Get ready for Amsterdam 2020! Apply now

Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

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Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 

berlin congress center:

Alexanderstraße 11, 10178 Berlin, Germany



The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Marignan Digital Manager
Renault Digital Director
ENGIE Director in charge of the Digital Transformation of Global Business Support
BNP Paribas Digital Manager - Agile Coach
L'Oréal Global Analytics Manager - CDO Team
RENAULT Head of Prospective & Digital Innovation
Sacem Deputy Director of Marketing Digital Transformation & CRM
20 MINUTES FRANCE Chief Information Officer
LVMH Global Partnerships Director
MAISONS DU MONDE Data engineer
Roche Head of Digital & Customer Engagement
SOCIETE GENERALE Web Analytics Manager
effiCity CTO
Blizzard Entertainment Director of Social Media & Publications
Air France KLM Customer Insights & Analytics
LEGRAND Digital Marketing Manager
BOUYGUES TELECOM Innovation Digital Manager
Hanes E shop Manager
DHL Express Global Digital Marketing Manager
Groupe ARGUS Deputy General Manager
La Poste Transformation & Anticipation Director
QOBUZ Chief Executive Officer CEO
Journal du Net Journalist
Visilab CRM Manager
Digit RE Group President de DigitRE Group
UGC Marketing Digital and Customer experience director
TOTAL LUBMARINE Customer Experience Officer
Pierre & Vacances Center Parcs Group Webanalytics Manager
PROWEBCE BtoBtoC & Sales Manager
Arkema Data Manager
audibene GmbH Head of Product Optimization
LEGRAND Digital manager
ALINEA Head of CRM
ORANGE B2B Chief Digital Officer
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Danone Digital & Media Manager
SAINT-GOBAIN Global Social Media Director
Orange France Chief Communication & Data Officer
BOUYGUES TELECOM Chief Digital Officer Business & Customers
PSA GROUP Director of the Program Smart Services
FRANCE TELEVISIONS Technical and Digital Director
Saur Group Senior open innovation manager
CDISCOUNT Traffic Acquisition Manager
Vodafone UK Head of Performance Marketing
FBD International Digital & E-Commerce Director
Weber Stephen Products EMEA GmbH Head of Digital
Orange Digital Marketing Director
Aigle Azur E-Commerce Manager
PSA Groupe Digital Coach for Comex
PSA Data & Performance Manager
French bee Product Owner
MACSF MOA and Multichannel Campaign Manager
Auchan Retail International Corporate Digital Director
FnacDarty Head of Professional Division
TOUPRET Customer Communication, Digital & Marketing Manager
La Poste Business Development Director
Aéroports de Paris eCommerce Manager
Zava CCO Zava
La Compagnie du Lit CMO
Groupe SeLoger Logic-Immo Head of Marketing vertical business
BABBEL Head of Partnerships
L'Occitane Trade Marketing Coordinator
L'Oréal Precision Advertising - CDO Team
LE CREDIT LYONNAIS Digital Marketing & Communication Director
GIE AXA Digital & Media Ecosystem Manager
OVH Digital Analyst Manager
Marketing Magazine Journalist
PIERRE FABRE Digital Media Manager
Planetmedia Marketing Audience Director
ONEY BANK Digital Marketing Manager
Aviva France Digital Manager
HAGER Digital Factory Group Director
Louvre Hotels Group Head of BI & CRM
Orange Customer Strategy and Data Director
Largus Digital Marketing Director
KLEPIERRE Social & Retailers synergies Marketing Manager
DHL Express Digital Marketing Manager
HP Digital Manager Europe
PSG Head of CRM & Data
Telefonica Data Innovation Senior Manager
Sazka a.s. Senior Web Analyst
Aviva France Customer Analytics Director
Boulanger Head of Social Media
Remy cointreau Global IT Digital Manager
GMF Digital Media Manager
Fashion Data Customer Leader
Allianz Worldwide Partners Head of Direct Business & Digital - France
Xylem water solutions Demand Generation Manager Europe
Weber Digital Marketing Manager EMEA
Crédit Agricole SA Group Head of Digital Marketing
