Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
LesFurets.com Head of Data
PSA Groupe Digital Coach for Comex
FRANCE GALOP Digital Team Manager
French bee Product Owner
Aigle Azur E-Commerce Manager
Orange Digital Media & Business Acquisition Director
La Française Group Head of Marketing Digital & Clusters Development
Mondadori France Product & Innovation Director
Française des Jeux Data Management & Ethics
E.LECLERC Acquistion & Data Manager
SPB Group Marketing Director
Editis Traffic & Digital Manager
Orange France Chief Communication & Data Officer
Renault Digital Director
BNP Paribas Digital Manager - Agile Coach
Back Market Head of Customer Care
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
MAISONS DU MONDE Data engineer
ONEY BANK Acquisition Manager
EUROPAGES-WLW COO
Lapeyre Head of Digital IT
Janssen Johnson & Johnson Director Digital Acceleration EMEA
MACIF Product Owner Macif.fr
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Éditions Lefebvre Sarrut Head of European Digital Solutions
MetLife Head of Direct and Digital - EMEA
MISTERTEMP Chief Marketing Officer CMO
MSC Cruises Global Media Manager
Nexity Head of new digital projects
Richemont International CRM Manager
QOBUZ Chief Executive Officer CEO
IT-CE Architect and Innovation Technology
Siblu Villages Digital Marketing Director
BMW France Digital Strategy Manager
Allianz Worldwide Partners Head of Direct Business & Digital - France
effiCity CTO
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
BMW France Chief Data & Digital Officer CDO
Thalys International Web Traffic Coordinator
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Stanley Black & Decker Marketing Analyst France
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
Telefonica Data Innovation Senior Manager
Groupe Pichet Director of Customer Experience
seloger.com Head of Advertising
MEDIAPOST Deputy General Manager Marketing and Customer Experience
OGF Digital & Omnicanal Director
HAGER Digital Factory Group Director
Christian Dior Couture Digital Services Manager
FRANCE TELEVISIONS Technical and Digital Director
NUXE UK Digital Marketing Manager
Richemont Holding France Project Manager / Sales Manager
Sodexo benefits and rewards Digital Marketing Lead
INTERMARCHE Customer Relations Manager
Xylem water solutions Demand Generation Manager Europe
Cheerz Chief Revenue Officer
Renault Digital Product Owner - Offline Conversion
hw&h Avocats & Rechtsanwälte Counsel
Corsair International (Groupe TUI Travel) web marketing & digital Manager
Essilor International Head of Marketing North Africa
Total Wash Digital & Strategy Director
TOUPRET Customer Communication, Digital & Marketing Manager
Essilor International Consumer Marketing and CRM Manager
Roche Head of Digital & Customer Engagement
COLAS Head of Digital Project Manager
Nutrition et Santé E-Commerce Business Developer
Groupe Monte-Carlo SBM Conversion Rate Manager
Sisley Digital Media Manager Europe
Sazka a.s. Senior Web Analyst
Suez Group Digital Project Leader
Danone Head of Consumer Relations
La Mutuelle Générale Digital Project Leader
Meteo-France Deputy Director Marketing
PROWEBCE BtoBtoC & Sales Manager
pfizer MCC & Insight Director
Ontex Global Little Big Change Head or Marketing e-commerce
AUCHAN Digital & E-commerce Director
eDreams Odigeo Head of Programmatic and Data Sales
Panorabanques Managing Director
SARENZA Chief Customer Officer
Juwelo Country Manager France
Edenred User Monetization Director
20 MINUTES FRANCE Managing Director
Microsoft Senior Digital & Social Manager
La Poste Head of Customer Relationship Operations
Orpi Manager Data & Analytics
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
ONEY BANK Data & Analytics Manager
AG2R LA MONDIALE MATMUT Customer Marketing Director
Adecco Group France Digital Factory & Lab Manager
ARTE CRM Manager
RCI Head of Digital
