Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
TOUPRET Marketing & Digital Director
20 MINUTES FRANCE Managing Director
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
Remy cointreau Global IT Digital Manager
Orange Head of Analytics
VOYAGES SNCF Digital Customer Journey Manager
Aéroports de Paris eCommerce Manager
Socomec Digital Marketing Director
HP Digital Manager Europe
Danone Head of Consumer Relations
Orange Head of Data for Products & Services
OUI.sncf Head of Data Governance - Chief Data officer
Nutrition & Santé International Digital Director
ONEY BANK Data & Analytics Manager
LVMH Global Partnerships Director
DHL Express Digital Marketing Manager
GAMELOFT Marketing Manager
MACSF MOA and Multichannel Campaign Manager
OGF Aquisition & CRM manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
Disney Manager Digital guest Experience
RENAULT Head of Prospective & Digital Innovation
RATP group CRM / Loyalty Manager
SFR Digital Director
American Express Digital Director
Bic Ecommerce Director
SFR Head of Customer Care
Back Market Head of Processes & New Services
LEGRAND Head of Digital
Auchan Retail International Corporate Digital Director
OVH Digital Analyst Manager
KLEPIERRE Social & Retailers synergies Marketing Manager
Groupe Pichet Director of Customer Experience
Jardiland Change Manager - Innovation
Schweizerische Bundesbahnen SBB Head of Digital Analytics
BYmyCAR Head of E-business
CENTER PARCS SEA Manager
Française Des Jeux Chief Data Officer
Carmila Chief Marketing & Digital Officer CMDO
L'Occitane En Provence Head of Digital Project Management Team
AUCHAN Digital & E-commerce Director
Orange Online Director
audibene GmbH Head of Product Optimization
APRIL Project Manager / Sales Manager / Scrum Master
Meteo-France Deputy Director Marketing
Ekwateur Digital Marketing Manager
DIOR International CRM Project Director
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
Weber Stephen Products EMEA GmbH Head of Digital
Crédit Agricole SA Group Head of Digital Marketing
TF1 AdTech Director
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
BOSCH Digital Marketing Manager
20 MINUTES FRANCE Chief Information Officer
GROUPE INSEEC U. Group Digital Marketing Manager
Parfums Christian Dior Digital Innovation
eDreams Odigeo Head of Programmatic and Data Sales
BMW France Chief Data & Digital Officer CDO
EUROPAGES-WLW COO
Bosch Key Account Manager
La Française Deputy Managing Director Moniwan
ALLIANZ IARD Digital Product Manager
Kering Ecommerce Manager
McFIT Head of Content and Social Media
LVMH Digital Transformation Senior Manager
SOCIETE GENERALE CIB Chief Digital Officer
Sacem Deputy Director of Marketing Digital Transformation & CRM
FlixBus Web Analyst
Renault Customer Experience & Analytics Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
LVMH E-Commerce Optimization & Acquisition manager
KLEPIERRE Digital Marketing & Innovation
Transdev Groupe Sales & Marketing Director
Compagnie des Alpes Digital Performance Manager
TOTAL LUBMARINE Customer Experience Officer
Gamm vert E commerce Manager
Carrefour Digital Transformation Director
L'Occitane Ecommerce Data Manager
La Poste Telecom & Digital Strategy Director
Engie BtoB France Social Business Manager
SARENZA Chief Customer Officer
FRANCE GALOP Marketing & Sales Director
GENERALI FRANCE Product Manager Mobile Experience
Air France KLM Customer Insights & Analytics
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
RCI Head of Digital
20 MINUTES FRANCE Digital Manager
Saur Group Senior open innovation manager
La Redoute Web Analyst Traffic
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
Pierre & Vacances Center Parcs Group Webanalytics Manager
Sisley Digital Media Manager Europe
TOUPRET Customer Communication, Digital & Marketing Manager
GROUPE BARRIERE Chief CRM and E Commerce Officer
Axel Springer Group Transformation Officer
