Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Bosch Key Account Manager
Siblu Villages Digital Marketing Director
audibene GmbH Product Manager Marketing Technologies
MetLife Head of Direct and Digital - EMEA
Zava CCO Zava
SNCF Analytics & Customer Knowledge Manager
SAMSONITE E-Commerce Director
Orange Head of Analytics
OVH Digital Analyst Manager
Microsoft Senior Digital & Social Manager
Française des Jeux Data Management & Ethics
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Ekwateur Digital Marketing Manager
Christian Dior Couture Digital Services Manager
Schneider Electric Global Ecommerce Marketing Leader
edeXa AG CMO
EUROP ASSISTANCE Holding Head of Group ICT Procurement
FnacDarty Head of Professional Division
Compagnie des Alpes CRM & Digital Manager
Danone Head of Consumer Relations
CENTER PARCS SEA Manager
HARMONIE MUTUELLE Customer Interactions Manager
AUCHAN Digital & E-commerce Director
BATIWEB GROUP Marketing Director
Cegedim Insurance Solutions Digital Marketing Manager
Jardiland Change Manager - Innovation
GROUPE BARRIERE Chief CRM and E Commerce Officer
Editions Amaury Senior Adviser to the CEO
E-Commerce Nation Marketing Manager / Head of event partnerships
MSC Cruises Global Media Manager
DHL Express Global Digital Marketing Manager
OGF Aquisition & CRM manager
PROWEBCE BtoBtoC & Sales Manager
Telefonica Data Innovation Senior Manager
Renault Customer Experience & Analytics Manager
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
GAMELOFT Marketing Manager
HAGER Digital Factory Group Director
Louvre Hotels Group Head of BI & CRM
Orange Corporate Vice President Customer Information & Personalization
CANAL PLUS Acquisition & Digital Trafic Manager
Dott.pt CEO
Milleis Banque Head of Digital Channel development
VOYAGES SNCF Digital Customer Journey Manager
IGN Transformation Business Manager
McFIT Head of Content and Social Media
Renault Digital Director
eDreams Odigeo Head of Programmatic and Data Sales
Back Market Head of Processes & New Services
ARTE CRM Manager
MACIF Product Owner Macif.fr
INTERMARCHE Performance & Data Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
French bee Chief Commercial Marketing & Digital Officer
KLEPIERRE New Business Director
Fashion Data Customer Leader
CONFORAMA UX Manager
ALINEA E Marketing Manager
Orange Head of Data for Products & Services
MACSF MOA and Multichannel Campaign Manager
La Mutuelle Générale Digital Project Leader
Editis Customer Knowledge Director
Banque BCP - Groupe BPCE Marketing Manager
La Poste Head of Customer Relationship Operations
La Poste Director of the Client Knowledge Program
Crédit Agricole SA CRM Program Manager
Carlsberg Group Kronenbourg Digital Manager
Largus Digital Marketing Director
HSBC CRM & e-CRM Director
BONPOINT Worldwide CRM Manager
Richemont International CRM Manager
Marignan Digital Manager
CDISCOUNT Data Director
La Poste Marketing Director
Sazka a.s. Senior Web Analyst
Aviva Digital Program Manager
Essilor International Consumer Marketing and CRM Manager
PETIT BATEAU Digital Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
TARKETT Web platform specialist - Masterdata EMEA
Galeries Lafayette Customer Knowledge Director
SAMSUNG ELECTRONICS FRANCE Digital Director
GENERALI FRANCE Product Manager Mobile Experience
Universal Music France Director of Media & Market Research
Editis eBusiness & Innovation Project Manager
Carrefour Digital Transformation Director
SERGIC Digital Marketing Manager
OGF Digital Marketing Manager
Nutrition & Santé International Digital Director
Natixis Digital Project Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
home24 Marketing Director
Mutual Benefits Managing Partner
Richemont Holding France Project Manager / Sales Manager
Planetmedia Marketing Audience Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
