Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
BONPOINT Worldwide CRM Manager
Dott.pt CEO
Car&Boat Media Emailing and loyalty manager
Carlsberg Group Kronenbourg Digital Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Solvay Digital Transformation Director
E.LECLERC Acquistion & Data Manager
MSC Cruises Global Digital Marketing Manager
MACIF Product Owner Macif.fr
LVMH E-Commerce Optimization & Acquisition manager
HP Digital Manager Europe
LVMH Global Partnerships Director
OUI.sncf Head of Data Governance - Chief Data officer
ratp Chief Marketing Officer CMO
DHL Express Global Digital Marketing Manager
BPCE Digital Data Manager
Carlsberg Group Kronenbourg Digital Product Manager
home24 Marketing Director
MONOPRIX ONLINE Operation Director
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Engie BtoB France Social Business Manager
MAIF Program Data Director
MACSF MOA and Multichannel Campaign Manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Marignan Digital Manager
Flixbus Data Scientist
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
La Compagnie du Lit CMO
LafargeHolcim Digital Projects Director
MSC Cruises Global Media Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
N26 Brand Marketing Lead
Orange Head of Analytics
20 MINUTES FRANCE Managing Director
20 MINUTES FRANCE Chief Information Officer
MACIF Digital Product Manager
Bonduelle Europe Long Life Digital Manager
PixMyCar Chief Marketing Officer
Lulli Marketing Director
Bosch Key Account Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
CAUDALIE Head of Ecommerce & Digital North Europe
ALINEA Head of CRM
Mgen Strategy Director
Banque BCP - Groupe BPCE Marketing Manager
SOCIETE GENERALE Data Driven Marketing Manager
Lactalis LNUF Marques Digital Director
Beko France Digital Marketing Manager
French bee Product Owner
Reed Midem Head of Digital Marketing
SNCF Senior Web analyst & Data Advisor
Orange Corporate Vice President Customer Information & Personalization
Melvin & Hamilton Digital SAS Growth Strategy Manager
TARKETT Web platform specialist - Masterdata EMEA
Groupe Avril Digital Innovation Lead IT
KLEPIERRE New Business Director
Nexity Chief Data Officer
Groupe Monte-Carlo SBM Conversion Rate Manager
pfizer MCC & Insight Director
Euromaster Director of Digital Europe
Label Emmaüs CEO
FlixBus Senior Web Analyst
ORANGE B2B Chief Digital Officer
French bee Chief Commercial Marketing & Digital Officer
seloger.com Head of Advertising
Louvre Hotels Group Head of BI & CRM
PSA Data & Performance Manager
Decathlon Digital Communication Leader
L'Oréal Precision Advertising - CDO Team
EASYPARAPHARMACIE General Manager
BPCE Head of Acquisition Online
Renault Customer Experience & Analytics Manager
Fashion3 - Jules Chief Executive Officer
Groupe LA POSTE Customer Knowledge Program Change Director
LEGRAND Head of Digital
Easyvoyage - Webedia Deputy Marketing Manager
Auchan Retail International Group Chief Digital Officer
Ontex Global Little Big Change Head or Marketing e-commerce
INTERMARCHE Customer Relations Manager
MISTERTEMP Chief Marketing Officer CMO
RCI Head of Digital
Orange Digital Marketing Director
Crédit Agricole SA CRM Program Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
MAISONS DU MONDE Data Manager
L'Occitane Ecommerce Data Manager
LONGCHAMP Omnichannel & Media Marketing Director
La Française Group Director of Communication and Digital
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
SOCIETE GENERALE CIB Chief Digital Officer
Pontem Chief Marketing Officer CMO
ACCOR Head of CRM Insights & Data Management
ALINEA E Marketing Manager
Renault Digital Product Owner - Offline Conversion
SERGIC Chief Marketing and Innovation Officer
Danone Head of Consumer Relations
LVMH Global Partnerships Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Decathlon Product Manager Communication & Digital Marketing