Solvay Digital Transformation Director
Transdev Head of CRM and Digital Marketing
CANAL PLUS Acquisition & Digital Trafic Manager
Axel Springer SE Senior Product Manager Data
BMW France CRM Data Manager
Socomec Digital Manager
Beko France Digital Marketing Manager
SAINT-GOBAIN Global Social Media Director
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
TF1 Head of Data Web-Analytics and Digital Marketing
APAVE Group Marketing Director
SNCF Mission Director Digital Design
UGC Marketing Digital and Customer experience director
BOURSORAMA Customer Marketing Director
CAUDALIE Chief Digital Officer CDO
MAISONS DU MONDE CISO & Head Digital Workplace
PEUGEOT Head of CX
Louvre Hotels Group Transversal & Digital Programs Manager
French bee Product Owner
CANAL PLUS E-Shop Manager
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
Easyvoyage - Webedia Acquisition & Monetisation Manager
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
UPSA Head of Digital Marketing
ALINEA Head of CRM
GROUPE RETIF Chief MarketPlace Officer
Maliterie.com Head of Marketing
La Française Group Head of Marketing Digital & Clusters Development
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
Thalys International Web Traffic Coordinator
GROUPON Business Development & Communication Director
Wonga Marketing and Comms Director
La Compagnie du Lit CMO
AXA Partners Head of Marketing and Distribution
Arkema Data Manager
MACSF IT Manager - Customer Tools and Data Domain
GMF Digital Media Manager
Auchan Retail International Chief Data Officer
Lulli Marketing Director
L'Oréal Global Analytics Manager - CDO Team
Thalys International Digital Delegate Director
Dixons Carphone Marketing Technology Manager
Louvre Hotels Group Head of BI & CRM
HSBC CRM & e-CRM Director
Groupe Avril Digital Innovation Lead IT
Orange Corporate Vice President Customer Information & Personalization
PSG Head of CRM & Data
Cheerz Chief Revenue Officer
Christian Dior Couture E-Commerce Performance Marketing Manager
Richemont International CRM Manager
LafargeHolcim Digital Projects Director
Aviva Vie Marketing Analytics Manager
Nutrition et Santé E-Commerce Business Developer
Meliá Hotels International Head of Global Social Media
Stanley Black & Decker Marketing Analyst France
PSA Data & Performance Manager
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Cellnovo Group Director of Digital Marketing & Communications
Back Market Social Network Coordinator
LABORATOIRE NUXE Digital Activity Director
CNFPT Communications Deputy Director
Renault Digital Director
Label Emmaüs CEO
Orange Digital Marketing Director
hw&h Avocats & Rechtsanwälte Partner
Easyvoyage - Webedia Deputy Marketing Manager
NUXE UK Digital Marketing Manager
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
BONPOINT Worldwide CRM Manager
Universal Music France Director of Media & Market Research
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Groupe ARGUS Deputy General Manager
Transdev Group Group Customer Director
AIR FRANCE Head of Media Buying Programmatic & Social Media
Siblu Villages Digital Marketing Director
Pontem Chief Marketing Officer CMO
PixMyCar Chief Marketing Officer
Journal du Net Journalist
BABBEL Head of Partnerships
RAJA Ecommerce IT Manager
BATIWEB GROUP Marketing Director
edeXa AG CMO
BOURSORAMA Marketing Anticipation Director
Aviva Product Manager
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
BNP Paribas Digital Manager - Agile Coach
BPCE Digital Data Manager
Yves Rocher DMP Manager
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
La poste Chief Marketing Officer CMO
Suez Group Digital Project Leader
seloger.com Head of Advertising
FRANCE TELEVISIONS Technical and Digital Director
La Poste Digital Branch MOA Strategic Director
FnacDarty Head of Professional Division
Carlsberg Group Kronenbourg Digital Product Manager
Alinéa Customer Animation Manager