E.LECLERC Acquistion & Data Manager
Transdev Groupe Sales & Marketing Director
Solvay Digital Transformation Director
DIOR International CRM Project Director
ACCOR Head of CRM Insights & Data Management
MACIF Digital Product Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
Carlsberg Group Kronenbourg Digital Product Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
Reed Midem Head of Digital Marketing
BOURSORAMA Marketing Anticipation Director
Groupe Pichet Director of Customer Experience
PSA GROUP Director of the Program Smart Services
Groupe SeLoger Logic-Immo Head of Marketing vertical business
ONEY BANK Digital Marketing Manager
TF1 AdTech Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
BABILOU GROUPE CRM Web & Marketing Director
Socomec Digital Manager
Marketing Magazine Journalist
Thalys International Digital Delegate Director
ratp Chief Marketing Officer CMO
L'Occitane Ecommerce Data Manager
BOSCH Digital Marketing Manager
PIERRE FABRE International Digital Marketing Manager
La Redoute Web Analyst Traffic
PETIT BATEAU Omnicanal Manager
HP Digital Marketing Program Manager
Crédit Agricole SA Group Head of Digital Marketing
BOUYGUES TELECOM Innovation Digital Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Michelin Media and B2C Data Global Director
BOURSORAMA Customer Marketing Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Cellnovo Group Director of Digital Marketing & Communications
Maliterie.com Head of Marketing
MAISONS DU MONDE Data Manager
French bee Product Owner
LVMH Global Partnerships Director
LEGRAND Digital manager
REXEL Marketing and Sales Solution Owner
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
DEVRED CRM / Multichannel Campaign Manager
CARMA Digital Manager
Roche Head of Digital & Customer Engagement
EUROP ASSISTANCE Chief Digital Officer CDO
Groupe ARGUS Deputy General Manager
Gamm vert E commerce Manager
Stanley Black & Decker Marketing Analyst France
Aéroports de Paris Head of Data & Analytics
effiCity CTO
Sodexo benefits and rewards Digital Marketing Lead
Kering Ecommerce Manager
Arkema Data Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
Essilor International Head of Marketing North Africa
RENAULT Head of Prospective & Digital Innovation
FRANCE TELEVISIONS Chief Marketing & Data Officer
Renault Digital Business Program Manager
AXA France Brand and Content Factory Manager
Beko France Digital Marketing Manager
Orange Social Data Director
Back Market Head of Customer Care
ALINEA Head of CRM
CDISCOUNT Responsible for data projects and loyalty channels
GROUPE ROCHER Data, BI, CRM Director
REED EXPOSITIONS FRANCE Head of Digital
Banque Casino Innovation Director
Dixons Carphone Marketing Technology Manager
ONEY BANK Data & Analytics Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
SUEZ Head of Digital Marketing and Customer Experience
Ontex Global Little Big Change Head or Marketing e-commerce
Transdev Group Group Customer Director
GROUPON Business Development & Communication Director
AG2R LA MONDIALE Digital Customer & Digital Services Director
ANTALIS Group Director Digital Transformation & Marketing Services
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Rémy Cointreau App & Digital Project Manager
GROUPE INSEEC U. Group Digital Marketing Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Danone Digital & Media Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
Meliá Hotels International Head of Global Social Media
SARENZA Chief Customer Officer
Axel Springer SE Senior Product Manager Data
FRANCE GALOP Digital Team Manager
La poste Chief Marketing Officer CMO
CNFPT Communications Deputy Director
CONFORAMA User Experience Director
Aéroports de Paris eCommerce Manager
Cartier Ecommerce Traffic & CRM Coordinator
Digit RE Group President de DigitRE Group