Editions Amaury Senior Adviser to the CEO
GIE AXA Digital & Media Ecosystem Manager
Nutrition & Santé International Digital Director
HAGER Digital Factory Group Director
PSA Groupe Digital Coach for Comex
Auchan Retail International Chief Data Officer
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
audibene GmbH Head of Product Optimization
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Orange Customer Strategy and Data Director
FRANCE GALOP Marketing & Sales Director
Xylem water solutions Demand Generation Manager Europe
CANAL PLUS E-Shop Manager
Zava CCO Zava
Compagnie des Alpes IT - Head of Digital
FORBO FLOORING SYSTEMS Marketing Director South Countries
Orange Social Data Director
La Poste Telecom & Digital Strategy Director
FRANCE TELEVISIONS Technical and Digital Director
SNCF Mission Director Digital Design
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Meliá Hotels International Head of Global Social Media
ONEY BANK Data & Analytics Manager
McFIT Head of Content and Social Media
LesFurets.com Head of Acquisition
Showroomprive VP New Business - Travel
PSA GROUP Director of the Program Smart Services
CENTER PARCS SEA Manager
EUROP ASSISTANCE Chief Digital Officer CDO
Renault Digital Director
DEVRED CRM / Multichannel Campaign Manager
Amorelie Senior Product Manager
Back Market Head of Processes & New Services
Wonga Marketing and Comms Director
Carrefour Digital Transformation Director
FRANCE TELEVISIONS Data Projects Manager
Groupe Mutuel Head of Digital Marketing
La Poste Digital Branch MOA Strategic Director
Pierre & Vacances Center Parcs Group Chief Product Officer
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
BOUYGUES TELECOM Innovation Digital Manager
Orange France Chief Communication & Data Officer
Siblu Villages Digital Marketing Director
Cellnovo Group Director of Digital Marketing & Communications
OGF Digital & Omnicanal Director
Microsoft Marketing & Communication Manager
Aviva France Customer Analytics Director
Heineken Martech Manager
COLAS Head of Digital Project Manager
American Express Digital Director
La Française Group Head of Marketing Digital & Clusters Development
Bic Ecommerce Director
ONEY BANK Acquisition Manager
SFR Medias Digital Marketing Director
ONEY BANK Digital Marketing Manager
Socomec Digital Marketing Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Richemont Holding France Project Manager / Sales Manager
Saur Group Senior open innovation manager
ANTALIS Group Director Digital Transformation & Marketing Services
Renault Digital Business Program Manager
Auchan Retail International Corporate Digital Director
IT-CE Architect and Innovation Technology
HSBC Head of Digital Products & Experience
Sambre Avesnois Immobilier Digital Strategy Manager
Aigle Azur E-Commerce Manager
LesFurets.com Head of Data
SFR Head of digital & e-commerce
Printemps Chief Marketing and Communication Officer
BABBEL Country Manager - Western Europe
REXEL Marketing and Sales Solution Owner
Lagardere Active Digital CTO
REED EXPOSITIONS FRANCE Head of Digital
Galeries Lafayette Customer Knowledge Director
ARTE CRM Manager
La Poste Marketing Director
SAINT-GOBAIN Global Social Media Director
Banque PSA Finance VP Digital Banking
AXA Partners Head of Marketing and Distribution
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
NUXE UK Digital Marketing Manager
Thalys International Web Traffic Coordinator
TARKETT Digital Platform Lead
Rémy Cointreau App & Digital Project Manager
CONFORAMA User Experience Director
GMF Digital Media Manager
Editis eBusiness & Innovation Project Manager
KLEPIERRE Digital Marketing & Innovation
Edenred User Monetization Director
GROUPE INSEEC U. Group Digital Marketing Manager
La Banque Postale Digital Acquisition et eCRM Manager
Marketing Magazine Journalist