Orange France Chief Communication & Data Officer
MACIF Product Owner Macif.fr
BOUYGUES TELECOM Innovation Digital Manager
Pumpkin App Retention & Activation Manager
Weber Digital Marketing Manager EMEA
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
Visilab CRM Manager
Sodexo benefits and rewards Digital Marketing Lead
Amorelie Senior Product Manager
Orpi Digital & CRM Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
Melvin & Hamilton Digital SAS Growth Strategy Manager
CDISCOUNT Responsible for data projects and loyalty channels
SFR Head of digital & e-commerce
DEVRED CRM / Multichannel Campaign Manager
FRANCE TELEVISIONS Chief Marketing & Data Officer
Auchan Retail International Group Chief Digital Officer
Boulanger Head of Social Media
Babilou Group CTO
Editis Customer Knowledge Director
CHANEL Digital data manager
CEWE Head of e-Commerce & IT
PSA Groupe Digital Coach for Comex
Orpi Manager Data & Analytics
SAMSUNG ELECTRONICS FRANCE Digital Director
Groupe SeLoger Logic-Immo Head of Marketing vertical business
CONFORAMA User Experience Director
Banque Casino Innovation Director
Groupe SeLoger Performance Analytics Manager
Cartier EU Digital Marketing & Conversion Specialist
Telefonica Data Innovation Senior Manager
Les Cinémas Pathé Gaumont Chief Digital Officer
ratp Chief Marketing Officer CMO
E.LECLERC Acquistion & Data Manager
SAMSONITE E-Commerce Director
Aviva France Digital Manager
Michelin Media and B2C Data Global Director
LCL CRM Manager
Printemps Chief Marketing and Communication Officer
MAISONS DU MONDE Data Group Director
COLAS Head of Digital Project Manager
CAUDALIE Head of Ecommerce & Digital North Europe
CDISCOUNT Data Director
Reed Midem Head of Digital Marketing
BNP PARIBAS CARDIF Editorial Manager
Heineken Martech Manager
Decathlon Digital Communication Leader
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
EUROP ASSISTANCE Chief Digital Officer CDO
Bonduelle Europe Long Life Digital Manager
Groupe LA POSTE Customer Knowledge Program Change Director
GROUPE INSEEC U. Acquisition Manager
LesFurets.com Head of Acquisition
TARKETT Web platform specialist - Masterdata EMEA
PSA GROUP Director of the Program Smart Services
BABBEL Country Manager - Western Europe
FlixBus Senior Web Analyst
AIR FRANCE Esales Analysts Team Leader
Aéroports de Paris Head of Data & Analytics
ANTALIS Group Director Digital Transformation & Marketing Services
Distingo (PSA Banque) Digital CRM and Communication Manager
TARKETT Digital Platform Lead
Happ-e by ENGIE Customer Client manager
Fashion3 - Jules Chief Executive Officer
MONOPRIX ONLINE Operation Director
LONGCHAMP Omnichannel & Media Marketing Director
L'Occitane International e-Commerce Manager
Richemont Holding France Project Manager / Sales Manager
IT-CE Data Architect manager
PIERRE FABRE International Digital Marketing Manager
PETIT BATEAU Digital Manager
Planet Cards GmbH Managing Director
MetLife Head of Direct and Digital - EMEA
BPCE Information Systems Architect
SERGIC Chief Marketing and Innovation Officer
La Poste Director of the Client Knowledge Program
Schneider Electric Global Ecommerce Marketing Leader
L'Exception DGA
REXEL Marketing and Sales Solution Owner
Mutual Benefits Managing Partner
Pierre & Vacances Center Parcs Group Group SEA Manager
Groupe Monte-Carlo SBM Conversion Rate Manager
LE CREDIT LYONNAIS Digital Marketing & Communication Director
effiCity CTO
Renault Data CRM Social Director
Apax Partners Chief Digital Officer
Dott.pt CEO
CONFORAMA UX Manager
DHL Express Global Digital Marketing Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
Lapeyre Head of Digital IT
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
PIXMANIA COO
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Sazka a.s. Senior Web Analyst
Editis Traffic & Digital Manager
GIE AXA Digital & Media Ecosystem Manager
METRON Head of Marketing