Decathlon Product Manager Communication & Digital Marketing
Pontem Chief Marketing Officer CMO
Euromaster Director of Digital Europe
MACSF IT Manager - Customer Tools and Data Domain
LVMH Digital Transformation Senior Manager
HP Digital Manager Europe
LONGCHAMP Omnichannel & Media Marketing Director
CEWE Head of e-Commerce & IT
Française Des Jeux Chief Data Officer
Les Cinémas Pathé Gaumont Chief Digital Officer
Sony Digital & CRM Manager
TF1 Head of Data Web-Analytics and Digital Marketing
Compagnie des Alpes IT - Head of Digital
Nestlé Waters HQ Global eBusiness Lead
SOCIETE GENERALE CIB Chief Digital Officer
IT-CE Data Architect manager
Natixis Head of Communication @ DOSI
La Poste Telecom & Digital Strategy Director
Éditions Lefebvre Sarrut Head of European Digital Solutions
Happ-e by ENGIE Customer Client manager
Socomec Digital Marketing Director
Groupe Avril Digital Innovation Lead IT
CAUDALIE Chief Digital Officer CDO
OUI.sncf Head of Data Governance - Chief Data officer
L'Oréal Global Analytics Manager - CDO Team
Auchan Retail International Chief Data Officer
AXA France Digital Factory Manager
Aviva France Digital Manager
LesFurets.com Head of Data
Engie BtoB France Social Business Manager
Nexity Chief Data Officer
seloger.com Head of Advertising
Cartier EU Ecommerce Business Development Manager
SPORT1 GmbH COO Digital
Easyvoyage - Webedia Deputy Marketing Manager
BMW France Digital Strategy Manager
Vodafone UK Head of Performance Marketing
OGF Digital & Omnicanal Director
Renault Data CRM Social Director
OUI.sncf Digital Analytics manager
BPCE Digital Data Manager
Blizzard Entertainment Director of Social Media & Publications
Sacem Deputy Director of Marketing Digital Transformation & CRM
L'Occitane Trade Marketing Coordinator
PSA Groupe Digital Coach for Comex
SAINT-GOBAIN Global Social Media Director
Suez Group Digital Project Leader
PixMyCar Chief Marketing Officer
ALLIANZ IARD Digital Product Manager
APRIL Project Manager / Sales Manager / Scrum Master
La Poste Transformation & Anticipation Director
GROUPE RETIF Chief MarketPlace Officer
Back Market Process Manager
CHANEL Digital data manager
BPCE Head of Acquisition Online
MAISONS DU MONDE Data Group Director
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
UGC Marketing Digital and Customer experience director
Weber Digital Marketing Manager EMEA
Boardriders Inc. VP Global IT Omni-channel & Digital
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Cartier EU Digital Marketing & Conversion Specialist
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Orange Online Director
Louvre Hotels Group Transversal & Digital Programs Manager
TOUPRET Marketing & Digital Director
20 MINUTES FRANCE Managing Director
Saur Group Senior open innovation manager
AIR FRANCE Head of Media Buying Programmatic & Social Media
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Car&Boat Media Emailing and loyalty manager
FlixBus Web Analyst
Aviva Product Manager
RCI Head of Digital
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
TARKETT Director Web Customer Platform
Parfums Christian Dior Digital Innovation
Melvin & Hamilton Digital SAS Growth Strategy Manager
Compagnie des Alpes Digital Performance Manager
Axel Springer Group Transformation Officer
Back Market Social Network Coordinator
AUCHAN Customer Transformation &Innovation Director
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
CLS Remy Cointreau Chief Technology Officer /CTO
PEUGEOT Head of CX
Air France KLM Customer Insights & Analytics
Apax Partners Chief Digital Officer
Groupe Mutuel Head of Digital Marketing
Flixbus Data Scientist
Yves Rocher DMP Manager
Decathlon Digital Communication Leader
NUXE UK Digital Marketing Manager
BMW France CRM Data Manager
Bic Ecommerce Director
BABBEL Head of Partnerships
