Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
seloger.com Head of Advertising
Back Market Social Network Coordinator
Xylem water solutions Demand Generation Manager Europe
Thalys International Digital Delegate Director
SPORT1 GmbH COO Digital
L'Occitane International e-Commerce Manager
Orange Corporate Vice President Customer Information & Personalization
Car&Boat Media Emailing and loyalty manager
Socomec Digital Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
DHL Express Digital Marketing Manager
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
La Poste Business Development Director
APAVE Group Marketing Director
Digit RE Group President de DigitRE Group
Banque BCP - Groupe BPCE Marketing Manager
Nutrition et Santé E-Commerce Business Developer
GAMELOFT Marketing Manager
BONPOINT Worldwide CRM Manager
Marketing Magazine Journalist
La Poste Digital Branch MOA Strategic Director
Zava CCO Zava
Adecco Group France Digital Factory & Lab Manager
MISTERTEMP Chief Marketing Officer CMO
Orange Online Director
Louvre Hotels Group Head of BI & CRM
Orange Head of Data & Omnichannel Analytics
hw&h Avocats & Rechtsanwälte Partner
Fashion3 - Jules Chief Executive Officer
HSBC CRM & e-CRM Director
20 MINUTES FRANCE Managing Director
Sambre Avesnois Immobilier Digital Strategy Manager
Juwelo Country Manager France
Groupe SeLoger Logic-Immo Head of Marketing vertical business
Carrefour Digital Transformation Director
Nutrition & Santé International Digital Director
Siblu Villages Digital Marketing Director
Weber Stephen Products EMEA GmbH Head of Digital
TOUPRET Customer Communication, Digital & Marketing Manager
CANAL PLUS E-Shop Manager
Essilor International Consumer Marketing and CRM Manager
Meliá Hotels International Head of Global Social Media
Disney Manager Digital guest Experience
Orange Customer Strategy and Data Director
Danone Head of Consumer Relations
Bic Ecommerce Director
PixMyCar Chief Marketing Officer
ANTALIS Group Director Digital Transformation & Marketing Services
Saur Group Senior open innovation manager
Rémy Cointreau App & Digital Project Manager
Blizzard Entertainment Director of Social Media & Publications
SAINT-GOBAIN Global Social Media Director
La Compagnie du Lit Ecommerce Director
SAINT-GOBAIN Head of Digital Marketing & Communication
audibene GmbH Product Manager Marketing Technologies
RENAULT Head of Prospective & Digital Innovation
Solvay Digital Transformation Director
Aviva France Customer Analytics Director
Maliterie.com Head of Marketing
Renault Digital Business Program Manager
CAUDALIE Head of Ecommerce & Digital North Europe
Vodafone UK Head of Performance Marketing
ACCOR Head of CRM Insights & Data Management
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Universal Music France Director of Media & Market Research
Kering Digital Media Senior Manager
RCI Head of Digital
Éditions Lefebvre Sarrut Chief Data Officer
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
La Française Group Head of Marketing Digital & Clusters Development
Groupe Pichet Director of Customer Experience
FRANCE TELEVISIONS Technical and Digital Director
PETIT BATEAU Digital Manager
LEGRAND Digital Marketing Manager
EUROPAGES-WLW COO
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
TOTAL LUBMARINE Customer Experience Officer
BPCE Digital Data Manager
Roche Head of Digital & Customer Engagement
Cegedim Insurance Solutions Digital Marketing Manager
GROUPE ROCHER Data, BI, CRM Director
Parfums Christian Dior Digital Innovation
Orange Digital Media & Business Acquisition Director
SNCF Analytics & Customer Knowledge Manager
Aviva Product Manager
McFIT Head of Content and Social Media
audibene GmbH Head of Product Optimization
BOUYGUES TELECOM Innovation Digital Manager
Telefonica Data Innovation Senior Manager
Danone Group Global Media and Digital Manager
