Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Editions Amaury Senior Adviser to the CEO
Groupe Pichet Director of Customer Experience
TARKETT Director Web Customer Platform
Journal du Net Journalist
MACIF Product Owner Macif.fr
OUI.sncf Head of Data Governance - Chief Data officer
Pontem Chief Marketing Officer CMO
Flixbus Data Scientist
Back Market Head of Processes & New Services
EASYPARAPHARMACIE Webmarketing / Traffic Manager
home24 Marketing Director
Milleis Banque Head of Digital Channel development
Orpi Manager Data & Analytics
Cartier EU Ecommerce Business Development Manager
Crédit Agricole SA Group Head of Digital Marketing
Mutual Benefits Managing Partner
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Meteo-France Deputy Director Marketing
ratp Chief Marketing Officer CMO
Air France KLM Customer Insights & Analytics
MSC Cruises Global Media Manager
Digit RE Group Digital Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
PROWEBCE BtoBtoC & Sales Manager
Groupe SeLoger Performance Analytics Manager
Essilor International Head of Marketing North Africa
NUXE UK Digital Marketing Manager
Aviva France Digital Manager
Bonduelle Europe Long Life Digital Manager
Natixis Head of Communication @ DOSI
GMF Digital Media Manager
BONPOINT Worldwide CRM Manager
Suez Group Digital Project Leader
Compagnie des Alpes IT - Head of Digital
Visilab CRM Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
SNCF Senior Web analyst & Data Advisor
SOCIETE GENERALE Data Driven Marketing Manager
Back Market Head of Customer Care
SNCF Analytics & Customer Knowledge Manager
Sodexo benefits and rewards Digital Marketing Lead
Warner Music France Head of CRM & Digital Marketing
GENERALI FRANCE Product Manager Mobile Experience
American Express Digital Director
Crédit Agricole SA CRM Program Manager
BNP PARIBAS CARDIF Editorial Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
VOYAGES SNCF Digital Customer Journey Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
L'Exception DGA
LEGRAND Digital manager
Babilou Group CTO
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
PIERRE FABRE International Digital Marketing Manager
pfizer MCC & Insight Director
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
CLS Remy Cointreau Chief Technology Officer /CTO
Lapeyre Head of Digital IT
PSG Head of CRM & Data
Disney Manager Digital guest Experience
Auchan Retail International Group Chief Digital Officer
CANAL PLUS E-Shop Manager
HOLDING LVMH SIEGE Partnerships Manager
MSC Cruises Global Digital Marketing Manager
Banque Casino Innovation Director
LVMH Global Partnerships Manager
BOSCH Digital Marketing Manager
MetLife Head of Direct and Digital - EMEA
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Aéroports de Paris eCommerce Manager
Nexity Chief Data Officer
AXA France Digital Factory Manager
SERGIC Chief Marketing and Innovation Officer
La Poste Telecom & Digital Strategy Director
Planetmedia Marketing Audience Director
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Danone Group Global Media and Digital Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
La Compagnie du Lit Ecommerce Director
UGC Marketing Digital and Customer experience director
BABBEL Principal Marketing Platforms Manager
La Française Group Head of Marketing Digital & Clusters Development
ARTE CRM Manager
FBD International Digital & E-Commerce Director
Neopost Head of Marketing Web team
IT-CE Data Architect manager
Orange Social Data Director
Groupe Quartus Digital Director
McFIT Head of Content and Social Media
PIXMANIA COO
N26 Brand Marketing Lead
Apax Partners Chief Digital Officer
BMW France CRM Data Manager
SOCIETE GENERALE CIB Chief Digital Officer
UPSA Head of Digital Marketing
Dott.pt CEO
Orange Head of Data for Products & Services
Beko France Digital Marketing Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