Allopneus Head of UX
MAISONS DU MONDE CISO & Head Digital Workplace
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
La Poste Transformation & Anticipation Director
Weber Stephen Products EMEA GmbH Head of Digital
BMW France CRM Data Manager
TOTAL LUBMARINE Customer Experience Officer
AXA France Digital Factory Manager
FnacDarty Head of Professional Division
Air Liquide Head of Digital marketing and customer communication - South Western Europe
L'Occitane En Provence Head of Digital Project Management Team
Sephora Head of IT Customer Experience
MAISONS DU MONDE Data Group Director
Mondadori France Product & Innovation Director
Groupe Quartus Digital Director
TARKETT Director Web Customer Platform
Blizzard Entertainment Director of Social Media & Publications
AXA France Brand and Content Factory Manager
Schneider Electric Growth Hacker
Panorabanques Managing Director
CDISCOUNT Responsible for data projects and loyalty channels
Christian Dior Couture Digital Services Manager
FRANCE GALOP Digital Team Manager
PETIT BATEAU Omnicanal Manager
CHANEL Digital data manager
FlixBus Web Analyst
Essilor International Consumer Marketing and CRM Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
GROUPE BARRIERE Chief CRM and E Commerce Officer
Roche Head of Digital & Customer Engagement
BABILOU GROUPE CRM Web & Marketing Director
Aviva France Digital Manager
La Redoute Web Analyst Traffic
Groupe ARGUS Deputy General Manager
Cegedim Insurance Solutions Digital Marketing Manager
Adecco Group France Digital Factory & Lab Manager
La Poste Director of the Client Knowledge Program
Lapeyre Head of Digital IT
CANAL PLUS Acquisition & Digital Trafic Manager
Disney Manager Digital guest Experience
Compagnie des Alpes CRM & Digital Manager
La Française Deputy Managing Director Moniwan
La Poste Business Development Director
Pierre & Vacances Center Parcs Group Group SEA Manager
RATP group CRM / Loyalty Manager
AIR FRANCE Head of Media Buying Programmatic & Social Media
Largus Digital Marketing Director
Cartier EU Digital Marketing & Conversion Specialist
SARENZA Chief Customer Officer
PIERRE FABRE Digital Media Manager
eDreams Odigeo Head of Programmatic and Data Sales
MEDIAPOST Deputy General Manager Marketing and Customer Experience
BPCE Information Systems Architect
SAINT-GOBAIN Head of Digital Marketing & Communication
Sisley Digital Media Manager Europe
OVH Digital Analyst Manager
Gamm vert E commerce Manager
QOBUZ Chief Executive Officer CEO
Axel Springer SE Senior Product Manager Data
Back Market Process Manager
Ekwateur Digital Marketing Manager
PIXMANIA COO
HSBC CRM & e-CRM Director
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
AUCHAN Customer Transformation &Innovation Director
Telefonica Data Innovation Senior Manager
CDISCOUNT Data Director
CONFORAMA UX Manager
Natixis Digital Project Director
BABBEL Principal Marketing Platforms Manager
PEUGEOT Head of CX
hw&h Avocats & Rechtsanwälte Partner
BOURSORAMA Customer Marketing Director
HARMONIE MUTUELLE Customer Interactions Manager
Kering Ecommerce Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
HP Digital Marketing Program Manager
Socomec Digital Manager
Juwelo Country Manager France
Cartier Ecommerce Traffic & CRM Coordinator
Aviva Product Manager
BOURSORAMA Marketing Anticipation Director
Yves Rocher DMP Manager
Transdev Group Group Customer Director
Fashion Data Customer Leader
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
SAMSONITE E-Commerce Director
CNFPT Communications Deputy Director
E-Commerce Nation Marketing Manager / Head of event partnerships
Kering Digital Media Senior Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Stanley Black & Decker Marketing Analyst France
Air France KLM Customer Insights & Analytics
La Compagnie du Lit Ecommerce Director
Boulanger Head of Social Media