Nexity Head of new digital projects
La Poste Telecom & Digital Strategy Director
AUCHAN Customer Transformation &Innovation Director
INTERMARCHE Customer Relations Manager
Jardiland Change Manager - Innovation
Groupe Monte-Carlo SBM Conversion Rate Manager
Cellnovo Group Director of Digital Marketing & Communications
BPCE Digital Data Manager
Editis Traffic & Digital Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Meteo-France Deputy Director Marketing
Microsoft Senior Digital & Social Manager
CLS Remy Cointreau Chief Technology Officer /CTO
Back Market Social Network Coordinator
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Boardriders Inc. VP Global IT Omni-channel & Digital
Sisley Digital Media Manager Europe
Bonduelle Europe Long Life Digital Manager
Beko France Digital Marketing Manager
Nutrition et Santé E-Commerce Business Developer
Nutrition & Santé International Digital Director
CANAL PLUS Acquisition & Digital Trafic Manager
Fashion Data DMP Leader
Reed Midem Head of Digital Marketing
Dixons Carphone Marketing Technology Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Nestlé Waters HQ Global eBusiness Lead
BMW France Chief Data & Digital Officer CDO
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Pumpkin App Retention & Activation Manager
Transdev Head of CRM and Digital Marketing
ENGIE Happ-e by ENGIE Digital Marketing Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
Juwelo Country Manager France
HP Digital Marketing Program Manager
Renault Digital Business Program Manager
French bee Chief Commercial Marketing & Digital Officer
Babilou Group CTO
Schneider Electric Global Ecommerce Marketing Leader
LABORATOIRE NUXE Digital Activity Director
ratp Chief Marketing Officer CMO
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
CENTER PARCS SEA Manager
ACCOR Digital Advertising manager
ACCOR Head of CRM Insights & Data Management
Groupe LA POSTE Customer Knowledge Program Change Director
GAMELOFT Marketing Manager
CAUDALIE Chief Digital Officer CDO
FlixBus Senior Web Analyst
Schweizerische Bundesbahnen SBB Head of Digital Analytics
CAUDALIE Head of Ecommerce & Digital North Europe
Editions Amaury Senior Adviser to the CEO
Editis eBusiness & Innovation Project Manager
SNCF Senior Web analyst & Data Advisor
La Compagnie du Lit Ecommerce Director
La Poste Digital Branch MOA Strategic Director
ANTALIS Digital Content & Social Marketing Manager
FRANCE GALOP Marketing & Sales Director
Engie BtoB France Social Business Manager
Danone Head of Consumer Relations
Stanley Black & Decker Marketing Analyst France
AIR FRANCE Head of Media Buying Programmatic & Social Media
Rémy Cointreau App & Digital Project Manager
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
OGF Aquisition & CRM manager
Groupe Quartus Digital Director
Aviva Digital Program Manager
La Française Deputy Managing Director Moniwan
APRIL Project Manager / Sales Manager / Scrum Master
FlixBus Web Analyst
SOCIETE GENERALE Insurance International Partnerships & Business Development
AG2R LA MONDIALE MATMUT Customer Marketing Director
Universal Music France Director of Media & Market Research
Car&Boat Media Emailing and loyalty manager
SFR Head of digital & e-commerce
Banque BCP - Groupe BPCE Marketing Manager
EUROPAGES-WLW COO
KLEPIERRE Digital Marketing & Innovation
La Banque Postale Digital Acquisition et eCRM Manager
Axel Springer Group Transformation Officer
audibene GmbH Product Manager Marketing Technologies
Louvre Hotels Group Chief Information Officer
Cegedim Insurance Solutions Digital Marketing Manager
SFR Head of Customer Care
BATIWEB GROUP Marketing Director
Showroomprive VP New Business - Travel
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Label Emmaüs CEO
Mutual Benefits Managing Partner
OUI.sncf Head of Data Governance - Chief Data officer
AXA France Digital Factory Manager