SOCIETE GENERALE Web Analytics Manager
AUCHAN Customer Transformation &Innovation Director
Sony Digital & CRM Manager
La Poste Marketing Director
OUI.sncf Digital Analytics manager
Solvay Head of Digital studios Europe Asia & Americas
ANTALIS Digital Content & Social Marketing Manager
Danone Group Global Media and Digital Manager
SUEZ Head of Digital Marketing and Customer Experience
Nexity Head of new digital projects
MACIF Digital Product Manager
BMW France Digital Strategy Manager
Warner Music France Head of CRM & Digital Marketing
Lactalis LNUF Marques Digital Director
La Poste Transformation & Anticipation Director
La Compagnie du Lit Ecommerce Director
SMALLABLE Head of Global Marketing
AXA France Brand and Content Factory Manager
Rémy Cointreau App & Digital Project Manager
Marignan Digital Manager
ALINEA E Marketing Manager
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
French bee Chief Commercial Marketing & Digital Officer
QOBUZ Chief Executive Officer CEO
Showroomprive VP New Business - Travel
LEGRAND Digital Marketing Manager
Orange Digital Media & Business Acquisition Director
SNCF Senior Web analyst & Data Advisor
audibene GmbH Product Manager Marketing Technologies
Nexity Chief Data Officer
Compagnie des Alpes CRM & Digital Manager
Fashion Data Customer Leader
Boardriders Inc. VP Global IT Omni-channel & Digital
Zava CCO Zava
Kering Digital Media Senior Manager
L'Occitane Trade Marketing Coordinator
Sambre Avesnois Immobilier Digital Strategy Manager
Decathlon Product Manager Communication & Digital Marketing
Éditions Lefebvre Sarrut Chief Data Officer
ONEY BANK Digital Marketing Manager
La Poste Head of Customer Relationship Operations
La Française Group Director of Communication and Digital
AXA France Digital Factory Manager
Editions Amaury Senior Adviser to the CEO
La Mutuelle Générale Digital Project Leader
E-Commerce Nation Marketing Manager / Head of event partnerships
Digit RE Group President de DigitRE Group
MAIF Program Data Director
Banque PSA Finance VP Digital Banking
LVMH Global Partnerships Manager
EUROP ASSISTANCE Holding Head of Group ICT Procurement
Orange Head of Data & Omnichannel Analytics
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
CLS Remy Cointreau Chief Technology Officer /CTO
BOUYGUES TELECOM Chief Digital Officer Business & Customers
FRANCE TELEVISIONS Data Projects Manager
Juwelo Country Manager France
Aviva Digital Program Manager
Microsoft Marketing & Communication Manager
HP Digital Marketing Program Manager
Sephora Head of IT Customer Experience
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
ORANGE B2B Chief Digital Officer
Banque BCP - Groupe BPCE Marketing Manager
Mondadori France Product & Innovation Director
ARTE CRM Manager
BPCE Head of Acquisition Online
Blizzard Entertainment Director of Social Media & Publications
Galeries Lafayette Customer Knowledge Director
Schneider Electric Growth Hacker
Éditions Lefebvre Sarrut Head of European Digital Solutions
Neopost Head of Marketing Web team
PIERRE FABRE Digital Media Manager
Aigle Azur E-Commerce Manager
BABILOU GROUPE CRM Web & Marketing Director
MAISONS DU MONDE Data engineer
Orange Social Data Director
Hanes E shop Manager
Editis eBusiness & Innovation Project Manager
SERGIC Digital Marketing Manager
MISTERTEMP Chief Marketing Officer CMO
Back Market Process Manager
Panorabanques Managing Director
Renault Digital Business Program Manager
Arkema Global Digital Marketing Manager
Vodafone UK Head of Performance Marketing
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
LesFurets.com Head of Data
MAISONS DU MONDE Data Manager
Flixbus Data Scientist
Back Market Head of Customer Care
Planetmedia Marketing Audience Director
HOLDING LVMH SIEGE Partnerships Manager
HARMONIE MUTUELLE Customer Interactions Manager
EASYPARAPHARMACIE Webmarketing / Traffic Manager
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