TF1 AdTech Director
Boardriders Inc. VP Global IT Omni-channel & Digital
MAISONS DU MONDE Data engineer
Française des Jeux Data Management & Ethics
Cartier EU Ecommerce Business Development Manager
Babilou Group CTO
LVMH Digital Transformation Senior Manager
Back Market Head of Customer Care
Solvay Head of Digital studios Europe Asia & Americas
hw&h Avocats & Rechtsanwälte Counsel
DIOR International CRM Project Director
Transdev Groupe Sales & Marketing Director
Carmila Chief Marketing & Digital Officer CMDO
LEGRAND Digital manager
TOUPRET Marketing & Digital Director
GAMELOFT Marketing Manager
Orange Head of Data & Omnichannel Analytics
UGC Marketing Digital and Customer experience director
Louvre Hotels Group Transversal & Digital Programs Manager
Louvre Hotels Group Chief Information Officer
Natixis Head of Communication @ DOSI
Apax Partners Chief Digital Officer
KLEPIERRE Social & Retailers synergies Marketing Manager
L'Oréal Global Analytics Manager - CDO Team
Orange Online Director
Orange Digital Media & Business Acquisition Director
Sodexo benefits and rewards Digital Marketing Lead
Thalys International Digital Delegate Director
Mutual Benefits Managing Partner
audibene GmbH Product Manager Marketing Technologies
La poste Chief Marketing Officer CMO
Sazka a.s. Senior Web Analyst
RENAULT Head of Prospective & Digital Innovation
Groupe SeLoger Performance Analytics Manager
CEWE Head of e-Commerce & IT
edeXa AG CMO
Easyvoyage - Webedia Acquisition & Monetisation Manager
Parfums Christian Dior Digital Innovation
Aéroports de Paris Head of Data & Analytics
SPORT1 GmbH COO Digital
Richemont International CRM Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
CARMA Digital Manager
Planet Cards GmbH Managing Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Neopost Head of Marketing Web team
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
Christian Dior Couture E-Commerce Performance Marketing Manager
Cheerz Chief Revenue Officer
Pumpkin App Retention & Activation Manager
Schneider Electric Global Ecommerce Marketing Leader
BMW France Digital Strategy Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
CAUDALIE Chief Digital Officer CDO
APRIL Project Manager / Sales Manager / Scrum Master
SOCIETE GENERALE Insurance International Partnerships & Business Development
Pierre & Vacances Center Parcs Group Webanalytics Manager
GROUPE RETIF Chief MarketPlace Officer
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Weber Digital Marketing Manager EMEA
RAJA Ecommerce IT Manager
SNCF Analytics & Customer Knowledge Manager
BABBEL Head of Partnerships
Française Des Jeux Chief Data Officer
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Digit RE Group President de DigitRE Group
Visilab CRM Manager
Vodafone UK Head of Performance Marketing
Editis Customer Knowledge Director
OGF Digital Marketing Manager
DHL Express Digital Marketing Manager
FBD International Digital & E-Commerce Director
SMALLABLE Head of Global Marketing
BYmyCAR Head of E-business
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
BATIWEB GROUP Marketing Director
Orpi Manager Data & Analytics
GROUPE ROCHER Data, BI, CRM Director
ANTALIS Digital Content & Social Marketing Manager
Banque Casino Innovation Director
Nestlé Waters HQ Global eBusiness Lead
Mondadori Digital Director
SFR Head of Customer Care
FRANCE TELEVISIONS Chief Marketing & Data Officer
20 MINUTES FRANCE Digital Manager
Sony Digital & CRM Manager
GROUPE INSEEC U. Acquisition Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
Suez Group Digital Project Leader
INTERMARCHE Performance & Data Manager
Universal Music France Director of Media & Market Research
Nexity Head of new digital projects
SAMSUNG ELECTRONICS FRANCE Digital Director
Digit RE Group Digital Director
MACSF IT Manager - Customer Tools and Data Domain
