Why Attend

The Concept

Large, fragmented, more and more complex, the landscape of MarTech solutions, is often criticized for its lack of readability.

Meanwhile, businesses find themselves faced with the need to take advantage of an array of big concepts, many with blurry lines. In this context, the expertise of these new domains, so full of promises, will first go through understanding: the different ecosystems, the positioning of the publishers and their technologies, and the selection criteria that allow businesses to find a solution.

Through its 3 pillars: a constant in-depth analysis of the ecosystems, a web platform to source and compare the MarTech solutions and an annual event to bring it all together.
The Digital Benchmark aims to assist decision-makers, marketers, and companies in their MarTech projects.

Why Berlin

Welcome to the fastest growing tech hub in Europe

With easy access to the rest of Europe as well as a qualified and culturally diverse labour force, Berlin has become a place that brings young (Zalando, Sound Cloud, 6wunderkinder, Onefootball, Wooga...) and established companies (Axel Springer, Deutsche Telekom, Mozilla, Nokia, Universal Music, Viacom International Media Networks...) together in a thriving ecosystem.

As a trans-sector technology, the digital economy is the foundation for future-oriented sectors such as the energy, healthcare and mobility industries. In this regard, Berlin, a “Smart City,” is an ideal practice laboratory.
 


The Program

Thursday 23rd MayFriday 24th May
Thursday 23rd MayFriday 24th May

Workshops

Day 1Day 2

Who we are

Would you like to be a part of The Digital Benchmark? Get in Touch

With over 660 member companies and more than 160,000 digital professionals, the Electronic Business Group (the EBG) is the main digital innovation think-tank in France.

EBG’s activities include over 240 annual focused events, gathering leading French and European digital stakeholders. Events range from annual events and conferences dedicated to hot topics of the digital economy and marketing, to Task Forces, which are working groups of advertisers and e-merchants who meet every 6 weeks.

