Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
FRANCE GALOP Digital Team Manager
FlixBus Senior Web Analyst
La Banque Postale Digital Acquisition et eCRM Manager
Cellnovo Group Director of Digital Marketing & Communications
pfizer MCC & Insight Director
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Groupe SeLoger Performance Analytics Manager
Transdev Groupe Sales & Marketing Director
Mutual Benefits Managing Partner
SFR Head of digital & e-commerce
French bee Web Manager
Easyvoyage - Webedia Deputy Marketing Manager
Adecco Group France Digital Factory & Lab Manager
Lapeyre Head of Digital IT
CARMA Digital Manager
Amorelie Senior Product Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Editis Traffic & Digital Manager
BOURSORAMA Marketing Anticipation Director
Groupe Avril Digital Innovation Lead IT
Label Emmaüs CEO
Christian Dior Couture Digital Services Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
GROUPE INSEEC U. Acquisition Manager
Aviva Product Manager
PixMyCar Chief Marketing Officer
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
ACCOR Digital Advertising manager
DHL Express Digital Marketing Manager
CLS Remy Cointreau Chief Technology Officer /CTO
Mondadori France Product & Innovation Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
La Poste Director of the Client Knowledge Program
ONEY BANK Data & Analytics Manager
La Poste Head of Customer Relationship Operations
ANTALIS Group Director Digital Transformation & Marketing Services
SNCF Senior Web analyst & Data Advisor
MEDIAPOST Deputy General Manager Marketing and Customer Experience
NUXE UK Digital Marketing Manager
Planetmedia Marketing Audience Director
Mgen Strategy Director
MACIF Digital Product Manager
Renault Digital Business Program Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
OGF Digital Marketing Manager
LEGRAND Digital manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Fashion Data DMP Leader
Nexity Chief Data Officer
Largus Digital Marketing Director
Cegedim Insurance Solutions Digital Marketing Manager
EUROPAGES-WLW COO
LABORATOIRE NUXE Digital Activity Director
Decathlon Product Manager Communication & Digital Marketing
Hanes E shop Manager
Printemps Chief Marketing and Communication Officer
L'Oréal Precision Advertising - CDO Team
Schneider Electric Growth Hacker
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Orange Corporate Vice President Customer Information & Personalization
Milleis Banque Head of Digital Channel development
TF1 Head of Data Web-Analytics and Digital Marketing
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Solvay Head of Digital studios Europe Asia & Americas
L'Occitane Ecommerce Data Manager
Saur Group Senior open innovation manager
Renault Digital Director
hw&h Avocats & Rechtsanwälte Counsel
KLEPIERRE Social & Retailers synergies Marketing Manager
APAVE Group Marketing Director
Lulli Marketing Director
IGN Transformation Business Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
Thalys International Digital Delegate Director
Maliterie.com Head of Marketing
SERGIC Chief Marketing and Innovation Officer
SOCIETE GENERALE Web Analytics Manager
MISTERTEMP Chief Marketing Officer CMO
Sacem Deputy Director of Marketing Digital Transformation & CRM
Renault Digital Product Owner - Offline Conversion
MetLife Head of Direct and Digital - EMEA
Total Wash Digital & Strategy Director
Showroomprive VP New Business - Travel
La Poste Digital Branch MOA Strategic Director
Panorabanques Managing Director
LE CREDIT LYONNAIS Digital Marketing & Communication Director
TOTAL LUBMARINE Customer Experience Officer
SUEZ Head of Digital Marketing and Customer Experience
Orange Digital Marketing Director
Engie BtoB France Social Business Manager
PETIT BATEAU Digital Manager
MAISONS DU MONDE Data Manager
Orange Head of Data & Omnichannel Analytics