SUEZ Head of Digital Marketing and Customer Experience
Printemps Chief Marketing and Communication Officer
CANAL PLUS Acquisition & Digital Trafic Manager
APRIL Project Manager / Sales Manager / Scrum Master
L'Oréal Global Analytics Manager - CDO Team
KLEPIERRE Digital Marketing & Innovation
CANAL PLUS E-Shop Manager
SPORT1 GmbH COO Digital
PSG Head of CRM & Data
ratp Chief Marketing Officer CMO
OGF Digital Marketing Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
PSA Data & Performance Manager
Crédit Agricole SA Group Head of Digital Marketing
HSBC Head of Digital Products & Experience
KLEPIERRE New Business Director
Rémy Cointreau App & Digital Project Manager
Orange Head of Data & Omnichannel Analytics
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
LABORATOIRE NUXE Digital Activity Director
Warner Music France Head of CRM & Digital Marketing
OVH Digital Analyst Manager
GROUPON Business Development & Communication Director
Weber Digital Marketing Manager EMEA
Cellnovo Group Director of Digital Marketing & Communications
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
GROUPE ROCHER Data, BI, CRM Director
Air France KLM Customer Insights & Analytics
CNFPT Communications Deputy Director
SFR Digital Director
Pierre & Vacances Center Parcs Group Chief Product Officer
CAUDALIE Head of Ecommerce & Digital North Europe
TARKETT Web platform specialist - Masterdata EMEA
BONPOINT Worldwide CRM Manager
home24 Marketing Director
MSC Cruises Global Digital Marketing Manager
HP Digital Manager Europe
VeryChic Accorhotels Group Head of Data & CRM
Easyvoyage - Webedia Deputy Marketing Manager
SAINT-GOBAIN Head of Digital & e-Reputation
EUROP ASSISTANCE Holding Head of Group ICT Procurement
SMALLABLE Head of Global Marketing
GROUPE RETIF Chief MarketPlace Officer
Editis Customer Knowledge Director
MACIF Digital Product Manager
Back Market Head of Processes & New Services
Microsoft Marketing & Communication Manager
Transdev Groupe Sales & Marketing Director
Back Market Social Network Coordinator
Groupe ARGUS Deputy General Manager
ALINEA Head of CRM
SNCF Mission Director Digital Design
SAINT-GOBAIN Head of Digital Marketing & Communication
Kering Ecommerce Manager
Universal Music France Director of Media & Market Research
Mondadori Digital Director
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
Engie BtoB France Social Business Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
Marignan Digital Manager
Arkema Data Manager
La Poste Telecom & Digital Strategy Director
GMF Digital Media Manager
Cartier Ecommerce Traffic & CRM Coordinator
PIERRE FABRE Digital Media Manager
PIERRE FABRE International Digital Marketing Manager
PIXMANIA COO
Back Market Process Manager
ORANGE B2B Chief Digital Officer
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
AG2R LA MONDIALE Digital Customer & Digital Services Director
Aviva France Digital Manager
Happ-e by ENGIE Customer Client manager
MONOPRIX ONLINE Operation Director
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
MACSF IT Manager - Customer Tools and Data Domain
Arkema Global Digital Marketing Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Wonga Marketing and Comms Director
Planet Cards GmbH Managing Director
FRANCE TELEVISIONS Data Projects Manager
RAJA Ecommerce IT Manager
BABBEL Country Manager - Western Europe
LVMH E-Commerce Optimization & Acquisition manager
Natixis Head of Communication @ DOSI
OUI.sncf Digital Analytics manager
Solvay Digital Transformation Director
Blizzard Entertainment Director of Social Media & Publications
Vodafone UK Head of Performance Marketing
Euromaster Director of Digital Europe
ACCOR Digital Advertising manager
AUCHAN Customer Transformation &Innovation Director
BNP PARIBAS CARDIF Editorial Manager
Maliterie.com Head of Marketing
L'Occitane Ecommerce Data Manager
Aéroports de Paris Head of Data & Analytics