Get ready for Amsterdam 2020! Apply now : The Digital Benchmark

Philippe Khattou

Analyst & Project Leader
(+33)1 48 01 64 82 | philippe.khattou@ebg.net

Soraya Cabezon

Analyst & Content Manager
(+33)1 73 03 01 98 | soraya.cabezon@ebg.net

Caroline Mouchiroud

Event Manager
(+33)1 73 03 01 98 | caroline.mouchiroud@ebg.net

Margaux Beauvais

Webmarketing Manager
(+33)1 48 01 64 82 | margaux.beauvais@ebg.net

Attendees

CompanyJob Title
Groupe Monte-Carlo SBM Conversion Rate Manager
Fashion Data DMP Leader
LABORATOIRE NUXE Digital Activity Director
La Banque Postale Digital Acquisition et eCRM Manager
La Compagnie du Lit CMO
Carlsberg Group Kronenbourg Digital Manager
GROUPE BARRIERE Chief CRM and E Commerce Officer
M6 Leon's Corner Business Unit Director & Home Shopping Acquisition ManagerService
Groupe Avril Digital Innovation Lead IT
MSC Cruises Global Media Manager
Danone Digital & Media Manager
BATIWEB GROUP Marketing Director
Orange Customer Strategy and Data Director
FRANCE GALOP Marketing & Sales Director
FlixBus Web Analyst
BMW France Digital Strategy Manager
Renault Digital Business Program Manager
Ontex Global Little Big Change Head or Marketing e-commerce
Solvay Digital Transformation Director
SFR Medias Digital Marketing Director
LE CREDIT LYONNAIS Digital Marketing & Communication Director
OVH Digital Analyst Manager
AUCHAN Customer Transformation &Innovation Director
Groupe Pichet Director of Customer Experience
HSBC CRM & e-CRM Director
TARKETT Director Web Customer Platform
Disney Manager Digital guest Experience
20 MINUTES FRANCE Managing Director
CEWE Head of e-Commerce & IT
20 MINUTES FRANCE Digital Manager
REED EXPOSITIONS FRANCE Head of Digital
Editis Traffic & Digital Manager
Stanley Black & Decker Marketing Analyst France
Allianz Worldwide Partners Head of Direct Business & Digital - France
Allianz Worldwide Partners Smart Home & Utilities Global Business Development
Pontem Chief Marketing Officer CMO
ORANGE BUSINESS SERVICES Operational Marketing Director BU Mobile France & International
Back Market Head of Customer Care
Milleis Banque Head of Digital Channel development
Weber Stephen Products EMEA GmbH Head of Digital
AG2R LA MONDIALE MATMUT Head of Digital Solution & Innovation User Experience
Neopost Head of Marketing Web team
Digit RE Group Digital Director
Orpi Digital & CRM Manager
Editions Amaury Senior Adviser to the CEO
Air France KLM Customer Insights & Analytics
Easyvoyage - Webedia Acquisition & Monetisation Manager
Renault Data CRM Social Director
Blizzard Entertainment Director of Social Media & Publications
Babilou Group CTO
Sazka a.s. Senior Web Analyst
DIOR International CRM Project Director
Panorabanques Managing Director
Transdev Group Group Customer Director
Cegedim Insurance Solutions Digital Marketing Manager
LVMH Digital Transformation Senior Manager
Louvre Hotels Group Transversal & Digital Programs Manager
La Poste Telecom & Digital Strategy Director
EASYPARAPHARMACIE General Manager
Sisley Digital Media Manager Europe
La Poste Director of the Client Knowledge Program
Française des Jeux Data Management & Ethics
home24 Marketing Director
Amorelie Senior Product Manager
CMS FRANCIS LEFEBVRE AVOCATS Digital Manager
audibene GmbH Head of Product Optimization
SOCIETE GENERALE Insurance International Partnerships & Business Development
SNCF Mission Director Digital Design
SMALLABLE Head of Global Marketing
Natixis Head of Communication @ DOSI
Editis eBusiness & Innovation Project Manager
SAMSONITE E-Commerce Director
BPCE Head of Acquisition Online
E.LECLERC Acquistion & Data Manager
Solvay Head of Digital studios Europe Asia & Americas
Jardiland Change Manager - Innovation
Socomec Digital Manager
Française Des Jeux Chief Data Officer
MONOPRIX ONLINE Operation Director
APRIL Project Manager / Sales Manager / Scrum Master
Remy cointreau Global IT Digital Manager
ALINEA E Marketing Manager
LEGRAND Digital Marketing Manager
Éditions Lefebvre Sarrut Chief Data Officer
La Française Group Senior Social and Content Manager
Mutual Benefits Managing Partner
La Mutuelle Générale Digital Project Leader