BPCE Information Systems Architect
Lagardere Active Digital CTO
Warner Music France Head of CRM & Digital Marketing
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Fashion3 - Jules Chief Executive Officer
La Française Deputy Managing Director Moniwan
Printemps Chief Marketing and Communication Officer
Orange Customer Strategy and Data Director
Groupe SeLoger Performance Analytics Manager
Fashion Data DMP Leader
ORANGE B2B Chief Digital Officer
Distingo (PSA Banque) Digital CRM and Communication Manager
Carmila Chief Marketing & Digital Officer CMDO
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
CAUDALIE Head of Ecommerce & Digital North Europe
SNCF Senior Web analyst & Data Advisor
ENGIE Director in charge of the Digital Transformation of Global Business Support
MAISONS DU MONDE CISO & Head Digital Workplace
Showroomprive VP New Business - Travel
Edenred User Monetization Director
hw&h Avocats & Rechtsanwälte Partner
Pumpkin App Retention & Activation Manager
Orange Digital Media & Business Acquisition Director
MISTERTEMP Chief Marketing Officer CMO
MAISONS DU MONDE Data engineer
La Compagnie du Lit CMO
Boulanger Head of Social Media
Mondadori Digital Director
L'Oréal Precision Advertising - CDO Team
FBD International Digital & E-Commerce Director
Digit RE Group Digital Director
Alinéa Customer Animation Manager
LCL CRM Manager
BYmyCAR Head of E-business
SFR Medias Digital Marketing Director
LVMH E-Commerce Optimization & Acquisition manager
AXA Partners Head of Marketing and Distribution
Orange France Chief Communication & Data Officer
SNCF Mission Director Digital Design
MAIF Program Data Director
Journal du Net Journalist
N26 Brand Marketing Lead
Groupe LA POSTE Customer Knowledge Program Change Director
ANTALIS Digital Content & Social Marketing Manager
Kering Digital Media Senior Manager
20 MINUTES FRANCE Chief Information Officer
BNP Paribas Digital Manager - Agile Coach
Lulli Marketing Director
BABBEL Country Manager - Western Europe
Éditions Lefebvre Sarrut Chief Data Officer
hw&h Avocats & Rechtsanwälte Counsel
Amorelie Senior Product Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
SPB Group Marketing Director
SFR Digital Director
Remy cointreau Global IT Digital Manager
Aviva France Customer Analytics Director
Schneider Electric Growth Hacker
HOLDING LVMH SIEGE Partnerships Manager
L'Exception DGA
Cheerz Chief Revenue Officer
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Mgen Strategy Director
Editis Traffic & Digital Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
Banque PSA Finance VP Digital Banking
APAVE Group Marketing Director
COLAS Head of Digital Project Manager
PIERRE FABRE Digital Media Manager
Thalys International Web Traffic Coordinator
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
LesFurets.com Head of Acquisition
FRANCE TELEVISIONS Technical and Digital Director
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
La Française Group Director of Communication and Digital
Solvay Head of Digital studios Europe Asia & Americas
Xylem water solutions Demand Generation Manager Europe
RAJA Ecommerce IT Manager
Aviva Vie Marketing Analytics Manager
Sisley Digital Media Manager Europe
SAINT-GOBAIN Head of Digital & e-Reputation
FORBO FLOORING SYSTEMS Marketing Director South Countries
Groupe Monte-Carlo SBM Conversion Rate Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Juwelo Country Manager France
L'Occitane International e-Commerce Manager
Pierre & Vacances Center Parcs Group Chief Product Officer
ONEY BANK Acquisition Manager
Sephora Head of IT Customer Experience
Meteo-France Deputy Director Marketing
Renault Digital Product Owner - Offline Conversion
LE CREDIT LYONNAIS Digital Marketing & Communication Director
SFR Head of digital & e-commerce
Label Emmaüs CEO
Aigle Azur E-Commerce Manager