VeryChic Accorhotels Group Head of Data & CRM
L'Occitane International e-Commerce Manager
CLS Remy Cointreau Chief Technology Officer /CTO
effiCity CTO
Alinéa Customer Animation Manager
Compagnie des Alpes Digital Performance Manager
La Poste Head of Customer Relationship Operations
BNP PARIBAS CARDIF Editorial Manager
GENERALI FRANCE Product Manager Mobile Experience
Crédit Agricole SA Group Head of Digital Marketing
SAINT-GOBAIN Head of Digital & e-Reputation
SERGIC Digital Marketing Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
L'Exception DGA
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Journal du Net Journalist
Total Wash Digital & Strategy Director
OGF Aquisition & CRM manager
Renault Data CRM Social Director
Planetmedia Marketing Audience Director
LCL CRM Manager
LABORATOIRE NUXE Digital Activity Director
Sacem Deputy Director of Marketing Digital Transformation & CRM
TF1 Head of Data Web-Analytics and Digital Marketing
PETIT BATEAU Digital Manager
EUROPAGES-WLW COO
La Française Group Senior Social and Content Manager
French bee Web Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
L'Occitane Trade Marketing Coordinator
BMW France Chief Data & Digital Officer CDO
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Essilor International Head of Marketing North Africa
Arkema Global Digital Marketing Manager
Remy cointreau Global IT Digital Manager
Maliterie.com Head of Marketing
Meteo-France Deputy Director Marketing
Axel Springer Group Transformation Officer
MetLife Head of Direct and Digital - EMEA
Éditions Lefebvre Sarrut Chief Data Officer
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
UPSA Head of Digital Marketing
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Editis Traffic & Digital Manager
Danone Group Global Media and Digital Manager
ACCOR Digital Advertising manager
Aviva Vie Marketing Analytics Manager
Danone Digital & Media Manager
VOYAGES SNCF Digital Customer Journey Manager
PROWEBCE BtoBtoC & Sales Manager
Arkema Data Manager
ALLIANZ IARD Digital Product Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Back Market Social Network Coordinator
BOSCH Digital Marketing Manager
Orpi Digital & CRM Manager
Éditions Lefebvre Sarrut Head of European Digital Solutions
Aéroports de Paris eCommerce Manager
BNP Paribas Digital Manager - Agile Coach
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Milleis Banque Head of Digital Channel development
HOLDING LVMH SIEGE Partnerships Manager
La Mutuelle Générale Digital Project Leader
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Michelin Media and B2C Data Global Director
Transdev Head of CRM and Digital Marketing
SFR Digital Director
SPB Group Marketing Director
Warner Music France Head of CRM & Digital Marketing
AIR FRANCE Esales Analysts Team Leader
Aviva Digital Program Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
METRON Head of Marketing
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
SOCIETE GENERALE Web Analytics Manager
IT-CE Data Architect manager
Microsoft Senior Digital & Social Manager
SUEZ Head of Digital Marketing and Customer Experience
Nutrition et Santé E-Commerce Business Developer
Groupe Pichet Director of Customer Experience
GROUPON Business Development & Communication Director
Fashion Data DMP Leader
PSG Head of CRM & Data
PIERRE FABRE International Digital Marketing Manager
AUCHAN Digital & E-commerce Director
Happ-e by ENGIE Customer Client manager
IGN Transformation Business Manager
TOUPRET Customer Communication, Digital & Marketing Manager
OUI.sncf Digital Analytics manager
Hanes E shop Manager
LEGRAND Digital Marketing Manager
Dixons Carphone Marketing Technology Manager
APAVE Group Marketing Director
CDISCOUNT Traffic Acquisition Manager
Orange Head of Data for Products & Services
Jardiland Change Manager - Innovation