Orange Head of Analytics
MKTPLACE - COMÉRCIO ELETRÓNICO S.A. Chief Technical Officer
SPORT1 GmbH COO Digital
MAISONS DU MONDE Data Manager
Groupe LA POSTE Customer Knowledge Program Change Director
MAIF Program Data Director
Fashion Data Customer Leader
CDISCOUNT Data Director
CANAL PLUS Acquisition & Digital Trafic Manager
Orange Head of Data & Omnichannel Analytics
HanesBrands Dim - Playtex - Wonderbra - Shock Absorber - Champion Digital Manager
LVMH Global Partnerships Manager
LEGRAND Digital manager
BOURSORAMA Marketing Anticipation Director
Decathlon Digital Communication Leader
SPB Group Marketing Director
Corsair International (Groupe TUI Travel) web marketing & digital Manager
PROWEBCE BtoBtoC & Sales Manager
FRANCE GALOP Digital Team Manager
CDISCOUNT Traffic Acquisition Manager
Showroomprive VP New Business - Travel
Maliterie.com Head of Marketing
BABBEL Country Manager - Western Europe
PSA Groupe Digital Coach for Comex
Thalys International Web Traffic Coordinator
CONFORAMA User Experience Director
CANAL PLUS E-Shop Manager
Groupe Pierre & Vacances - Center Parcs Acquisition Manager
Crédit Agricole SA Group Head of Digital Marketing
LABORATOIRE NUXE France Digital & Ecommerce Group Leader
SAINT-GOBAIN Global Social Media Director
Socomec Digital Marketing Director
GROUPE INSEEC U. Acquisition Manager
Label Emmaüs CEO
Zava CCO Zava
AUCHAN Digital & E-commerce Director
Groupe Quartus Digital Director
BMW France Chief Data & Digital Officer CDO
Siblu Villages Digital Marketing Director
Marignan Digital Manager
Parfums Christian Dior Digital Innovation
LesFurets.com Head of Acquisition
GROUPE ROCHER Data, BI, CRM Director
Axel Springer SE Senior Product Manager Data
BOURSORAMA Customer Marketing Director
La Française Group Director of Communication and Digital
Arkema Data Manager
Bosch Key Account Manager
Total Wash Digital & Strategy Director
Editis Customer Knowledge Director
BONPOINT Worldwide CRM Manager
La poste Chief Marketing Officer CMO
N26 Brand Marketing Lead
LVMH Global Partnerships Director
BOUYGUES TELECOM Innovation Digital Manager
CONFORAMA UX Manager
Distingo (PSA Banque) Digital CRM and Communication Manager
SFR Digital Business Development Manager - Web and Digital Sales Direction SFR
Flixbus Data Scientist
IGN Transformation Business Manager
Air Liquide Head of Digital marketing and customer communication - South Western Europe
Compagnie des Alpes Digital Performance Manager
effiCity CTO
LCL CRM Manager
Infopro Digital Managing director Media brands and tradeshows exc industry tradeshows in France
KLEPIERRE New Business Director
Cheerz Chief Revenue Officer
Happ-e by ENGIE Customer Client manager
ONEY BANK Data & Analytics Manager
TARKETT Web platform specialist - Masterdata EMEA
SOCIETE GENERALE - International Retail Banking Internal Startup Founder
Beko France Digital Marketing Manager
Mondadori France Product & Innovation Director
Éditions Lefebvre Sarrut Head of European Digital Solutions
Cellnovo Group Director of Digital Marketing & Communications
Thalys International Digital Delegate Director
Melvin & Hamilton Digital SAS Growth Strategy Manager
audibene GmbH Product Manager Marketing Technologies
Orange Digital Marketing Director
EUROP ASSISTANCE Holding Head of Group ICT Procurement
GROUPON Business Development & Communication Director
French bee Web Manager
Crédit Agricole SA CRM Program Manager
L'Occitane Ecommerce Data Manager
PSA Data & Performance Manager
SERGIC Chief Marketing and Innovation Officer
Meliá Hotels International Head of Global Social Media
Planetmedia Marketing Audience Director
Largus Digital Marketing Director
SAINT-GOBAIN Head of Digital & e-Reputation
Banque BCP - Groupe BPCE Marketing Manager
Orange France Chief Communication & Data Officer
Compagnie des Alpes CRM & Digital Manager
PSG Head of CRM & Data
SOCIETE GENERALE Web Analytics Manager
CARMA Digital Manager
HP Digital Marketing Program Manager
HOLDING LVMH SIEGE Partnerships Manager
Essilor International Head of Marketing North Africa
PIXMANIA COO
TOUPRET Marketing & Digital Director
RCI Head of Digital