SNCF Mission Director Digital Design
GIE AXA Digital & Media Ecosystem Manager
Editions Amaury Senior Adviser to the CEO
Schneider Electric Growth Hacker
BMW France Digital Strategy Manager
Showroomprive VP New Business - Travel
ONEY BANK Data & Analytics Manager
Largus Digital Marketing Director
Schweizerische Bundesbahnen SBB Head of Digital Analytics
SOCIETE GENERALE CIB Chief Digital Officer
IT-CE Architect and Innovation Technology
MAIF Program Data Director
REED EXPOSITIONS FRANCE Head of Digital
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Lapeyre Head of Digital IT
Printemps Chief Marketing and Communication Officer
Air Liquide Head of Digital marketing and customer communication - South Western Europe
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
French bee Chief Commercial Marketing & Digital Officer
LesFurets.com Head of Data
La Poste Telecom & Digital Strategy Director
SFR Medias Digital Marketing Director
MAISONS DU MONDE CISO & Head Digital Workplace
PSA GROUP Director of the Program Smart Services
pfizer MCC & Insight Director
Richemont Holding France Project Manager / Sales Manager
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
CAUDALIE Chief Digital Officer CDO
BOURSORAMA Customer Marketing Director
Aigle Azur E-Commerce Manager
Natixis Head of Communication @ DOSI
BABBEL Country Manager - Western Europe
Éditions Lefebvre Sarrut Head of European Digital Solutions
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Panorabanques Managing Director
Banque PSA Finance VP Digital Banking
ENGIE Happ-e by ENGIE Digital Marketing Manager
Cheerz Chief Revenue Officer
Mgen Strategy Director
UGC Marketing Digital and Customer experience director
SAMSONITE E-Commerce Director
UPSA Head of Digital Marketing
Solvay Head of Digital studios Europe Asia & Americas
HAGER Digital Factory Group Director
Meteo-France Deputy Director Marketing
Editis Customer Knowledge Director
BOURSORAMA Marketing Anticipation Director
Groupe ARGUS Deputy General Manager
La Poste Transformation & Anticipation Director
Orange Head of Data for Products & Services
Sisley Digital Media Manager Europe
Carlsberg Group Kronenbourg Digital Product Manager
Crédit Agricole SA CRM Program Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
HARMONIE MUTUELLE Customer Interactions Manager
CANAL PLUS Acquisition & Digital Trafic Manager
TARKETT Web platform specialist - Masterdata EMEA
KLEPIERRE Digital Marketing & Innovation
Arkema Data Manager
Weber Digital Marketing Manager EMEA
RAJA Ecommerce IT Manager
Journal du Net Journalist
KLEPIERRE New Business Director
BNP PARIBAS CARDIF Editorial Manager
TOUPRET Marketing & Digital Director
Transdev Group Group Customer Director
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
KLEPIERRE Social & Retailers synergies Marketing Manager
FRANCE GALOP Marketing & Sales Director
Pierre & Vacances Center Parcs Group Chief Product Officer
Lactalis LNUF Marques Digital Director
LCL CRM Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
ANTALIS Digital Content & Social Marketing Manager
Back Market Head of Customer Care
Louvre Hotels Group Chief Information Officer
Fashion Data DMP Leader
L'Oréal Precision Advertising - CDO Team
BATIWEB GROUP Marketing Director
Melvin & Hamilton Digital SAS Growth Strategy Manager
Cartier EU Digital Marketing & Conversion Specialist
SAMSUNG ELECTRONICS FRANCE Digital Director
FlixBus Web Analyst
RATP group CRM / Loyalty Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
Dixons Carphone Marketing Technology Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
La Banque Postale Digital Acquisition et eCRM Manager
PROWEBCE BtoBtoC & Sales Manager
MACSF MOA and Multichannel Campaign Manager
ORANGE B2B Chief Digital Officer
Digit RE Group Digital Director
Axel Springer Group Transformation Officer
Banque Casino Innovation Director