BABBEL Country Manager - Western Europe
LE CREDIT LYONNAIS Digital Marketing & Communication Director
L'Oréal Global Analytics Manager - CDO Team
DIOR International CRM Project Director
MISTERTEMP Chief Marketing Officer CMO
GROUPE ROCHER Data, BI, CRM Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
Decathlon Product Manager Communication & Digital Marketing
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Socomec Digital Manager
REXEL Marketing and Sales Solution Owner
PETIT BATEAU Digital Manager
DEVRED CRM / Multichannel Campaign Manager
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Louvre Hotels Group Transversal & Digital Programs Manager
PSA Data & Performance Manager
Axel Springer SE Senior Product Manager Data
Melvin & Hamilton Digital SAS Growth Strategy Manager
edeXa AG CMO
GROUPE INSEEC U. Acquisition Manager
BPCE Digital Data Manager
Edenred User Monetization Director
Aviva Digital Program Manager
MACIF Digital Product Manager
LafargeHolcim Digital Projects Director
SNCF Mission Director Digital Design
Renault Digital Business Program Manager
hw&h Avocats & Rechtsanwälte Counsel
Total Wash Digital & Strategy Director
EASYPARAPHARMACIE General Manager
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Boardriders Inc. VP Global IT Omni-channel & Digital
BATIWEB GROUP Marketing Director
EUROP ASSISTANCE Chief Digital Officer CDO
Adecco Group France Digital Factory & Lab Manager
MACSF IT Manager - Customer Tools and Data Domain
L'Occitane Ecommerce Data Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
CDISCOUNT Data Director
Kering Digital Media Senior Manager
Renault Customer Experience & Analytics Manager
Essilor International Consumer Marketing and CRM Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
APAVE Group Marketing Director
Orange Head of Data & Omnichannel Analytics
GROUPE INSEEC U. Group Digital Marketing Manager
Allopneus Head of UX
Largus Digital Marketing Director
Weber Stephen Products EMEA GmbH Head of Digital
CENTER PARCS SEA Manager
E.LECLERC Acquistion & Data Manager
La poste Chief Marketing Officer CMO
French bee Chief Commercial Marketing & Digital Officer
Happ-e by ENGIE Customer Client manager
Nestlé Waters HQ Global eBusiness Lead
LCL CRM Manager
Editis eBusiness & Innovation Project Manager
Groupe ARGUS Deputy General Manager
Orange Customer Strategy and Data Director
Nutrition et Santé E-Commerce Business Developer
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Hanes E shop Manager
Stanley Black & Decker Marketing Analyst France
Sony Digital & CRM Manager
Transdev Group Group Customer Director
Renault Data CRM Social Director
MAIF Program Data Director
effiCity CTO
Orange Digital Media & Business Acquisition Director
Alinéa Customer Animation Manager
Pierre & Vacances Center Parcs Group Chief Product Officer
Cheerz Chief Revenue Officer
Galeries Lafayette Customer Knowledge Director
TF1 AdTech Director
Corsair International (Groupe TUI Travel) web marketing & digital Manager
ALLIANZ IARD Digital Product Manager
Dixons Carphone Marketing Technology Manager
audibene GmbH Head of Product Optimization
Pierre & Vacances Center Parcs Group Group SEA Manager
Carlsberg Group Kronenbourg Digital Product Manager
Orange Digital Marketing Director
Thalys International Web Traffic Coordinator
Danone Head of Consumer Relations
SMALLABLE Head of Global Marketing
TOUPRET Customer Communication, Digital & Marketing Manager
Natixis Digital Project Director
Renault Digital Director
ANTALIS Digital Content & Social Marketing Manager
Transdev Groupe Sales & Marketing Director
LONGCHAMP Omnichannel & Media Marketing Director
ANTALIS Group Director Digital Transformation & Marketing Services
CDISCOUNT Responsible for data projects and loyalty channels
FnacDarty Head of Professional Division
L'Occitane En Provence Head of Digital Project Management Team