SAINT-GOBAIN Head of Digital Marketing & Communication
LONGCHAMP Omnichannel & Media Marketing Director
SIGNIFY / PHILIPS LIGHTING Marketing Manager Retail
OGF Aquisition & CRM manager
E-Commerce Nation Marketing Manager / Head of event partnerships
Schneider Electric Growth Hacker
Nestlé Waters HQ Global eBusiness Lead
KLEPIERRE Digital Marketing & Innovation
Danone Group Global Media and Digital Manager
Warner Music France Head of CRM & Digital Marketing
HP Digital Manager Europe
SFR Head of Customer Care
Sodexo benefits and rewards Digital Marketing Lead
Saur Group Senior open innovation manager
Groupe SeLoger Logic-Immo Head of Marketing vertical business
HSBC Head of Digital Products & Experience
Mgen Strategy Director
Back Market Process Manager
Banque PSA Finance VP Digital Banking
FBD International Digital & E-Commerce Director
BMW France CRM Data Manager
Planet Cards GmbH Managing Director
FRANCE TELEVISIONS Technical and Digital Director
BNP Paribas Digital Manager - Agile Coach
CENTER PARCS SEA Manager
ANTALIS Digital Content & Social Marketing Manager
SERGIC Digital Marketing Manager
Sephora Head of IT Customer Experience
MAISONS DU MONDE Data Group Director
CLS Remy Cointreau Chief Technology Officer /CTO
French bee Chief Commercial Marketing & Digital Officer
PIERRE FABRE Digital Media Manager
OUI.sncf Head of Data Governance - Chief Data officer
Back Market Social Network Coordinator
Sacem Deputy Director of Marketing Digital Transformation & CRM
L'Oréal Precision Advertising - CDO Team
Digit RE Group President de DigitRE Group
Lulli Marketing Director
SFR Head of digital & e-commerce
ACCOR Head of CRM Insights & Data Management
AIR FRANCE Head of Media Buying Programmatic & Social Media
Edenred User Monetization Director
TF1 AdTech Director
Orange Head of Data for Products & Services
PixMyCar Chief Marketing Officer
La Française Deputy Managing Director Moniwan
ONEY BANK Digital Marketing Manager
RENAULT Head of Prospective & Digital Innovation
HARMONIE MUTUELLE Customer Interactions Manager
CAUDALIE Head of Ecommerce & Digital North Europe
OGF Digital Marketing Manager
La Poste Business Development Director
Engie BtoB France Social Business Manager
Orange Digital Media & Business Acquisition Director
EASYPARAPHARMACIE Webmarketing / Traffic Manager
Lactalis LNUF Marques Digital Director
Orpi Manager Data & Analytics
Edgewell Personal Care / Wilkinson Sword GmbH National Sales Manager Ecommerce & Digital
PIERRE FABRE International Digital Marketing Manager
ONEY BANK Acquisition Manager
Air France - KLM Cargo and Martinair Cargo VP Marketing e-Commerce & Communication
UPSA Head of Digital Marketing
AXA France Brand and Content Factory Manager
American Express Digital Director
VeryChic Accorhotels Group Head of Data & CRM
Renault Digital Product Owner - Offline Conversion
CNFPT Communications Deputy Director
Groupe SeLoger Performance Analytics Manager
Mondadori Digital Director
BOSCH Digital Marketing Manager
Wonga Marketing and Comms Director
FRANCE TELEVISIONS Technical Manager - Digital Marketing and Data
La Poste Marketing Director
Boardriders Inc. VP Global IT Omni-channel & Digital
Arkema Global Digital Marketing Manager
Auchan Retail International Chief Data Officer
GAMELOFT Marketing Manager
Axel Springer Group Transformation Officer
Apax Partners Chief Digital Officer
Auchan Retail International Group Chief Digital Officer
Janssen Johnson & Johnson Director Digital Acceleration EMEA
ACCOR Digital Advertising manager
L'Occitane En Provence Head of Digital Project Management Team
Nutrition & Santé International Digital Director
Aviva France Customer Analytics Director
Roche Head of Digital & Customer Engagement
GENERALI FRANCE Product Manager Mobile Experience
Meteo-France Deputy Director Marketing
L'Occitane International e-Commerce Manager
MACIF Product Owner Macif.fr
Orange France Tools & Performance Digital Data Director - Data & Tools Marketing Director
hw&h Avocats & Rechtsanwälte Counsel
MSC Cruises Global Digital Marketing Manager
Easyvoyage - Webedia Deputy Marketing Manager
Schweizerische Bundesbahnen SBB Head of Digital Analytics