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
Banque Casino Innovation Director
Éditions Lefebvre Sarrut Chief Data Officer
Banque BCP - Groupe BPCE Marketing Manager
Transdev Group Group Customer Director
SNCF Senior Web analyst & Data Advisor
CARMA Digital Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
UGC Marketing Digital and Customer experience director
Decathlon Digital Communication Leader
DHL Express Digital Marketing Manager
Socomec Digital Manager
Sacem Deputy Director of Marketing Digital Transformation & CRM
CONFORAMA UX Manager
L'Occitane Trade Marketing Coordinator
EASYPARAPHARMACIE General Manager
HP Digital Marketing Program Manager
Galeries Lafayette Customer Knowledge Director
Dott.pt CEO
CONFORAMA User Experience Director
Orange Head of Data for Products & Services
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Natixis Digital Project Director
L'Occitane En Provence Head of Digital Project Management Team
Reed Midem Head of Digital Marketing
Crédit Agricole SA CRM Program Manager
DEVRED CRM / Multichannel Campaign Manager
edeXa AG CMO
Cegedim Insurance Solutions Digital Marketing Manager
Groupe Avril Digital Innovation Lead IT
AIR FRANCE Esales Analysts Team Leader
FBD International Digital & E-Commerce Director
BOUYGUES TELECOM Innovation Digital Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Schweizerische Bundesbahnen SBB Head of Digital Analytics
SOCIETE GENERALE Data Driven Marketing Manager
BYmyCAR Head of E-business
La Compagnie du Lit Ecommerce Director
ALLIANZ IARD Digital Product Manager
Cartier EU Digital Marketing & Conversion Specialist
Distingo (PSA Banque) Digital CRM and Communication Manager
Louvre Hotels Group Chief Information Officer
Orange Social Data Director
KLEPIERRE Social & Retailers synergies Marketing Manager
LafargeHolcim Digital Projects Director
Carlsberg Group Kronenbourg Digital Product Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
CLS Remy Cointreau Chief Technology Officer /CTO
Louvre Hotels Group Head of BI & CRM
Milleis Banque Head of Digital Channel development
Renault Customer Experience & Analytics Manager
Journal du Net Journalist
Groupe LA POSTE Customer Knowledge Program Change Director
DIOR International CRM Project Director
SERGIC Chief Marketing and Innovation Officer
Nestlé Waters HQ Global eBusiness Lead
La Poste Transformation & Anticipation Director
Aviva Product Manager
Axel Springer SE Senior Product Manager Data
METRON Head of Marketing
Groupe SeLoger Performance Analytics Manager
Showroomprive VP New Business - Travel
LEGRAND Head of Digital
Lactalis LNUF Marques Digital Director
SFR Medias Digital Marketing Director
Aviva Digital Program Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
GROUPE INSEEC U. Group Digital Marketing Manager
Meliá Hotels International Head of Global Social Media
Kering Digital Media Senior Manager
French bee Chief Commercial Marketing & Digital Officer
Zava CCO Zava
FlixBus Web Analyst
Groupe Mutuel Head of Digital Marketing
BMW France CRM Data Manager
Weber Stephen Products EMEA GmbH Head of Digital
LVMH Digital Transformation Senior Manager
Auchan Retail International Group Chief Digital Officer
N26 Brand Marketing Lead
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
LEGRAND Digital manager
Schneider Electric Global Ecommerce Marketing Leader
CENTER PARCS SEA Manager
PixMyCar Chief Marketing Officer
La Poste Business Development Director
OGF Aquisition & CRM manager
Christian Dior Couture E-Commerce Performance Marketing Manager
Heineken Martech Manager
Compagnie des Alpes CRM & Digital Manager
Bosch Key Account Manager
LONGCHAMP Omnichannel & Media Marketing Director
Car&Boat Media Emailing and loyalty manager
Dixons Carphone Marketing Technology Manager
audibene GmbH Product Manager Marketing Technologies
EASYPARAPHARMACIE Webmarketing / Traffic Manager