AG2R LA MONDIALE Digital Customer & Digital Services Director
Back Market Social Network Coordinator
OVH Digital Analyst Manager
TOTAL LUBMARINE Customer Experience Officer
MAISONS DU MONDE Data engineer
L'Occitane Trade Marketing Coordinator
Fashion3 - Jules Chief Executive Officer
OGF Digital & Omnicanal Director
Transdev Head of CRM and Digital Marketing
La Mutuelle Générale Digital Project Leader
MAISONS DU MONDE CISO & Head Digital Workplace
FRANCE GALOP Digital Team Manager
TOUPRET Marketing & Digital Director
Planet Cards GmbH Managing Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Digit RE Group President de DigitRE Group
ONEY BANK Digital Marketing Manager
audibene GmbH Product Manager Marketing Technologies
L'Oréal Precision Advertising - CDO Team
FRANCE TELEVISIONS Technical and Digital Director
ACCOR Head of CRM Insights & Data Management
Sambre Avesnois Immobilier Digital Strategy Manager
AUCHAN Digital & E-commerce Director
CNFPT Communications Deputy Director
CANAL PLUS Acquisition & Digital Trafic Manager
BYmyCAR Head of E-business
SAINT-GOBAIN Global Social Media Director
ALINEA Head of CRM
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
FRANCE TELEVISIONS Data Projects Manager
Weber Digital Marketing Manager EMEA
INTERMARCHE Performance & Data Manager
Compagnie des Alpes CRM & Digital Manager
Bosch Key Account Manager
CARMA Digital Manager
Maliterie.com Head of Marketing
Schneider Electric Growth Hacker
REED EXPOSITIONS FRANCE Head of Digital
Mondadori Digital Director
EUROPAGES-WLW COO
SFR Head of digital & e-commerce
20 MINUTES FRANCE Chief Information Officer
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Wonga Marketing and Comms Director
Pumpkin App Retention & Activation Manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
LVMH Global Partnerships Director
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
COLAS Head of Digital Project Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
ONEY BANK Acquisition Manager
Yves Rocher DMP Manager
Remy cointreau Global IT Digital Manager
AXA France Brand and Content Factory Manager
Car&Boat Media Emailing and loyalty manager
LVMH Digital Transformation Senior Manager
OUI.sncf Digital Analytics manager
AIR FRANCE Esales Analysts Team Leader
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
GROUPE RETIF Chief MarketPlace Officer
Thalys International Digital Delegate Director
LesFurets.com Head of Data
Christian Dior Couture E-Commerce Performance Marketing Manager
Groupe LA POSTE Customer Knowledge Program Change Director
Nutrition & Santé International Digital Director
Juwelo Country Manager France
HSBC CRM & e-CRM Director
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
La Compagnie du Lit CMO
AIR FRANCE Head of Media Buying Programmatic & Social Media
KLEPIERRE New Business Director
Decathlon Digital Communication Leader
Boulanger Head of Social Media
Vodafone UK Head of Performance Marketing
BOURSORAMA Customer Marketing Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
SOCIETE GENERALE Web Analytics Manager
LVMH E-Commerce Optimization & Acquisition manager
La Redoute Web Analyst Traffic
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Jardiland Change Manager - Innovation
Cellnovo Group Director of Digital Marketing & Communications
Groupe Avril Digital Innovation Lead IT
BMW France Digital Strategy Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
IGN Transformation Business Manager
Rémy Cointreau App & Digital Project Manager
MAISONS DU MONDE Data Group Director
Cegedim Insurance Solutions Digital Marketing Manager
MAISONS DU MONDE Data Manager
Printemps Chief Marketing and Communication Officer
Louvre Hotels Group Head of BI & CRM
LesFurets.com Head of Acquisition
METRON Head of Marketing
BOUYGUES TELECOM Innovation Digital Manager
Cartier Ecommerce Traffic & CRM Coordinator
Carmila Chief Marketing & Digital Officer CMDO
