Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
DHL Express Digital Marketing Manager
audibene GmbH Product Manager Marketing Technologies
Editions Amaury Senior Adviser to the CEO
BABBEL Country Manager - Western Europe
LVMH Global Partnerships Director
TARKETT Digital Platform Lead
Nutrition & Santé International Digital Director
BOUYGUES TELECOM Innovation Digital Manager
Jardiland Change Manager - Innovation
Groupe Avril Digital Innovation Lead IT
FRANCE TELEVISIONS Technical and Digital Director
BMW France CRM Data Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Sony Digital & CRM Manager
SNCF Analytics & Customer Knowledge Manager
ACCOR Head of CRM Insights & Data Management
Sisley Digital Media Manager Europe
Groupe ARGUS Deputy General Manager
Mutual Benefits Managing Partner
Showroomprive VP New Business - Travel
OGF Digital Marketing Manager
BABBEL Principal Marketing Platforms Manager
Arkema Global Digital Marketing Manager
Natixis Head of Communication @ DOSI
La Compagnie du Lit CMO
BPCE Information Systems Architect
Bonduelle Europe Long Life Digital Manager
ratp Chief Marketing Officer CMO
KLEPIERRE Digital Marketing & Innovation
Carrefour Digital Transformation Director
CONFORAMA User Experience Director
Kering Ecommerce Manager
SARENZA Chief Customer Officer
L'Occitane En Provence Head of Digital Project Management Team
audibene GmbH Head of Product Optimization
Bic Ecommerce Director
L'Oréal Precision Advertising - CDO Team
HAGER Digital Factory Group Director
Parfums Christian Dior Digital Innovation
Remy cointreau Global IT Digital Manager
Amorelie Senior Product Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
BNP PARIBAS CARDIF Editorial Manager
Maliterie.com Head of Marketing
RAJA Ecommerce IT Manager
Danone Group Global Media and Digital Manager
RATP group CRM / Loyalty Manager
SERGIC Chief Marketing and Innovation Officer
MACIF Digital Product Manager
ALLIANZ IARD Digital Product Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Carlsberg Group Kronenbourg Digital Product Manager
edeXa AG CMO
Mondadori France Product & Innovation Director
La Banque Postale Digital Acquisition et eCRM Manager
Pumpkin App Retention & Activation Manager
Nexity Head of new digital projects
Groupe SeLoger Performance Analytics Manager
Arkema Data Manager
Transdev Group Group Customer Director
CDISCOUNT Responsible for data projects and loyalty channels
MISTERTEMP Chief Marketing Officer CMO
SAINT-GOBAIN Global Social Media Director
GROUPON Business Development & Communication Director
LEGRAND Digital Marketing Manager
Siblu Villages Digital Marketing Director
Microsoft Marketing & Communication Manager
Telefonica Data Innovation Senior Manager
Melvin & Hamilton Digital SAS Growth Strategy Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
HP Digital Marketing Program Manager
Socomec Digital Manager
Lagardere Active Digital CTO
PIERRE FABRE International Digital Marketing Manager
INTERMARCHE Customer Relations Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
Warner Music France Head of CRM & Digital Marketing
Bosch Key Account Manager
TARKETT Web platform specialist - Masterdata EMEA
La Poste Director of the Client Knowledge Program
hw&h Avocats & Rechtsanwälte Partner
Panorabanques Managing Director
Kering Digital Media Senior Manager
Yves Rocher DMP Manager
LVMH Global Partnerships Manager
hw&h Avocats & Rechtsanwälte Counsel
CONFORAMA UX Manager
IGN Transformation Business Manager
IT-CE Data Architect manager
EUROP ASSISTANCE Chief Digital Officer CDO
BOURSORAMA Customer Marketing Director
PETIT BATEAU Omnicanal Manager
Flixbus Data Scientist
Back Market Head of Customer Care
CDISCOUNT Traffic Acquisition Manager
SFR Head of Customer Care
Disney Manager Digital guest Experience
Pontem Chief Marketing Officer CMO
Natixis Digital Project Director
