Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
FORBO FLOORING SYSTEMS Marketing Director South Countries
Wonga Marketing and Comms Director
COLAS Head of Digital Project Manager
BPCE Digital Data Manager
Vodafone UK Head of Performance Marketing
Axel Springer SE Senior Product Manager Data
McFIT Head of Content and Social Media
PETIT BATEAU Digital Manager
Auchan Retail International Corporate Digital Director
OGF Aquisition & CRM manager
Planet Cards GmbH Managing Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
SERGIC Digital Marketing Manager
Danone Head of Consumer Relations
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Française Des Jeux Chief Data Officer
Juwelo Country Manager France
ONEY BANK Digital Marketing Manager
Aviva France Digital Manager
BABBEL Country Manager - Western Europe
Aviva Digital Program Manager
audibene GmbH Head of Product Optimization
CAUDALIE Chief Digital Officer CDO
Nestlé Waters HQ Global eBusiness Lead
Mgen Strategy Director
APAVE Group Marketing Director
Christian Dior Couture E-Commerce Performance Marketing Manager
Pontem Chief Marketing Officer CMO
LVMH E-Commerce Optimization & Acquisition manager
SAMSUNG ELECTRONICS FRANCE Digital Director
Editis Customer Knowledge Director
LafargeHolcim Digital Projects Director
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
CNFPT Communications Deputy Director
Orange Head of Data & Omnichannel Analytics
Socomec Digital Marketing Director
Fashion Data Customer Leader
Crédit Agricole SA Group Head of Digital Marketing
Sazka a.s. Senior Web Analyst
La Compagnie du Lit CMO
home24 Marketing Director
AIR FRANCE Esales Analysts Team Leader
audibene GmbH Product Manager Marketing Technologies
La Banque Postale Digital Acquisition et eCRM Manager
pfizer MCC & Insight Director
BPCE Information Systems Architect
seloger.com Head of Advertising
MSC Cruises Global Digital Marketing Manager
SFR Head of Customer Care
BMW France CRM Data Manager
Disney Manager Digital guest Experience
Renault Digital Director
VeryChic Accorhotels Group Head of Data & CRM
20 MINUTES FRANCE Digital Manager
DHL Express Digital Marketing Manager
Happ-e by ENGIE Customer Client manager
Schneider Electric Global Ecommerce Marketing Leader
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
SNCF Analytics & Customer Knowledge Manager
hw&h Avocats & Rechtsanwälte Counsel
SMALLABLE Head of Global Marketing
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
TOTAL LUBMARINE Customer Experience Officer
La Mutuelle Générale Digital Project Leader
Boulanger Head of Social Media
Editis eBusiness & Innovation Project Manager
La Poste Director of the Client Knowledge Program
AXA France Digital Factory Manager
Euromaster Director of Digital Europe
Sodexo benefits and rewards Digital Marketing Lead
La Française Group Senior Social and Content Manager
PSA Data & Performance Manager
L'Occitane Ecommerce Data Manager
French bee Product Owner
EUROP ASSISTANCE Holding Head of Group ICT Procurement
20 MINUTES FRANCE Chief Information Officer
MAIF Program Data Director
GROUPE INSEEC U. Acquisition Manager
KLEPIERRE Digital Marketing & Innovation
Nutrition & Santé International Digital Director
Solvay Head of Digital studios Europe Asia & Americas
PSA GROUP Director of the Program Smart Services
REXEL Marketing and Sales Solution Owner
EASYPARAPHARMACIE General Manager
Bonduelle Europe Long Life Digital Manager
La Redoute Web Analyst Traffic
Cegedim Insurance Solutions Digital Marketing Manager
Siblu Villages Digital Marketing Director
Michelin Media and B2C Data Global Director
BATIWEB GROUP Marketing Director
MAISONS DU MONDE Data engineer
Label Emmaüs CEO
La Poste Business Development Director
Kering Digital Media Senior Manager
OVH Digital Analyst Manager
L'Occitane En Provence Head of Digital Project Management Team
GROUPE INSEEC U. Group Digital Marketing Manager