HARMONIE MUTUELLE Customer Interactions Manager
LCL CRM Manager
TOUPRET Marketing & Digital Director
HSBC CRM & e-CRM Director
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
AXA Partners Head of Marketing and Distribution
Digit RE Group President de DigitRE Group
DHL Express Global Digital Marketing Manager
Sephora Head of IT Customer Experience
MAISONS DU MONDE Data Manager
VOYAGES SNCF Digital Customer Journey Manager
Louvre Hotels Group Transversal & Digital Programs Manager
Compagnie des Alpes Digital Performance Manager
SFR Head of Customer Care
CHANEL Digital data manager
RENAULT Head of Prospective & Digital Innovation
Pierre & Vacances Center Parcs Group Group SEA Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
Groupe Quartus Digital Director
MACSF MOA and Multichannel Campaign Manager
Auchan Retail International Chief Data Officer
SAINT-GOBAIN Global Social Media Director
Sony Digital & CRM Manager
Alinéa Customer Animation Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Fashion Data Customer Leader
LesFurets.com Head of Acquisition
IGN Transformation Business Manager
Bonduelle Europe Long Life Digital Manager
Visilab CRM Manager
Ekwateur Digital Marketing Manager
Digit RE Group Digital Director
Banque PSA Finance VP Digital Banking
Les Cinémas Pathé Gaumont Chief Digital Officer
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
Pumpkin App Retention & Activation Manager
ONEY BANK Digital Marketing Manager
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
BATIWEB GROUP Marketing Director
AXA France Brand and Content Factory Manager
ANTALIS Digital Content & Social Marketing Manager
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
SNCF Analytics & Customer Knowledge Manager
HOLDING LVMH SIEGE Partnerships Manager
Cartier EU Ecommerce Business Development Manager
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
La poste Chief Marketing Officer CMO
L'Occitane International e-Commerce Manager
PEUGEOT Head of CX
Boulanger Head of Social Media
Allopneus Head of UX
BPCE Information Systems Architect
La Française Deputy Managing Director Moniwan
Fashion3 - Jules Chief Executive Officer
French bee Web Manager
Orange Customer Strategy and Data Director
L'Oréal Precision Advertising - CDO Team
Axel Springer Group Transformation Officer
BABBEL Principal Marketing Platforms Manager
Orange Head of Analytics
Carlsberg Group Kronenbourg Digital Manager
CEWE Head of e-Commerce & IT
BOURSORAMA Marketing Anticipation Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
CDISCOUNT Responsible for data projects and loyalty channels
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Fashion Data DMP Leader
TF1 AdTech Director
Transdev Head of CRM and Digital Marketing
Saur Group Senior open innovation manager
Danone Group Global Media and Digital Manager
GENERALI FRANCE Product Manager Mobile Experience
Neopost Head of Marketing Web team
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Renault Data CRM Social Director
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Orange Corporate Vice President Customer Information & Personalization
hw&h Avocats & Rechtsanwälte Partner
Aéroports de Paris eCommerce Manager
La Banque Postale Digital Acquisition et eCRM Manager
Mutual Benefits Managing Partner
Beko France Digital Marketing Manager
20 MINUTES FRANCE Chief Information Officer
Melvin & Hamilton Digital SAS Growth Strategy Manager
GROUPE BARRIERE Chief CRM and E Commerce Officer
La Française Group Director of Communication and Digital
SERGIC Digital Marketing Manager
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
Planetmedia Marketing Audience Director
ALINEA E Marketing Manager
Thalys International Digital Delegate Director
La Poste Director of the Client Knowledge Program
audibene GmbH Head of Product Optimization
Decathlon Product Manager Communication & Digital Marketing