Solvay Digital Transformation Director
CEWE Head of e-Commerce & IT
Weber Digital Marketing Manager EMEA
La Poste Transformation & Anticipation Director
SFR Medias Digital Marketing Director
Orange Customer Strategy and Data Director
Juwelo Country Manager France
AIR FRANCE Esales Analysts Team Leader
Banque PSA Finance VP Digital Banking
effiCity CTO
TF1 Head of Data Web-Analytics and Digital Marketing
Back Market Social Network Coordinator
Orange Head of Data & Omnichannel Analytics
Weber Stephen Products EMEA GmbH Head of Digital
PIXMANIA COO
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
FBD International Digital & E-Commerce Director
French bee Product Owner
MONOPRIX ONLINE Operation Director
GROUPE INSEEC U. Acquisition Manager
Nutrition et Santé E-Commerce Business Developer
Nexity Chief Data Officer
La Poste Marketing Director
La Poste Telecom & Digital Strategy Director
ANTALIS Digital Content & Social Marketing Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Renault Digital Product Owner - Offline Conversion
RENAULT Head of Prospective & Digital Innovation
BOUYGUES TELECOM Chief Digital Officer Business & Customers
LesFurets.com Head of Data
HP Digital Manager Europe
Christian Dior Couture E-Commerce Performance Marketing Manager
HOLDING LVMH SIEGE Partnerships Manager
Cellnovo Group Director of Digital Marketing & Communications
Crédit Agricole SA CRM Program Manager
CHANEL Digital data manager
MAISONS DU MONDE Data Group Director
Editis Traffic & Digital Manager
Back Market Head of Processes & New Services
OGF Aquisition & CRM manager
French bee Web Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
BABBEL Head of Partnerships
Allopneus Head of UX
Lapeyre Head of Digital IT
APAVE Group Marketing Director
OUI.sncf Head of Data Governance - Chief Data officer
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Editis eBusiness & Innovation Project Manager
Sazka a.s. Senior Web Analyst
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
PSG Head of CRM & Data
AG2R LA MONDIALE MATMUT Customer Marketing Director
Boulanger Head of Social Media
Fashion Data DMP Leader
Orpi Manager Data & Analytics
Engie BtoB France Social Business Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
SNCF Senior Web analyst & Data Advisor
Aviva Product Manager
Gamm vert E commerce Manager
Éditions Lefebvre Sarrut Chief Data Officer
BATIWEB GROUP Marketing Director
ARTE CRM Manager
NUXE UK Digital Marketing Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Visilab CRM Manager
SOCIETE GENERALE CIB Chief Digital Officer
Axel Springer SE Senior Product Manager Data
CLS Remy Cointreau Chief Technology Officer /CTO
Digit RE Group Digital Director
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
OVH Digital Analyst Manager
ONEY BANK Acquisition Manager
La Mutuelle Générale Digital Project Leader
Thalys International Web Traffic Coordinator
Aviva Vie Marketing Analytics Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
PSA Groupe Digital Coach for Comex
Sodexo benefits and rewards Digital Marketing Lead
Easyvoyage - Webedia Deputy Marketing Manager
MAISONS DU MONDE Data Manager
Happ-e by ENGIE Customer Client manager
Française Des Jeux Chief Data Officer
LABORATOIRE NUXE Digital Activity Director
La Compagnie du Lit Ecommerce Director
Decathlon Digital Communication Leader
Aigle Azur E-Commerce Manager
QOBUZ Chief Executive Officer CEO
Renault Digital Director
AG2R LA MONDIALE Digital Customer & Digital Services Director
Schneider Electric Global Ecommerce Marketing Leader
Babilou Group CTO
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
20 MINUTES FRANCE Chief Information Officer
ENGIE Happ-e by ENGIE Digital Marketing Manager
Cheerz Chief Revenue Officer
Compagnie des Alpes Digital Performance Manager
Aviva France Digital Manager