Groupe Avril Digital Innovation Lead IT
Richemont International CRM Manager
La Poste Marketing Director
La Française Group Senior Social and Content Manager
La Poste Director of the Client Knowledge Program
La Française Group Director of Communication and Digital
Visilab CRM Manager
MSC Cruises Global Media Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
eDreams Odigeo Head of Programmatic and Data Sales
BMW France CRM Data Manager
OVH Digital Analyst Manager
MetLife Head of Direct and Digital - EMEA
Euromaster Director of Digital Europe
Cartier Ecommerce Traffic & CRM Coordinator
AUCHAN Digital & E-commerce Director
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Bonduelle Europe Long Life Digital Manager
Milleis Banque Head of Digital Channel development
Sodexo benefits and rewards Digital Marketing Lead
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Nexity Head of new digital projects
Orange France Chief Communication & Data Officer
Auchan Retail International Group Chief Digital Officer
Amorelie Senior Product Manager
Compagnie des Alpes CRM & Digital Manager
Française des Jeux Data Management & Ethics
Natixis Digital Project Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Easyvoyage - Webedia Deputy Marketing Manager
PIXMANIA COO
Groupe Quartus Digital Director
CDISCOUNT Traffic Acquisition Manager
TF1 Head of Data Web-Analytics and Digital Marketing
N26 Brand Marketing Lead
Pontem Chief Marketing Officer CMO
La Redoute Web Analyst Traffic
FlixBus Senior Web Analyst
Renault Digital Director
MACSF IT Manager - Customer Tools and Data Domain
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Happ-e by ENGIE Customer Client manager
CARMA Digital Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
Essilor International Head of Marketing North Africa
SOCIETE GENERALE Data Driven Marketing Manager
Kering Ecommerce Manager
Aéroports de Paris eCommerce Manager
Nexity Chief Data Officer
HOLDING LVMH SIEGE Partnerships Manager
L'Occitane En Provence Head of Digital Project Management Team
LVMH Global Partnerships Director
GROUPE BARRIERE Chief CRM and E Commerce Officer
Decathlon Digital Communication Leader
Christian Dior Couture Digital Services Manager
Transdev Groupe Sales & Marketing Director
Pierre & Vacances Center Parcs Group Webanalytics Manager
Aviva Digital Program Manager
Jardiland Change Manager - Innovation
MEDIAPOST Deputy General Manager Marketing and Customer Experience
BMW France Chief Data & Digital Officer CDO
Axel Springer SE Senior Product Manager Data
CHANEL Digital data manager
Compagnie des Alpes IT - Head of Digital
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Mondadori Digital Director
HP Digital Marketing Program Manager
hw&h Avocats & Rechtsanwälte Counsel
Microsoft Marketing & Communication Manager
Boulanger Head of Social Media
Nestlé Waters HQ Global eBusiness Lead
Fashion Data Customer Leader
Michelin Media and B2C Data Global Director
OUI.sncf Digital Analytics manager
SAINT-GOBAIN Head of Digital & e-Reputation
Flixbus Data Scientist
PETIT BATEAU Omnicanal Manager
Ekwateur Digital Marketing Manager
Groupe LA POSTE Customer Knowledge Program Change Director
HSBC Head of Digital Products & Experience
Orpi Digital & CRM Manager
American Express Digital Director
FRANCE GALOP Digital Team Manager
Lulli Marketing Director
Arkema Global Digital Marketing Manager
Orange Digital Marketing Director
Galeries Lafayette Customer Knowledge Director
APRIL Project Manager / Sales Manager / Scrum Master
E.LECLERC Acquistion & Data Manager
Allopneus Head of UX
L'Occitane Trade Marketing Coordinator
French bee Web Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
Bosch Key Account Manager
Suez Group Digital Project Leader
Ontex Global Little Big Change Head or Marketing e-commerce
TF1 AdTech Director
Alinéa Customer Animation Manager