Française Des Jeux Chief Data Officer
Largus Digital Marketing Director
Bic Ecommerce Director
EUROP ASSISTANCE Chief Digital Officer CDO
PETIT BATEAU Digital Manager
Danone Digital & Media Manager
SAMSONITE E-Commerce Director
Socomec Digital Marketing Director
Hanes E shop Manager
McFIT Head of Content and Social Media
Carmila Chief Marketing & Digital Officer CMDO
Orange Digital Marketing Director
Apax Partners Chief Digital Officer
Nutrition & Santé International Digital Director
Amorelie Senior Product Manager
Label Emmaüs CEO
Aviva Vie Marketing Analytics Manager
Lulli Marketing Director
La Compagnie du Lit CMO
Groupe SeLoger Logic-Immo Head of Marketing vertical business
GAMELOFT Marketing Manager
Orpi Digital & CRM Manager
ENGIE Happ-e by ENGIE Digital Marketing Manager
La Poste Digital Branch MOA Strategic Director
BABILOU GROUPE CRM Web & Marketing Director
FlixBus Senior Web Analyst
FnacDarty Head of Professional Division
TARKETT Director Web Customer Platform
LVMH Global Partnerships Manager
BPCE Digital Data Manager
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
Editions Amaury Senior Adviser to the CEO
Disney Manager Digital guest Experience
Solvay Head of Digital studios Europe Asia & Americas
REED EXPOSITIONS FRANCE Head of Digital
Renault Digital Business Program Manager
SOCIETE GENERALE CIB Chief Digital Officer
MAIF Program Data Director
SAMSUNG ELECTRONICS FRANCE Digital Director
INTERMARCHE Performance & Data Manager
RATP group CRM / Loyalty Manager
Orange Online Director
Babilou Group CTO
Compagnie des Alpes IT - Head of Digital
TOTAL LUBMARINE Customer Experience Officer
BOSCH Digital Marketing Manager
La Poste Marketing Director
AIR FRANCE Head of Media Buying Programmatic & Social Media
Boardriders Inc. VP Global IT Omni-channel & Digital
LVMH Global Partnerships Director
Michelin Media and B2C Data Global Director
OUI.sncf Head of Data Governance - Chief Data officer
GIE AXA Digital & Media Ecosystem Manager
PETIT BATEAU Omnicanal Manager
IT-CE Data Architect manager
TF1 Head of Data Web-Analytics and Digital Marketing
CAUDALIE Chief Digital Officer CDO
Editis eBusiness & Innovation Project Manager
Nexity Chief Data Officer
LEGRAND Digital Marketing Manager
GROUPE INSEEC U. Acquisition Manager
20 MINUTES FRANCE Digital Manager
L'Exception DGA
La Redoute Web Analyst Traffic
AXA France Digital Factory Manager
BPCE Head of Acquisition Online
Aviva France Customer Analytics Director
ACCOR Head of CRM Insights & Data Management
CDISCOUNT Traffic Acquisition Manager
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
Pierre & Vacances Center Parcs Group Webanalytics Manager
Marketing Magazine Journalist
Parfums Christian Dior Digital Innovation
Carrefour Digital Transformation Director
APAVE Group Marketing Director
Schneider Electric Growth Hacker
SOCIETE GENERALE Web Analytics Manager
Lagardere Active Digital CTO
REXEL Marketing and Sales Solution Owner
ANTALIS Group Director Digital Transformation & Marketing Services
SFR Head of digital & e-commerce
TARKETT Digital Platform Lead
Jardiland Change Manager - Innovation
Yves Rocher DMP Manager
Mgen Strategy Director
MAISONS DU MONDE CISO & Head Digital Workplace
Remy cointreau Global IT Digital Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
E-Commerce Nation Marketing Manager / Head of event partnerships
PSA GROUP Director of the Program Smart Services
Flixbus Data Scientist
FRANCE GALOP Marketing & Sales Director
MAISONS DU MONDE Data Group Director
CDISCOUNT Data Director
American Express Digital Director
Sambre Avesnois Immobilier Digital Strategy Manager
Gamm vert E commerce Manager
Pontem Chief Marketing Officer CMO
BOURSORAMA Customer Marketing Director
BABBEL Head of Partnerships
La Française Group Senior Social and Content Manager
UPSA Head of Digital Marketing
Auchan Retail International Corporate Digital Director