La Poste Head of Customer Relationship Operations
Distingo (PSA Banque) Digital CRM and Communication Manager
Xylem water solutions Demand Generation Manager Europe
French bee Chief Commercial Marketing & Digital Officer
Dott.pt CEO
ORANGE B2B Chief Digital Officer
Reed Midem Head of Digital Marketing
Solvay Head of Digital studios Europe Asia & Americas
DHL Express Global Digital Marketing Manager
SPORT1 GmbH COO Digital
Mondadori Digital Director
Aéroports de Paris Head of Data & Analytics
AXA France Brand and Content Factory Manager
INTERMARCHE Performance & Data Manager
VOYAGES SNCF Digital Customer Journey Manager
PSA GROUP Director of the Program Smart Services
Orange Head of Data for Products & Services
Orange Social Data Director
Groupe Monte-Carlo SBM Conversion Rate Manager
LafargeHolcim Digital Projects Director
Hanes E shop Manager
L'Occitane Trade Marketing Coordinator
Orange France Chief Communication & Data Officer
SERGIC Digital Marketing Manager
Blizzard Entertainment Director of Social Media & Publications
E.LECLERC Acquistion & Data Manager
Cartier Ecommerce Traffic & CRM Coordinator
Auchan Retail International Group Chief Digital Officer
CDISCOUNT Data Director
Michelin Media and B2C Data Global Director
La Française Group Director of Communication and Digital
Heineken Martech Manager
La Française Group Senior Social and Content Manager
Sambre Avesnois Immobilier Digital Strategy Manager
ACCOR Digital Advertising manager
Richemont International CRM Manager
Carmila Chief Marketing & Digital Officer CMDO
Euromaster Director of Digital Europe
Groupe LA POSTE Customer Knowledge Program Change Director
Microsoft Senior Digital & Social Manager
LEGRAND Digital manager
Auchan Retail International Chief Data Officer
AUCHAN Customer Transformation &Innovation Director
Renault Customer Experience & Analytics Manager
Axel Springer Group Transformation Officer
Louvre Hotels Group Transversal & Digital Programs Manager
TOTAL LUBMARINE Customer Experience Officer
LVMH E-Commerce Optimization & Acquisition manager
BNP Paribas Digital Manager - Agile Coach
Air France KLM Customer Insights & Analytics
Adecco Group France Digital Factory & Lab Manager
LCL CRM Manager
BMW France Chief Data & Digital Officer CDO
FRANCE TELEVISIONS Data Projects Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
GROUPE ROCHER Data, BI, CRM Director
Alinéa Customer Animation Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
METRON Head of Marketing
Largus Digital Marketing Director
SAMSUNG ELECTRONICS FRANCE Digital Director
Renault Digital Business Program Manager
Saur Group Senior open innovation manager
HSBC CRM & e-CRM Director
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
BMW France Digital Strategy Manager
MACIF Product Owner Macif.fr
Groupe SeLoger Logic-Immo Head of Marketing vertical business
GMF Digital Media Manager
GENERALI FRANCE Product Manager Mobile Experience
GIE AXA Digital & Media Ecosystem Manager
American Express Digital Director
Lulli Marketing Director
Mgen Strategy Director
FnacDarty Head of Professional Division
LesFurets.com Head of Acquisition
EASYPARAPHARMACIE General Manager
Nestlé Waters HQ Global eBusiness Lead
L'Occitane International e-Commerce Manager
eDreams Odigeo Head of Programmatic and Data Sales
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
BPCE Head of Acquisition Online
MSC Cruises Global Digital Marketing Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
L'Oréal Global Analytics Manager - CDO Team
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Groupe Mutuel Head of Digital Marketing
HARMONIE MUTUELLE Customer Interactions Manager
La Redoute Web Analyst Traffic
Dixons Carphone Marketing Technology Manager
FlixBus Web Analyst
Apax Partners Chief Digital Officer
McFIT Head of Content and Social Media
KLEPIERRE New Business Director