La Poste Marketing Director
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
VeryChic Accorhotels Group Head of Data & CRM
VOYAGES SNCF Digital Customer Journey Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Orange Social Data Director
LONGCHAMP Omnichannel & Media Marketing Director
PETIT BATEAU Digital Manager
Suez Group Digital Project Leader
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
MSC Cruises Global Digital Marketing Manager
Microsoft Marketing & Communication Manager
Nexity Chief Data Officer
Yves Rocher DMP Manager
EASYPARAPHARMACIE General Manager
Louvre Hotels Group Transversal & Digital Programs Manager
French bee Web Manager
Arkema Global Digital Marketing Manager
AXA Partners Head of Marketing and Distribution
RATP group CRM / Loyalty Manager
IT-CE Architect and Innovation Technology
COLAS Head of Digital Project Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
DEVRED CRM / Multichannel Campaign Manager
SNCF Mission Director Digital Design
Carmila Chief Marketing & Digital Officer CMDO
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
BMW France CRM Data Manager
ONEY BANK Data & Analytics Manager
Lulli Marketing Director
ALLIANZ IARD Digital Product Manager
Pierre & Vacances Center Parcs Group Chief Product Officer
AG2R LA MONDIALE Digital Customer & Digital Services Director
METRON Head of Marketing
MetLife Head of Direct and Digital - EMEA
GROUPE INSEEC U. Group Digital Marketing Manager
Panorabanques Managing Director
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
ONEY BANK Acquisition Manager
LVMH Global Partnerships Manager
Pontem Chief Marketing Officer CMO
PIERRE FABRE International Digital Marketing Manager
Crédit Agricole SA CRM Program Manager
TOUPRET Marketing & Digital Director
LVMH Digital Transformation Senior Manager
Melvin & Hamilton Digital SAS Growth Strategy Manager
Groupe Avril Digital Innovation Lead IT
L'Occitane En Provence Head of Digital Project Management Team
Back Market Head of Processes & New Services
SARENZA Chief Customer Officer
SFR Digital Director
NUXE UK Digital Marketing Manager
Danone Group Global Media and Digital Manager
Mgen Strategy Director
L'Exception DGA
Aéroports de Paris Head of Data & Analytics
hw&h Avocats & Rechtsanwälte Partner
GENERALI FRANCE Product Manager Mobile Experience
BNP PARIBAS CARDIF Editorial Manager
Total Wash Digital & Strategy Director
Groupe Pichet Director of Customer Experience
MISTERTEMP Chief Marketing Officer CMO
TARKETT Web platform specialist - Masterdata EMEA
La Française Group Head of Marketing Digital & Clusters Development
LEGRAND Head of Digital
Orange Head of Data for Products & Services
Decathlon Digital Communication Leader
LVMH E-Commerce Optimization & Acquisition manager
REXEL Marketing and Sales Solution Owner
Back Market Process Manager
Parfums Christian Dior Digital Innovation
Essilor International Consumer Marketing and CRM Manager
Française Des Jeux Chief Data Officer
MAISONS DU MONDE Data Manager
Cartier EU Digital Marketing & Conversion Specialist
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Sephora Head of IT Customer Experience
APAVE Group Marketing Director
L'Occitane Ecommerce Data Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
Natixis Head of Communication @ DOSI
SAMSONITE E-Commerce Director
GROUPE INSEEC U. Acquisition Manager
La poste Chief Marketing Officer CMO
Planet Cards GmbH Managing Director
Siblu Villages Digital Marketing Director
EUROP ASSISTANCE Chief Digital Officer CDO
SERGIC Chief Marketing and Innovation Officer
20 MINUTES FRANCE Managing Director
Richemont International CRM Manager
CONFORAMA User Experience Director
Orpi Manager Data & Analytics
ARTE CRM Manager
Ekwateur Digital Marketing Manager
HOLDING LVMH SIEGE Partnerships Manager
Cartier Ecommerce Traffic & CRM Coordinator
Transdev Groupe Sales & Marketing Director