GMF Digital Media Manager
Rémy Cointreau App & Digital Project Manager
Éditions Lefebvre Sarrut Chief Data Officer
RAJA Ecommerce IT Manager
ONEY BANK Data & Analytics Manager
CARMA Digital Manager
TOUPRET Marketing & Digital Director
BPCE Head of Acquisition Online
Essilor International Consumer Marketing and CRM Manager
BABBEL Head of Partnerships
Car&Boat Media Emailing and loyalty manager
Dott.pt CEO
TARKETT Web platform specialist - Masterdata EMEA
CDISCOUNT Data Director
MAISONS DU MONDE Data Manager
Thalys International Web Traffic Coordinator
REED EXPOSITIONS FRANCE Head of Digital
Aéroports de Paris Head of Data & Analytics
Corsair International (Groupe TUI Travel) web marketing & digital Manager
edeXa AG CMO
CONFORAMA User Experience Director
Orange Corporate Vice President Customer Information & Personalization
METRON Head of Marketing
KLEPIERRE New Business Director
BOSCH Digital Marketing Manager
Nutrition et Santé E-Commerce Business Developer
TF1 AdTech Director
Microsoft Marketing & Communication Manager
ANTALIS Group Director Digital Transformation & Marketing Services
LesFurets.com Head of Acquisition
Compagnie des Alpes CRM & Digital Manager
TARKETT Digital Platform Lead
Louvre Hotels Group Chief Information Officer
Groupe LA POSTE Customer Knowledge Program Change Director
IGN Transformation Business Manager
INTERMARCHE Customer Relations Manager
Showroomprive VP New Business - Travel
Richemont International CRM Manager
La Poste Transformation & Anticipation Director
Orpi Manager Data & Analytics
GROUPE BARRIERE Chief CRM and E Commerce Officer
GROUPE RETIF Chief MarketPlace Officer
Decathlon Digital Communication Leader
Jardiland Change Manager - Innovation
AXA France Brand and Content Factory Manager
Fashion3 - Jules Chief Executive Officer
BOUYGUES TELECOM Chief Digital Officer Business & Customers
La Poste Head of Customer Relationship Operations
ONEY BANK Acquisition Manager
PEUGEOT Head of CX
Hanes E shop Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Compagnie des Alpes IT - Head of Digital
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
EUROP ASSISTANCE Chief Digital Officer CDO
DIOR International CRM Project Director
Total Wash Digital & Strategy Director
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Zava CCO Zava
GROUPE ROCHER Data, BI, CRM Director
Allianz Worldwide Partners Head of Direct Business & Digital - France
Louvre Hotels Group Transversal & Digital Programs Manager
L'Oréal Global Analytics Manager - CDO Team
Renault Digital Product Owner - Offline Conversion
PIXMANIA COO
AUCHAN Customer Transformation &Innovation Director
ACCOR Digital Advertising manager
La Française Deputy Managing Director Moniwan
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Aviva France Customer Analytics Director
L'Occitane Trade Marketing Coordinator
MACSF IT Manager - Customer Tools and Data Domain
Suez Group Digital Project Leader
E-Commerce Nation Marketing Manager / Head of event partnerships
E.LECLERC Acquistion & Data Manager
OGF Digital & Omnicanal Director
Lagardere Active Digital CTO
CANAL PLUS E-Shop Manager
Renault Digital Business Program Manager
SPB Group Marketing Director
MACSF MOA and Multichannel Campaign Manager
Carlsberg Group Kronenbourg Digital Product Manager
Christian Dior Couture Digital Services Manager
MetLife Head of Direct and Digital - EMEA
Carlsberg Group Kronenbourg Digital Manager
Orange Customer Strategy and Data Director
Sony Digital & CRM Manager
Orange Head of Data for Products & Services
VOYAGES SNCF Digital Customer Journey Manager
CANAL PLUS Acquisition & Digital Trafic Manager
American Express Digital Director
Yves Rocher DMP Manager
Panorabanques Managing Director
Nexity Chief Data Officer
ORANGE B2B Chief Digital Officer
Pierre & Vacances Center Parcs Group Chief Product Officer
MACIF Product Owner Macif.fr
