Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
SFR Head of digital & e-commerce
Disney Manager Digital guest Experience
Hanes E shop Manager
ALINEA Head of CRM
FlixBus Senior Web Analyst
Groupe Monte-Carlo SBM Conversion Rate Manager
NUXE UK Digital Marketing Manager
La Mutuelle Générale Digital Project Leader
DHL Express Digital Marketing Manager
SERGIC Chief Marketing and Innovation Officer
MONOPRIX ONLINE Operation Director
Printemps Chief Marketing and Communication Officer
Telefonica Data Innovation Senior Manager
SAMSONITE E-Commerce Director
REED EXPOSITIONS FRANCE Head of Digital
Fashion3 - Jules Chief Executive Officer
OUI.sncf Head of Data Governance - Chief Data officer
Richemont International CRM Manager
Ekwateur Digital Marketing Manager
Pontem Chief Marketing Officer CMO
GROUPE INSEEC U. Acquisition Manager
Heineken Martech Manager
Label Emmaüs CEO
INTERMARCHE Customer Relations Manager
GIE AXA Digital & Media Ecosystem Manager
Crédit Agricole SA Group Head of Digital Marketing
SOCIETE GENERALE Insurance International Partnerships & Business Development
PIXMANIA COO
EUROP ASSISTANCE Holding Head of Group ICT Procurement
French bee Web Manager
MSC Cruises Global Media Manager
Groupe Avril Digital Innovation Lead IT
Renault Digital Business Program Manager
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
UGC Marketing Digital and Customer experience director
PSA Data & Performance Manager
CDISCOUNT Responsible for data projects and loyalty channels
Groupe SeLoger Performance Analytics Manager
Orange Customer Strategy and Data Director
LONGCHAMP Omnichannel & Media Marketing Director
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
La Poste Business Development Director
FORBO FLOORING SYSTEMS Marketing Director South Countries
SOCIETE GENERALE Web Analytics Manager
MAISONS DU MONDE CISO & Head Digital Workplace
Française des Jeux Data Management & Ethics
CANAL PLUS E-Shop Manager
Euromaster Director of Digital Europe
Reed Midem Head of Digital Marketing
BOURSORAMA Customer Marketing Director
Compagnie des Alpes IT - Head of Digital
CENTER PARCS SEA Manager
Melvin & Hamilton Digital SAS Growth Strategy Manager
Renault Digital Director
MAISONS DU MONDE Data Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Galeries Lafayette Customer Knowledge Director
EUROP ASSISTANCE Chief Digital Officer CDO
Aigle Azur E-Commerce Manager
SPORT1 GmbH COO Digital
La Poste Transformation & Anticipation Director
Pumpkin App Retention & Activation Manager
HSBC Head of Digital Products & Experience
Remy cointreau Global IT Digital Manager
Editis Traffic & Digital Manager
Flixbus Data Scientist
Cegedim Insurance Solutions Digital Marketing Manager
GROUPE INSEEC U. Group Digital Marketing Manager
Transdev Groupe Sales & Marketing Director
Groupe Quartus Digital Director
Carlsberg Group Kronenbourg Digital Product Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Compagnie des Alpes Digital Performance Manager
La Poste Telecom & Digital Strategy Director
Banque BCP - Groupe BPCE Marketing Manager
Sodexo benefits and rewards Digital Marketing Lead
Arkema Data Manager
BATIWEB GROUP Marketing Director
Française Des Jeux Chief Data Officer
Juwelo Country Manager France
Sony Digital & CRM Manager
BMW France Chief Data & Digital Officer CDO
Natixis Digital Project Director
Weber Digital Marketing Manager EMEA
20 MINUTES FRANCE Chief Information Officer
MAISONS DU MONDE Data engineer
Groupe Mutuel Head of Digital Marketing
PSA GROUP Director of the Program Smart Services
FRANCE GALOP Marketing & Sales Director
BOURSORAMA Marketing Anticipation Director
Danone Digital & Media Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Schneider Electric Growth Hacker
Panorabanques Managing Director
Nexity Head of new digital projects
L'Occitane International e-Commerce Manager
MISTERTEMP Chief Marketing Officer CMO