Euler Hermes - Groupe ALLIANZ Group Head of Strategic Marketing Brand and Social media
DHL Express Global Digital Marketing Manager
Telefonica Data Innovation Senior Manager
VOYAGES SNCF Digital Customer Journey Manager
La Poste Digital Branch MOA Strategic Director
SOCIETE GENERALE Data Driven Marketing Manager
Nexity Head of new digital projects
CAISSE DES DEPOTS ET CONSIGNATIONS Digital Projects Consulting Manager
REXEL Marketing and Sales Solution Owner
Yves Rocher DMP Manager
Heineken Martech Manager
SARENZA Chief Customer Officer
Vodafone UK Head of Performance Marketing
Renault Digital Director
Orange Online Director
La Poste Transformation & Anticipation Director
Weber Digital Marketing Manager EMEA
Aigle Azur E-Commerce Manager
Groupe Mutuel Head of Digital Marketing
La Compagnie du Lit Ecommerce Director
eDreams Odigeo Head of Programmatic and Data Sales
McFIT Head of Content and Social Media
Aviva Vie Marketing Analytics Manager
BPCE Information Systems Architect
EUROPAGES-WLW COO
MACSF MOA and Multichannel Campaign Manager
TOTAL LUBMARINE Customer Experience Officer
Reed Midem Head of Digital Marketing
LVMH E-Commerce Optimization & Acquisition manager
TF1 Head of Data Web-Analytics and Digital Marketing
MAISONS DU MONDE CISO & Head Digital Workplace
edeXa AG CMO
Orange Social Data Director
ANTALIS Group Director Digital Transformation & Marketing Services
Michelin Media and B2C Data Global Director
AXA Partners Head of Marketing and Distribution
Compagnie des Alpes IT - Head of Digital
UGC Marketing Digital and Customer experience director
ORANGE B2B Chief Digital Officer
pfizer MCC & Insight Director
ENGIE Happ-e by ENGIE Digital Marketing Manager
Richemont Holding France Project Manager / Sales Manager
hw&h Avocats & Rechtsanwälte Partner
Essilor International Consumer Marketing and CRM Manager
DHL Express Digital Marketing Manager
SAMSUNG ELECTRONICS FRANCE Digital Director
Bonduelle Europe Long Life Digital Manager
AXA France Digital Factory Manager
LesFurets.com Head of Data
MEDIAPOST Deputy General Manager Marketing and Customer Experience
EUROP ASSISTANCE Chief Digital Officer CDO
KLEPIERRE Social & Retailers synergies Marketing Manager
Aviva Product Manager
Juwelo Country Manager France
Car&Boat Media Emailing and loyalty manager
MAISONS DU MONDE Data engineer
Fortuneo Banque Head of Acquisition, Media, Partnerships, Data Analytics department
BABILOU GROUPE CRM Web & Marketing Director
SOCIETE GENERALE CIB Chief Digital Officer
CDISCOUNT Responsible for data projects and loyalty channels
AIR FRANCE Esales Analysts Team Leader
CREDIT AGRICOLE CONSUMER FINANCE Customer Experience Manager
LEGRAND Head of Digital
20 MINUTES FRANCE Chief Information Officer
Journal du Net Journalist
Natixis Digital Project Director
Galeries Lafayette Customer Knowledge Director
Kering Digital Media Senior Manager
Printemps Chief Marketing and Communication Officer
Pumpkin App Retention & Activation Manager
Christian Dior Couture E-Commerce Performance Marketing Manager
Marketing Magazine Journalist
French bee Product Owner
TARKETT Digital Platform Lead
Ekwateur Digital Marketing Manager
MACSF IT Manager - Customer Tools and Data Domain
Christian Dior Couture Digital Services Manager
Visilab CRM Manager
Euromaster Director of Digital Europe
ARTE CRM Manager
OGF Digital & Omnicanal Director
BNP Paribas Personal Finance - Neymo Chief Marketing Officer
Hanes E shop Manager
Sambre Avesnois Immobilier Digital Strategy Manager
CAUDALIE Chief Digital Officer CDO
SFR Digital Director
INTERMARCHE Performance & Data Manager
BPCE Digital Data Manager
Fashion3 - Jules Chief Executive Officer
RAJA Ecommerce IT Manager
LE CREDIT LYONNAIS RH & Digital RH Transformation Director
La Redoute Web Analyst Traffic
Les Cinémas Pathé Gaumont Chief Digital Officer
CHANEL Digital data manager
TOUPRET Customer Communication, Digital & Marketing Manager
seloger.com Head of Advertising
BNP PARIBAS CARDIF Editorial Manager
ENGIE Director in charge of the Digital Transformation of Global Business Support
Banque Casino Innovation Director
Lagardere Active Digital CTO