UPSA Head of Digital Marketing
Schneider Electric Growth Hacker
ANTALIS Digital Content & Social Marketing Manager
TOUPRET Customer Communication, Digital & Marketing Manager
Mondadori Digital Director
effiCity CTO
Cartier Ecommerce Traffic & CRM Coordinator
FRANCE GALOP Marketing & Sales Director
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Back Market Head of Customer Care
Dixons Carphone Marketing Technology Manager
Groupe ARGUS Deputy General Manager
CEWE Head of e-Commerce & IT
LONGCHAMP Omnichannel & Media Marketing Director
AG2R LA MONDIALE Digital Customer & Digital Services Director
BMW France Digital Strategy Manager
Editions Amaury Senior Adviser to the CEO
Natixis Digital Project Director
BABILOU GROUPE CRM Web & Marketing Director
FlixBus Web Analyst
Essilor International Head of Marketing North Africa
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Ekwateur Digital Marketing Manager
FBD International Digital & E-Commerce Director
Aéroports de Paris eCommerce Manager
APRIL Project Manager / Sales Manager / Scrum Master
Crédit Agricole SA CRM Program Manager
Roche Head of Digital & Customer Engagement
SOCIETE GENERALE Data Driven Marketing Manager
BABBEL Principal Marketing Platforms Manager
Pumpkin App Retention & Activation Manager
Orange Digital Media & Business Acquisition Director
Easyvoyage - Webedia Acquisition & Monetisation Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
ALINEA Head of CRM
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
FRANCE GALOP Digital Team Manager
Adecco Group France Digital Factory & Lab Manager
FRANCE TELEVISIONS Data Projects Manager
Arkema Global Digital Marketing Manager
L'Exception DGA
Decathlon Product Manager Communication & Digital Marketing
FlixBus Senior Web Analyst
Thalys International Digital Delegate Director
OUI.sncf Head of Data Governance - Chief Data officer
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Back Market Process Manager
Warner Music France Head of CRM & Digital Marketing
Orpi Digital & CRM Manager
BONPOINT Worldwide CRM Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Orange Social Data Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
BOUYGUES TELECOM Innovation Digital Manager
TARKETT Director Web Customer Platform
RENAULT Head of Prospective & Digital Innovation
ratp Chief Marketing Officer CMO
MACIF Digital Product Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
BOURSORAMA Customer Marketing Director
BOURSORAMA Marketing Anticipation Director
Milleis Banque Head of Digital Channel development
PSG Head of CRM & Data
Easyvoyage - Webedia Deputy Marketing Manager
BYmyCAR Head of E-business
Back Market Social Network Coordinator
Transdev Head of CRM and Digital Marketing
Lactalis LNUF Marques Digital Director
GIE AXA Digital & Media Ecosystem Manager
Orange Head of Analytics
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Orange Digital Marketing Director
La Poste Telecom & Digital Strategy Director
HP Digital Manager Europe
Groupe Mutuel Head of Digital Marketing
Back Market Head of Processes & New Services
Danone Digital & Media Manager
CONFORAMA UX Manager
Xylem water solutions Demand Generation Manager Europe
ARTE CRM Manager
Carmila Chief Marketing & Digital Officer CMDO
ALINEA E Marketing Manager
Marketing Magazine Journalist
LABORATOIRE NUXE Digital Activity Director
CDISCOUNT Responsible for data projects and loyalty channels
Universal Music France Director of Media & Market Research
QOBUZ Chief Executive Officer CEO
Groupe SeLoger Logic-Immo Head of Marketing vertical business
L'Oréal Precision Advertising - CDO Team
Aviva Product Manager
Weber Stephen Products EMEA GmbH Head of Digital
BMW France Chief Data & Digital Officer CDO
ENGIE Happ-e by ENGIE Digital Marketing Manager
Editis Traffic & Digital Manager
Renault Customer Experience & Analytics Manager
Edenred User Monetization Director