audibene GmbH Head of Product Optimization
Back Market Head of Processes & New Services
BMW France CRM Data Manager
SNCF Analytics & Customer Knowledge Manager
HARMONIE MUTUELLE Customer Interactions Manager
Boardriders Inc. VP Global IT Omni-channel & Digital
Siblu Villages Digital Marketing Director
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
Babilou Group CTO
Kering Ecommerce Manager
Auchan Retail International Chief Data Officer
L'Exception DGA
Alinéa Customer Animation Manager
Back Market Process Manager
Louvre Hotels Group Transversal & Digital Programs Manager
ONEY BANK Acquisition Manager
CLS Remy Cointreau Chief Technology Officer /CTO
IT-CE Data Architect manager
VOYAGES SNCF Digital Customer Journey Manager
Orange France Chief Communication & Data Officer
ARTE CRM Manager
SPB Group Marketing Director
BMW France Digital Strategy Manager
Groupe LA POSTE Customer Knowledge Program Change Director
AIR FRANCE Head of Media Buying Programmatic & Social Media
N26 Brand Marketing Lead
La Poste Digital Branch MOA Strategic Director
FRANCE TELEVISIONS Technical and Digital Director
Wonga Marketing and Comms Director
HP Digital Manager Europe
E.LECLERC Acquistion & Data Manager
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
QOBUZ Chief Executive Officer CEO
RATP group CRM / Loyalty Manager
GMF Digital Media Manager
Bic Ecommerce Director
Carlsberg Group Kronenbourg Digital Manager
Banque PSA Finance VP Digital Banking
Air Liquide Head of Digital marketing and customer communication - South Western Europe
ratp Chief Marketing Officer CMO
Lactalis LNUF Marques Digital Director
Orange Social Data Director
SMALLABLE Head of Global Marketing
Sisley Digital Media Manager Europe
Christian Dior Couture Digital Services Manager
Aviva Vie Marketing Analytics Manager
Mondadori Digital Director
HP Digital Marketing Program Manager
La Redoute Web Analyst Traffic
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
FRANCE TELEVISIONS Chief Marketing & Data Officer
PETIT BATEAU Omnicanal Manager
Aviva Digital Program Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
Marignan Digital Manager
Thalys International Digital Delegate Director
TOUPRET Marketing & Digital Director
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
seloger.com Head of Advertising
MetLife Head of Direct and Digital - EMEA
LABORATOIRE NUXE Digital Activity Director
Mondadori France Product & Innovation Director
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Engie BtoB France Social Business Manager
BYmyCAR Head of E-business
BABBEL Head of Partnerships
Renault Digital Product Owner - Offline Conversion
eDreams Odigeo Head of Programmatic and Data Sales
Pierre & Vacances Center Parcs Group Group SEA Manager
Cellnovo Group Director of Digital Marketing & Communications
LEGRAND Digital manager
Largus Digital Marketing Director
GROUPE BARRIERE Chief CRM and E Commerce Officer
Sacem Deputy Director of Marketing Digital Transformation & CRM
Carmila Chief Marketing & Digital Officer CMDO
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
AG2R LA MONDIALE MATMUT Customer Marketing Director
HAGER Digital Factory Group Director
La Française Group Head of Marketing Digital & Clusters Development
Natixis Head of Communication @ DOSI
APRIL Project Manager / Sales Manager / Scrum Master
PixMyCar Chief Marketing Officer
Éditions Lefebvre Sarrut Chief Data Officer
Easyvoyage - Webedia Acquisition & Monetisation Manager
HOLDING LVMH SIEGE Partnerships Manager
Sazka a.s. Senior Web Analyst
APAVE Group Marketing Director
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Adecco Group France Digital Factory & Lab Manager
Universal Music France Director of Media & Market Research
Essilor International Head of Marketing North Africa
ALLIANZ IARD Digital Product Manager
BNP PARIBAS CARDIF Editorial Manager