GROUPE RETIF Chief MarketPlace Officer
Louvre Hotels Group Chief Information Officer
Pierre & Vacances Center Parcs Group Chief Product Officer
Carrefour Digital Transformation Director
LafargeHolcim Digital Projects Director
FRANCE TELEVISIONS Chief Marketing & Data Officer
Suez Group Digital Project Leader
L'Occitane Trade Marketing Coordinator
Lapeyre Head of Digital IT
Adecco Group France Digital Factory & Lab Manager
Renault Customer Experience & Analytics Manager
Nexity Chief Data Officer
Louvre Hotels Group Head of BI & CRM
Aéroports de Paris eCommerce Manager
GIE AXA Digital & Media Ecosystem Manager
Pierre & Vacances Center Parcs Group Group SEA Manager
Microsoft Senior Digital & Social Manager
BABBEL Head of Partnerships
Dott.pt CEO
Orange Corporate Vice President Customer Information & Personalization
ORANGE BUSINESS SERVICES VP Marketing Analytics & Technology
AG2R LA MONDIALE MATMUT Customer Marketing Director
Elior Group CRM and Plan Project Manager at the Elior Group Strategy Direction
FnacDarty Head of Professional Division
Pierre & Vacances Center Parcs Group Webanalytics Manager
Aéroports de Paris Head of Data & Analytics
RATP group CRM / Loyalty Manager
BOUYGUES TELECOM Chief Digital Officer Business & Customers
Groupe ARGUS Deputy General Manager
Xylem water solutions Demand Generation Manager Europe
Boulanger Head of Social Media
Cartier EU Ecommerce Business Development Manager
METRON Head of Marketing
SNCF Senior Web analyst & Data Advisor
NUXE UK Digital Marketing Manager
PETIT BATEAU Digital Manager
Gamm vert E commerce Manager
ratp Chief Marketing Officer CMO
BYmyCAR Head of E-business
DEVRED CRM / Multichannel Campaign Manager
FRANCE TELEVISIONS Data Projects Manager
GMF Digital Media Manager
Richemont International CRM Manager
Dixons Carphone Marketing Technology Manager
SUEZ Head of Digital Marketing and Customer Experience
COLAS Head of Digital Project Manager
Decathlon Product Manager Communication & Digital Marketing
GROUPE INSEEC U. Group Digital Marketing Manager
Carlsberg Group Kronenbourg Digital Product Manager
La Poste Head of Customer Relationship Operations
Bic Ecommerce Director
Back Market Head of Processes & New Services
MACIF Digital Product Manager
AG2R LA MONDIALE Digital Customer & Digital Services Director
OUI.sncf Digital Analytics manager
Universal Music France Director of Media & Market Research
Rémy Cointreau App & Digital Project Manager
FlixBus Senior Web Analyst
IT-CE Architect and Innovation Technology
MetLife Head of Direct and Digital - EMEA
PETIT BATEAU Omnicanal Manager
COVEA / MMA INSURANCE Head of media marketing communication and travel buying
PSA GROUP Director of the Program Smart Services
La Française Group Head of Marketing Digital & Clusters Development
Alinéa Customer Animation Manager
PEUGEOT Head of CX
MISTERTEMP Chief Marketing Officer CMO
Kering Ecommerce Manager
SNCF Analytics & Customer Knowledge Manager
Carmila Chief Marketing & Digital Officer CMDO
L'Exception DGA
APAVE Group Marketing Director
INTERMARCHE Customer Relations Manager
Schneider Electric Global Ecommerce Marketing Leader
wibocon Unternehmensberatung GmbH Founder and Co-CEO responsible for Technology Marketing and Sales
Microsoft Marketing & Communication Manager
Aviva Digital Program Manager
Apréva Mutuelle - Groupe AÉSIO Chief Digital Officer CDO
QOBUZ Chief Executive Officer CEO
Sony Digital & CRM Manager
ALINEA Head of CRM
HAGER Digital Factory Group Director
BABBEL Principal Marketing Platforms Manager
L'Oréal Global Analytics Manager - CDO Team
Nutrition et Santé E-Commerce Business Developer
Compagnie Européenne de Crédit Web & Innovation Partnerships Manager
Aviva France Digital Manager
Auchan Retail International Corporate Digital Director
ALLIANZ IARD Digital Product Manager
Cartier Ecommerce Traffic & CRM Coordinator
Danone Head of Consumer Relations
Allopneus Head of UX
FORBO FLOORING SYSTEMS Marketing Director South Countries
Transdev Head of CRM and Digital Marketing
Transdev Groupe Sales & Marketing Director
IT-CE Data Architect manager
Cartier EU Digital Marketing & Conversion Specialist