PIERRE FABRE Digital Media Manager
MACSF MOA and Multichannel Campaign Manager
Auchan Retail International Corporate Digital Director
BPCE Digital Data Manager
Planet Cards GmbH Managing Director
FlixBus Senior Web Analyst
TOUPRET Customer Communication, Digital & Marketing Manager
La poste Chief Marketing Officer CMO
AUCHAN Digital & E-commerce Director
N26 Brand Marketing Lead
MACSF IT Manager - Customer Tools and Data Domain
SFR Digital Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Orange Corporate Vice President Customer Information & Personalization
L'Exception DGA
BYmyCAR Head of E-business
RCI Head of Digital
Banque BCP - Groupe BPCE Marketing Manager
AXA Partners Head of Marketing and Distribution
La Française Group Head of Marketing Digital & Clusters Development
SOCIETE GENERALE Web Analytics Manager
ALINEA Head of CRM
Orange Online Director
Printemps Chief Marketing and Communication Officer
PROWEBCE BtoBtoC & Sales Manager
Fashion Data Customer Leader
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
SAINT-GOBAIN Head of Digital & e-Reputation
EUROP ASSISTANCE Holding Head of Group ICT Procurement
home24 Marketing Director
Wonga Marketing and Comms Director
FRANCE GALOP Marketing & Sales Director
AXA France Digital Factory Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Editis Customer Knowledge Director
LVMH Digital Transformation Senior Manager
Boardriders Inc. VP Global IT Omni-channel & Digital
OUI.sncf Digital Analytics manager
Decathlon Product Manager Communication & Digital Marketing
Pierre & Vacances Center Parcs Group Chief Product Officer
GROUPE RETIF Chief MarketPlace Officer
Corsair International (Groupe TUI Travel) web marketing & digital Manager
SAMSONITE E-Commerce Director
SUEZ Head of Digital Marketing and Customer Experience
Pierre & Vacances Center Parcs Group Webanalytics Manager
Marignan Digital Manager
Ontex Global Little Big Change Head or Marketing e-commerce
Total Wash Digital & Strategy Director
Orpi Digital & CRM Manager
BOSCH Digital Marketing Manager
SPB Group Marketing Director
La Poste Digital Branch MOA Strategic Director
AIR FRANCE Head of Media Buying Programmatic & Social Media
Française des Jeux Data Management & Ethics
Car&Boat Media Emailing and loyalty manager
LONGCHAMP Omnichannel & Media Marketing Director
Transdev Head of CRM and Digital Marketing
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Thalys International Digital Delegate Director
La Française Deputy Managing Director Moniwan
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Beko France Digital Marketing Manager
TF1 AdTech Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
pfizer MCC & Insight Director
Aéroports de Paris eCommerce Manager
Danone Head of Consumer Relations
Milleis Banque Head of Digital Channel development
Janssen Johnson & Johnson Director Digital Acceleration EMEA
CANAL PLUS E-Shop Manager
seloger.com Head of Advertising
BONPOINT Worldwide CRM Manager
Marketing Magazine Journalist
ANTALIS Group Director Digital Transformation & Marketing Services
Christian Dior Couture Digital Services Manager
FRANCE GALOP Digital Team Manager
Banque Casino Innovation Director
Vodafone UK Head of Performance Marketing
IT-CE Architect and Innovation Technology
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
VeryChic Accorhotels Group Head of Data & CRM
GROUPE INSEEC U. Group Digital Marketing Manager
TARKETT Director Web Customer Platform
Galeries Lafayette Customer Knowledge Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Orange Head of Analytics
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
CAUDALIE Head of Ecommerce & Digital North Europe
Digit RE Group President de DigitRE Group
L'Occitane Ecommerce Data Manager
GAMELOFT Marketing Manager
Neopost Head of Marketing Web team
Transdev Groupe Sales & Marketing Director