Banque Casino Innovation Director
Aviva France Customer Analytics Director
SFR Digital Director
Orange Corporate Vice President Customer Information & Personalization
La Poste Head of Customer Relationship Operations
Mutual Benefits Managing Partner
DIOR International CRM Project Director
PSG Head of CRM & Data
Auchan Retail International Corporate Digital Director
FRANCE GALOP Digital Team Manager
Aviva France Digital Manager
Mgen Strategy Director
ORANGE B2B Chief Digital Officer
LVMH Digital Transformation Senior Manager
LVMH Global Partnerships Manager
MACSF IT Manager - Customer Tools and Data Domain
Microsoft Senior Digital & Social Manager
20 MINUTES FRANCE Managing Director
SARENZA Chief Customer Officer
Beko France Digital Marketing Manager
audibene GmbH Product Manager Marketing Technologies
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
La Française Deputy Managing Director Moniwan
Allopneus Head of UX
MACSF MOA and Multichannel Campaign Manager
AXA France Digital Factory Manager
BOUYGUES TELECOM Innovation Digital Manager
SOCIETE GENERALE Data Driven Marketing Manager
Neopost Head of Marketing Web team
Weber Stephen Products EMEA GmbH Head of Digital
OVH Digital Analyst Manager
Orange Digital Marketing Director
La Française Group Senior Social and Content Manager
Easyvoyage - Webedia Deputy Marketing Manager
TOTAL LUBMARINE Customer Experience Officer
Sambre Avesnois Immobilier Digital Strategy Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Schneider Electric Global Ecommerce Marketing Leader
ANTALIS Digital Content & Social Marketing Manager
CDISCOUNT Data Director
Gamm vert E commerce Manager
Transdev Head of CRM and Digital Marketing
ANTALIS Group Director Digital Transformation & Marketing Services
Editis Customer Knowledge Director
SAINT-GOBAIN Head of Digital Marketing & Communication
La Poste Director of the Client Knowledge Program
CONFORAMA UX Manager
RCI Head of Digital
AXA France Brand and Content Factory Manager
MAIF Program Data Director
L'Oréal Global Analytics Manager - CDO Team
La Compagnie du Lit Ecommerce Director
PSA Groupe Digital Coach for Comex
ONEY BANK Digital Marketing Manager
Saur Group Senior open innovation manager
L'Occitane Trade Marketing Coordinator
Transdev Group Group Customer Director
CDISCOUNT Traffic Acquisition Manager
Meliá Hotels International Head of Global Social Media
OGF Aquisition & CRM manager
Cartier Ecommerce Traffic & CRM Coordinator
IT-CE Architect and Innovation Technology
Axel Springer SE Senior Product Manager Data
Distingo (PSA Banque) Digital CRM and Communication Manager
edeXa AG CMO
ACCOR Digital Advertising manager
LesFurets.com Head of Data
Orpi Digital & CRM Manager
Jardiland Change Manager - Innovation
Richemont Holding France Project Manager / Sales Manager
METRON Head of Marketing
KLEPIERRE New Business Director
Microsoft Marketing & Communication Manager
OGF Digital Marketing Manager
Axel Springer Group Transformation Officer
TOUPRET Customer Communication, Digital & Marketing Manager
CEWE Head of e-Commerce & IT
Fashion Data Customer Leader
Michelin Media and B2C Data Global Director
LesFurets.com Head of Acquisition
Lapeyre Head of Digital IT
Editions Amaury Senior Adviser to the CEO
TF1 AdTech Director
LafargeHolcim Digital Projects Director
Nutrition et Santé E-Commerce Business Developer
Rémy Cointreau App & Digital Project Manager
LVMH Global Partnerships Director
Warner Music France Head of CRM & Digital Marketing
Bosch Key Account Manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Louvre Hotels Group Chief Information Officer
MSC Cruises Global Digital Marketing Manager
RAJA Ecommerce IT Manager
SFR Head of Customer Care
RENAULT Head of Prospective & Digital Innovation
La poste Chief Marketing Officer CMO
Compagnie des Alpes CRM & Digital Manager
AXA Partners Head of Marketing and Distribution