CAUDALIE Chief Digital Officer CDO
KLEPIERRE Digital Marketing & Innovation
Marignan Digital Manager
HP Digital Manager Europe
INTERMARCHE Customer Relations Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
La Poste Marketing Director
Orange Online Director
BABBEL Head of Partnerships
FlixBus Senior Web Analyst
Aviva Product Manager
Groupe Mutuel Head of Digital Marketing
BNP Paribas Digital Manager - Agile Coach
Telefonica Data Innovation Senior Manager
ALINEA E Marketing Manager
Marketing Magazine Journalist
French bee Web Manager
TF1 Head of Data Web-Analytics and Digital Marketing
20 MINUTES FRANCE Managing Director
Siblu Villages Digital Marketing Director
Orange France Chief Communication & Data Officer
Allianz Worldwide Partners Head of Direct Business & Digital - France
Fashion Data Customer Leader
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
HP Digital Marketing Program Manager
Zava CCO Zava
Aéroports de Paris Head of Data & Analytics
DHL Express Digital Marketing Manager
Microsoft Marketing & Communication Manager
DHL Express Global Digital Marketing Manager
GROUPON Business Development & Communication Director
IT-CE Architect and Innovation Technology
La Poste Head of Customer Relationship Operations
La Poste Director of the Client Knowledge Program
Kering Ecommerce Manager
SAMSONITE E-Commerce Director
Éditions Lefebvre Sarrut Chief Data Officer
ACCOR Digital Advertising manager
hw&h Avocats & Rechtsanwälte Partner
KLEPIERRE Social & Retailers synergies Marketing Manager
Axel Springer Group Transformation Officer
QOBUZ Chief Executive Officer CEO
Aigle Azur E-Commerce Manager
GROUPE BARRIERE Chief CRM and E Commerce Officer
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
RATP group CRM / Loyalty Manager
Sazka a.s. Senior Web Analyst
BMW France Chief Data & Digital Officer CDO
SERGIC Digital Marketing Manager
Richemont Holding France Project Manager / Sales Manager
Arkema Global Digital Marketing Manager
Schneider Electric Global Ecommerce Marketing Leader
Groupe Monte-Carlo SBM Conversion Rate Manager
SPORT1 GmbH COO Digital
RENAULT Head of Prospective & Digital Innovation
Sephora Head of IT Customer Experience
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Lulli Marketing Director
CONFORAMA User Experience Director
HAGER Digital Factory Group Director
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
La Française Group Senior Social and Content Manager
Editis Traffic & Digital Manager
Danone Digital & Media Manager
OGF Digital Marketing Manager
Xylem water solutions Demand Generation Manager Europe
LABORATOIRE NUXE Digital Activity Director
Amorelie Senior Product Manager
Renault Digital Product Owner - Offline Conversion
BABILOU GROUPE CRM Web & Marketing Director
PETIT BATEAU Omnicanal Manager
Parfums Christian Dior Digital Innovation
Richemont International CRM Manager
La Poste Business Development Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
eDreams Odigeo Head of Programmatic and Data Sales
FRANCE GALOP Marketing & Sales Director
Showroomprive VP New Business - Travel
Solvay Digital Transformation Director
Socomec Digital Marketing Director
SAMSUNG ELECTRONICS FRANCE Digital Director
ORANGE B2B Chief Digital Officer
SFR Digital Director
RAJA Ecommerce IT Manager
Fashion Data DMP Leader
20 MINUTES FRANCE Digital Manager
APRIL Project Manager / Sales Manager / Scrum Master
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
French bee Product Owner
PIERRE FABRE Digital Media Manager
SPB Group Marketing Director
SAINT-GOBAIN Head of Digital Marketing & Communication
Mgen Strategy Director
Lactalis LNUF Marques Digital Director
Lagardere Active Digital CTO
OGF Aquisition & CRM manager
Panorabanques Managing Director
Orange Corporate Vice President Customer Information & Personalization
Auchan Retail International Corporate Digital Director