TARKETT Digital Platform Lead
PixMyCar Chief Marketing Officer
edeXa AG CMO
Les Cinémas Pathé Gaumont Chief Digital Officer
PEUGEOT Head of CX
Socomec Digital Manager
BMW France Digital Strategy Manager
TF1 Head of Data Web-Analytics and Digital Marketing
Carrefour Digital Transformation Director
La Mutuelle Générale Digital Project Leader
La Française Group Senior Social and Content Manager
CDISCOUNT Responsible for data projects and loyalty channels
E.LECLERC Acquistion & Data Manager
Apax Partners Chief Digital Officer
Orange Head of Data & Omnichannel Analytics
SOCIETE GENERALE CIB Chief Digital Officer
Disney Manager Digital guest Experience
eDreams Odigeo Head of Programmatic and Data Sales
Sony Digital & CRM Manager
Cartier EU Ecommerce Business Development Manager
Lactalis LNUF Marques Digital Director
Gamm vert E commerce Manager
BYmyCAR Head of E-business
FRANCE TELEVISIONS Data Projects Manager
AIR FRANCE Esales Analysts Team Leader
Renault Customer Experience & Analytics Manager
Editis Customer Knowledge Director
Mondadori Digital Director
Axel Springer SE Senior Product Manager Data
Printemps Chief Marketing and Communication Officer
HSBC Head of Digital Products & Experience
MACSF IT Manager - Customer Tools and Data Domain
Solvay Digital Transformation Director
Compagnie des Alpes IT - Head of Digital
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Kering Digital Media Senior Manager
Renault Digital Product Owner - Offline Conversion
Orpi Digital & CRM Manager
MAISONS DU MONDE CISO & Head Digital Workplace
Wonga Marketing and Comms Director
Back Market Head of Customer Care
SNCF Analytics & Customer Knowledge Manager
ALINEA E Marketing Manager
DIOR International CRM Project Director
SERGIC Digital Marketing Manager
Neopost Head of Marketing Web team
ANTALIS Group Director Digital Transformation & Marketing Services
Essilor International Head of Marketing North Africa
Adecco Group France Digital Factory & Lab Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
CNFPT Communications Deputy Director
Pierre & Vacances Center Parcs Group Group SEA Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
hw&h Avocats & Rechtsanwälte Counsel
Mondadori France Product & Innovation Director
GROUPE BARRIERE Chief CRM and E Commerce Officer
GROUPE RETIF Chief MarketPlace Officer
Meliá Hotels International Head of Global Social Media
Milleis Banque Head of Digital Channel development
BONPOINT Worldwide CRM Manager
Christian Dior Couture Digital Services Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
CONFORAMA UX Manager
Flixbus Data Scientist
Sambre Avesnois Immobilier Digital Strategy Manager
20 MINUTES FRANCE Digital Manager
Digit RE Group Digital Director
Orange Corporate Vice President Customer Information & Personalization
PIXMANIA COO
FRANCE GALOP Digital Team Manager
SUEZ Head of Digital Marketing and Customer Experience
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
CDISCOUNT Data Director
TARKETT Director Web Customer Platform
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
MSC Cruises Global Media Manager
Carlsberg Group Kronenbourg Digital Product Manager
MONOPRIX ONLINE Operation Director
REED EXPOSITIONS FRANCE Head of Digital
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Lagardere Active Digital CTO
FRANCE TELEVISIONS Chief Marketing & Data Officer
Fashion3 - Jules Chief Executive Officer
MACIF Product Owner Macif.fr
AXA France Brand and Content Factory Manager
KLEPIERRE New Business Director
Edenred User Monetization Director
Ontex Global Little Big Change Head or Marketing e-commerce
McFIT Head of Content and Social Media
Richemont Holding France Project Manager / Sales Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
La Redoute Web Analyst Traffic
CHANEL Digital data manager
Decathlon Product Manager Communication & Digital Marketing