OGF Digital & Omnicanal Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
TARKETT Director Web Customer Platform
Axel Springer Group Transformation Officer
BABBEL Principal Marketing Platforms Manager
Marketing Magazine Journalist
CDISCOUNT Data Director
REED EXPOSITIONS FRANCE Head of Digital
Microsoft Senior Digital & Social Manager
Dott.pt CEO
PIERRE FABRE Digital Media Manager
home24 Marketing Director
Auchan Retail International Corporate Digital Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
French bee Chief Commercial Marketing & Digital Officer
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Orange France Chief Communication & Data Officer
Orange Head of Data for Products & Services
HOLDING LVMH SIEGE Partnerships Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
BYmyCAR Head of E-business
Sony Digital & CRM Manager
HSBC Head of Digital Products & Experience
BMW France CRM Data Manager
L'Oréal Global Analytics Manager - CDO Team
Remy cointreau Global IT Digital Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
American Express Digital Director
Auchan Retail International Chief Data Officer
FRANCE GALOP Marketing & Sales Director
HP Digital Marketing Program Manager
UPSA Head of Digital Marketing
OVH Digital Analyst Manager
Blizzard Entertainment Director of Social Media & Publications
ALINEA E Marketing Manager
SOCIETE GENERALE Data Driven Marketing Manager
COLAS Head of Digital Project Manager
BABBEL Country Manager - Western Europe
E-Commerce Nation Marketing Manager / Head of event partnerships
AXA France Digital Factory Manager
MAISONS DU MONDE Data Group Director
Crédit Agricole SA Group Head of Digital Marketing
Alinéa Customer Animation Manager
AXA Partners Head of Marketing and Distribution
Journal du Net Journalist
HAGER Digital Factory Group Director
La Redoute Web Analyst Traffic
VeryChic Accorhotels Group Head of Data & CRM
Vodafone UK Head of Performance Marketing
HSBC CRM & e-CRM Director
Aviva France Customer Analytics Director
PSA GROUP Director of the Program Smart Services
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
LVMH Global Partnerships Manager
Richemont Holding France Project Manager / Sales Manager
EUROP ASSISTANCE Chief Digital Officer CDO
Groupe Mutuel Head of Digital Marketing
OUI.sncf Head of Data Governance - Chief Data officer
ALINEA Head of CRM
Orange Online Director
Air France KLM Customer Insights & Analytics
Groupe Quartus Digital Director
DHL Express Global Digital Marketing Manager
Orpi Digital & CRM Manager
Danone Digital & Media Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
Edenred User Monetization Director
CDISCOUNT Responsible for data projects and loyalty channels
Banque PSA Finance VP Digital Banking
FlixBus Web Analyst
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
MONOPRIX ONLINE Operation Director
Babilou Group CTO
BMW France Digital Strategy Manager
GAMELOFT Marketing Manager
Mondadori Digital Director
Transdev Group Group Customer Director
IT-CE Architect and Innovation Technology
Aviva France Digital Manager
Microsoft Marketing & Communication Manager
CENTER PARCS SEA Manager
CAUDALIE Chief Digital Officer CDO
Reed Midem Head of Digital Marketing
SFR Medias Digital Marketing Director
BNP Paribas Digital Manager - Agile Coach
Fashion Data Customer Leader
AIR FRANCE Head of Media Buying Programmatic & Social Media
CDISCOUNT Traffic Acquisition Manager
Bic Ecommerce Director
La Compagnie du Lit Ecommerce Director
SPORT1 GmbH COO Digital
Transdev Head of CRM and Digital Marketing
ratp Chief Marketing Officer CMO
Apax Partners Chief Digital Officer
Socomec Digital Marketing Director
Dixons Carphone Marketing Technology Manager
TARKETT Web platform specialist - Masterdata EMEA
LEGRAND Digital Marketing Manager
Galeries Lafayette Customer Knowledge Director
RATP group CRM / Loyalty Manager