Groupe SeLoger Performance Analytics Manager
La poste Chief Marketing Officer CMO
SPORT1 GmbH COO Digital
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
ENGIE Director in charge of the Digital Transformation of Global Business Support
BNP Paribas Digital Manager - Agile Coach
Weber Digital Marketing Manager EMEA
SNCF Mission Director Digital Design
SFR Digital Director
SAMSONITE E-Commerce Director
Microsoft Senior Digital & Social Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
HARMONIE MUTUELLE Customer Interactions Manager
20 MINUTES FRANCE Managing Director
Apax Partners Chief Digital Officer
TF1 Head of Data Web-Analytics and Digital Marketing
FnacDarty Head of Professional Division
Bosch Key Account Manager
La Française Group Head of Marketing Digital & Clusters Development
MAISONS DU MONDE CISO & Head Digital Workplace
MISTERTEMP Chief Marketing Officer CMO
DEVRED CRM / Multichannel Campaign Manager
SAINT-GOBAIN Head of Digital & e-Reputation
N26 Brand Marketing Lead
LVMH Global Partnerships Manager
INTERMARCHE Performance & Data Manager
PIERRE FABRE Digital Media Manager
Flixbus Data Scientist
LCL CRM Manager
Meliá Hotels International Head of Global Social Media
Banque BCP - Groupe BPCE Marketing Manager
SOCIETE GENERALE CIB Chief Digital Officer
MONOPRIX ONLINE Operation Director
Telefonica Data Innovation Senior Manager
LEGRAND Digital Marketing Manager
Renault Data CRM Social Director
Nexity Head of new digital projects
Melvin & Hamilton Digital SAS Growth Strategy Manager
HP Digital Marketing Program Manager
HAGER Digital Factory Group Director
Visilab CRM Manager
Saur Group Senior open innovation manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
SOCIETE GENERALE Web Analytics Manager
Journal du Net Journalist
AXA Partners Head of Marketing and Distribution
GROUPON Business Development & Communication Director
Stanley Black & Decker Marketing Analyst France
HOLDING LVMH SIEGE Partnerships Manager
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
French bee Chief Commercial Marketing & Digital Officer
Engie BtoB France Social Business Manager
SERGIC Chief Marketing and Innovation Officer
SFR Medias Digital Marketing Director
Auchan Retail International Chief Data Officer
CENTER PARCS SEA Manager
ALLIANZ IARD Digital Product Manager
Française des Jeux Data Management & Ethics
SNCF Senior Web analyst & Data Advisor
La Française Group Director of Communication and Digital
Transdev Group Group Customer Director
HSBC CRM & e-CRM Director
CLS Remy Cointreau Chief Technology Officer /CTO
PETIT BATEAU Omnicanal Manager
eDreams Odigeo Head of Programmatic and Data Sales
IT-CE Data Architect manager
Cartier EU Digital Marketing & Conversion Specialist
Cheerz Chief Revenue Officer
HSBC Head of Digital Products & Experience
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Sisley Digital Media Manager Europe
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
LEGRAND Head of Digital
PixMyCar Chief Marketing Officer
Éditions Lefebvre Sarrut Head of European Digital Solutions
IT-CE Architect and Innovation Technology
Pierre & Vacances Center Parcs Group Group SEA Manager
Remy cointreau Global IT Digital Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
Reed Midem Head of Digital Marketing
Mutual Benefits Managing Partner
Groupe Avril Digital Innovation Lead IT
MAISONS DU MONDE Data Group Director
DHL Express Global Digital Marketing Manager
SAINT-GOBAIN Global Social Media Director
Blizzard Entertainment Director of Social Media & Publications
CHANEL Digital data manager
PROWEBCE BtoBtoC & Sales Manager
NUXE UK Digital Marketing Manager
Auchan Retail International Group Chief Digital Officer
Boardriders Inc. VP Global IT Omni-channel & Digital
CAUDALIE Head of Ecommerce & Digital North Europe
Air France KLM Customer Insights & Analytics
Banque PSA Finance VP Digital Banking