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
OGF Aquisition & CRM manager
IT-CE Data Architect manager
Renault Data CRM Social Director
LVMH Digital Transformation Senior Manager
MSC Cruises Global Digital Marketing Manager
Danone Digital & Media Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
GROUPON Business Development & Communication Director
Stanley Black & Decker Marketing Analyst France
SOCIETE GENERALE Web Analytics Manager
BABILOU GROUPE CRM Web & Marketing Director
EASYPARAPHARMACIE General Manager
GMF Digital Media Manager
Editis eBusiness & Innovation Project Manager
E-Commerce Nation Marketing Manager / Head of event partnerships
Lagardere Active Digital CTO
EUROP ASSISTANCE Chief Digital Officer CDO
Transdev Head of CRM and Digital Marketing
INTERMARCHE Customer Relations Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
SPB Group Marketing Director
Orange Social Data Director
Marignan Digital Manager
BOSCH Digital Marketing Manager
Planetmedia Marketing Audience Director
SUEZ Head of Digital Marketing and Customer Experience
Auchan Retail International Corporate Digital Director
Louvre Hotels Group Transversal & Digital Programs Manager
CONFORAMA User Experience Director
CNFPT Communications Deputy Director
LONGCHAMP Omnichannel & Media Marketing Director
BPCE Head of Acquisition Online
PIERRE FABRE International Digital Marketing Manager
Pumpkin App Retention & Activation Manager
REXEL Marketing and Sales Solution Owner
Janssen Johnson & Johnson Director Digital Acceleration EMEA
Hanes E shop Manager
Carmila Chief Marketing & Digital Officer CMDO
Neopost Head of Marketing Web team
GROUPE INSEEC U. Acquisition Manager
AXA France Brand and Content Factory Manager
MAISONS DU MONDE Data engineer
Label Emmaüs CEO
LABORATOIRE NUXE Digital Activity Director
Distingo (PSA Banque) Digital CRM and Communication Manager
Orpi Manager Data & Analytics
La poste Chief Marketing Officer CMO
PSA Groupe Digital Coach for Comex
Dott.pt CEO
CDISCOUNT Data Director
AUCHAN Customer Transformation &Innovation Director
Engie BtoB France Social Business Manager
CDISCOUNT Responsible for data projects and loyalty channels
Yves Rocher DMP Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
Heineken Martech Manager
French bee Product Owner
DHL Express Global Digital Marketing Manager
Française Des Jeux Chief Data Officer
SNCF Senior Web analyst & Data Advisor
SFR Digital Director
Wonga Marketing and Comms Director
Mutual Benefits Managing Partner
INTERMARCHE Performance & Data Manager
Microsoft Senior Digital & Social Manager
LesFurets.com Head of Acquisition
Renault Digital Product Owner - Offline Conversion
CENTER PARCS SEA Manager
L'Exception DGA
BABBEL Principal Marketing Platforms Manager
QOBUZ Chief Executive Officer CEO
MAISONS DU MONDE Data Manager
home24 Marketing Director
Sony Digital & CRM Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Warner Music France Head of CRM & Digital Marketing
Sephora Head of IT Customer Experience
ALLIANZ IARD Digital Product Manager
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
MONOPRIX ONLINE Operation Director
SFR Head of Customer Care
Back Market Head of Processes & New Services
IGN Transformation Business Manager
Aviva Vie Marketing Analytics Manager
BPCE Information Systems Architect
SOCIETE GENERALE Insurance International Partnerships & Business Development
TARKETT Digital Platform Lead
FRANCE TELEVISIONS Data Projects Manager
ALINEA E Marketing Manager
La Française Deputy Managing Director Moniwan
ACCOR Digital Advertising manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
Back Market Process Manager
Remy cointreau Global IT Digital Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
MACIF Digital Product Manager
L'Occitane Ecommerce Data Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Groupe Monte-Carlo SBM Conversion Rate Manager