AUCHAN Customer Transformation &Innovation Director
Roche Head of Digital & Customer Engagement
Socomec Digital Marketing Director
Planetmedia Marketing Audience Director
Blizzard Entertainment Director of Social Media & Publications
FRANCE TELEVISIONS Data Projects Manager
FBD International Digital & E-Commerce Director
LEGRAND Digital Marketing Manager
Nutrition & Santé International Digital Director
Lagardere Active Digital CTO
Journal du Net Journalist
Air France KLM Customer Insights & Analytics
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Total Wash Digital & Strategy Director
Dixons Carphone Marketing Technology Manager
TF1 Head of Data Web-Analytics and Digital Marketing
Edenred User Monetization Director
OGF Digital & Omnicanal Director
GROUPON Business Development & Communication Director
Danone Head of Consumer Relations
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Allianz Worldwide Partners Head of Direct Business & Digital - France
Sephora Head of IT Customer Experience
La Poste Marketing Director
Showroomprive VP New Business - Travel
SUEZ Head of Digital Marketing and Customer Experience
French bee Product Owner
SAINT-GOBAIN Global Social Media Director
home24 Marketing Director
ALINEA E Marketing Manager
DEVRED CRM / Multichannel Campaign Manager
Visilab CRM Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
MAISONS DU MONDE Data Group Director
Maliterie.com Head of Marketing
Orange Head of Data & Omnichannel Analytics
PETIT BATEAU Digital Manager
Solvay Digital Transformation Director
Decathlon Product Manager Communication & Digital Marketing
Solvay Head of Digital studios Europe Asia & Americas
OUI.sncf Digital Analytics manager
FnacDarty Head of Professional Division
EASYPARAPHARMACIE General Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
BABILOU GROUPE CRM Web & Marketing Director
PIERRE FABRE International Digital Marketing Manager
Dott.pt CEO
Parfums Christian Dior Digital Innovation
Renault Customer Experience & Analytics Manager
Pierre & Vacances Center Parcs Group Webanalytics Manager
Groupe ARGUS Deputy General Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
Danone Group Global Media and Digital Manager
Orange Head of Data for Products & Services
CNFPT Communications Deputy Director
EUROPAGES-WLW COO
L'Oréal Precision Advertising - CDO Team
AG2R LA MONDIALE Digital Customer & Digital Services Director
TARKETT Web platform specialist - Masterdata EMEA
BPCE Head of Acquisition Online
Pierre & Vacances Center Parcs Group Chief Product Officer
LCL CRM Manager
Cartier EU Ecommerce Business Development Manager
IGN Transformation Business Manager
Nexity Chief Data Officer
SNCF Mission Director Digital Design
HSBC CRM & e-CRM Director
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Orange Head of Analytics
LEGRAND Head of Digital
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
ENGIE Happ-e by ENGIE Digital Marketing Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
Car&Boat Media Emailing and loyalty manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
SAINT-GOBAIN Head of Digital & e-Reputation
Happ-e by ENGIE Customer Client manager
Arkema Global Digital Marketing Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
SFR Medias Digital Marketing Director
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
CAUDALIE Head of Ecommerce & Digital North Europe
Milleis Banque Head of Digital Channel development
Cartier EU Digital Marketing & Conversion Specialist
Suez Group Digital Project Leader
Apax Partners Chief Digital Officer
Thalys International Web Traffic Coordinator
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Ontex Global Little Big Change Head or Marketing e-commerce
UPSA Head of Digital Marketing
PROWEBCE BtoBtoC & Sales Manager
ONEY BANK Data & Analytics Manager
Stanley Black & Decker Marketing Analyst France