Groupe Pichet Director of Customer Experience
CNFPT Communications Deputy Director
GROUPE BARRIERE Chief CRM and E Commerce Officer
Danone Digital & Media Manager
REED EXPOSITIONS FRANCE Head of Digital
Ekwateur Digital Marketing Manager
Edenred User Monetization Director
Compagnie des Alpes IT - Head of Digital
Louvre Hotels Group Chief Information Officer
BABILOU GROUPE CRM Web & Marketing Director
SMALLABLE Head of Global Marketing
MAIF Program Data Director
Compagnie des Alpes CRM & Digital Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
Meliá Hotels International Head of Global Social Media
Allianz Worldwide Partners Head of Direct Business & Digital - France
Universal Music France Director of Media & Market Research
MAISONS DU MONDE Data engineer
COLAS Head of Digital Project Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
DEVRED CRM / Multichannel Campaign Manager
Groupe Quartus Digital Director
ONEY BANK Digital Marketing Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
KLEPIERRE Social & Retailers synergies Marketing Manager
Essilor International Consumer Marketing and CRM Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Sephora Head of IT Customer Experience
HSBC Head of Digital Products & Experience
Richemont Holding France Project Manager / Sales Manager
Orange Digital Marketing Director
UPSA Head of Digital Marketing
Lactalis LNUF Marques Digital Director
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Socomec Digital Marketing Director
SOCIETE GENERALE Data Driven Marketing Manager
BOURSORAMA Marketing Anticipation Director
TOUPRET Marketing & Digital Director
Crédit Agricole SA Group Head of Digital Marketing
ONEY BANK Data & Analytics Manager
SNCF Mission Director Digital Design
Pierre & Vacances Center Parcs Group Group SEA Manager
Label Emmaüs CEO
Cartier EU Digital Marketing & Conversion Specialist
SOCIETE GENERALE Insurance International Partnerships & Business Development
OGF Digital & Omnicanal Director
Cegedim Insurance Solutions Digital Marketing Manager
REXEL Marketing and Sales Solution Owner
MEDIAPOST Deputy General Manager Marketing and Customer Experience
PixMyCar Chief Marketing Officer
Roche Head of Digital & Customer Engagement
20 MINUTES FRANCE Digital Manager
MAISONS DU MONDE CISO & Head Digital Workplace
Zava CCO Zava
PEUGEOT Head of CX
PSA Data & Performance Manager
EUROPAGES-WLW COO
Stanley Black & Decker Marketing Analyst France
Planetmedia Marketing Audience Director
20 MINUTES FRANCE Managing Director
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
CENTER PARCS SEA Manager
Suez Group Digital Project Leader
LE CREDIT LYONNAIS Digital Marketing & Communication Director
La Poste Business Development Director
Cartier EU Ecommerce Business Development Manager
DIOR International CRM Project Director
Meteo-France Deputy Director Marketing
ALINEA E Marketing Manager
Essilor International Head of Marketing North Africa
CANAL PLUS Acquisition & Digital Trafic Manager
UGC Marketing Digital and Customer experience director
LEGRAND Head of Digital
Aviva France Customer Analytics Director
Fashion3 - Jules Chief Executive Officer
Journal du Net Journalist
PETIT BATEAU Digital Manager
Aviva Digital Program Manager
Louvre Hotels Group Head of BI & CRM
SFR Head of digital & e-commerce
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Back Market Process Manager
CARMA Digital Manager
MetLife Head of Direct and Digital - EMEA
MSC Cruises Global Media Manager
Renault Data CRM Social Director
APRIL Project Manager / Sales Manager / Scrum Master
Rémy Cointreau App & Digital Project Manager
Schneider Electric Growth Hacker
SAINT-GOBAIN Head of Digital Marketing & Communication
CAUDALIE Chief Digital Officer CDO
Orange Digital Media & Business Acquisition Director
Carlsberg Group Kronenbourg Digital Manager