Reed Midem Head of Digital Marketing
ARTE CRM Manager
Groupe SeLoger Performance Analytics Manager
PIERRE FABRE Digital Media Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
GENERALI FRANCE Product Manager Mobile Experience
ALINEA Head of CRM
La Mutuelle Générale Digital Project Leader
VeryChic Accorhotels Group Head of Data & CRM
PSA Data & Performance Manager
Compagnie des Alpes Digital Performance Manager
CONFORAMA UX Manager
OUI.sncf Head of Data Governance - Chief Data officer
METRON Head of Marketing
Babilou Group CTO
Schneider Electric Global Ecommerce Marketing Leader
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
ONEY BANK Acquisition Manager
Beko France Digital Marketing Manager
TARKETT Director Web Customer Platform
AXA France Digital Factory Manager
edeXa AG CMO
Decathlon Product Manager Communication & Digital Marketing
Auchan Retail International Chief Data Officer
SMALLABLE Head of Global Marketing
BABBEL Head of Partnerships
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Carlsberg Group Kronenbourg Digital Manager
HP Digital Manager Europe
OGF Digital Marketing Manager
ONEY BANK Digital Marketing Manager
PEUGEOT Head of CX
Mondadori France Product & Innovation Director
AXA Partners Head of Marketing and Distribution
AG2R LA MONDIALE MATMUT Customer Marketing Director
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Orange Head of Analytics
AIR FRANCE Esales Analysts Team Leader
AG2R LA MONDIALE Digital Customer & Digital Services Director
Crédit Agricole SA Group Head of Digital Marketing
FBD International Digital & E-Commerce Director
Sazka a.s. Senior Web Analyst
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
VOYAGES SNCF Digital Customer Journey Manager
MAISONS DU MONDE Data Group Director
SERGIC Chief Marketing and Innovation Officer
DIOR International CRM Project Director
MACIF Product Owner Macif.fr
Boardriders Inc. VP Global IT Omni-channel & Digital
Cartier EU Ecommerce Business Development Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
Groupe Mutuel Head of Digital Marketing
Socomec Digital Marketing Director
AIR FRANCE Head of Media Buying Programmatic & Social Media
OGF Digital & Omnicanal Director
ratp Chief Marketing Officer CMO
L'Oréal Global Analytics Manager - CDO Team
20 MINUTES FRANCE Digital Manager
PSG Head of CRM & Data
SARENZA Chief Customer Officer
BNP Paribas Digital Manager - Agile Coach
NUXE UK Digital Marketing Manager
Edenred User Monetization Director
COLAS Head of Digital Project Manager
Cellnovo Group Director of Digital Marketing & Communications
Gamm vert E commerce Manager
SERGIC Digital Marketing Manager
BYmyCAR Head of E-business
SFR Head of digital & e-commerce
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
20 MINUTES FRANCE Chief Information Officer
Planet Cards GmbH Managing Director
La Poste Head of Customer Relationship Operations
GROUPE INSEEC U. Group Digital Marketing Manager
La Compagnie du Lit CMO
Aéroports de Paris Head of Data & Analytics
LVMH Global Partnerships Manager
Air France KLM Customer Insights & Analytics
Thalys International Web Traffic Coordinator
Apax Partners Chief Digital Officer
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
GROUPE RETIF Chief MarketPlace Officer
LafargeHolcim Digital Projects Director
DEVRED CRM / Multichannel Campaign Manager
Total Wash Digital & Strategy Director
FnacDarty Head of Professional Division
LVMH E-Commerce Optimization & Acquisition manager
Renault Customer Experience & Analytics Manager
LEGRAND Head of Digital
effiCity CTO
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
LEGRAND Digital manager
CLS Remy Cointreau Chief Technology Officer /CTO
EASYPARAPHARMACIE Webmarketing / Traffic Manager
CEWE Head of e-Commerce & IT
Aviva France Digital Manager
Editis Traffic & Digital Manager