Kering Digital Media Senior Manager
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Editis eBusiness & Innovation Project Manager
Back Market Social Network Coordinator
American Express Digital Director
Orange Digital Media & Business Acquisition Director
CAUDALIE Chief Digital Officer CDO
MEDIAPOST Deputy General Manager Marketing and Customer Experience
BOSCH Digital Marketing Manager
ACCOR Head of CRM Insights & Data Management
Xylem water solutions Demand Generation Manager Europe
TARKETT Director Web Customer Platform
Éditions Lefebvre Sarrut Head of European Digital Solutions
INTERMARCHE Performance & Data Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Marketing Magazine Journalist
GROUPE ROCHER Data, BI, CRM Director
Bonduelle Europe Long Life Digital Manager
CONFORAMA User Experience Director
GAMELOFT Marketing Manager
CARMA Digital Manager
Cheerz Chief Revenue Officer
Aviva Product Manager
Vodafone UK Head of Performance Marketing
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Socomec Digital Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Janssen Johnson & Johnson Director Digital Acceleration EMEA
COLAS Head of Digital Project Manager
Orpi Manager Data & Analytics
CANAL PLUS Acquisition & Digital Trafic Manager
TARKETT Digital Platform Lead
Nestlé Waters HQ Global eBusiness Lead
Digit RE Group Digital Director
pfizer MCC & Insight Director
20 MINUTES FRANCE Digital Manager
BABBEL Principal Marketing Platforms Manager
La Compagnie du Lit CMO
KLEPIERRE Social & Retailers synergies Marketing Manager
KLEPIERRE Digital Marketing & Innovation
SNCF Senior Web analyst & Data Advisor
MACIF Digital Product Manager
Groupe Pichet Director of Customer Experience
MACIF Product Owner Macif.fr
REXEL Marketing and Sales Solution Owner
Boulanger Head of Social Media
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
La Française Group Director of Communication and Digital
Meteo-France Deputy Director Marketing
Essilor International Consumer Marketing and CRM Manager
Amorelie Senior Product Manager
GROUPE RETIF Chief MarketPlace Officer
McFIT Head of Content and Social Media
L'Occitane Ecommerce Data Manager
AIR FRANCE Esales Analysts Team Leader
VeryChic Accorhotels Group Head of Data & CRM
Orange Online Director
L'Occitane En Provence Head of Digital Project Management Team
hw&h Avocats & Rechtsanwälte Counsel
Yves Rocher DMP Manager
Fashion Data DMP Leader
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
GENERALI FRANCE Product Manager Mobile Experience
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Aéroports de Paris Head of Data & Analytics
La Banque Postale Digital Acquisition et eCRM Manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Back Market Head of Customer Care
effiCity CTO
Planet Cards GmbH Managing Director
LVMH E-Commerce Optimization & Acquisition manager
Louvre Hotels Group Head of BI & CRM
ENGIE Director in charge of the Digital Transformation of Global Business Support
Aéroports de Paris eCommerce Manager
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
PEUGEOT Head of CX
BPCE Information Systems Architect
French bee Chief Commercial Marketing & Digital Officer
BONPOINT Worldwide CRM Manager
Digit RE Group President de DigitRE Group
BABBEL Country Manager - Western Europe
FlixBus Web Analyst
hw&h Avocats & Rechtsanwälte Partner
Renault Data CRM Social Director
SOCIETE GENERALE CIB Chief Digital Officer
Decathlon Digital Communication Leader
BPCE Digital Data Manager
Carrefour Digital Transformation Director
Auchan Retail International Group Chief Digital Officer
PIERRE FABRE Digital Media Manager
CHANEL Digital data manager
Lulli Marketing Director
DHL Express Global Digital Marketing Manager
BNP Paribas Digital Manager - Agile Coach
AUCHAN Digital & E-commerce Director
SERGIC Digital Marketing Manager
Crédit Agricole SA CRM Program Manager
Zava CCO Zava