LONGCHAMP Omnichannel & Media Marketing Director
audibene GmbH Head of Product Optimization
L'Occitane Trade Marketing Coordinator
Louvre Hotels Group Chief Information Officer
Crédit Agricole SA CRM Program Manager
OGF Aquisition & CRM manager
ALLIANZ IARD Digital Product Manager
Nutrition et Santé E-Commerce Business Developer
Orange Customer Strategy and Data Director
Pierre & Vacances Center Parcs Group Webanalytics Manager
CANAL PLUS E-Shop Manager
CANAL PLUS Acquisition & Digital Trafic Manager
Ontex Global Little Big Change Head or Marketing e-commerce
SMALLABLE Head of Global Marketing
CAUDALIE Head of Ecommerce & Digital North Europe
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
SAINT-GOBAIN Head of Digital & e-Reputation
Thalys International Web Traffic Coordinator
Warner Music France Head of CRM & Digital Marketing
Richemont International CRM Manager
Meliá Hotels International Head of Global Social Media
Arkema Global Digital Marketing Manager
Digit RE Group President de DigitRE Group
LEGRAND Head of Digital
GMF Digital Media Manager
Aigle Azur E-Commerce Manager
MSC Cruises Global Digital Marketing Manager
LesFurets.com Head of Data
Wonga Marketing and Comms Director
Nutrition & Santé International Digital Director
Telefonica Data Innovation Senior Manager
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Decathlon Digital Communication Leader
RENAULT Head of Prospective & Digital Innovation
MAIF Program Data Director
BABBEL Head of Partnerships
FRANCE TELEVISIONS Technical and Digital Director
AUCHAN Customer Transformation &Innovation Director
Juwelo Country Manager France
MACSF MOA and Multichannel Campaign Manager
Carrefour Digital Transformation Director
Cartier Ecommerce Traffic & CRM Coordinator
TOUPRET Marketing & Digital Director
Sephora Head of IT Customer Experience
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Allopneus Head of UX
Allianz Worldwide Partners Head of Direct Business & Digital - France
Corsair International (Groupe TUI Travel) web marketing & digital Manager
DIOR International CRM Project Director
KLEPIERRE Digital Marketing & Innovation
MSC Cruises Global Media Manager
Editis Customer Knowledge Director
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Zava CCO Zava
RCI Head of Digital
Back Market Social Network Coordinator
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Melvin & Hamilton Digital SAS Growth Strategy Manager
Renault Data CRM Social Director
LafargeHolcim Digital Projects Director
Groupe Monte-Carlo SBM Conversion Rate Manager
Natixis Head of Communication @ DOSI
AG2R LA MONDIALE Digital Customer & Digital Services Director
TARKETT Digital Platform Lead
ACCOR Head of CRM Insights & Data Management
Suez Group Digital Project Leader
UGC Marketing Digital and Customer experience director
Boulanger Head of Social Media
Flixbus Data Scientist
Pontem Chief Marketing Officer CMO
Socomec Digital Manager
Planet Cards GmbH Managing Director
Siblu Villages Digital Marketing Director
BABILOU GROUPE CRM Web & Marketing Director
GENERALI FRANCE Product Manager Mobile Experience
LCL CRM Manager
APRIL Project Manager / Sales Manager / Scrum Master
Cartier EU Ecommerce Business Development Manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Ekwateur Digital Marketing Manager
Arkema Data Manager
Essilor International Consumer Marketing and CRM Manager
Back Market Process Manager
ARTE CRM Manager
La poste Chief Marketing Officer CMO
Groupe Pichet Director of Customer Experience
PETIT BATEAU Omnicanal Manager
FBD International Digital & E-Commerce Director
Groupe LA POSTE Customer Knowledge Program Change Director
DEVRED CRM / Multichannel Campaign Manager
La Française Group Senior Social and Content Manager
Digit RE Group Digital Director
Stanley Black & Decker Marketing Analyst France
