commerce Officer
French bee Product Owner
Panorabanques Managing Director
PETIT BATEAU Omnicanal Manager
Euromaster Director of Digital Europe
Banque Casino Innovation Director
Allopneus Head of UX
Éditions Lefebvre Sarrut Head of European Digital Solutions
Saur Group Senior open innovation manager
SAMSONITE E-Commerce Director
Auchan Retail International Chief Data Officer
Groupe SeLoger Logic-Immo Head of Marketing vertical business
LONGCHAMP Omnichannel & Media Marketing Director
SFR Head of Customer Care
Galeries Lafayette Customer Knowledge Director
Showroomprive VP New Business - Travel
Bonduelle Europe Long Life Digital Manager
OGF Digital Marketing Manager
20 MINUTES FRANCE Chief Information Officer
CANAL PLUS Acquisition & Digital Trafic Manager
FnacDarty Head of Professional Division
LafargeHolcim Digital Projects Director
Banque BCP - Groupe BPCE Marketing Manager
GROUPE INSEEC U. Acquisition Manager
PSG Head of CRM & Data
DEVRED CRM / Multichannel Campaign Manager
MAISONS DU MONDE CISO & Head Digital Workplace
BABBEL Principal Marketing Platforms Manager
Cartier Ecommerce Traffic & CRM Coordinator
GAMELOFT Marketing Manager
LesFurets.com Head of Acquisition
Solvay Head of Digital studios Europe Asia & Americas
MACSF IT Manager - Customer Tools and Data Domain
TOUPRET Marketing & Digital Director
La Poste Head of Customer Relationship Operations
PSA Groupe Digital Coach for Comex
TF1 AdTech Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Boulanger Head of Social Media
Orange Head of Analytics
Arkema Global Digital Marketing Manager
UPSA Head of Digital Marketing
Roche Head of Digital & Customer Engagement
PSA GROUP Director of the Program Smart Services
HOLDING LVMH SIEGE Partnerships Manager
Aviva Product Manager
La Française Group Senior Social and Content Manager
Aéroports de Paris eCommerce Manager
LABORATOIRE NUXE Digital Activity Director
Decathlon Product Manager Communication & Digital Marketing
ARTE CRM Manager
Natixis Digital Project Director
CDISCOUNT Traffic Acquisition Manager
Dixons Carphone Marketing Technology Manager
DIOR International CRM Project Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Vodafone UK Head of Performance Marketing
Beko France Digital Marketing Manager