La Poste Head of Customer Relationship Operations
LafargeHolcim Digital Projects Director
Aviva Vie Marketing Analytics Manager
L'Occitane International e-Commerce Manager
OUI.sncf Digital Analytics manager
BOURSORAMA Customer Marketing Director
Compagnie des Alpes CRM & Digital Manager
seloger.com Head of Advertising
Euromaster Director of Digital Europe
Alinéa Customer Animation Manager
RAJA Ecommerce IT Manager
IGN Transformation Business Manager
GROUPE ROCHER Data, BI, CRM Director
SFR Medias Digital Marketing Director
BABBEL Principal Marketing Platforms Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Française des Jeux Data Management & Ethics
SAINT-GOBAIN Head of Digital & e-Reputation
Schneider Electric Growth Hacker
Thalys International Digital Delegate Director
Easyvoyage - Webedia Acquisition & Monetisation Manager
La Française Group Director of Communication and Digital
Heineken Martech Manager
GROUPON Business Development & Communication Director
UPSA Head of Digital Marketing
IT-CE Data Architect manager
Michelin Media and B2C Data Global Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
SMALLABLE Head of Global Marketing
Carlsberg Group Kronenbourg Digital Manager
SPORT1 GmbH COO Digital
BOSCH Digital Marketing Manager
Lapeyre Head of Digital IT
Cheerz Chief Revenue Officer
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Éditions Lefebvre Sarrut Chief Data Officer
Galeries Lafayette Customer Knowledge Director
Sodexo benefits and rewards Digital Marketing Lead
home24 Marketing Director
MAISONS DU MONDE Data Group Director
Bosch Key Account Manager
BPCE Head of Acquisition Online
Transdev Group Group Customer Director
La Poste Director of the Client Knowledge Program
Maliterie.com Head of Marketing
INTERMARCHE Performance & Data Manager
CARMA Digital Manager
Easyvoyage - Webedia Deputy Marketing Manager
American Express Digital Director
LCL CRM Manager
OGF Digital & Omnicanal Director
BABILOU GROUPE CRM Web & Marketing Director
BABBEL Country Manager - Western Europe
Orange Digital Media & Business Acquisition Director
RCI Head of Digital
Compagnie des Alpes Digital Performance Manager
Bic Ecommerce Director
Solvay Head of Digital studios Europe Asia & Americas
Thalys International Web Traffic Coordinator
PETIT BATEAU Omnicanal Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
LesFurets.com Head of Data
EASYPARAPHARMACIE Webmarketing / Traffic Manager
MAIF Program Data Director
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Groupe SeLoger Performance Analytics Manager
CANAL PLUS E-Shop Manager
Renault Data CRM Social Director
SPB Group Marketing Director
Groupe Mutuel Head of Digital Marketing
BPCE Information Systems Architect
MACIF Digital Product Manager
LesFurets.com Head of Acquisition
Auchan Retail International Group Chief Digital Officer
pfizer MCC & Insight Director
Banque PSA Finance VP Digital Banking
Amorelie Senior Product Manager
Kering Ecommerce Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Allopneus Head of UX
OGF Digital Marketing Manager
HARMONIE MUTUELLE Customer Interactions Manager
CEWE Head of e-Commerce & IT
SOCIETE GENERALE Data Driven Marketing Manager
Natixis Digital Project Director
Orange Online Director
Banque Casino Innovation Director
HSBC CRM & e-CRM Director
Aviva Product Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
AUCHAN Digital & E-commerce Director
Happ-e by ENGIE Customer Client manager
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
TF1 AdTech Director
SAMSUNG ELECTRONICS FRANCE Digital Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Orange Head of Analytics
Socomec Digital Marketing Director
Warner Music France Head of CRM & Digital Marketing
Auchan Retail International Chief Data Officer
BOURSORAMA Marketing Anticipation Director
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
N26 Brand Marketing Lead
Dott.pt CEO