Weber Stephen Products EMEA GmbH Head of Digital
SFR Head of Customer Care
UPSA Head of Digital Marketing
TARKETT Digital Platform Lead
Schweizerische Bundesbahnen SBB Head of Digital Analytics
AIR FRANCE Esales Analysts Team Leader
audibene GmbH Head of Product Optimization
La Poste Business Development Director
METRON Head of Marketing
L'Occitane En Provence Head of Digital Project Management Team
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
LEGRAND Head of Digital
Orpi Digital & CRM Manager
Arkema Global Digital Marketing Manager
RATP group CRM / Loyalty Manager
LABORATOIRE NUXE Digital Activity Director
HSBC Head of Digital Products & Experience
Orange Head of Data & Omnichannel Analytics
LVMH Global Partnerships Manager
KLEPIERRE Digital Marketing & Innovation
La Française Group Senior Social and Content Manager
TOTAL LUBMARINE Customer Experience Officer
French bee Web Manager
Groupe Quartus Digital Director
Disney Manager Digital guest Experience
EASYPARAPHARMACIE General Manager
Danone Group Global Media and Digital Manager
Sambre Avesnois Immobilier Digital Strategy Manager
INTERMARCHE Customer Relations Manager
Lactalis LNUF Marques Digital Director
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Mondadori France Product & Innovation Director
Visilab CRM Manager
Orpi Manager Data & Analytics
La Compagnie du Lit Ecommerce Director
FRANCE GALOP Marketing & Sales Director
SMALLABLE Head of Global Marketing
SOCIETE GENERALE Web Analytics Manager
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
AG2R LA MONDIALE MATMUT Customer Marketing Director
Nutrition et Santé E-Commerce Business Developer
Allopneus Head of UX
QOBUZ Chief Executive Officer CEO
pfizer MCC & Insight Director
FlixBus Senior Web Analyst
Neopost Head of Marketing Web team
Hanes E shop Manager
Transdev Head of CRM and Digital Marketing
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Adecco Group France Digital Factory & Lab Manager
SOCIETE GENERALE Data Driven Marketing Manager
LEGRAND Digital Marketing Manager
American Express Digital Director
ACCOR Digital Advertising manager
Bonduelle Europe Long Life Digital Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Panorabanques Managing Director
SERGIC Chief Marketing and Innovation Officer
BMW France Chief Data & Digital Officer CDO
Louvre Hotels Group Chief Information Officer
PSA Data & Performance Manager
EUROPAGES-WLW COO
SAINT-GOBAIN Head of Digital Marketing & Communication
Total Wash Digital & Strategy Director
La Banque Postale Digital Acquisition et eCRM Manager
MSC Cruises Global Digital Marketing Manager
IT-CE Architect and Innovation Technology
DHL Express Digital Marketing Manager
TOUPRET Customer Communication, Digital & Marketing Manager
VeryChic Accorhotels Group Head of Data & CRM
BNP PARIBAS CARDIF Editorial Manager
20 MINUTES FRANCE Digital Manager
Heineken Martech Manager
PIXMANIA COO
Wonga Marketing and Comms Director
FRANCE TELEVISIONS Data Projects Manager
Planet Cards GmbH Managing Director
LafargeHolcim Digital Projects Director
PSG Head of CRM & Data
Nexity Head of new digital projects
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
GIE AXA Digital & Media Ecosystem Manager
Auchan Retail International Group Chief Digital Officer
BABBEL Principal Marketing Platforms Manager
La Poste Digital Branch MOA Strategic Director
CDISCOUNT Traffic Acquisition Manager
MONOPRIX ONLINE Operation Director
Babilou Group CTO
CANAL PLUS E-Shop Manager
Orange Digital Marketing Director
Lapeyre Head of Digital IT
GROUPE INSEEC U. Acquisition Manager
La Française Group Head of Marketing Digital & Clusters Development
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Auchan Retail International Corporate Digital Director
Microsoft Marketing & Communication Manager
GMF Digital Media Manager