OGF Digital Marketing Manager
AUCHAN Digital & E-commerce Director
FRANCE TELEVISIONS Technical and Digital Director
Digit RE Group Digital Director
Arkema Data Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Natixis Head of Communication @ DOSI
ACCOR Head of CRM Insights & Data Management
Orange France Chief Communication & Data Officer
Bic Ecommerce Director
Axel Springer Group Transformation Officer
Pierre & Vacances Center Parcs Group Webanalytics Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Cartier EU Ecommerce Business Development Manager
PSA Groupe Digital Coach for Comex
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
SARENZA Chief Customer Officer
Gamm vert E commerce Manager
SAINT-GOBAIN Head of Digital Marketing & Communication
hw&h Avocats & Rechtsanwälte Partner
LesFurets.com Head of Data
EASYPARAPHARMACIE Webmarketing / Traffic Manager
La Poste Marketing Director
La Poste Digital Branch MOA Strategic Director
RATP group CRM / Loyalty Manager
Meteo-France Deputy Director Marketing
Solvay Digital Transformation Director
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Planetmedia Marketing Audience Director
Groupe Quartus Digital Director
Richemont Holding France Project Manager / Sales Manager
Kering Ecommerce Manager
Maliterie.com Head of Marketing
Beko France Digital Marketing Manager
LVMH Global Partnerships Director
UGC Marketing Digital and Customer experience director
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Marignan Digital Manager
SFR Head of digital & e-commerce
SOCIETE GENERALE Insurance International Partnerships & Business Development
PIERRE FABRE International Digital Marketing Manager
AIR FRANCE Head of Media Buying Programmatic & Social Media
Amorelie Senior Product Manager
Mondadori France Product & Innovation Director
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Banque Casino Innovation Director
LEGRAND Digital manager
French bee Web Manager
Compagnie des Alpes Digital Performance Manager
Sambre Avesnois Immobilier Digital Strategy Manager
Fashion Data DMP Leader
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
LVMH Digital Transformation Senior Manager
Aigle Azur E-Commerce Manager
EUROPAGES-WLW COO
SUEZ Head of Digital Marketing and Customer Experience
Galeries Lafayette Customer Knowledge Director
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Orange Online Director
Distingo (PSA Banque) Digital CRM and Communication Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Allopneus Head of UX
Louvre Hotels Group Head of BI & CRM
MSC Cruises Global Media Manager
Printemps Chief Marketing and Communication Officer
GENERALI FRANCE Product Manager Mobile Experience
GAMELOFT Marketing Manager
Danone Group Global Media and Digital Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Transdev Groupe Sales & Marketing Director
L'Occitane International e-Commerce Manager
Lulli Marketing Director
Cellnovo Group Director of Digital Marketing & Communications
Parfums Christian Dior Digital Innovation
Alinéa Customer Animation Manager
Heineken Martech Manager
Largus Digital Marketing Director
Neopost Head of Marketing Web team
Sephora Head of IT Customer Experience
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
RCI Head of Digital
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
KLEPIERRE Social & Retailers synergies Marketing Manager
Aviva Vie Marketing Analytics Manager
La Compagnie du Lit Ecommerce Director
Groupe Monte-Carlo SBM Conversion Rate Manager
Socomec Digital Manager
Lapeyre Head of Digital IT
OUI.sncf Digital Analytics manager
CDISCOUNT Traffic Acquisition Manager
Groupe Pichet Director of Customer Experience
Digit RE Group President de DigitRE Group
BNP PARIBAS CARDIF Editorial Manager
Ontex Global Little Big Change Head or Marketing e-commerce
Carrefour Digital Transformation Director
Babilou Group CTO