BNP PARIBAS CARDIF Editorial Manager
Sisley Digital Media Manager Europe
Disney Manager Digital guest Experience
Française des Jeux Data Management & Ethics
SFR Head of Customer Care
EASYPARAPHARMACIE General Manager
Aéroports de Paris Head of Data & Analytics
Nestlé Waters HQ Global eBusiness Lead
McFIT Head of Content and Social Media
Meteo-France Deputy Director Marketing
Sazka a.s. Senior Web Analyst
Kering Ecommerce Manager
Neopost Head of Marketing Web team
LVMH E-Commerce Optimization & Acquisition manager
Carlsberg Group Kronenbourg Digital Product Manager
SARENZA Chief Customer Officer
Editions Amaury Senior Adviser to the CEO
AUCHAN Digital & E-commerce Director
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
SFR Digital Director
MAISONS DU MONDE CISO & Head Digital Workplace
Compagnie des Alpes Digital Performance Manager
Beko France Digital Marketing Manager
Orange Social Data Director
Aéroports de Paris eCommerce Manager
SPB Group Marketing Director
French bee Product Owner
Schneider Electric Global Ecommerce Marketing Leader
BOUYGUES TELECOM Chief Digital Officer Business & Customers
La Poste Marketing Director
Boardriders Inc. VP Global IT Omni-channel & Digital
20 MINUTES FRANCE Digital Manager
AIR FRANCE Esales Analysts Team Leader
Essilor International Head of Marketing North Africa
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Heineken Martech Manager
GROUPE INSEEC U. Group Digital Marketing Manager
Banque Casino Innovation Director
HARMONIE MUTUELLE Customer Interactions Manager
CHANEL Digital data manager
Michelin Media and B2C Data Global Director
LVMH Global Partnerships Director
Roche Head of Digital & Customer Engagement
GROUPE ROCHER Data, BI, CRM Director
GROUPON Business Development & Communication Director
Carmila Chief Marketing & Digital Officer CMDO
FRANCE TELEVISIONS Data Projects Manager
Back Market Head of Customer Care
SOCIETE GENERALE Insurance International Partnerships & Business Development
Car&Boat Media Emailing and loyalty manager
Carlsberg Group Kronenbourg Digital Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Orpi Manager Data & Analytics
PIERRE FABRE International Digital Marketing Manager
Rémy Cointreau App & Digital Project Manager
Éditions Lefebvre Sarrut Chief Data Officer
Bonduelle Europe Long Life Digital Manager
BOUYGUES TELECOM Innovation Digital Manager
Groupe ARGUS Deputy General Manager
Compagnie des Alpes IT - Head of Digital
PROWEBCE BtoBtoC & Sales Manager
Jardiland Change Manager - Innovation
ORANGE B2B Chief Digital Officer
edeXa AG CMO
PEUGEOT Head of CX
Axel Springer SE Senior Product Manager Data
FRANCE TELEVISIONS Chief Marketing & Data Officer
Pierre & Vacances Center Parcs Group Chief Product Officer
SAMSONITE E-Commerce Director
Marignan Digital Manager
CEWE Head of e-Commerce & IT
Orange Head of Analytics
Natixis Digital Project Director
MAISONS DU MONDE Data engineer
GROUPE BARRIERE Chief CRM and E Commerce Officer
BPCE Information Systems Architect
Nexity Head of new digital projects
PSA Data & Performance Manager
METRON Head of Marketing
La Poste Telecom & Digital Strategy Director
E.LECLERC Acquistion & Data Manager
HP Digital Manager Europe
MACSF IT Manager - Customer Tools and Data Domain
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
L'Occitane International e-Commerce Manager
N26 Brand Marketing Lead
Danone Group Global Media and Digital Manager
ANTALIS Digital Content & Social Marketing Manager
Aviva Digital Program Manager
PSA Groupe Digital Coach for Comex
Weber Stephen Products EMEA GmbH Head of Digital
Xylem water solutions Demand Generation Manager Europe
Orange Digital Media & Business Acquisition Director
REXEL Marketing and Sales Solution Owner
BPCE Digital Data Manager
La Poste Transformation & Anticipation Director
ONEY BANK Acquisition Manager
LesFurets.com Head of Acquisition