Renault Digital Product Owner - Offline Conversion
La Poste Business Development Director
Cegedim Insurance Solutions Digital Marketing Manager
Total Wash Digital & Strategy Director
PETIT BATEAU Omnicanal Manager
Euromaster Director of Digital Europe
Roche Head of Digital & Customer Engagement
SAINT-GOBAIN Head of Digital Marketing & Communication
La Banque Postale Digital Acquisition et eCRM Manager
Natixis Head of Communication @ DOSI
IGN Transformation Business Manager
SOCIETE GENERALE Insurance International Partnerships & Business Development
Allianz Worldwide Partners Head of Direct Business & Digital - France
LEGRAND Digital manager
PROWEBCE BtoBtoC & Sales Manager
IT-CE Architect and Innovation Technology
Largus Digital Marketing Director
Allopneus Head of UX
AG2R LA MONDIALE MATMUT Customer Marketing Director
La Française Group Senior Social and Content Manager
Carlsberg Group Kronenbourg Digital Manager
SPB Group Marketing Director
French bee Web Manager
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Orange Customer Strategy and Data Director
Essilor International Consumer Marketing and CRM Manager
Marketing Magazine Journalist
FBD International Digital & E-Commerce Director
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Louvre Hotels Group Chief Information Officer
ACCOR Head of CRM Insights & Data Management
OGF Digital & Omnicanal Director
Mgen Strategy Director
Groupe Mutuel Head of Digital Marketing
Crédit Agricole SA CRM Program Manager
VeryChic Accorhotels Group Head of Data & CRM
EASYPARAPHARMACIE General Manager
BABBEL Principal Marketing Platforms Manager
REED EXPOSITIONS FRANCE Head of Digital
Adecco Group France Digital Factory & Lab Manager
home24 Marketing Director
Française des Jeux Data Management & Ethics
Milleis Banque Head of Digital Channel development
Edenred User Monetization Director
SNCF Analytics & Customer Knowledge Manager
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
HAGER Digital Factory Group Director
HSBC Head of Digital Products & Experience
INTERMARCHE Performance & Data Manager
Nestlé Waters HQ Global eBusiness Lead
TARKETT Director Web Customer Platform
Janssen Johnson & Johnson Director Digital Acceleration EMEA
MSC Cruises Global Media Manager
FORBO FLOORING SYSTEMS Marketing Director South Countries
Aviva France Customer Analytics Director
hw&h Avocats & Rechtsanwälte Counsel
Xylem water solutions Demand Generation Manager Europe
GROUPE ROCHER Data, BI, CRM Director
Groupe Quartus Digital Director
SPORT1 GmbH COO Digital
Corsair International (Groupe TUI Travel) web marketing & digital Manager
CDISCOUNT Traffic Acquisition Manager
Mondadori Digital Director
Lagardere Active Digital CTO
ONEY BANK Acquisition Manager
Digit RE Group Digital Director
INTERMARCHE Customer Relations Manager
pfizer MCC & Insight Director
Compagnie des Alpes IT - Head of Digital
SFR Medias Digital Marketing Director
ENGIE Happ-e by ENGIE Digital Marketing Manager
KLEPIERRE New Business Director
Ontex Global Little Big Change Head or Marketing e-commerce
Pierre & Vacances Center Parcs Group Chief Product Officer
CARMA Digital Manager
L'Oréal Precision Advertising - CDO Team
SOCIETE GENERALE Data Driven Marketing Manager
OGF Digital Marketing Manager
Essilor International Head of Marketing North Africa
SAINT-GOBAIN Head of Digital & e-Reputation
Cartier EU Ecommerce Business Development Manager
Microsoft Senior Digital & Social Manager
MEDIAPOST Deputy General Manager Marketing and Customer Experience
Car&Boat Media Emailing and loyalty manager
MSC Cruises Global Digital Marketing Manager
Natixis Digital Project Director
Cartier Ecommerce Traffic & CRM Coordinator
FRANCE GALOP Digital Team Manager
Fashion Data DMP Leader
Christian Dior Couture Digital Services Manager
N26 Brand Marketing Lead
ACCOR Digital Advertising manager
Danone Digital & Media Manager