La Poste Digital Branch MOA Strategic Director
Label Emmaüs CEO
CDISCOUNT Traffic Acquisition Manager
seloger.com Head of Advertising
SFR Medias Digital Marketing Director
MONOPRIX ONLINE Operation Director
AUCHAN Customer Transformation &Innovation Director
Back Market Process Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
LEGRAND Digital Marketing Manager
CEWE Head of e-Commerce & IT
Blizzard Entertainment Director of Social Media & Publications
PSA GROUP Director of the Program Smart Services
CHANEL Digital data manager
Saur Group Senior open innovation manager
SUEZ Head of Digital Marketing and Customer Experience
Sacem Deputy Director of Marketing Digital Transformation & CRM
AXA Partners Head of Marketing and Distribution
BPCE Information Systems Architect
Gamm vert E commerce Manager
Michelin Media and B2C Data Global Director
SARENZA Chief Customer Officer
Ekwateur Digital Marketing Manager
BOURSORAMA Marketing Anticipation Director
Bic Ecommerce Director
Compagnie des Alpes Digital Performance Manager
Banque BCP - Groupe BPCE Marketing Manager
Sisley Digital Media Manager Europe
Pierre & Vacances Center Parcs Group Webanalytics Manager
Engie BtoB France Social Business Manager
Meliá Hotels International Head of Global Social Media
Orange Head of Analytics
HARMONIE MUTUELLE Customer Interactions Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
BPCE Head of Acquisition Online
LEGRAND Head of Digital
ONEY BANK Data & Analytics Manager
CONFORAMA UX Manager
Solvay Head of Digital studios Europe Asia & Americas
Air Liquide Head of Digital marketing and customer communication - South Western Europe
TARKETT Web platform specialist - Masterdata EMEA
Microsoft Senior Digital & Social Manager
La Banque Postale Digital Acquisition et eCRM Manager
Universal Music France Director of Media & Market Research
La Française Group Director of Communication and Digital
CAUDALIE Head of Ecommerce & Digital North Europe
Easyvoyage - Webedia Acquisition & Monetisation Manager
SFR Head of Customer Care
Euromaster Director of Digital Europe
Française Des Jeux Chief Data Officer
AG2R LA MONDIALE MATMUT Customer Marketing Director
PEUGEOT Head of CX
GIE AXA Digital & Media Ecosystem Manager
TARKETT Digital Platform Lead
SAINT-GOBAIN Head of Digital & e-Reputation
Cartier EU Digital Marketing & Conversion Specialist
Nexity Head of new digital projects
La Poste Transformation & Anticipation Director
Roche Head of Digital & Customer Engagement
HSBC Head of Digital Products & Experience
Carlsberg Group Kronenbourg Digital Manager
Easyvoyage - Webedia Deputy Marketing Manager
Auchan Retail International Chief Data Officer
VeryChic Accorhotels Group Head of Data & CRM
ENGIE Director in charge of the Digital Transformation of Global Business Support
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Louvre Hotels Group Chief Information Officer
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Mondadori France Product & Innovation Director
Ontex Global Little Big Change Head or Marketing e-commerce
PSA Groupe Digital Coach for Comex
Les Cinémas Pathé Gaumont Chief Digital Officer
Banque PSA Finance VP Digital Banking
MACSF MOA and Multichannel Campaign Manager
Aviva France Customer Analytics Director
Reed Midem Head of Digital Marketing
Christian Dior Couture Digital Services Manager
RCI Head of Digital
Orpi Digital & CRM Manager
Arkema Data Manager
Heineken Martech Manager
La Française Deputy Managing Director Moniwan
Française des Jeux Data Management & Ethics
FlixBus Web Analyst
SOCIETE GENERALE Insurance International Partnerships & Business Development
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Editis Customer Knowledge Director
Carrefour Digital Transformation Director
Aviva Vie Marketing Analytics Manager
PixMyCar Chief Marketing Officer
GAMELOFT Marketing Manager
L'Occitane International e-Commerce Manager