INTERMARCHE Performance & Data Manager
SNCF Analytics & Customer Knowledge Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
audibene GmbH Product Manager Marketing Technologies
SERGIC Digital Marketing Manager
TF1 AdTech Director
LVMH Digital Transformation Senior Manager
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
La Française Deputy Managing Director Moniwan
Yves Rocher DMP Manager
Française Des Jeux Chief Data Officer
Christian Dior Couture E-Commerce Performance Marketing Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
Editis eBusiness & Innovation Project Manager
Banque BCP - Groupe BPCE Marketing Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Fashion3 - Jules Chief Executive Officer
Happ-e by ENGIE Customer Client manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
FnacDarty Head of Professional Division
ONEY BANK Digital Marketing Manager
Sodexo benefits and rewards Digital Marketing Lead
Parfums Christian Dior Digital Innovation
VOYAGES SNCF Digital Customer Journey Manager
La Compagnie du Lit CMO
TOUPRET Customer Communication, Digital & Marketing Manager
Aviva Vie Marketing Analytics Manager
Sambre Avesnois Immobilier Digital Strategy Manager
BOSCH Digital Marketing Manager
SNCF Mission Director Digital Design
hw&h Avocats & Rechtsanwälte Partner
eDreams Odigeo Head of Programmatic and Data Sales
Visilab CRM Manager
IT-CE Data Architect manager
La Poste Business Development Director
seloger.com Head of Advertising
Louvre Hotels Group Transversal & Digital Programs Manager
BOURSORAMA Customer Marketing Director
20 MINUTES FRANCE Chief Information Officer
Cartier EU Digital Marketing & Conversion Specialist
CONFORAMA User Experience Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
SAINT-GOBAIN Head of Digital Marketing & Communication
MACIF Product Owner Macif.fr
Pumpkin App Retention & Activation Manager
20 MINUTES FRANCE Managing Director
Weber Digital Marketing Manager EMEA
Les Cinémas Pathé Gaumont Chief Digital Officer
Renault Customer Experience & Analytics Manager
PSG Head of CRM & Data
RAJA Ecommerce IT Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
Lactalis LNUF Marques Digital Director
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
BATIWEB GROUP Marketing Director
Cheerz Chief Revenue Officer
AXA France Brand and Content Factory Manager
CNFPT Communications Deputy Director
Kering Digital Media Senior Manager
Auchan Retail International Group Chief Digital Officer
Bosch Key Account Manager
Danone Head of Consumer Relations
Louvre Hotels Group Head of BI & CRM
L'Occitane En Provence Head of Digital Project Management Team
KLEPIERRE New Business Director
Back Market Head of Processes & New Services
SAMSUNG ELECTRONICS FRANCE Digital Director
PIXMANIA COO
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Solvay Digital Transformation Director
Schweizerische Bundesbahnen SBB Head of Digital Analytics
effiCity CTO
La Française Group Director of Communication and Digital
Universal Music France Director of Media & Market Research
BPCE Head of Acquisition Online
BONPOINT Worldwide CRM Manager
L'Exception DGA
SAINT-GOBAIN Global Social Media Director
BMW France Chief Data & Digital Officer CDO
INTERMARCHE Customer Relations Manager
GROUPE RETIF Chief MarketPlace Officer
Gamm vert E commerce Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
La Mutuelle Générale Digital Project Leader
Lagardere Active Digital CTO
QOBUZ Chief Executive Officer CEO
SOCIETE GENERALE CIB Chief Digital Officer
Euromaster Director of Digital Europe
OUI.sncf Digital Analytics manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
CONFORAMA UX Manager
Compagnie des Alpes CRM & Digital Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
GIE AXA Digital & Media Ecosystem Manager
La Française Group Head of Marketing Digital & Clusters Development